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Artwork for Shifting Focus

Shifting Focus with John Bunn

John Bunn
Wedding Videography
Wedding Filmmaking
Wedding Industry
Wedding Photography
Networking
Instagram
Photography
Branding
Social Media Marketing
Client Relationships
Client Experience
Pricing Strategy
Wedding Planning
Marketing Strategies
Content Creation
Videography
Exposure Triangle
Business Coaching
Business Strategy
Luxury Weddings

Shifting Focus with John Bunn is for wedding pros who feel STUCK in the middle market. With 20+ years in business, I want to show you how to Shift Your Focus, and pay attention to what is going to move your business forward. I believe you can work on 3 things in your business: Your Work, Your Brand, and Your Network. I call this The Exposure Triangle. Each week I dig into how to properly build you... more

PublishesTwice weeklyEpisodes499Founded8 years ago
Number of ListenersCategories
EducationBusiness

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Artwork for Shifting Focus

Latest Episodes

✅ Grab my free guide "10 Discovery Call Mistakes" john-bunn.com/free-guide

What if the second shooter you're hiring is actually hurting your business?

This week on the Shifting Focus Podcast, I'm joined by Jimmy Lick, founder of Second So... more

Want to do a mentor session with me? john-bunn.com/shop

I've made a lot of mistakes in my business over the years because I was trying to take leaps instead of steps.

We live in a world that constantly tells us to grow faster, book more ... more

✅ Grab my free guide "10 Discovery Call Mistakes" john-bunn.com/free-guide

For years, wedding filmmakers have been an afterthought at industry awards. Photographers get celebrated, while filmmakers are lucky to get a category or two. But t... more

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✅ Grab my free guide "10 Discovery Call Mistakes" john-bunn.com/free-guide

💻 Check out my shop for templates: john-bunn.com/shop

Last week, I was walking around my neighborhood wondering if a couple was going to book me for a $... more

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Recent Guests

Kyle Hustis
Wedding filmmaker and Wedding Crashers co-founder.
Wedding Crashers
Episode: 496. Wedding Filmmakers Are Done Being Overlooked | Wedding Crashers
Camryn Bradshaw
Wedding filmmaker and Wedding Crashers co-founder.
Wedding Crashers
Episode: 496. Wedding Filmmakers Are Done Being Overlooked | Wedding Crashers
Austin Blanchard
Founder of a brand and website studio for creative professionals and wedding photo and video business owner
Creative Cabana
Episode: 494. Your Brand Isn't Your Logo. It's Who You Are - with Austin Blanchard
Miguel Djontu
Founder and lead photographer at MESUS Studios, a luxury wedding photography company.
MESUS Studios
Episode: 492. Mesus Studios - The Road To Ultra Luxury
Greg Finck
Destination wedding photographer specializing in luxury celebrations
Episode: 490. Greg Finck - The Business of Being in Demand
Erin Blackwell
Premium branding photographer based in Boise, Idaho
Erin Blackwell Photography
Episode: 481. Erin Blackwell - The Money Mindset Keeping You Stuck in the Middle Market
Helena Wong
Bay Area wedding photographer
Helena Wong Photography
Episode: 480. The Mindset Behind a $500K+ Photography Business with Helena Wong
Claire Hunt
Wedding photographer and educator
Independent photographer and educator
Episode: 479. Claire Hunt - Being a Sought-After Photographer (how she did it)
Chris J. Evans
Ultra luxury destination wedding photographer
Self-employed / Destination Weddings
Episode: 476. Chris J. Evans: From 100 Weddings a Year to $50K+ Destination Weddings

Host

John Bunn
Host of the show; wedding filmmaker and photographer with a focus on branding, pricing, and growth

Reviews

4.8 out of 5 stars from 224 ratings
  • One of my favourites podcast in the wedding industry!

    John has a calm voice, the perfect pace and I love listening to him. I’m really interested in learning more about his Triangle Exposure concept. I’m actually working on my brand right now ;-) John is also transparent and shares everything. I recommend!

    Apple Podcasts
    5
    sophieasselin
    Canadaa month ago
  • Out of touch

    While the host might be booking $30k weddings, the rest of us aren’t and it’s not realistic to expect that. Diving into that realm is pointless because the audience for that is less than 1% of 1%

    Apple Podcasts
    1
    FlashFlo1
    United States2 months ago
  • Used to be extremely helpful

    First off, John and Nick do an incredible job of elevating the wedding film industry and educating and training other filmmakers. However, within the past 1-2 years this podcast has taken a more brand-centered tone. It feels like nearly every single podcast episode is trying to sell you on something they sell, whether it be their courses, Mastermind group, etc. Which is fine. I know John and Nick are ultimately trying to point people toward these paid methods of education, which I’m sure are ben... more

    Apple Podcasts
    2
    Jolly Tiger
    United States4 years ago
  • Listen to the back Catalog First

    Their first year or two was definitely the best and most helpful.

    Apple Podcasts
    4
    Lotrfreak993
    United States4 years ago
  • Disappointed…

    When I first found this show, I loved it! They talked about what gear to use, how they like to approach the wedding day, wedding war stories, all of the stuff you’d want to hear about. Over the last few years John and Nick have focused each episode on growing your business, raising your prices, and mastering social media rather than actually shooting weddings. They are shooting less and less and now pushing their online courses more than anything. This is all fine and good, but I feel that they ... more

    Apple Podcasts
    1
    yeezychris
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Community and mentor-like guidance are frequently highlighted as standout aspects.
Listeners praise the depth and actionable insights for wedding professionals.
Some long-time listeners feel the show has shifted toward branding and sales over shooting/production.

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Talking Points

Recent interactions between the hosts and their guests.

496. Wedding Filmmakers Are Done Being Overlooked | Wedding Crashers
Q: So how have you kind of structured it to judge who's, like, how are you judging, managing just this side of it? What's that look like for somebody?
They created category-specific criteria, with each filmmaker limited to one film per category. Kyle and Camryn score entries separately and combine their scores, judging the film against the category it was submitted to.
496. Wedding Filmmakers Are Done Being Overlooked | Wedding Crashers
Q: What is the genesis of this? When did you guys say, we want to do this thing, and how did it just kind of, how did it evolve to what it is today?
A movie-theater screening of a wedding film inspired the idea. After Camryn proposed a larger wedding-film awards event, the pair partnered with a planner and secured the historic Orpheum Theatre, developing it into a black-tie celebration with 15 categories.
494. Your Brand Isn't Your Logo. It's Who You Are - with Austin Blanchard
Q: What do you recommend to somebody when they're on their way backwards before moving forwards? How do you discover, even with a third party, what does matter?
Blanchard recommends working with an outside perspective, using reflection and writing to uncover personal motivations, and identifying the clients and business that genuinely fit the owner.
494. Your Brand Isn't Your Logo. It's Who You Are - with Austin Blanchard
Q: When you're talking to your clients, when you're talking to people in the industry, what does branding even mean in 2027?
Blanchard describes branding as the full way a business is perceived, including its visuals, how it serves clients and the experience it provides. He says clients increasingly prioritize feeling cared for over work quality alone.
490. Greg Finck - The Business of Being in Demand
Q: Do you have any advice for people when it comes to becoming sought after? What do they need to be thinking about so that they can stand out from the crowd?
Finck recommends making intentional creative choices, sharing only work he is proud of, maintaining a distinctive portfolio, and building relationships with planners and vendors. He also advises photographers to focus on specific clients and locations rather than trying to appeal to everyone.

Audience Metrics

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Frequently Asked Questions About Shifting Focus

What is Shifting Focus about and what kind of topics does it cover?

This show targets wedding professionals aiming to move beyond middle-market, focusing on branding, pricing, mindset, and relationship-building to drive growth. Episodes explore real-world paths from high-volume, mid-tier work to premium, luxury bookings, with practical frameworks, client experience playbooks, and networking strategies. Notable strengths include case-study style analyses, a community-driven approach, and a clear emphasis on sustainable growth over quick wins. A recurring edge is the blend of business fundamentals with storytelling and brand-building—from pricing psychology to planner partnerships—often featuring guests who have built premium brands in photography, videography, and planning. Potential listeners can expect act... more

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Which podcasts are similar to Shifting Focus?

These podcasts share a similar audience with Shifting Focus:

1. The How To Film Weddings Show
2. The Rundown
3. The Vendor Table - A Wedding and Photography Podcast
4. LEVEL UP: A Wedding Photography + Videography Podcast
5. Oh Shoot! with Cassidy Lynne

How many episodes of Shifting Focus are there?

Shifting Focus launched 8 years ago and published 499 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Shifting Focus?

Recent guests on Shifting Focus include:

1. Kyle Hustis
2. Camryn Bradshaw
3. Austin Blanchard
4. Miguel Djontu
5. Greg Finck
6. Erin Blackwell
7. Helena Wong
8. Claire Hunt

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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