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Hometown ADvantage - Local Business Marketing Strategies for Local Businesses

Nicole Eldridge | Facebook & Instagram Ads Strategist for Local Businesses
Facebook
Hometown Advantage
Facebook Ads
Instagram
Meta Ads
Local Marketing
Lead Generation
Instagram Ads
Local Businesses
Evergreen Funnel
Facebook Advertising
Local Advertising
Youtube
Digital Marketing
Personal Development
Business Decision Making
Google Ads
Artificial Intelligence
Low Ticket Funnel
Return On Ad Spend

Tired of posting content that gets likes but not leads? Hometown ADvantage is your go-to space for Facebook and Instagram ad strategies built specifically for local business owners so you can spend less time on social media and more time running the business you actually love.

Each week, you'll get real, no-fluff answers to questions like:- How do I run Facebook ads for my local business without w... more

PublishesTwice monthlyEpisodes51Founded2 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Hometown ADvantage

Latest Episodes

How long do Facebook ads take to work? It’s the question every local business owner asks before they hit “publish,” and the honest answer is that it depends. In this episode, Nicole breaks down the two factors that actually decide how fast your Faceb... more

If you’ve ever said “I’ve tried ads, but they just don’t work for me”, this one’s for you. After auditing hundreds of local business ad accounts, I keep seeing the same six mistakes. The problem usually isn’t Meta, your audience, or your budget. It’s... more

Think you need to spend $1,500 a month to run Facebook ads for your local business? You don't.

In this episode, I break down what I actually recommend local business owners spend on Meta ads, what to realistically expect when you start small, and wh... more

Think Facebook and Instagram ads are too expensive, too complicated, or just not working for your business? You might be buying into a myth that's quietly capping your growth. In this episode, Nicole runs down the top 10 paid ads myths she hears from... more

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Recent Guests

Dr. Maddie
Co-coach inside Hometown Advantage, expert in automations and follow-up
Hometown Advantage
Episode: Local Winning Facebook Ad Series: Part 5 | Automating and Scaling for Ultimate Growth
Dr. Maddie Roth
Pelvic floor physical therapist, multi-location clinic owner, Automation Queen
Inspire Pelvic Therapy (Michigan)
Episode: Ep 17: Automation & Follow Up to Have in Place with Your Ads w/ Guest Expert Dr. Maddy Roth

Host

Nicole Eldridge
Host of the show, founder of local ads and marketing training programs

Reviews

5.0 out of 5 stars from 9 ratings
  • Amazing for Local Business Owners!

    Nicole does a great job giving practical steps to help local businesses effectively market to their community! As a new business owner, I've struggled finding content on how to grow my social media presence within my local community. All the advice and trainings I could find were specifically for online businesses. I feel like I've struck gold by finding this podcast!! Thanks Nicole!

    Apple Podcasts
    5
    MillionaireInTraining
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Shows tangible value through trainings and real-world examples for local ads.
Great for new business owners looking to grow locally on social media.
Practical steps for local businesses to market to their community.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Live Workshop Replay: My 4 Steps to Profitable Local Meta Ads
Q: Who is this program best suited for?
The program targets local business owners who rely on local clientele, including tradespeople and service providers, and aims to teach them to run their own ads effectively rather than outsourcing entirely.
Live Workshop Replay: My 4 Steps to Profitable Local Meta Ads
Q: How much should I expect to spend initially, and is there a minimum?
A baseline of around $10 a day is recommended, with some clients starting as low as $5 a day depending on how quickly you want results; spending can be scaled up or down as you gain data.
Live Workshop Replay: My 4 Steps to Profitable Local Meta Ads
Q: What is the Metapixel and how does it help with ads?
The Metapixel is a small piece of code from Facebook placed on your site that allows Facebook to track visits, leads, and purchases, signaling which ads and audiences are effective so you can optimize accordingly.
Ep 35: Client Spotlight: Anna's Journey Learning Ads with a Small Budget & in a Small Town
Q: What would you say to other business owners considering joining the program?
Anna urges action, noting that if a business is flatlining, investing in the program can provide a proven path to growth and confidence, based on her own transformation and broader community examples.
Ep 35: Client Spotlight: Anna's Journey Learning Ads with a Small Budget & in a Small Town
Q: How have your results changed since starting the program?
She reports a budget-friendly system that yields a lead flow sufficient for growth, including a daily spend of around $11 on leads ads and sub-$5 spend on other campaigns, with strong local targeting.

Audience Metrics

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Frequently Asked Questions About Hometown ADvantage

What is Hometown ADvantage about and what kind of topics does it cover?

Local marketing guidance geared toward local service businesses, with a heavy emphasis on Facebook and Instagram ads, measured results, and practical frameworks for attribution, value, and lifetime customer impact. Episodes frequently feature client spotlights and step-by-step playbooks for running local campaigns, plus candid discussions about offers, launches, and the realities of agency work vs. hands-on client coaching. A notable edge is the emphasis on tangible outcomes, accessible training programs, and a founder-led approach that blends tight budgeting with scalable strategies for local visibility and lead generation.

Where can I find podcast stats for Hometown ADvantage?

Rephonic provides a wide range of podcast stats for Hometown ADvantage. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Hometown ADvantage and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Hometown ADvantage get?

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What are the audience demographics for Hometown ADvantage?

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How many subscribers and views does Hometown ADvantage have?

To see how many followers or subscribers Hometown ADvantage has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Hometown ADvantage?

These podcasts share a similar audience with Hometown ADvantage:

1. Good Content with Shannon McKinstrie
2. Plenty with Kate Northrup
3. The Mel Robbins Podcast
4. The Dating Detectives
5. The Consult: Real FBI Profilers

How many episodes of Hometown ADvantage are there?

Hometown ADvantage launched 2 years ago and published 51 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Hometown ADvantage?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Hometown ADvantage?

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What guests have appeared on Hometown ADvantage?

Recent guests on Hometown ADvantage include:

1. Dr. Maddie
2. Dr. Maddie Roth

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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