Hey Fundraiser!
Mary PetersenWelcome to Hey Fundraiser, the podcast for nonprofit Executive Directors and major gift officers who are done guessing.
Each week, host Mary Petersen pulls back the curtain on what actually works in major gifts. Not theory. Not whiteboard frameworks. Real scripts, real strategy, and the exact moves you can use in your next donor meeting. Mary spent 25+ years as a working major gift officer and bu... more
| Publishes | Weekly | Episodes | 67 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessEducationCoursesNon-Profit | |||
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Latest Episodes
Mary teaches the board fundraising framework from Small Table Big Philanthropy — the one that works because it doesn't ask board members to do anything that feels like selling. She covers the 3-questions exercise (30 minutes, dozens of new prospects)... more
Mary makes the case for summer as the most strategic cultivation season of the year. She covers the summer small table strategy (the backyard dinner, the outdoor lunch, the informal gathering at a board member's home), the fall calendar booking strat... more
Mary teaches from What to Say and her 25+ years of major gift experience on the single most common response to a major gift ask. This episode breaks down the in-the-moment response, the 48-hour follow-up, how to create structure without pressure, and... more
Mary teaches the 4 hidden major gift prospect profiles that live in almost every donor database — and the conversations that unlock them. She covers the 3-filter database review, the re-qualification conversation, and the staircase model that shows e... more
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Reviews
- Great find!
I’m excited to have found Mary’s podcast and I’m excited to read her book! The idea of the staircase for donors really hit home for me so I’m going to grab the book and learn more. Thanks Mary! Definitely sharing with some friends as well!🙂
Apple Podcasts5Rich Mitchell Creative
United States2 months ago - Lightening the load
I come back to this podcast when I need a clear next step with calm, confident encouragement. Thanks, Mary!
Apple Podcasts5carlynfrenchUnited States3 months ago - Info Explosion!
I’m super impressed with the quality of information shared by Mary. Anyone new to major gifts or even seasoned fundraisers can get nuggets of pure gold. Thank you for sharing your expertise, Mary!
Apple Podcasts5TxMcQUnited States9 months ago - Always helps me when I need a boost
When I’m feeling a bit overwhelmed or uninspired, I listen to Mary’s podcast and it’s always the boost I need to get my fundraising mojo back.
Apple Podcasts5ptn2722United States9 months ago - Great Podcast…
Thank you Mary! I am enjoying the podcast and learning a lot. I also like the format in that you get right into your topic, provide specific examples and speak to MGOs at all levels. Keep ‘em coming!
Apple Podcasts5Goodie854United Statesa year ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #9 | United States/Business/Non-Profit |
Apple Podcasts | #79 |  United Kingdom/Business/Non-Profit |
Apple Podcasts | #204 |  Canada/Business/Non-Profit |
Apple Podcasts | #72 |  Switzerland/Business/Non-Profit |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About Hey Fundraiser!
What is Hey Fundraiser! about and what kind of topics does it cover?
A practical, no-nonsense show for nonprofit leaders and major gifts teams seeking actionable fundraising tactics. Episodes consistently emphasize a data-backed, donor-centric approach, focusing on screening existing databases for major gift prospects, stewarding donors to unlock larger gifts, and running intimate, high-impact donor experiences over broad outreach. The host shares concrete scripts, step-by-step playbooks, and real-world anecdotes to help listeners close 5- and 6-figure gifts more quickly. Noteworthy elements include a strong emphasis on depth over breadth (the “small table” philosophy), structured follow-up rhythms, and a coaching ecosystem around book launches and live trainings that align with the show's practical, outcome... more
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How many listeners does Hey Fundraiser! get?
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Which podcasts are similar to Hey Fundraiser!?
These podcasts share a similar audience with Hey Fundraiser!:
1. IMO with Michelle Obama and Craig Robinson
2. The Daily
3. Up First from NPR
4. The Prof G Pod with Scott Galloway
5. The Intentional Fundraiser Podcast
How many episodes of Hey Fundraiser! are there?
Hey Fundraiser! launched 3 years ago and published 67 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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