
Welcome to Hey Fundraiser, the podcast for nonprofit Executive Directors and major gift officers who are done guessing.
Each week, host Mary Petersen pulls back the curtain on what actually works in major gifts. Not theory. Not whiteboard frameworks. Real scripts, real strategy, and the exact moves you can use in your next donor meeting. Mary spent 25+ years as a working major gift officer and bu... more
| Publishes | Weekly | Episodes | 85 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | Non-ProfitBusinessCoursesEducation | |||

Where is your major gift program quietly leaking money? In this episode of Hey Fundraiser!, Mary walks through seven of the most common places she sees organizations leaving major gift revenue on the table, and most of them have nothing to do with ne... more
Is your donor really stuck, or is your cultivation strategy stuck? In this episode of Hey Fundraiser!, Mary explains the difference between a touch and a move, and why activity alone does not create major gifts. You’ll learn how to give every donor i... more
If your major gift opportunities sound like a menu of programs, you may be unintentionally teaching donors to restrict their giving. In this episode of Hey Fundraiser!, Mary goes deeper on Offers & Outcomes and shows how to position your work around ... more
You found the perfect major gift prospect. Great capacity, strong giving history, real connection to your mission...and they will not respond. In this episode of Hey Fundraiser!, Mary tackles one of the hardest parts of major gift fundraising: gettin... more
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I’m a major gift fundraiser who stumbled onto Mary’s podcast looking for resources on discovery work. I listened to the August 21 episode about “Your fundraiser is about to quit.” I found this to be a great episode to think about metrics to hold myself accountable for my own work success. Sometimes your official metrics leaving you feeling less than, when maybe the problem is the metrics aren’t a solid foundation to be measuring your work against.
I’m excited to have found Mary’s podcast and I’m excited to read her book! The idea of the staircase for donors really hit home for me so I’m going to grab the book and learn more. Thanks Mary! Definitely sharing with some friends as well!🙂
I come back to this podcast when I need a clear next step with calm, confident encouragement. Thanks, Mary!
I’m super impressed with the quality of information shared by Mary. Anyone new to major gifts or even seasoned fundraisers can get nuggets of pure gold. Thank you for sharing your expertise, Mary!
When I’m feeling a bit overwhelmed or uninspired, I listen to Mary’s podcast and it’s always the boost I need to get my fundraising mojo back.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #10 | |
Apple Podcasts | #129 |
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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This show centers on practical major-gift fundraising tactics and donor relations, with a steady stream of ready-to-use scripts, playbooks, and real-world examples. Across episodes, the host emphasizes deep, targeted relationships over broad prospecting, actionable follow-up rhythms, and stewardship as a driver of larger future gifts. Listeners can expect step-by-step frameworks, concrete language for donor conversations, and promotions for coaching programs and a related book that codify the host's approach to moving donors up the engagement ladder. A consistent thread is turning theory into Monday-morning actions that fundraisers can implement immediately, often through templates, checklists, and scenario-based coaching grounded in decade... more
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Hey Fundraiser! launched 4 years ago and published 85 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Hey Fundraiser! include:
1. Elena Nicholson
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