Hoodwinked with Dr. Mara Einstein
Dr. Mara EinsteinWhat if your favorite brand—or your favorite influencer—used the same playbook as a cult?
Hoodwinked with Dr. Mara Einstein unpacks how modern marketing borrows tactics from cults, MLMs, and political movements to win hearts, minds, and wallets. Through conversations with academics, activists, and insiders, Einstein—author of Hoodwinked: How Marketers Use the Same Tactics as Cults—reveals how b... more
| Publishes | Twice monthly | Episodes | 7 | Founded | 3 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | Self-ImprovementEducationMental HealthHealth & Fitness | |||
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Latest Episodes
Digital technologies have been fundamental to the proliferation and perpetuation of cults of all kinds. Joining Dr. Mara Einstein for an examination of belief, power, and persuasion are two very special guests: one a theologian and the other an inter... more
In this episode, Dr. Mara Einstein is joined by Julie Anderson, one of the most influential voices in the anti-MLM movement, for a deeply personal and unflinching conversation about life inside multi-level marketing—and the long road out.
Julie walk... more
In this episode, Dr. Mara Einstein sits down with Chris Kneeland, co-founder of Cult Collective and The Gathering, and anthropologist Ali Demos of StrawberryFrog, to unpack the surprising overlap between cult psychology, brand loyalty, and modern mov... more
In this solo episode, Dr. Mara Einstein follows the trail from Jonestown to Apple, to TikTok influencers, and MLMs, uncovering how cult psychology has quietly become a blueprint for modern marketing. What used to live on remote compounds now lives in... more
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Reviews
- 5 star podcast
Dr.Einstein is amazing in her new podcasts. Her take on cults and marketing cults are very interesting and how one can fall into a deceptive gimmick.
Apple Podcasts5Aloha1211
United States2 months ago - Excellent show
Dr. Einstein’s insight on how we are being marketed to consistently, along with her knowledgeable guests, are a pleasure to listen to!
Apple Podcasts5ChrPre
Canada2 months ago - A podcast relevant to this moment
Loved Ep 1! This podcast is an interesting space to learn about so much of the why and how of what life in the U.S. (and the world) is like. Marketing, capitalism, cults, religion, community — we *all* need to get deeper into these subjects to understand and resist the global politic currently making human life on this planet so precarious. Looking forward to Ep 2!
Apple Podcasts5ttrosaUnited States2 months ago
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| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
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Which podcasts are similar to Hoodwinked?
These podcasts share a similar audience with Hoodwinked:
1. The Dream
2. A Little Bit Culty
3. The Devil You Know with Sarah Marshall
4. Conspirituality
5. If Books Could Kill
How many episodes of Hoodwinked are there?
Hoodwinked launched 3 months ago and published 7 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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