
Shifting Focus (Formerly How To Film Weddings) with John Bunn is the podcast for wedding photographers, videographers, planners, and industry pros who feel STUCK in the middle market. If you're tired of chasing trends and ready to focus on what really moves the needle—branding, pricing, mindset, and building relationships that lead to real growth—you're in the right place. With nearly two decades ... more
| Publishes | Weekly | Episodes | 455 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessEducation | |||

What does professionalism actually look like at a wedding?
Not on Instagram.
Not in theory.
But in the room.
In this episode of Shifting Focus, I sit down with etiquette expert Alison Cheperdak to talk about modern wedding etiquette, social a... more
👋 Join My Circle Community: shifting-focus-with-john-bunn.circle.so/
Most wedding creatives never actually get unstuck. They just work harder inside the same ceiling.
In this episode of Shifting Focus, I sit down with Ryan Koral, one of... more
👋 Join My Circle Community: shifting-focus-with-john-bunn.circle.so/
What does it actually take to build a wedding planning brand that people trust at the highest level?
Rena Wiser didn't inherit it. She didn't shortcut it. She earned i... more
theexposuretriangle.com/ - Mentorship and Mastermind Group is now open for enrollment - grab a seat before they are gone
What does it actually take to build an ultra-luxury brand in the wedding industry?
Maxine Owens didn't grow her busin... more
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First off, John and Nick do an incredible job of elevating the wedding film industry and educating and training other filmmakers. However, within the past 1-2 years this podcast has taken a more brand-centered tone. It feels like nearly every single podcast episode is trying to sell you on something they sell, whether it be their courses, Mastermind group, etc. Which is fine. I know John and Nick are ultimately trying to point people toward these paid methods of education, which I’m sure are ben... more
Their first year or two was definitely the best and most helpful.
When I first found this show, I loved it! They talked about what gear to use, how they like to approach the wedding day, wedding war stories, all of the stuff you’d want to hear about. Over the last few years John and Nick have focused each episode on growing your business, raising your prices, and mastering social media rather than actually shooting weddings. They are shooting less and less and now pushing their online courses more than anything. This is all fine and good, but I feel that they ... more
The amount of information you get from this podcast is unreal! John and Nick break down each topic and hep you understand everything you need to know! Looking forward to getting to know them more in Mastermind this year!!
First time using this Podcast app to listen to you guys. thank you for the valuable information, just starting a wedding videography so This podcast is helping me alot.
Thanks again 🙏
Key themes from listener reviews, highlighting what works and what could be improved about the show.










Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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The show consistently centers on moving beyond the middle market in the wedding industry, with a heavy emphasis on branding, pricing, and strategic growth. Across recent episodes, guests range from etiquette educators and luxury-planning professionals to wedding photographers, videographers, and industry tech founders. The conversations blend practical business frameworks, client experience insights, and real-world stories about elevating brands, refining workflows, and embracing scalable education or tools. A notable strength is the willingness to explore high-end positioning, premium service delivery, and community-building, often featuring founders and practitioners who have successfully shifted into luxury or growth-oriented segments. T... more
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These podcasts share a similar audience with Shifting Focus:
1. The Wedding Film School Show
2. The How To Film Weddings Show
3. That Wedding Videographer Podcast
4. LEVEL UP: A Wedding Photography + Videography Podcast
5. Coda Podcast - For Wedding Filmmakers
Shifting Focus launched 7 years ago and published 455 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Shifting Focus include:
1. Alison Shepardek
2. Ryan Koral
3. Rena Wiser
4. Maxine Owens
5. Leslee Layton
6. Summer Grace
7. Staci Brucks
8. Jared Sullivan
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