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Artwork for Shifting Focus

Shifting Focus with John Bunn

John Bunn
Wedding Videography
Wedding Filmmaking
Wedding Industry
Networking
Wedding Photography
Instagram
Photography
Social Media Marketing
Branding
Client Relationships
Client Experience
Wedding Planning
Pricing Strategy
Marketing Strategies
Content Creation
Videography
Business Coaching
Business Strategy
Luxury Weddings
Entrepreneurship

Shifting Focus (Formerly How To Film Weddings) with John Bunn is the podcast for wedding photographers, videographers, planners, and industry pros who feel STUCK in the middle market. If you're tired of chasing trends and ready to focus on what really moves the needle—branding, pricing, mindset, and building relationships that lead to real growth—you're in the right place. With nearly two decades ... more

PublishesWeeklyEpisodes485Founded8 years ago
Number of ListenersCategories
EducationBusiness

Listen to this Podcast

Artwork for Shifting Focus

Latest Episodes

✅ Grab my free guide "10 Discovery Call Mistakes" john-bunn.com/free-guide

We went shopping for new living room furniture with a budget in mind.

We ended up spending twice what we planned, and we were happy to do it.

Why?

It wasn't be... more

Get Unstuck: Free Live Workshop: john-bunn.com/get-unstuck

✅ Grab my free guide "10 Discovery Call Mistakes" john-bunn.com/free-guide

What if getting more inquiries isn't actually the thing that would change your business?

In t... more

YouTube

What do you do when bookings feel a little slower and you start questioning your pricing?

In the first episode of Walk It Out, I'm taking you with me on a walk while I work through something I've been wrestling with in my own business: whether ther... more

YouTube

Mentorships with John: john-bunn.com/shop

What if the thing keeping you from charging more isn't your market, your work, or your clients?

What if it's your own mindset around money?

In this episode of Shifting Focus, I sit down with ph... more

YouTube

Key Facts

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Recent Guests

Erin Blackwell
Premium branding photographer based in Boise, Idaho
Erin Blackwell Photography
Episode: 481. Erin Blackwell - The Money Mindset Keeping You Stuck in the Middle Market
Helena Wong
Bay Area wedding photographer
Helena Wong Photography
Episode: 480. The Mindset Behind a $500K+ Photography Business with Helena Wong
Claire Hunt
Wedding photographer and educator
Independent photographer and educator
Episode: 479. Claire Hunt - Being a Sought-After Photographer (how she did it)
Chris J. Evans
Ultra luxury destination wedding photographer
Self-employed / Destination Weddings
Episode: 476. Chris J. Evans: From 100 Weddings a Year to $50K+ Destination Weddings
Justin Roth
Wedding videographer based in Texas, second shooter, creator of Wed Track
Wed Track
Episode: 471. Justin Roth: Why Relationships Beat Talent in the Wedding Industry
Chloe Ramirez
Photographer based in Sacramento, known for lighting, off-camera flash, and creative posing
Self-employed/Brand Chloe Ramirez Photo
Episode: 470. Chloe Ramirez on Feeding Your Creative Muscle (and Building a More Valuable Brand)
Miranda Anderson
Photographer based in Vancouver and Calgary, Canada; specializes in destination and high-end weddings
Independent photographer
Episode: 467. Miranda Anderson on Building a Premium Photography Brand
Zac Holmstrom
Half of Current Films, luxury wedding videography team
Current Films
Episode: 466. Current Films - Building A Luxury Brand with Demand
Bethany Holmstrom
Half of Current Films, luxury wedding videography team
Current Films
Episode: 466. Current Films - Building A Luxury Brand with Demand

Host

John Bunn
Host of the show; wedding filmmaker and photographer with a focus on branding, pricing, and growth

Reviews

4.8 out of 5 stars from 222 ratings
  • Used to be extremely helpful

    First off, John and Nick do an incredible job of elevating the wedding film industry and educating and training other filmmakers. However, within the past 1-2 years this podcast has taken a more brand-centered tone. It feels like nearly every single podcast episode is trying to sell you on something they sell, whether it be their courses, Mastermind group, etc. Which is fine. I know John and Nick are ultimately trying to point people toward these paid methods of education, which I’m sure are ben... more

    Apple Podcasts
    2
    Jolly Tiger
    United States4 years ago
  • Listen to the back Catalog First

    Their first year or two was definitely the best and most helpful.

    Apple Podcasts
    4
    Lotrfreak993
    United States4 years ago
  • Disappointed…

    When I first found this show, I loved it! They talked about what gear to use, how they like to approach the wedding day, wedding war stories, all of the stuff you’d want to hear about. Over the last few years John and Nick have focused each episode on growing your business, raising your prices, and mastering social media rather than actually shooting weddings. They are shooting less and less and now pushing their online courses more than anything. This is all fine and good, but I feel that they ... more

    Apple Podcasts
    1
    yeezychris
    United States4 years ago
  • The BEST PODCAST!

    The amount of information you get from this podcast is unreal! John and Nick break down each topic and hep you understand everything you need to know! Looking forward to getting to know them more in Mastermind this year!!

    Apple Podcasts
    5
    Lindsey Howell
    United States5 years ago
  • Awesome Content

    First time using this Podcast app to listen to you guys. thank you for the valuable information, just starting a wedding videography so This podcast is helping me alot.

    Thanks again 🙏

    Apple Podcasts
    5
    Toni jaa
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Community and mentor-like guidance are frequently highlighted as standout aspects.
Listeners praise the depth and actionable insights for wedding professionals.
Some long-time listeners feel the show has shifted toward branding and sales over shooting/production.

Talking Points

Recent interactions between the hosts and their guests.

481. Erin Blackwell - The Money Mindset Keeping You Stuck in the Middle Market
Q: How do you handle clients who can't or won't accept higher prices?
Be upfront about price changes, offer a lead time, and, when necessary, refer them to others who fit their budget while you focus on clients who value and can afford the premium experience you offer.
481. Erin Blackwell - The Money Mindset Keeping You Stuck in the Middle Market
Q: What did you do to get out of your own way and push past the lid of the middle market?
I worked on my money mindset, learned to value my work appropriately, joined masterminds with people who charged more, and practiced selling with confidence rather than apologizing for prices.
481. Erin Blackwell - The Money Mindset Keeping You Stuck in the Middle Market
Q: What are the main roadblocks you see with people who are stuck around pricing and money mindset?
The biggest blocks are beliefs that higher prices won't be accepted, fear of losing clients, and undervaluing what you offer beyond the photos; once you confront these by aligning pricing with value and communicating that value, momentum starts to shift.
476. Chris J. Evans: From 100 Weddings a Year to $50K+ Destination Weddings
Q: How did you rebuild your network after moving to California during the pandemic?
I stayed in front of planners and venues through consistent outreach, hosted and sponsored events, and used in-person engagements to rebuild relationships. Even when the market paused, I invested in rooms, built new connections, and leveraged online platforms to plant seeds for future opportunities.
476. Chris J. Evans: From 100 Weddings a Year to $50K+ Destination Weddings
Q: What was the turning point that moved you from pursuing a high-volume Maui business to targeting luxury destination weddings?
The turning point was recognizing that the demand existed but my supply was constrained, which led me to raise prices to a level where I could maintain a sustainable pace while delivering the level of quality and storytelling I wanted. Networking and aligning with planners and venues, plus adopting an abundance mindset, allowed me to systematically elevate the brand and reach new markets.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Shifting Focus

What is Shifting Focus about and what kind of topics does it cover?

This show targets wedding professionals aiming to move beyond middle-market, focusing on branding, pricing, mindset, and relationship-building to drive growth. Episodes explore real-world paths from high-volume, mid-tier work to premium, luxury bookings, with practical frameworks, client experience playbooks, and networking strategies. Notable strengths include case-study style analyses, a community-driven approach, and a clear emphasis on sustainable growth over quick wins. A recurring edge is the blend of business fundamentals with storytelling and brand-building—from pricing psychology to planner partnerships—often featuring guests who have built premium brands in photography, videography, and planning. Potential listeners can expect act... more

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Which podcasts are similar to Shifting Focus?

These podcasts share a similar audience with Shifting Focus:

1. The How To Film Weddings Show
2. The Vendor Table - A Wedding and Photography Podcast
3. The Rundown
4. Oh Shoot! with Cassidy Lynne
5. LEVEL UP: A Wedding Photography + Videography Podcast

How many episodes of Shifting Focus are there?

Shifting Focus launched 8 years ago and published 485 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Shifting Focus?

Recent guests on Shifting Focus include:

1. Erin Blackwell
2. Helena Wong
3. Claire Hunt
4. Chris J. Evans
5. Justin Roth
6. Chloe Ramirez
7. Miranda Anderson
8. Zac Holmstrom

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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