
"History of the Brand" is a podcast that uncovers the history, myth, and legend behind today's big brands. Jason Hewitt combines his love of history and rich storytelling to bring light to the origin of the most prominent brands of our time.
| Publishes | Weekly | Episodes | 21 | Founded | 8 years ago | 
|---|---|---|---|---|---|
| Categories | HistoryBusiness | ||||

In this episode, Jason Hewitt tells the story behind the most iconic game franchise in history and one of the world's oldest game and toy companies in existence, as well as its humble links to the manufacture of late 19th century playing cards.
In this episode, Jason Hewitt shares the 1885 origin of the oldest operational soft drink brand from its humble beginnings in a small town corner drug store. The beverage brand with a somewhat curious start now enjoys a unique status as one that is ... more
Jason Hewitt explores the late 19th and 20th century history of an enduring brand of motorized bicycles that continues today. He tells of how the company formed in 1903 by best friends Bill and Arthur, later joined by Arthur's older brothers, and how... more
In this episode, Jason Hewitt connects the history of the Christian and secular Easter traditions. If you've ever been curious about the connection between the egg-laying Easter Bunny and the Christian commemoration of the crucifixion of Christ, well... more
Jason Hewitt uncovers the origins of a worldwide shipping brand that started in 1907 in Seattle, Washington by two 19 year-olds and a hundred dollar loan. Join him as he reveals the history of one of America's greatest brands; one that continues to ... more
In this episode, Jason Hewitt shares the story behind a world-known brand of kitchen gadgets that got its start in the 1940's. Join him as he spins a yarn about the history of one of America's greatest household names; a name that has become synonymo... more
Host Jason Hewitt reveals the story behind one of the most ubiquitous and parodied slogans of modern history. With origins dating back to the years before World War II, the simple message was originally intended as wartime propaganda, but was never p... more
In this episode of History of the Brand, Jason Hewitt shares the story of the many cultural attributions to a common cluster of stars in the night sky, its most common name of Greek origin, and the it’s meaning to a company that refers to by a much d... more
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I love the fact that these episodes are short and sweet and full of real historical facts! I would say even older kid friendly!! After a few episodes I was saying “I never would have thought” and “huh, that makes soooo much sense”. Great for listening on a short trip in town!!! *subscribing*
This show is perfect. Great length, great content and very well scripted!!
Jason really makes this topic interesting and fun. Great listen!
I just listened to the gummy bear episode and was most impressed. Jason sounds SO knowledgeable about the subject matter that it's as though he interviewed the family members themselves! He has a nice, warm, pleasant voice, that makes the show easy to listen to for what I feel would be listeners of almost any age. I'm going to recommend this podcast to my wife as she is a history teacher and would enjoy that aspect of what Jason is putting out here.
Jason, Keep the info coming...Love it!
Wow this show is super interesting. The narration is great and the stories are interesting. Really great production value. Will definitely keep listening.
This podcast has a unique topic which I loved. The stories behind some of todays best brands is presented in an interesting way. This is a must listen!
It reminds me of Paul Harvey’s “the rest of the story”. I LOVE stuff like this. Not only is it interesting from a consumer’s point of view to hear how the things we take for granted came about, but it can also be inspiring for would-be entrepreneurs to hear how struggle and accident make for a successful brand more than planning and smarts...although those help too. I’m a new listener!
This is such a blast to listen to! You will never look at a brand again without a rich background of information and great storytelling! Jason is a master at giving you a very entertaining and informative insight into a brand. Thanks to Jason! You Rock!
I was so excited when I heard about this podcast. Jason assumes the role of tour guide in revealing the history and origins of our favorite brands! He adds in a dash of obscure information, making him better than an Uncle John's Bathroom Reader. Further, the dots he connects between history and myth are magnificent.
You'll want to get to the front of the line on Behind the Brand.
This is most definitely one of my new favorites to listen to. Nicely done, interesting and it gives me something behind the brand that I didn’t know before. Excellent job! Can’t wait for the next one!
Jason is informative and entertaining! Love this podcast.
Can’t wait for more episodes. Looking forward to learning more about brands. Awesome podcast
Great concept and idea. We learn a lot from history.
Can’t wait for the next show.










Listeners, social reach, demographics and more for this podcast.
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History of the Brand launched 8 years ago and published 21 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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