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Hey Fundraiser!

Mary Petersen
Major Gifts
Major Gift Fundraising
Fundraising
Nonprofit Fundraising
Hey Fundraiser
Small Table Big Philanthropy
Major Gift Momentum
Philanthropy
Donor Engagement
Confidence In Solicitation
Researching Donors
Donor Decision-Making
Fundraising Coaching
Momentum Method
Mary Petersen
Donor Relationships
Donor Capacity
Donor Silence
Donor Psychology
Donor Retention

Welcome to Hey Fundraiser, the podcast for nonprofit Executive Directors and major gift officers who are done guessing.

Each week, host Mary Petersen pulls back the curtain on what actually works in major gifts. Not theory. Not whiteboard frameworks. Real scripts, real strategy, and the exact moves you can use in your next donor meeting. Mary spent 25+ years as a working major gift officer and bu... more

PublishesWeeklyEpisodes85Founded4 years ago
Number of ListenersCategories
Non-ProfitBusinessCoursesEducation

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Artwork for Hey Fundraiser!

Latest Episodes

Where is your major gift program quietly leaking money? In this episode of Hey Fundraiser!, Mary walks through seven of the most common places she sees organizations leaving major gift revenue on the table, and most of them have nothing to do with ne... more

Is your donor really stuck, or is your cultivation strategy stuck? In this episode of Hey Fundraiser!, Mary explains the difference between a touch and a move, and why activity alone does not create major gifts. You’ll learn how to give every donor i... more

If your major gift opportunities sound like a menu of programs, you may be unintentionally teaching donors to restrict their giving. In this episode of Hey Fundraiser!, Mary goes deeper on Offers & Outcomes and shows how to position your work around ... more

You found the perfect major gift prospect. Great capacity, strong giving history, real connection to your mission...and they will not respond. In this episode of Hey Fundraiser!, Mary tackles one of the hardest parts of major gift fundraising: gettin... more

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Recent Guests

Elena Nicholson
Chaired the AFP Santa Barbara Inventor Symposium
AFP Santa Barbara and Ventura Counties
Episode: How One AFP Chapter Creatively Supported Its Members

Host

Mary Petersen
Host of Hey Fundraiser

Reviews

5.0 out of 5 stars from 33 ratings
  • will listen to more episodes!

    I’m a major gift fundraiser who stumbled onto Mary’s podcast looking for resources on discovery work. I listened to the August 21 episode about “Your fundraiser is about to quit.” I found this to be a great episode to think about metrics to hold myself accountable for my own work success. Sometimes your official metrics leaving you feeling less than, when maybe the problem is the metrics aren’t a solid foundation to be measuring your work against.

    Apple Podcasts
    5
    773mdd
    United Statesa month ago
  • Great find!

    I’m excited to have found Mary’s podcast and I’m excited to read her book! The idea of the staircase for donors really hit home for me so I’m going to grab the book and learn more. Thanks Mary! Definitely sharing with some friends as well!🙂

    Apple Podcasts
    5
    Rich Mitchell Creative
    United States6 months ago
  • Lightening the load

    I come back to this podcast when I need a clear next step with calm, confident encouragement. Thanks, Mary!

    Apple Podcasts
    5
    carlynfrench
    United States7 months ago
  • Info Explosion!

    I’m super impressed with the quality of information shared by Mary. Anyone new to major gifts or even seasoned fundraisers can get nuggets of pure gold. Thank you for sharing your expertise, Mary!

    Apple Podcasts
    5
    TxMcQ
    United Statesa year ago
  • Always helps me when I need a boost

    When I’m feeling a bit overwhelmed or uninspired, I listen to Mary’s podcast and it’s always the boost I need to get my fundraising mojo back.

    Apple Podcasts
    5
    ptn2722
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise practical, actionable guidance and clear scripts for donor conversations.
The show is described as accessible, with a friendly, coaching-focused approach that helps fundraisers build confidence.
Episodes are viewed as a strong resource for improving donor retention and upgrading gifts through thoughtful stewardship.

Chart Rankings

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Audience Metrics

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Household IncomeSocial Media Reach

Frequently Asked Questions About Hey Fundraiser!

What is Hey Fundraiser! about and what kind of topics does it cover?

This show centers on practical major-gift fundraising tactics and donor relations, with a steady stream of ready-to-use scripts, playbooks, and real-world examples. Across episodes, the host emphasizes deep, targeted relationships over broad prospecting, actionable follow-up rhythms, and stewardship as a driver of larger future gifts. Listeners can expect step-by-step frameworks, concrete language for donor conversations, and promotions for coaching programs and a related book that codify the host's approach to moving donors up the engagement ladder. A consistent thread is turning theory into Monday-morning actions that fundraisers can implement immediately, often through templates, checklists, and scenario-based coaching grounded in decade... more

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Which podcasts are similar to Hey Fundraiser!?

These podcasts share a similar audience with Hey Fundraiser!:

1. Hidden Brain
2. All There Is with Anderson Cooper
3. Up First from NPR
4. This American Life
5. The Lazy Genius Podcast

How many episodes of Hey Fundraiser! are there?

Hey Fundraiser! launched 4 years ago and published 85 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Hey Fundraiser!?

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What guests have appeared on Hey Fundraiser!?

Recent guests on Hey Fundraiser! include:

1. Elena Nicholson

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