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Artwork for Shifting Focus

Shifting Focus with John Bunn

John Bunn
Wedding Videography
Wedding Filmmaking
Wedding Industry
Networking
Wedding Photography
Instagram
Photography
Social Media Marketing
Client Relationships
Branding
Client Experience
Wedding Planning
Marketing Strategies
Content Creation
Videography
Pricing Strategy
Business Coaching
Business Strategy
Entrepreneurship
Luxury Weddings

Shifting Focus (Formerly How To Film Weddings) with John Bunn is the podcast for wedding photographers, videographers, planners, and industry pros who feel STUCK in the middle market. If you're tired of chasing trends and ready to focus on what really moves the needle—branding, pricing, mindset, and building relationships that lead to real growth—you're in the right place. With nearly two decades ... more

PublishesWeeklyEpisodes462Founded8 years ago
Number of ListenersCategories
BusinessEducation

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Artwork for Shifting Focus

Latest Episodes

Join THE EXPOSURE TRIANGLE Mastermind Waitlist: john-bunn.com/exposure-triangle

In this episode of Shifting Focus, I'm talking about the one thing I believe matters more than talent, gear, social media strategy, or even your portfolio when ... more

Get your first month free of Social Templates: socialtemplates.co/johnbunn

Use code: JOHNBUNN

In this episode of Shifting Focus, I break down how Instagram became a real part of my brand and not just something I posted on when I felt like... more

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⭐️ Musicbed -Switch today and get a 14 day free trial: bit.ly/45HQjhC

In this episode of Shifting Focus, I sit down with Jeff Chang of The Apartment Photography — one of the most respected wedding photography brands in the world.

Jeff sh... more

⭐️ Bride and Groom Video - John's Personal Editor for Video: bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

👋 Join My Circle Community: shifting-focus-with-john-bunn.circle.so/

Two years... more

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Recent Guests

Jeff Chang
Photographer and founder of The Apartment Photo
The Apartment Photo
Episode: 459. The Apartment Photography Playbook: How Jeff Chang Built a World-Class Brand
Kevin Cochran
Wedding videographer, founder of 718 Creative
718 Creative
Episode: 456. From $500 to $20K Weddings: Kevin Cochran's Rise to a Premium Brand in Texas
Emily Burton
Luxury wedding planner and event designer
Emily Burton Designs
Episode: 455. The Real Language of Luxury Wedding Experiences, with Emily Burton Designs
Alison Shepardek
Etiquette professional
Elevate Etiquette
Episode: 454. Mastering Wedding Etiquette with Alison Cheperdak of Elevate Etiquette
Ryan Koral
Educator and entrepreneur, founder of Grow Your Video Business and Tel Studios/Studio Sherpa
Grow Your Video Business; Tel Studios; Studio Sherpa
Episode: 453. Most Wedding Creatives Stay Stuck… Here's Why Ryan Koral Didn't
Rena Wiser
Wedding planner and founder of Event Lab
Event Lab
Episode: 452. Inside the Mind of a High-End Wedding Planner | Rena Wiser, Event Lab
Maxine Owens
Luxury floral designer based in Dallas, focusing on destination events and intimate weddings
Max Owens Designs
Episode: 451. Inside the Mind of an Ultra-Luxury Wedding Florist | Maxine Owens
Leslee Layton
Photographer and videographer based in Oklahoma, known for her expertise in wedding services.
Episode: 442. Adding Photography After 10 Years in Video | Leslee Layton on Reinventing Her Brand
Summer Grace
Wedding photographer, mom, and educator
Summer Grace Photos
Episode: 441. Why Most Wedding Pros Burn Out and How Summer Grace Avoided It

Host

John Bunn
Host of Shifting Focus (formerly How To Film Weddings); widely experienced in wedding videography and business education; known for guiding industry professionals to move beyond the middle market with a focus on branding, pricing, and relationships.

Reviews

4.8 out of 5 stars from 219 ratings
  • Used to be extremely helpful

    First off, John and Nick do an incredible job of elevating the wedding film industry and educating and training other filmmakers. However, within the past 1-2 years this podcast has taken a more brand-centered tone. It feels like nearly every single podcast episode is trying to sell you on something they sell, whether it be their courses, Mastermind group, etc. Which is fine. I know John and Nick are ultimately trying to point people toward these paid methods of education, which I’m sure are ben... more

    Apple Podcasts
    2
    Jolly Tiger
    United States3 years ago
  • Listen to the back Catalog First

    Their first year or two was definitely the best and most helpful.

    Apple Podcasts
    4
    Lotrfreak993
    United States3 years ago
  • Disappointed…

    When I first found this show, I loved it! They talked about what gear to use, how they like to approach the wedding day, wedding war stories, all of the stuff you’d want to hear about. Over the last few years John and Nick have focused each episode on growing your business, raising your prices, and mastering social media rather than actually shooting weddings. They are shooting less and less and now pushing their online courses more than anything. This is all fine and good, but I feel that they ... more

    Apple Podcasts
    1
    yeezychris
    United States3 years ago
  • The BEST PODCAST!

    The amount of information you get from this podcast is unreal! John and Nick break down each topic and hep you understand everything you need to know! Looking forward to getting to know them more in Mastermind this year!!

    Apple Podcasts
    5
    Lindsey Howell
    United States4 years ago
  • Awesome Content

    First time using this Podcast app to listen to you guys. thank you for the valuable information, just starting a wedding videography so This podcast is helping me alot.

    Thanks again 🙏

    Apple Podcasts
    5
    Toni jaa
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Cons: some listeners feel the show leans toward promotion of courses or programs in later years.
Overall sentiment: highly valuable and actionable for both newcomers and seasoned professionals, with a large fanbase and active online communities.
Pros: deep knowledge, practical business advice, and a strong community; guests and topics are consistently relevant to growing a wedding business.
A number of reviews highlight the podcast as a foundational resource for scaling from mid-market to high-end engagements.
Listeners frequently mention the confidence, clarity, and real-world examples shared by hosts and guests.

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Talking Points

Recent interactions between the hosts and their guests.

457. The Real Reason Your Films Don't Feel Premium with Red Lotus Films
Q: Why did you decide to pursue wedding filmmaking and what keeps you driven in this field?
I love the personal connections with clients and the storytelling potential of weddings; it's more fulfilling than corporate work, and it allows me to grow creatively and build meaningful relationships.
455. The Real Language of Luxury Wedding Experiences, with Emily Burton Designs
Q: How do you view the balance between work quality, brand, and networking in moving out of the middle market?
All three levers must be strong; if work quality, brand, and network all score in the 80s or 90s, you can elevate beyond the middle market. Networking often becomes the differentiator that unlocks access to higher-tier opportunities.
455. The Real Language of Luxury Wedding Experiences, with Emily Burton Designs
Q: What does a typical ideal client look like for you today, and how do you find them?
The ideal client cares about a well-designed event and guest experience, values cohesive storytelling, and is drawn to a strong personal connection. Word-of-mouth referrals, social channels, and managing a strong local-to-destination network are key sources of clients.
455. The Real Language of Luxury Wedding Experiences, with Emily Burton Designs
Q: So tell us how you got started in weddings and what your first years were like?
I started after a personal experience planning a destination wedding, took a leap into opening my own planning and design business, and faced early challenges like long commutes and doubts, but a heartfelt client letter and tip convinced me I could make this work.
454. Mastering Wedding Etiquette with Alison Cheperdak of Elevate Etiquette
Q: How are couples watching their wedding films for the first time, and what delivery method do you prefer?
Shepardek recommends a premium viewing experience that emphasizes quality and immersion, such as Vidflow, which also supports photo delivery for hybrids, making the viewing feel intentional and high-end.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Shifting Focus

What is Shifting Focus about and what kind of topics does it cover?

The show consistently centers on moving beyond the middle market in the wedding industry, with a heavy emphasis on branding, pricing, and strategic growth. Across recent episodes, guests range from etiquette educators and luxury-planning professionals to wedding photographers, videographers, and industry tech founders. The conversations blend practical business frameworks, client experience insights, and real-world stories about elevating brands, refining workflows, and embracing scalable education or tools. A notable strength is the willingness to explore high-end positioning, premium service delivery, and community-building, often featuring founders and practitioners who have successfully shifted into luxury or growth-oriented segments. T... more

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How many episodes of Shifting Focus are there?

Shifting Focus launched 8 years ago and published 462 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Shifting Focus?

Recent guests on Shifting Focus include:

1. Jeff Chang
2. Kevin Cochran
3. Emily Burton
4. Alison Shepardek
5. Ryan Koral
6. Rena Wiser
7. Maxine Owens
8. Leslee Layton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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