
Shifting Focus with John Bunn is for wedding pros who feel STUCK in the middle market. With 20+ years in business, I want to show you how to Shift Your Focus, and pay attention to what is going to move your business forward. I believe you can work on 3 things in your business: Your Work, Your Brand, and Your Network. I call this The Exposure Triangle. Each week I dig into how to properly build you... more
| Publishes | Twice weekly | Episodes | 493 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EducationBusiness | |||

✅ Grab my free guide "10 Discovery Call Mistakes" john-bunn.com/free-guide
What does it actually take to move into the ultra-luxury wedding market? And is raising your prices really the answer?
This week, I'm sitting down with Miguel Djo... more
✅ Grab my free guide "10 Discovery Call Mistakes" john-bunn.com/free-guide
I had two discovery calls yesterday that I thought went pretty well. Great conversations, good connections, all the things you're hoping for.
And then we started ... more
The Exposure Triangle Mastermind: john-bunn.com/exposure-triangle
Greg Finck is one of my favorite photographers in the world, so I'm not going to lie, I was a little nervous for this one.
Over the last 17 years, Greg has built one of th... more
Exposure Triangle Mastermind is open: john-bunn.com/exposure-triangle I got my feelings hurt this weekend.
I was working alongside some incredible photographers at one of the highest-end weddings I've ever been part of, and before we starte... more
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While the host might be booking $30k weddings, the rest of us aren’t and it’s not realistic to expect that. Diving into that realm is pointless because the audience for that is less than 1% of 1%
First off, John and Nick do an incredible job of elevating the wedding film industry and educating and training other filmmakers. However, within the past 1-2 years this podcast has taken a more brand-centered tone. It feels like nearly every single podcast episode is trying to sell you on something they sell, whether it be their courses, Mastermind group, etc. Which is fine. I know John and Nick are ultimately trying to point people toward these paid methods of education, which I’m sure are ben... more
Their first year or two was definitely the best and most helpful.
When I first found this show, I loved it! They talked about what gear to use, how they like to approach the wedding day, wedding war stories, all of the stuff you’d want to hear about. Over the last few years John and Nick have focused each episode on growing your business, raising your prices, and mastering social media rather than actually shooting weddings. They are shooting less and less and now pushing their online courses more than anything. This is all fine and good, but I feel that they ... more
The amount of information you get from this podcast is unreal! John and Nick break down each topic and hep you understand everything you need to know! Looking forward to getting to know them more in Mastermind this year!!
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This show targets wedding professionals aiming to move beyond middle-market, focusing on branding, pricing, mindset, and relationship-building to drive growth. Episodes explore real-world paths from high-volume, mid-tier work to premium, luxury bookings, with practical frameworks, client experience playbooks, and networking strategies. Notable strengths include case-study style analyses, a community-driven approach, and a clear emphasis on sustainable growth over quick wins. A recurring edge is the blend of business fundamentals with storytelling and brand-building—from pricing psychology to planner partnerships—often featuring guests who have built premium brands in photography, videography, and planning. Potential listeners can expect act... more
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These podcasts share a similar audience with Shifting Focus:
1. The How To Film Weddings Show
2. The Vendor Table - A Wedding and Photography Podcast
3. The Rundown
4. Oh Shoot! with Cassidy Lynne
5. LEVEL UP: A Wedding Photography + Videography Podcast
Shifting Focus launched 8 years ago and published 493 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Shifting Focus include:
1. Erin Blackwell
2. Helena Wong
3. Claire Hunt
4. Chris J. Evans
5. Justin Roth
6. Chloe Ramirez
7. Miranda Anderson
8. Zac Holmstrom
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