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Artwork for Shifting Focus

Shifting Focus with John Bunn

John Bunn
Wedding Videography
Instagram
Networking
Wedding Filmmaking
Mediazilla
Wedding Planning
Wedding Films
Social Media Marketing
Marketing Strategies
Content Creation
Creative Cabana
Client Relationships
Amazon Web Services
Buyer Types
Brand Awareness
Content Strategy
Focal Lengths
Camera Settings
SEO
Service In Business

Shifting Focus (Formerly How To Film Weddings) with John Bunn is the podcast for wedding photographers, videographers, planners, and industry pros who feel STUCK in the middle market. If you're tired of chasing trends and ready to focus on what really moves the needle—branding, pricing, mindset, and building relationships that lead to real growth—you're in the right place. With nearly two decades ... more

PublishesWeeklyEpisodes455Founded7 years ago
Number of ListenersCategories
BusinessEducation

Listen to this Podcast

Artwork for Shifting Focus

Latest Episodes

What does professionalism actually look like at a wedding?

Not on Instagram.

Not in theory.

But in the room.

In this episode of Shifting Focus, I sit down with etiquette expert Alison Cheperdak to talk about modern wedding etiquette, social a... more

👋 Join My Circle Community: shifting-focus-with-john-bunn.circle.so/

Most wedding creatives never actually get unstuck. They just work harder inside the same ceiling.

In this episode of Shifting Focus, I sit down with Ryan Koral, one of... more

YouTube

👋 Join My Circle Community: shifting-focus-with-john-bunn.circle.so/

What does it actually take to build a wedding planning brand that people trust at the highest level?

Rena Wiser didn't inherit it. She didn't shortcut it. She earned i... more

YouTube

theexposuretriangle.com/ - Mentorship and Mastermind Group is now open for enrollment - grab a seat before they are gone

What does it actually take to build an ultra-luxury brand in the wedding industry?

Maxine Owens didn't grow her busin... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

The Wedding Film School Show
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That Wedding Videographer PodcastJason Hunter & Danny Rizzo
LEVEL UP: A Wedding Photography + Videography Podcast
LEVEL UP: A Wedding Photography + Videography PodcastTaylor Petrinovich & Kelley Gilster | The Level Up Co.

Recent Guests

Alison Shepardek
Etiquette professional
Elevate Etiquette
Episode: 454. Mastering Wedding Etiquette with Alison Cheperdak of Elevate Etiquette
Ryan Koral
Educator and entrepreneur, founder of Grow Your Video Business and Tel Studios/Studio Sherpa
Grow Your Video Business; Tel Studios; Studio Sherpa
Episode: 453. Most Wedding Creatives Stay Stuck… Here's Why Ryan Koral Didn't
Rena Wiser
Wedding planner and founder of Event Lab
Event Lab
Episode: 452. Inside the Mind of a High-End Wedding Planner | Rena Wiser, Event Lab
Maxine Owens
Luxury floral designer based in Dallas, focusing on destination events and intimate weddings
Max Owens Designs
Episode: 451. Inside the Mind of an Ultra-Luxury Wedding Florist | Maxine Owens
Leslee Layton
Photographer and videographer based in Oklahoma, known for her expertise in wedding services.
Episode: 442. Adding Photography After 10 Years in Video | Leslee Layton on Reinventing Her Brand
Summer Grace
Wedding photographer, mom, and educator
Summer Grace Photos
Episode: 441. Why Most Wedding Pros Burn Out and How Summer Grace Avoided It
Staci Brucks
Wedding photographer with a focus on creating a personalized and impactful experience for couples
Staci Brucks Photography
Episode: 440. Growing Her Instagram to 110k Followers Using THIS Strategy | Staci Brucks Photography
Jared Sullivan
Wedding filmmaker and educator, the new face of How To Film Weddings
How To Film Weddings
Episode: 434. HTFW is Back?? - The Future of How to Film Weddings with Jaired Sullivan
Mikyla Marie Manu
A stationer and calligrapher based in Philadelphia, specializing in upscale wedding designs.
Ink & Press Co.
Episode: 433. Behind the Details of Ultra-Luxury Wedding Design - Ink and Press Co, Mikyla Marie Manu

Host

John Bunn
Host of Shifting Focus (formerly How To Film Weddings); widely experienced in wedding videography and business education; known for guiding industry professionals to move beyond the middle market with a focus on branding, pricing, and relationships.

Reviews

4.8 out of 5 stars from 219 ratings
  • Used to be extremely helpful

    First off, John and Nick do an incredible job of elevating the wedding film industry and educating and training other filmmakers. However, within the past 1-2 years this podcast has taken a more brand-centered tone. It feels like nearly every single podcast episode is trying to sell you on something they sell, whether it be their courses, Mastermind group, etc. Which is fine. I know John and Nick are ultimately trying to point people toward these paid methods of education, which I’m sure are ben... more

    Apple Podcasts
    2
    Jolly Tiger
    United States3 years ago
  • Listen to the back Catalog First

    Their first year or two was definitely the best and most helpful.

    Apple Podcasts
    4
    Lotrfreak993
    United States3 years ago
  • Disappointed…

    When I first found this show, I loved it! They talked about what gear to use, how they like to approach the wedding day, wedding war stories, all of the stuff you’d want to hear about. Over the last few years John and Nick have focused each episode on growing your business, raising your prices, and mastering social media rather than actually shooting weddings. They are shooting less and less and now pushing their online courses more than anything. This is all fine and good, but I feel that they ... more

    Apple Podcasts
    1
    yeezychris
    United States3 years ago
  • The BEST PODCAST!

    The amount of information you get from this podcast is unreal! John and Nick break down each topic and hep you understand everything you need to know! Looking forward to getting to know them more in Mastermind this year!!

    Apple Podcasts
    5
    Lindsey Howell
    United States4 years ago
  • Awesome Content

    First time using this Podcast app to listen to you guys. thank you for the valuable information, just starting a wedding videography so This podcast is helping me alot.

    Thanks again 🙏

    Apple Podcasts
    5
    Toni jaa
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Cons: some listeners feel the show leans toward promotion of courses or programs in later years.
Overall sentiment: highly valuable and actionable for both newcomers and seasoned professionals, with a large fanbase and active online communities.
Pros: deep knowledge, practical business advice, and a strong community; guests and topics are consistently relevant to growing a wedding business.
A number of reviews highlight the podcast as a foundational resource for scaling from mid-market to high-end engagements.
Listeners frequently mention the confidence, clarity, and real-world examples shared by hosts and guests.

Top Education Podcasts

Talking Points

Recent interactions between the hosts and their guests.

454. Mastering Wedding Etiquette with Alison Cheperdak of Elevate Etiquette
Q: How are couples watching their wedding films for the first time, and what delivery method do you prefer?
Shepardek recommends a premium viewing experience that emphasizes quality and immersion, such as Vidflow, which also supports photo delivery for hybrids, making the viewing feel intentional and high-end.
452. Inside the Mind of a High-End Wedding Planner | Rena Wiser, Event Lab
Q: What is the best way in with somebody that's at your caliber?
Get on my vendor list easily by being great at what you do, staying in your lane, and being a team player who exceeds expectations.
452. Inside the Mind of a High-End Wedding Planner | Rena Wiser, Event Lab
Q: What kinds of things stand out to you when you're building out your vendor team or your referral list?
A big green flag for me is being a team player, working collaboratively to ensure the event is successful.
441. Why Most Wedding Pros Burn Out and How Summer Grace Avoided It
Q: What are you doing to help yourself be more sustainable long term in your career?
I aim to build mostly passive income streams so that my reliance on shooting weddings is reduced, allowing me to choose which clients to take based on my desires rather than financial necessity.
441. Why Most Wedding Pros Burn Out and How Summer Grace Avoided It
Q: How are you using social media in your new bend and what is your strategy moving forward?
I want to step back and make a little more passive income, maybe be shooting a little less, and start focusing on social media again to attract potential clients and build the brand.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Shifting Focus

What is Shifting Focus about and what kind of topics does it cover?

The show consistently centers on moving beyond the middle market in the wedding industry, with a heavy emphasis on branding, pricing, and strategic growth. Across recent episodes, guests range from etiquette educators and luxury-planning professionals to wedding photographers, videographers, and industry tech founders. The conversations blend practical business frameworks, client experience insights, and real-world stories about elevating brands, refining workflows, and embracing scalable education or tools. A notable strength is the willingness to explore high-end positioning, premium service delivery, and community-building, often featuring founders and practitioners who have successfully shifted into luxury or growth-oriented segments. T... more

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How many listeners does Shifting Focus get?

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To see how many followers or subscribers Shifting Focus has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Shifting Focus?

These podcasts share a similar audience with Shifting Focus:

1. The Wedding Film School Show
2. The How To Film Weddings Show
3. That Wedding Videographer Podcast
4. LEVEL UP: A Wedding Photography + Videography Podcast
5. Coda Podcast - For Wedding Filmmakers

How many episodes of Shifting Focus are there?

Shifting Focus launched 7 years ago and published 455 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Shifting Focus?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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Rephonic pulls ratings and reviews for Shifting Focus from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Shifting Focus?

Recent guests on Shifting Focus include:

1. Alison Shepardek
2. Ryan Koral
3. Rena Wiser
4. Maxine Owens
5. Leslee Layton
6. Summer Grace
7. Staci Brucks
8. Jared Sullivan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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