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Harder Than It Looks: Parking Uncovered

Parker Technology
Parker Technology
Artificial Intelligence
Amano Mcgann
University Of Wisconsin–madison
Parking
Cole Ticket Solutions
University Of Tennessee, Knoxville
Breeze
ECO Parking Technologies
Urban Revitalization
Voice AI
Bridge Of Unity
Technology In Parking
Dallas-Fort Worth Airport
Parking Concepts Inc.
Los Angeles
SBA Loan
Automation
ACE Parking
Towne

We as parking professionals know that parking is hard. However, we make it look easy to those from the outside looking in. The myriad technologies, processes and people that a parking operator has to wrangle on any given day is mind-numbing, and every parking facility is unique. While certain verticals share similar pain points, we know better than many how nuanced every operation can be.

We crea... more

PublishesTwice monthlyEpisodes55Founded3 years ago
Number of ListenersCategories
BusinessTechnology

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Artwork for Harder Than It Looks: Parking Uncovered

Latest Episodes

In this episode of Harder Than It Looks, host Brian Wolff is joined by Jake Miller, Co-Founder and CEO of ZIVIS, to explore what happens when software evolves into intelligence and what it really takes to trust it. With a career spanning large scale ... more

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In this episode of Harder Than It Looks, host Brian Wolff sits down with Shareena Sandbrook, Chief Commercial Development Officer at Towne. Shareena was the Co-Founder and CEO of Frogparking, a global parking technology company she co-founded with he... more

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In this episode of Harder Than It Looks, host Brian Wolff is joined by Karen Mangia, SVP of Global Customer Success at Bazaarvoice. Karen is a Wall Street Journal bestselling author and a proven customer experience expert. 

Karen’s career spans lead... more

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In this episode of Harder Than It Looks, host Brian Wolff sits down with Neil Hart, Vice President of University Operations at Reimagined Parking. With more than 30 years of experience spanning private parking, healthcare, and higher education, Neil ... more

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In this episode of Harder Than It Looks, host Brian Wolff sits down with Keith B. Jones, Chairman and Owner of ACE Parking – the largest family-owned parking and mobility company in North America.  

Founded in 1950 by Keith’s grandparents in San Die... more

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In this episode of Harder Than It Looks, guest host Heidi Barber sits down with Dr. Tanara Teal-Tate, Executive Director of Parking & Transportation at the University of Tennessee, Knoxville – a leader overseeing a $24M+ auxiliary enterprise serving ... more

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In this episode of Harder Than It Looks, host Brian Wolff sits down with Kevin Uhlenhaker, CEO & Publisher of Parking Today Media. 

Kevin shares insight from his first year as the CEO & Publisher of Parking Today Media, including the innovations mad... more

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In this episode of Harder Than It Looks: Parking Uncovered, host Brian Wolff sits down with Maggie Vercoe, COO of TEZ Technology and a 30-year veteran of the parking industry.

From starting in a parking booth at the University of Wisconsin–Milwaukee... more

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Recent Guests

Shareena Sandbrook
Chief Commercial Development Officer of Towne (and Nexity)
Towne/Nexity
Episode: EP 53: From Chalk to Cloud - Nexity, Towne, and the Future with Shareena Sandbrook
Neil Hart
Vice President of University Operations for Reimagined Parking
Reimagined Parking
Episode: EP 51: "You Can't Fall Out of a Basement" with Neil Hart
Keith B. Jones
Executive chairman and owner of ACE Parking
ACE Parking
Episode: EP 50: Today, Tomorrow, and Tomorrowland - Keith B. Jones on Integrity, Technology, and the Future of Parking
Tanara Teal-Tate
Executive Director of Parking & Transportation at the University of Tennessee, Knoxville
University of Tennessee, Knoxville
Episode: EP 49: Meet Dr. Tanara Teal-Tate - 200 Pages, 18,000 Spaces, and a $24M Empire
Kevin Uhlenhaker
CEO and publisher of Parking Today Media
Parking Today Media
Episode: Episode 48: How Kevin Uhlenhaker is Building an Independent Voice for Parking
Maggie Vercoe
COO at TEZ Technology; veteran parking and mobility professional with 30+ years in the industry
TEZ Technology
Episode: EP 47: Collaboration Is Not Optional - What 30 Years in Parking Taught Maggie Vercoe
Susan Cole
CEO of Cole Ticket Solutions (CTS)
Cole Ticket Solutions (CTS)
Episode: EP 46: The Night Everything Changed – Susan Cole’s Story of Grit & Reinvention
Jeff Siegler
Founder of Revitalize or Die, urbanist author
Revitalize or Die
Episode: EP 45: Is There Such Thing as Too Much Parking? Urban Revitalizer Jeff Siegler Weighs In
Dave Mueller
President, Parking Concepts Inc. (PCI)
Parking Concepts Inc. (PCI)
Episode: EP 44: AI with a Human Touch - How Dave Mueller and Raf Abanilla are "Breezing" Towards Innovation

Host

Brian Wolff
Host of the show, introduces guests and guides the conversation; affiliated with Parker Technology.

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Talking Points

Recent interactions between the hosts and their guests.

EP 38: Live from IPMI - 9 Parking Experts Discuss Tech Trends, Customer Pain Points & Parking’s Future
Q: What is changing in parking in the next several years?
The guest expects a shift toward frictionless, AI-enabled mobility integration with cameras and license-plate-based access, while continuing to emphasize customer service and robust cashless options.
EP 49: Meet Dr. Tanara Teal-Tate - 200 Pages, 18,000 Spaces, and a $24M Empire
Q: Was there a pivotal moment when you realized parking and transportation is foundational for how the university runs?
Yes, understanding micromodal concepts and master plans showed that space decisions have campus-wide implications, so we began involving facilities, enrollment management, and student success to align on how parking supports campus needs and growth.
EP 42: Big Ten School = Big Parking: How Gabe Mendez is Rewriting the Playbook
Q: What does the job look like in five to ten years for a university parking director?
The role will broaden to multimodal mobility, managing campus property and leases, coordinating with vendors, and adopting broader real estate and property management skills.
EP 42: Big Ten School = Big Parking: How Gabe Mendez is Rewriting the Playbook
Q: What are the unique challenges of doing event parking at UW Madison?
Challenges include integrating with a smaller town mentality, managing large crowds around football games with limited on-site rides, and coordinating with downtown partners and buses to handle tailgating logistics.
EP 42: Big Ten School = Big Parking: How Gabe Mendez is Rewriting the Playbook
Q: Looking back at your first leadership challenge, how did it shape you as a leader?
He emphasizes ownership of the team's success, taking responsibility for failures, and preferring to elevate the team rather than take individual credit.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Harder Than It Looks: Parking Uncovered

What is Harder Than It Looks: Parking Uncovered about and what kind of topics does it cover?

The show centers on the business of parking and mobility technology, frequently featuring leaders from large operator groups, university parking programs, airports, and technology providers. Episodes consistently explore how organizations grapple with hardware-software platforms, AI and data-driven insights, and ways to modernize operations—from cashless access and real-time space awareness to integration with transit and urban mobility. A standout theme is pairing human-centric service with software-driven efficiency, often through leadership lessons, culture, and long-term technology roadmaps. The format typically blends personal career journeys with practical takeaways on scalability, customer experience, and strategic partnerships, maki... more

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These podcasts share a similar audience with Harder Than It Looks: Parking Uncovered:

1. The Parking Podcast

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Harder Than It Looks: Parking Uncovered launched 3 years ago and published 55 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Harder Than It Looks: Parking Uncovered?

Recent guests on Harder Than It Looks: Parking Uncovered include:

1. Shareena Sandbrook
2. Neil Hart
3. Keith B. Jones
4. Tanara Teal-Tate
5. Kevin Uhlenhaker
6. Maggie Vercoe
7. Susan Cole
8. Jeff Siegler

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