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Heads In Beds Show

Conrad O'Connell
Vacation Rentals
Vacation Rental Marketing
Airbnb
Direct Bookings
Google
Social Media Marketing
Email Marketing
Guest Experience
Marketing Strategies
SEO
Property Management
Google Ads
Branding
Vacations Rentals
Online Reviews
Instagram
Video Marketing
Vacation Rental Industry
Experience-Based Marketing
Social Proof

The Heads In Beds Show is your vacation rental & accommodations marketing podcast co-hosted by Conrad O'Connell and Paul Manzey. Learn how to double your direct bookings with search, social & email marketing strategies and tactics.

PublishesWeeklyEpisodes196Founded5 years ago
Number of ListenersCategories
BusinessSociety & CultureMarketingPlaces & Travel

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Latest Episodes

In this episode Conrad and Paul dive into the ACTUAL costs of being OTA-focused and compare that to your direct booking marketing costs and expenses. They get real...

Enjoy!

⭐️ Links & Show Notes

• Paul Manzey 

• Conrad O'Connell

• Conrad's Book: ... more

In this episode Conrad and Paul dive into some things that AI cannot do (yet) and explain how and when to use your AI tooling to get better marketing results.

Enjoy!

⭐️ Links & Show Notes

• Paul Manzey 

• Conrad O'Connell

• Conrad's Book: Masterin... more

In this episode Conrad and Paul give a mid-year update on the show, marketing news and notes and trends impacting the year so far 2026. 

Enjoy!

⭐️ Links & Show Notes

• Paul Manzey 

• Conrad O'Connell

• Conrad's Book: Mastering Vacation Rental Mark... more

In this episode Conrad and Paul break down when to panic when looking at your Google Analytics data.

Enjoy!

⭐️ Links & Show Notes

• Paul Manzey 

• Conrad O'Connell

• Conrad's Book: Mastering Vacation Rental Marketing

• Conrad's Course: Mastering V... more

Key Facts

Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Amber Perkett
Solutions Consultant at Pricelabs, dynamic pricing expert
Pricelabs
Episode: What Actually Drives Direct Bookings in 2026? (Webinar Recording)
Eddie Love
Founder of Mountain Mama Cabins, multi-property operator in Harper's Ferry
Mountain Mama Cabins
Episode: What Actually Drives Direct Bookings in 2026? (Webinar Recording)
Arthur Colker
Founder and CEO of Stafi
Stafi
Episode: What Is The Future Of Direct Bookings (With Arthur Colker)
Ben Day
Director of Revenue and Data at Jetstream
Jetstream
Episode: How To Launch New Vacation Rental Listings And Get Them BOOKED
Steve Trover
Founder/CEO of Better Talent
Better Talent
Episode: Here's ALL You Need To Know About Hiring A Marketing Team For Your Vacation Rental Business
Mark Simpson
An established guest in the vacation rental marketing sphere and founder of Boostly.
Boostly
Episode: Predictions For Where The Book Direct Movement Is Going (With Mark Simpson)

Hosts

Conrad O'Connell
Host of Heads In Beds Show; co-host; involved in vacation rental marketing and agency partnerships
Paul Manzey
Co-host; marketing expert focused on direct bookings, ads, and PMAX; frequent collaborator with Build Up Bookings

Reviews

5.0 out of 5 stars from 38 ratings
  • Spot on advice

    I look forward to each episode and usually leave with actionable items for marketing. These guys are spot on and know this industry and how we need to adapt, execute and make marketing a priority. It’s simple advice and covers the whole range of our complex vacation rental business.

    Apple Podcasts
    5
    Tomgoodwin3
    United States9 months ago
  • Great info and energy!

    Really great tips and tricks that you can implement into your vacation rental business right away.

    Apple Podcasts
    5
    Seashore Property Management
    United Statesa year ago
  • BEST marketing STR podcast!!

    10/5 stars! There is so much good, actionable content here! Every owner or host should tune in and take note.

    Apple Podcasts
    5
    STR_Ab
    United States2 years ago
  • The most informative show!

    I subscribe to quite a few podcasts, many for my work in short term rentals in real estate, others for other things, but I can say that Heads in Beds is by far the most informative podcast that I subscribe to and that I can probably say I actually profit from listening to.

    Apple Podcasts
    5
    SlothLovesChunk
    United States2 years ago
  • Extremely informative!

    Have been a great resource for marketing information.

    Apple Podcasts
    5
    Mjweslin
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Clear, actionable marketing insights for VR operators.
Thoughtful discussion on AI and attribution in vacation rental marketing.
Hosts provide real-world, implementable tips across channels.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Here's ALL You Need To Know About Hiring A Marketing Team For Your Vacation Rental Business
Q: How should a company structure its 'people stack' to optimize cost and impact?
Optimize the total cost of all people involved (full-time, part-time, contractors, VAs, agencies) and ensure there is a central figure to coordinate vendors and ensure alignment with ROI and marketing goals.
Here's ALL You Need To Know About Hiring A Marketing Team For Your Vacation Rental Business
Q: Is there really a single marketer who can do it all for 60k a year, and what's the reality?
No unicorn exists; marketing today requires different personalities for content production, distribution, and analytics, so a single person typically can't excel across all areas; a coordinator plus specialists or agencies is a more realistic setup.
Here's ALL You Need To Know About Hiring A Marketing Team For Your Vacation Rental Business
Q: What are the three hiring pillars you see for marketing teams (freelancer/contractor, agency, in-house) and when is each appropriate?
In early-stage companies, freelancers or the founder may handle marketing until margins allow an in-house role; as the business scales, an agency or a dedicated coordinator supported by external specialists becomes more practical to cover all marketing components effectively.
Replay: The Vacation Rental Marketing Fundamentals You Need To Have In Place
Q: What should I do to reduce my reliance on OTAs?
Build independence across three channels—search, social, and email—by consistently executing on those areas and ensuring properties appeal to a defined ideal guest so traffic converts on your own site.
Running A Marketing Audit For Your Vacation Rental Business To Get More Bookings
Q: Will you be talking about tracking offline bookings or online traffic as part of ROAS?
Yes, offline bookings can be tracked by passing specific information from your ad account to your PMS.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Frequently Asked Questions About Heads In Beds Show

What is Heads In Beds Show about and what kind of topics does it cover?

A practical, marketer-focused show for vacation rental operators, with a heavy emphasis on direct bookings, local and digital marketing, and smart use of technology. Episodes dissect strategies ranging from local partnerships and content that resonates with guests to the nuanced roles of AI, SEO, paid search, and pricing in driving demand. Hosts share frameworks and real-world examples, including budgeting, attribution, and growth tactics across markets, often contrasting direct bookings with OTAs and exploring how data, branding, and customer experience shape profitability. Notably, the duo frequently ties marketing decisions to host acquisition, guest trust, and sustainable growth, while bringing in expert perspectives from tech and hospi... more

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How many episodes of Heads In Beds Show are there?

Heads In Beds Show launched 5 years ago and published 196 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Heads In Beds Show?

Recent guests on Heads In Beds Show include:

1. Amber Perkett
2. Eddie Love
3. Arthur Colker
4. Ben Day
5. Steve Trover
6. Mark Simpson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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