
People of Earth, I would like to welcome you to the How NOT To Start a Damn Brewery: the podcast. In this podcast I consider it my duty to share the sometimes gory but always honest truth hidden in the craft beer industry. Mainly that it rarely operates like a business. Margins are trash, distributors are garbage and capital expenditures are a raging dumpster fire. But many of the people are badas... more
| Publishes | Monthly | Episodes | 81 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessEntrepreneurship | |||

In the early days of Australia’s craft beer explosion there was a brewery that out cooled all the others. I remember seeing their tight branding, the confidence that exuded from their marketing and their insane growth trajectory and just being immedi... more
Ralph Rapa wanted to open a small craft brewery on his terms. He wanted it to reflect his life in the American railroad industry. He wanted it to be comfortable, unpretentious and fun.
So he enlisted his longtime friend Lisa Henrie to handle market... more
Doug Martin is a guy who has just about done it all.
From working in beer in Germany to opening a brewery in California to pivoting to non-alcohol products, he’s followed many of the playbooks that the craft beer talking heads are claiming will sav... more
Sam and Sara Kazmer brought great craft beer to a market they felt was underserved - Atlanta, Georgia when they flipped on the lights at Elsewhere Brewing in 2020.
They wanted to produce award-winning beer in a unique, community-event driven taproo... more
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The good: It’s nice hearing other people’s experience in the industry and hearing people excited about work they produced
The bad: The host doesn’t push back on guests at all. Always lobbing the same questions every episode, getting the same answers every episode, and not diving deeper than surface level. Every guest has the exact same story i.e. I didn’t want to brew beers people liked and am shocked I closed, blaming Untapped, blaming their location, blaming landlords, customers, etc., and th... more
From the episodes I’ve listened to, it just seems like a pitty party of the exact people that should have never opened a brewery to begin with and blaming outside factors more so than the fact they are more the reason things failed.
This is a must listen too if you’re planning on starting a brewery. I’m in planning and have made some changes due to the info here. Thanks!!
My ADHD took me down the brewing path and I’m currently in brew school at Saint Louis University. I started this podcast around June this year to really hone in on the business aspects of brewing. I’ve recently finished listing to every single episode and feel well equipped with the knowledge that I need. I wouldn’t say I was convinced not to start a brewery, but I just won’t at this moment. I’ve learned about the market and margins of brewing and now just isn’t a good time to take the leap.
I... more
The most negative piece of media I’ve ever heard. I get the concept and understand the baseline of what this show is trying to do, but it goes far past that and is insulting to an entire industry.
In the spirit of this show, I’ll continue my review in the same vein of its episodes: The host sounds, and talks, like he’s a pre-teen in the midst of puberty. Every guest can be summarized into 3 talking points: “1: I refused to make beers people would drink even though I know I should have. 2: The en... more










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These podcasts share a similar audience with this podcast:
1. Craft Beer & Brewing Magazine Podcast
2. Craft Brewery Financial Training Podcast
3. The Brülosophy Podcast
4. Drink Beer, Think Beer With John Holl
5. Craft Beer Professionals
this podcast launched 4 years ago and published 81 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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