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Artwork for Shifting Focus

Shifting Focus with John Bunn

John Bunn
Wedding Videography
Wedding Filmmaking
Wedding Industry
Networking
Wedding Photography
Instagram
Photography
Social Media Marketing
Branding
Client Relationships
Client Experience
Wedding Planning
Marketing Strategies
Content Creation
Videography
Pricing Strategy
Business Coaching
Business Strategy
Entrepreneurship
Luxury Weddings

Shifting Focus (Formerly How To Film Weddings) with John Bunn is the podcast for wedding photographers, videographers, planners, and industry pros who feel STUCK in the middle market. If you're tired of chasing trends and ready to focus on what really moves the needle—branding, pricing, mindset, and building relationships that lead to real growth—you're in the right place. With nearly two decades ... more

PublishesWeeklyEpisodes471Founded8 years ago
Number of ListenersCategories
BusinessEducation

Listen to this Podcast

Artwork for Shifting Focus

Latest Episodes

THE SHIFTING FOCUS EXPERIENCE: john-bunn.com/the-shifting-focus-experience

In this episode of Shifting Focus, I sit down with photographer, educator, and creative powerhouse Chloe Ramirez for one of my favorite conversations we've had about... more

The Shifting Focus Experience - john-bunn.com/the-shifting-focus-experience

For Jack and Alyssa of Film & Fable, it led to shooting 57 weddings in a single year, traveling nonstop, building a destination wedding brand, and eventually disco... more

YouTube

Shifting Focus Experience 10/27 & 10/28: john-bunn.com/the-shifting-focus-experience

John Bunn Films Experience: johnbunn.bridengroom.video/

In today's Episode, I break down something that I think most of us struggle with... OUTSO... more

YouTube

Shifting Focus Experience - October 27 & 28 - john-bunn.com/the-shifting-focus-experience

What does it actually take to build a photography brand that consistently attracts premium clients?

In this episode of Shifting Focus, I sit down wi... more

YouTube

Key Facts

Accepts Guests
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Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Chloe Ramirez
Photographer based in Sacramento, known for lighting, off-camera flash, and creative posing
Self-employed/Brand Chloe Ramirez Photo
Episode: 470. Chloe Ramirez on Feeding Your Creative Muscle (and Building a More Valuable Brand)
Miranda Anderson
Photographer based in Vancouver and Calgary, Canada; specializes in destination and high-end weddings
Independent photographer
Episode: 467. Miranda Anderson on Building a Premium Photography Brand
Zac Holmstrom
Half of Current Films, luxury wedding videography team
Current Films
Episode: 466. Current Films - Building A Luxury Brand with Demand
Bethany Holmstrom
Half of Current Films, luxury wedding videography team
Current Films
Episode: 466. Current Films - Building A Luxury Brand with Demand
Gione De Silva
Wedding filmmaker, videographer, photographer based in England
Independent filmmaker / entrepreneur
Episode: 465. Inside the World of $100,000 Wedding Films with Gione Da Silva
Kate Laine
Wedding planner, co-owner of Kate Laine Events
Kate Laine Events
Episode: 464. REAL Mentor Session with Wedding Planners Kate Laine Events
Holden Laine Aller
Wedding planner, co-founder of Kate Laine Events
Kate Laine Events
Episode: 463. Kate Laine Events - Booking Their First $350K Wedding Just 2 Years Into Business
Gracie Kate Smith
Wedding planner, co-founder of Kate Laine Events
Kate Laine Events
Episode: 463. Kate Laine Events - Booking Their First $350K Wedding Just 2 Years Into Business
Noella Andres
Educator, consultant, and speaker who helps brands and photographers build authority in education and events
Independent educator; collaborator with industry brands
Episode: 462. Noella Andres | Why Authority Is the New Marketing for Wedding Photographers

Host

John Bunn
Host of Shifting Focus; wedding filmmaker and photographer with a long-running educational focus

Reviews

4.8 out of 5 stars from 221 ratings
  • Used to be extremely helpful

    First off, John and Nick do an incredible job of elevating the wedding film industry and educating and training other filmmakers. However, within the past 1-2 years this podcast has taken a more brand-centered tone. It feels like nearly every single podcast episode is trying to sell you on something they sell, whether it be their courses, Mastermind group, etc. Which is fine. I know John and Nick are ultimately trying to point people toward these paid methods of education, which I’m sure are ben... more

    Apple Podcasts
    2
    Jolly Tiger
    United States3 years ago
  • Listen to the back Catalog First

    Their first year or two was definitely the best and most helpful.

    Apple Podcasts
    4
    Lotrfreak993
    United States3 years ago
  • Disappointed…

    When I first found this show, I loved it! They talked about what gear to use, how they like to approach the wedding day, wedding war stories, all of the stuff you’d want to hear about. Over the last few years John and Nick have focused each episode on growing your business, raising your prices, and mastering social media rather than actually shooting weddings. They are shooting less and less and now pushing their online courses more than anything. This is all fine and good, but I feel that they ... more

    Apple Podcasts
    1
    yeezychris
    United States3 years ago
  • The BEST PODCAST!

    The amount of information you get from this podcast is unreal! John and Nick break down each topic and hep you understand everything you need to know! Looking forward to getting to know them more in Mastermind this year!!

    Apple Podcasts
    5
    Lindsey Howell
    United States4 years ago
  • Awesome Content

    First time using this Podcast app to listen to you guys. thank you for the valuable information, just starting a wedding videography so This podcast is helping me alot.

    Thanks again 🙏

    Apple Podcasts
    5
    Toni jaa
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the depth and practicality of business-focused topics.
Many say the show provides actionable steps and templates for growth.
Some listeners feel the sponsorship and course pitches dilute otherwise strong content.

Talking Points

Recent interactions between the hosts and their guests.

467. Miranda Anderson on Building a Premium Photography Brand
Q: How does she approach pricing and moving upmarket?
She uses a profitability model to understand true costs and hourly earnings, aligns pricing with perceived value, and gradually raises starting rates, with a goal of securing more destination work at higher price points.
467. Miranda Anderson on Building a Premium Photography Brand
Q: What was the turning point that pushed her to go full-time, and how did she fund the Banff shoot?
She left a part-time job while building her wedding photography business, and funded the Banff shoot by allocating personal resources and time, despite the risk of not getting paid immediately; this gamble paid off by expanding her portfolio and network.
467. Miranda Anderson on Building a Premium Photography Brand
Q: How did Miranda land the big Rocky Mountain Bride cover and how did it impact her business?
The cover came after submitting a single image to Rocky Mountain Bride; the resulting social proof boosted visibility and led to more inquiries and trust from brides, reinforcing the value of high-quality work and strategic visibility.
465. Inside the World of $100,000 Wedding Films with Gione Da Silva
Q: What were the first steps to building a luxury brand in wedding filmmaking?
It started with focusing on making beautiful images, refining color and skin tones, and then expanding into branding and networking; the path involved emulating successful peers early on, then gradually developing a unique palette and taste that would attract ideal clients.
463. Kate Laine Events - Booking Their First $350K Wedding Just 2 Years Into Business
Q: What specific steps helped you position yourselves for luxury bookings?
Focusing on authentic, high-end presentation, curating a vendor team that matched their standards, and communicating a cohesive, premium experience from first contact through the wedding day.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About Shifting Focus

What is Shifting Focus about and what kind of topics does it cover?

The show consistently centers on moving beyond mid-market positioning in the wedding industry by prioritizing branding, pricing strategies, mindset, and relationship-building. Episodes frequently feature practitioners who've rebuilt or elevated brands, from luxury wedding planners and photographers to educators and brand strategists, with a strong emphasis on client experience, high-value partnerships, and scalable business models. Listeners can expect practical frameworks for pricing, portfolio Craft, and nurturing networks with planners, vendors, and educators to reach premium opportunities. A few episodes spotlight authority-building, education-led growth, and the balance between artistry and business, which makes the show especially use... more

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To see how many followers or subscribers Shifting Focus has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Shifting Focus?

These podcasts share a similar audience with Shifting Focus:

1. The Wedding Film School Show
2. The How To Film Weddings Show
3. The Vendor Table - A Wedding and Photography Podcast
4. That Wedding Videographer Podcast
5. Oh Shoot! with Cassidy Lynne

How many episodes of Shifting Focus are there?

Shifting Focus launched 8 years ago and published 471 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Shifting Focus?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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Rephonic pulls ratings and reviews for Shifting Focus from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Shifting Focus?

Recent guests on Shifting Focus include:

1. Chloe Ramirez
2. Miranda Anderson
3. Zac Holmstrom
4. Bethany Holmstrom
5. Gione De Silva
6. Kate Laine
7. Holden Laine Aller
8. Gracie Kate Smith

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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