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Heisse Phasen

InnoZen

Bei Heiße Phasen geht es um die Herausforderungen und Erfahrungen beim Aufbau eines innovativen Unternehmens und abseits der Konventionen eine Marke zu etablieren. Pei, Gründerin und CEO von InnoZen, bricht mit dem klassischen Bild des Saunaherstellers: sie ist weiblich, branchenfremd und noch dazu hat sie asiatische Wurzeln, was in der westlichen Welt eher unbekannt für eine Saunakultur ist. Mit ... more

PublishesWeeklyEpisodes7Founded2 months ago
Language
German
Number of ListenersCategories
BusinessEntrepreneurship

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Latest Episodes

Warum haben wir (noch) keine Kooperationen? Macht es für eine Premiummarke im Nischensegment überhaupt Sinn?

In dieser Folge spricht Pei mit Co-Host Lena über verschiedene Strategien im Social Media Marketing und darüber, ob und wie man heutzutage n... more

Warum wir (noch) keine Investoren an Bord haben – und was das für unser Wachstum bedeutet.

Pei und Co-Host Olaf sprechen in dieser Folge über die verschiedenen Phasen beim Aufbau eines Startups und warum sie sich bei InnoZen für Bootstrapping entsc... more

Kundenfokus ohne Umwege – und warum internationale Partnerschaften und die Stärke unserer Firmengruppe den Unterschied machen.

Wie vertreibt man ein so außergewöhnliches und innovatives Produkt wie unsere InnoZen Saunen? In dieser Folge gibt Pei ge... more

Warum sprechen wir auch Menschen an, die noch nie über eine Sauna nachgedacht haben? In dieser Folge sprechen wir über das Produktdesign und die Besonderheiten der Materialien unserer InnoZen Saunen.

Stoff in der Sauna klingt für viele erstmal abwe... more

Branding ist mehr als ein schönes Logo! Lerne unsere Markenstrategie kennen und erfahre, wie wir das InnoZen-Label in den Köpfen der Menschen verankern.

In dieser Folge spricht Pei mit Co-Host Sally, Kommunikationsdesignerin der Firmengruppe, über ... more

Der Weg zur weltweit schönsten Sauna – und was eine Möbelproduktion, Empowerment und ein Hühnerstall damit zu tun haben.

Die erste Folge Heiße Phasen startet auch mit einem ganz besonderen Co-Host an Peis Seite. Er ist der Erfinder des Produktes un... more

Bei Heiße Phasen geht es um die Herausforderungen und Erfahrungen beim Aufbau eines innovativen Unternehmens und abseits der Konventionen eine Marke zu etablieren. Pei, Gründerin und CEO von InnoZen, bricht mit dem klassischen Bild des Saunaherstelle... more

In dieser Test-Folge dreht sich alles um die Technik! Wir testen

* Mikrofone

* Aufnahme-Tools

* Software

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How many episodes of Heisse Phasen are there?

Heisse Phasen launched 2 months ago and published 7 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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