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Artwork for Shifting Focus

Shifting Focus with John Bunn

John Bunn
Wedding Videography
Wedding Filmmaking
Wedding Industry
Networking
Wedding Photography
Instagram
Photography
Social Media Marketing
Client Relationships
Branding
Client Experience
Wedding Planning
Marketing Strategies
Content Creation
Videography
Pricing Strategy
Business Coaching
Business Strategy
Entrepreneurship
Luxury Weddings

Shifting Focus (Formerly How To Film Weddings) with John Bunn is the podcast for wedding photographers, videographers, planners, and industry pros who feel STUCK in the middle market. If you're tired of chasing trends and ready to focus on what really moves the needle—branding, pricing, mindset, and building relationships that lead to real growth—you're in the right place. With nearly two decades ... more

PublishesWeeklyEpisodes468Founded8 years ago
Number of ListenersCategories
BusinessEducation

Listen to this Podcast

Artwork for Shifting Focus

Latest Episodes

Shifting Focus Experience - October 27 & 28 - john-bunn.com/the-shifting-focus-experience

What does it actually take to build a photography brand that consistently attracts premium clients?

In this episode of Shifting Focus, I sit down wi... more

YouTube

♥️ THE SHIFTING FOCUS EXPERIENCE: 10/27 & 10/28: john-bunn.com/the-shifting-focus-experience

In this week's episode of Shifting Focus, John brings on Zac and Bethany from Current Films to walk through their journey on becoming Luxury Weddi... more

YouTube

👋🏻 Waitlist for THE EXPOSURE TRIANGLE: john-bunn.com/exposure-triangle

What does it actually take to build a wedding film brand at the very top of the market?

In this episode, I sit down with Gione Da Silva, a filmmaker based in Englan... more

YouTube

Join the Exposure Triangle Waitlist: john-bunn.com/exposure-triangle

This week is a continuation of my conversation with Kate Laine Events. In this episode, we do a mentor session and I answer their questions about their wedding business. ... more

Key Facts

Accepts Guests
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Number of Listeners
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Recent Guests

Gione De Silva
Wedding filmmaker, videographer, photographer based in England
Independent filmmaker / entrepreneur
Episode: 465. Inside the World of $100,000 Wedding Films with Gione Da Silva
Kate Laine
Wedding planner, co-owner of Kate Laine Events
Kate Laine Events
Episode: 464. REAL Mentor Session with Wedding Planners Kate Laine Events
Holden Laine Aller
Wedding planner, co-founder of Kate Laine Events
Kate Laine Events
Episode: 463. Kate Laine Events - Booking Their First $350K Wedding Just 2 Years Into Business
Gracie Kate Smith
Wedding planner, co-founder of Kate Laine Events
Kate Laine Events
Episode: 463. Kate Laine Events - Booking Their First $350K Wedding Just 2 Years Into Business
Noella Andres
Educator, consultant, and speaker who helps brands and photographers build authority in education and events
Independent educator; collaborator with industry brands
Episode: 462. Noella Andres | Why Authority Is the New Marketing for Wedding Photographers
Jeff Chang
Photographer and founder of The Apartment Photo
The Apartment Photo
Episode: 459. The Apartment Photography Playbook: How Jeff Chang Built a World-Class Brand
Kevin Cochran
Wedding videographer, founder of 718 Creative
718 Creative
Episode: 456. From $500 to $20K Weddings: Kevin Cochran's Rise to a Premium Brand in Texas
Emily Burton
Luxury wedding planner and event designer
Emily Burton Designs
Episode: 455. The Real Language of Luxury Wedding Experiences, with Emily Burton Designs
Alison Shepardek
Etiquette professional
Elevate Etiquette
Episode: 454. Mastering Wedding Etiquette with Alison Cheperdak of Elevate Etiquette

Host

John Bunn
Host of Shifting Focus; wedding filmmaker and photographer with a long-running educational focus

Reviews

4.8 out of 5 stars from 221 ratings
  • Used to be extremely helpful

    First off, John and Nick do an incredible job of elevating the wedding film industry and educating and training other filmmakers. However, within the past 1-2 years this podcast has taken a more brand-centered tone. It feels like nearly every single podcast episode is trying to sell you on something they sell, whether it be their courses, Mastermind group, etc. Which is fine. I know John and Nick are ultimately trying to point people toward these paid methods of education, which I’m sure are ben... more

    Apple Podcasts
    2
    Jolly Tiger
    United States3 years ago
  • Listen to the back Catalog First

    Their first year or two was definitely the best and most helpful.

    Apple Podcasts
    4
    Lotrfreak993
    United States3 years ago
  • Disappointed…

    When I first found this show, I loved it! They talked about what gear to use, how they like to approach the wedding day, wedding war stories, all of the stuff you’d want to hear about. Over the last few years John and Nick have focused each episode on growing your business, raising your prices, and mastering social media rather than actually shooting weddings. They are shooting less and less and now pushing their online courses more than anything. This is all fine and good, but I feel that they ... more

    Apple Podcasts
    1
    yeezychris
    United States3 years ago
  • The BEST PODCAST!

    The amount of information you get from this podcast is unreal! John and Nick break down each topic and hep you understand everything you need to know! Looking forward to getting to know them more in Mastermind this year!!

    Apple Podcasts
    5
    Lindsey Howell
    United States4 years ago
  • Awesome Content

    First time using this Podcast app to listen to you guys. thank you for the valuable information, just starting a wedding videography so This podcast is helping me alot.

    Thanks again 🙏

    Apple Podcasts
    5
    Toni jaa
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the depth and practicality of business-focused topics.
Many say the show provides actionable steps and templates for growth.
Some listeners feel the sponsorship and course pitches dilute otherwise strong content.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#234
Ukraine/Education

Talking Points

Recent interactions between the hosts and their guests.

465. Inside the World of $100,000 Wedding Films with Gione Da Silva
Q: What were the first steps to building a luxury brand in wedding filmmaking?
It started with focusing on making beautiful images, refining color and skin tones, and then expanding into branding and networking; the path involved emulating successful peers early on, then gradually developing a unique palette and taste that would attract ideal clients.
463. Kate Laine Events - Booking Their First $350K Wedding Just 2 Years Into Business
Q: What specific steps helped you position yourselves for luxury bookings?
Focusing on authentic, high-end presentation, curating a vendor team that matched their standards, and communicating a cohesive, premium experience from first contact through the wedding day.
463. Kate Laine Events - Booking Their First $350K Wedding Just 2 Years Into Business
Q: How did you go from starting out to landing multi-hundred-thousand-dollar weddings within two years?
By combining a strong brand with deep client relationships, early hands-on involvement from the start, and a willingness to take calculated risks and learn from each experience, which attracted higher-budget clients who trusted their vision.
457. The Real Reason Your Films Don't Feel Premium with Red Lotus Films
Q: Why did you decide to pursue wedding filmmaking and what keeps you driven in this field?
I love the personal connections with clients and the storytelling potential of weddings; it's more fulfilling than corporate work, and it allows me to grow creatively and build meaningful relationships.
455. The Real Language of Luxury Wedding Experiences, with Emily Burton Designs
Q: How do you view the balance between work quality, brand, and networking in moving out of the middle market?
All three levers must be strong; if work quality, brand, and network all score in the 80s or 90s, you can elevate beyond the middle market. Networking often becomes the differentiator that unlocks access to higher-tier opportunities.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Shifting Focus

What is Shifting Focus about and what kind of topics does it cover?

The show consistently centers on moving beyond mid-market positioning in the wedding industry by prioritizing branding, pricing strategies, mindset, and relationship-building. Episodes frequently feature practitioners who've rebuilt or elevated brands, from luxury wedding planners and photographers to educators and brand strategists, with a strong emphasis on client experience, high-value partnerships, and scalable business models. Listeners can expect practical frameworks for pricing, portfolio Craft, and nurturing networks with planners, vendors, and educators to reach premium opportunities. A few episodes spotlight authority-building, education-led growth, and the balance between artistry and business, which makes the show especially use... more

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How many episodes of Shifting Focus are there?

Shifting Focus launched 8 years ago and published 468 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Shifting Focus?

Recent guests on Shifting Focus include:

1. Gione De Silva
2. Kate Laine
3. Holden Laine Aller
4. Gracie Kate Smith
5. Noella Andres
6. Jeff Chang
7. Kevin Cochran
8. Emily Burton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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