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Artwork for Shifting Focus

Shifting Focus with John Bunn

John Bunn
Wedding Videography
Wedding Filmmaking
Wedding Industry
Networking
Wedding Photography
Instagram
Photography
Social Media Marketing
Branding
Client Relationships
Client Experience
Wedding Planning
Marketing Strategies
Content Creation
Videography
Pricing Strategy
Business Coaching
Business Strategy
Luxury Weddings
Entrepreneurship

Shifting Focus (Formerly How To Film Weddings) with John Bunn is the podcast for wedding photographers, videographers, planners, and industry pros who feel STUCK in the middle market. If you're tired of chasing trends and ready to focus on what really moves the needle—branding, pricing, mindset, and building relationships that lead to real growth—you're in the right place. With nearly two decades ... more

PublishesWeeklyEpisodes480Founded8 years ago
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EducationBusiness

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Artwork for Shifting Focus

Latest Episodes

What actually makes someone sought after?

In this episode, I sit down with wedding photographer, educator, coach, and host of the All Angles Podcast, Claire Hunt.

Claire went from working as a pediatric trauma nurse to building a six-figure photo... more

YouTube

Should you put your pricing on your website? This week I took mine off my site for the first time in about 2 years. But why?

In this week's episode I break down why I decided I needed to take my prices off my website for now. I also dig through som... more

YouTube

This episode might ruffle some feathers.

Recently, I posted that I was looking for a photographer and videographer to help capture The Shifting Focus Experience in exchange for a ticket to the event. Almost immediately, the criticism started: Why w... more

The Shifting Focus Experience: john-bunn.com/the-shifting-focus-experience

Chris J. Evans went from photographing more than 100 weddings a year on Maui to building an international destination photography brand where multi-day wedding coll... more

YouTube

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Recent Guests

Chris J. Evans
Ultra luxury destination wedding photographer
Self-employed / Destination Weddings
Episode: 476. Chris J. Evans: From 100 Weddings a Year to $50K+ Destination Weddings
Justin Roth
Wedding videographer based in Texas, second shooter, creator of Wed Track
Wed Track
Episode: 471. Justin Roth: Why Relationships Beat Talent in the Wedding Industry
Chloe Ramirez
Photographer based in Sacramento, known for lighting, off-camera flash, and creative posing
Self-employed/Brand Chloe Ramirez Photo
Episode: 470. Chloe Ramirez on Feeding Your Creative Muscle (and Building a More Valuable Brand)
Miranda Anderson
Photographer based in Vancouver and Calgary, Canada; specializes in destination and high-end weddings
Independent photographer
Episode: 467. Miranda Anderson on Building a Premium Photography Brand
Zac Holmstrom
Half of Current Films, luxury wedding videography team
Current Films
Episode: 466. Current Films - Building A Luxury Brand with Demand
Bethany Holmstrom
Half of Current Films, luxury wedding videography team
Current Films
Episode: 466. Current Films - Building A Luxury Brand with Demand
Gione De Silva
Wedding filmmaker, videographer, photographer based in England
Independent filmmaker / entrepreneur
Episode: 465. Inside the World of $100,000 Wedding Films with Gione Da Silva
Kate Laine
Wedding planner, co-owner of Kate Laine Events
Kate Laine Events
Episode: 464. REAL Mentor Session with Wedding Planners Kate Laine Events
Holden Laine Aller
Wedding planner, co-founder of Kate Laine Events
Kate Laine Events
Episode: 463. Kate Laine Events - Booking Their First $350K Wedding Just 2 Years Into Business

Host

John Bunn
Host of the show; wedding filmmaker and photographer with a focus on branding, pricing, and growth

Reviews

4.8 out of 5 stars from 221 ratings
  • Used to be extremely helpful

    First off, John and Nick do an incredible job of elevating the wedding film industry and educating and training other filmmakers. However, within the past 1-2 years this podcast has taken a more brand-centered tone. It feels like nearly every single podcast episode is trying to sell you on something they sell, whether it be their courses, Mastermind group, etc. Which is fine. I know John and Nick are ultimately trying to point people toward these paid methods of education, which I’m sure are ben... more

    Apple Podcasts
    2
    Jolly Tiger
    United States4 years ago
  • Listen to the back Catalog First

    Their first year or two was definitely the best and most helpful.

    Apple Podcasts
    4
    Lotrfreak993
    United States4 years ago
  • Disappointed…

    When I first found this show, I loved it! They talked about what gear to use, how they like to approach the wedding day, wedding war stories, all of the stuff you’d want to hear about. Over the last few years John and Nick have focused each episode on growing your business, raising your prices, and mastering social media rather than actually shooting weddings. They are shooting less and less and now pushing their online courses more than anything. This is all fine and good, but I feel that they ... more

    Apple Podcasts
    1
    yeezychris
    United States4 years ago
  • The BEST PODCAST!

    The amount of information you get from this podcast is unreal! John and Nick break down each topic and hep you understand everything you need to know! Looking forward to getting to know them more in Mastermind this year!!

    Apple Podcasts
    5
    Lindsey Howell
    United States5 years ago
  • Awesome Content

    First time using this Podcast app to listen to you guys. thank you for the valuable information, just starting a wedding videography so This podcast is helping me alot.

    Thanks again 🙏

    Apple Podcasts
    5
    Toni jaa
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Community and mentor-like guidance are frequently highlighted as standout aspects.
Listeners praise the depth and actionable insights for wedding professionals.
Some long-time listeners feel the show has shifted toward branding and sales over shooting/production.

Talking Points

Recent interactions between the hosts and their guests.

476. Chris J. Evans: From 100 Weddings a Year to $50K+ Destination Weddings
Q: How did you rebuild your network after moving to California during the pandemic?
I stayed in front of planners and venues through consistent outreach, hosted and sponsored events, and used in-person engagements to rebuild relationships. Even when the market paused, I invested in rooms, built new connections, and leveraged online platforms to plant seeds for future opportunities.
476. Chris J. Evans: From 100 Weddings a Year to $50K+ Destination Weddings
Q: What was the turning point that moved you from pursuing a high-volume Maui business to targeting luxury destination weddings?
The turning point was recognizing that the demand existed but my supply was constrained, which led me to raise prices to a level where I could maintain a sustainable pace while delivering the level of quality and storytelling I wanted. Networking and aligning with planners and venues, plus adopting an abundance mindset, allowed me to systematically elevate the brand and reach new markets.
467. Miranda Anderson on Building a Premium Photography Brand
Q: How does she approach pricing and moving upmarket?
She uses a profitability model to understand true costs and hourly earnings, aligns pricing with perceived value, and gradually raises starting rates, with a goal of securing more destination work at higher price points.
467. Miranda Anderson on Building a Premium Photography Brand
Q: What was the turning point that pushed her to go full-time, and how did she fund the Banff shoot?
She left a part-time job while building her wedding photography business, and funded the Banff shoot by allocating personal resources and time, despite the risk of not getting paid immediately; this gamble paid off by expanding her portfolio and network.
467. Miranda Anderson on Building a Premium Photography Brand
Q: How did Miranda land the big Rocky Mountain Bride cover and how did it impact her business?
The cover came after submitting a single image to Rocky Mountain Bride; the resulting social proof boosted visibility and led to more inquiries and trust from brides, reinforcing the value of high-quality work and strategic visibility.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About Shifting Focus

What is Shifting Focus about and what kind of topics does it cover?

This show targets wedding professionals aiming to move beyond middle-market, focusing on branding, pricing, mindset, and relationship-building to drive growth. Episodes explore real-world paths from high-volume, mid-tier work to premium, luxury bookings, with practical frameworks, client experience playbooks, and networking strategies. Notable strengths include case-study style analyses, a community-driven approach, and a clear emphasis on sustainable growth over quick wins. A recurring edge is the blend of business fundamentals with storytelling and brand-building—from pricing psychology to planner partnerships—often featuring guests who have built premium brands in photography, videography, and planning. Potential listeners can expect act... more

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How many listeners does Shifting Focus get?

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Which podcasts are similar to Shifting Focus?

These podcasts share a similar audience with Shifting Focus:

1. The How To Film Weddings Show
2. The Rundown
3. The Vendor Table - A Wedding and Photography Podcast
4. LEVEL UP: A Wedding Photography + Videography Podcast
5. That Wedding Videographer Podcast

How many episodes of Shifting Focus are there?

Shifting Focus launched 8 years ago and published 480 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Shifting Focus?

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What guests have appeared on Shifting Focus?

Recent guests on Shifting Focus include:

1. Chris J. Evans
2. Justin Roth
3. Chloe Ramirez
4. Miranda Anderson
5. Zac Holmstrom
6. Bethany Holmstrom
7. Gione De Silva
8. Kate Laine

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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