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The Small But Mighty Marketing Podcast

Josh Becerra & Shinhee Son

Josh Becerra and Shinhee Son share insights on ways to prioritize learning over metrics and connect digital marketing to your business’s bottom line. Join us each episode as we explore data, strategy, communication, and processes to help you drive results with clear accountabilities that your whole company can get behind. Learn from experiences shared by the hosts and special guests who’ve gone fr... more

PublishesTwice monthlyEpisodes67Founded4 years ago
Categories
MarketingEntrepreneurshipBusiness

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Latest Episodes

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How important is psychological safety in driving your team’s success?

In this episode, Josh Becerra and Heather Boschke dive into why a safe environment is crucial for creativity, collaboration, and problem-solving within marketing t... more

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What if your path to career success is also leading you to burnout?

In this episode, hosts Josh Becerra and Colleen Kranz explore building a fulfilling career without sacrificing balance.

We cover:

- How career burnout affects even... more

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Is your agency keeping you in the dark?

Join Josh Becerra and Shinhee Son as they talk about the problems that come up when agencies aren’t open with clients. Miscommunication and lack of details can quickly ruin progress.

In this e... more

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Join hosts Josh Becerra and Shinhee Son as they discuss why many digital marketing agency-client relationships aren't working and how to fix them. Imagine working with an agency only to realize you're not on the same page.

We cover: more

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Join hosts Josh Becerra and Shinhee Son as they discuss the real impact of broken analytics. Imagine reporting on your revenue, only to find that it all drops to zero after an update. 

We discuss:

Why analytics often fail during mig... more

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In this episode of the Small But Mighty Marketing Podcast, we chat with Laura King from Skywater Search Partners about cracking the code to solving customer problems. We'll uncover why asking the right questions is crucial and how to ... more

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Today, we're talking about how to do things the right way and how to fully commit to your marketing strategy. Discussing topics like ICP research, marketing budgets, educating stakeholders, 

Explore more content from leaders in the m... more

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In this episode, Shinhee Son and Josh Becerra explore how to achieve company alignment beyond just focusing on keywords. They delve into the dynamics of agency-client relationships, emphasizing the importance of high accountability fo... more

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5.0 out of 5 stars from 5 ratings
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    These conversations are always so insightful! Love the variety of guests.

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    United States2 years ago

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The Small But Mighty Marketing Podcast launched 4 years ago and published 67 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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