
We as parking professionals know that parking is hard. However, we make it look easy to those from the outside looking in. The myriad technologies, processes and people that a parking operator has to wrangle on any given day is mind-numbing, and every parking facility is unique. While certain verticals share similar pain points, we know better than many how nuanced every operation can be.
We crea... more
| Publishes | Twice monthly | Episodes | 55 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessTechnology | |||

In this episode of Harder Than It Looks, host Brian Wolff is joined by Jake Miller, Co-Founder and CEO of ZIVIS, to explore what happens when software evolves into intelligence and what it really takes to trust it. With a career spanning large scale ... more
In this episode of Harder Than It Looks, host Brian Wolff sits down with Shareena Sandbrook, Chief Commercial Development Officer at Towne. Shareena was the Co-Founder and CEO of Frogparking, a global parking technology company she co-founded with he... more
In this episode of Harder Than It Looks, host Brian Wolff is joined by Karen Mangia, SVP of Global Customer Success at Bazaarvoice. Karen is a Wall Street Journal bestselling author and a proven customer experience expert.
Karen’s career spans lead... more
In this episode of Harder Than It Looks, host Brian Wolff sits down with Neil Hart, Vice President of University Operations at Reimagined Parking. With more than 30 years of experience spanning private parking, healthcare, and higher education, Neil ... more
In this episode of Harder Than It Looks, host Brian Wolff sits down with Keith B. Jones, Chairman and Owner of ACE Parking – the largest family-owned parking and mobility company in North America.
Founded in 1950 by Keith’s grandparents in San Die... more
In this episode of Harder Than It Looks, guest host Heidi Barber sits down with Dr. Tanara Teal-Tate, Executive Director of Parking & Transportation at the University of Tennessee, Knoxville – a leader overseeing a $24M+ auxiliary enterprise serving ... more
In this episode of Harder Than It Looks, host Brian Wolff sits down with Kevin Uhlenhaker, CEO & Publisher of Parking Today Media.
Kevin shares insight from his first year as the CEO & Publisher of Parking Today Media, including the innovations mad... more
In this episode of Harder Than It Looks: Parking Uncovered, host Brian Wolff sits down with Maggie Vercoe, COO of TEZ Technology and a 30-year veteran of the parking industry.
From starting in a parking booth at the University of Wisconsin–Milwaukee... more
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The show centers on the business of parking and mobility technology, frequently featuring leaders from large operator groups, university parking programs, airports, and technology providers. Episodes consistently explore how organizations grapple with hardware-software platforms, AI and data-driven insights, and ways to modernize operations—from cashless access and real-time space awareness to integration with transit and urban mobility. A standout theme is pairing human-centric service with software-driven efficiency, often through leadership lessons, culture, and long-term technology roadmaps. The format typically blends personal career journeys with practical takeaways on scalability, customer experience, and strategic partnerships, maki... more
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Harder Than It Looks: Parking Uncovered launched 3 years ago and published 55 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Harder Than It Looks: Parking Uncovered include:
1. Shareena Sandbrook
2. Neil Hart
3. Keith B. Jones
4. Tanara Teal-Tate
5. Kevin Uhlenhaker
6. Maggie Vercoe
7. Susan Cole
8. Jeff Siegler
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