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Artwork for GTM Wonderland

GTM Wonderland

Niki Clauw
Artificial Intelligence
Go-To-Market
Behavioral Economics
Brand Strategy
Customer Experience
Saas
Brand
Passion Assets
B2B Saas Marketing
Crunchbase
Enterprise Sales
Stagezero AI
Hubspot
Product Marketing
Agents
Linkedin
Winefi
Climate Change
Wine (barolo, Piemonte)
Four P's Of Marketing

Dive into the wonderful world of Go-To-Market with your host, Niki Clauw. A bit biased towards Marketing and Sales topics, this is the place to get regular GTM updates, discover amazing guests, and learn more about the B2B landscape.

PublishesInfrequentlyEpisodes8Founded10 months ago
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Artwork for GTM Wonderland

Latest Episodes

In this episode of GTM Wonderland, Niki sits down with Axel Sukianto. He's VP of Marketing at TrueScope, founder of Generate (the #1 B2B marketing community in Australia and New Zealand), and last but not least: one of Australia's most beloved B2B ma... more

In this episode of GTM Wonderland, Niki sits down with Priya Rajan, founder and CEO of StageZero AI. After building her marketing career at Visa, Cisco, and Nutanix and serving as CMO at DataVisor, Priya took on the friction point that had frustrated... more

In this episode of GTM Wonderland, Niki sits down with Ann Davis, SVP of Sales at Crunchbase. With nearly 30 years of experience scaling enterprise sales in SaaS and data analytics, Ann is now at the forefront of helping teams focus on the right oppo... more

In this episode of GTM Wonderland, Niki speaks with Andrei Faji, founder of On Brand Labs, about the critical relationship between branding and customer experience in B2B SaaS. They discuss the importance of aligning brand promises with actual custom... more

In this episode of GTM Wonderland, Niki sits down with Gertjan Verdickt, a renowned behavioral economist and finance lecturer. Explore the complexities of financial markets, the role of AI in shaping investor beliefs, and the concept of passion asset... more

Join Niki in her first solo episode of GTM Wonderland, where she delves into the meaning of Go-To-Market (GTM), discusses what's happening in GTM nowadays, shares personal anecdotes, and reflects on her career journey. From her roots in Belgium to he... more

In today's episode of GTM Wonderland, Niki welcomes Zafar Kahn, the CEO and founder of Growthster and AvantaHub. Dive into the world of growth marketing and revenue operations as Zafar shares his journey from software developer to a leading expert in... more

Welcome to the GTM Wonderland podcast! In this quick teaser, I'll tell you more about what to expect from this podcast.

Glad you're here! I hope you enjoy it.

Key Facts

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Recent Guests

Axel Sukianto
VP of Marketing at TrueScope; founder of Generate, a B2B marketing community in Australia and New Zealand
TrueScope; Generate
Episode: A marketing career masterclass with Axel Sukianto: personal brand, community, and saying yes
Priya Rajan
Founder and CEO of StageZero AI
StageZero AI
Episode: From CMO to founder: building a company around the problem you know best, with Priya Rajan
Ann Davis
Senior Vice President of Sales at Crunchbase
Crunchbase
Episode: The future of enterprise tech sales with Ann Davis, SVP of Sales at Crunchbase
Andrei Faji
Founder and principal strategist of On Brand Labs
On Brand Labs
Episode: Building brand equity in the AI era with Andrei Faji
Gertjan Verdickt
Behavioral economist, lecturer at University of Auckland
University of Auckland; WineFi
Episode: Exploring behavioral economics and passion assets with Gertjan Verdickt
Zafar Khan
CEO and founder of Growthster; AvantaHub HubSpot partner
Growthster, AvantaHub
Episode: AI-driven Growth Marketing and HubSpot intel with Zafar Kahn

Host

Niki Clauw
Host of GTM Wonderland

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

From CMO to founder: building a company around the problem you know best, with Priya Rajan
Q: What does your go-to-market motion look like for StageZero AI and which channels have been most effective?
Events and LinkedIn outreach have been the core channels, complemented by email. Events provide immediate credibility and a face-to-face connection, while LinkedIn offers professional context and sustained engagement. The founder notes ups and downs in outreach effectiveness, but consistent effort yields responses and interest.
From CMO to founder: building a company around the problem you know best, with Priya Rajan
Q: How would you advise go-to-market professionals to deal with the increased accessibility of product building and still differentiate on the GTM side?
Focus on the origin of your idea and the buyer's true problem. Use tools to enable your processes, but ensure the thought leadership, domain knowledge, and buyer-centric content come from you. Build a differentiated approach by tailoring solutions to specific industries and by creating on-brand buyer education materials that can be self-served by the buyer.
Exploring behavioral economics and passion assets with Gertjan Verdickt
Q: What did your research find about AI's influence on investor beliefs when the source of advice changes between traditional firms and AI-based systems?
The study found that investors still rely heavily on the human component; even when AI is used to generate advice, people tend to trust and follow human-sourced guidance more than machine-only recommendations.
A marketing career masterclass with Axel Sukianto: personal brand, community, and saying yes
Q: What has been your approach to balancing a full-time role with building Generate?
Commit to the core role and manage Generate as a separate venture by focusing on sustainable growth, recruiting a capable team, and prioritizing time for both family and work.
A marketing career masterclass with Axel Sukianto: personal brand, community, and saying yes
Q: What foundations do you come back to when entering a new VP-level role?
Listen first, use a listening tour to understand the org, its people, and the problems, then build your approach from those insights rather than imposing previous playbooks.

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Frequently Asked Questions About GTM Wonderland

What is GTM Wonderland about and what kind of topics does it cover?

Listeners are drawn to practical, practitioner-focused conversations around Go-To-Market strategy, especially in B2B SaaS, with emphasis on marketing, sales alignment, and customer experience. Episodes converge on building durable brands, pragmatic GTM frameworks, and using data and psychology (including behavioral economics) to sharpen messaging, product-market fit, and revenue growth. Guests range from senior marketers to strategy-focused practitioners, often exploring how AI, branding, and enablement intersect with real-world GTM execution. The show tends to blend tactical lessons (like personal branding, friction in enterprise buying, and mystery-shopping approaches) with broader strategic discussions, and it's likely to appeal to marke... more

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How many episodes of GTM Wonderland are there?

GTM Wonderland launched 10 months ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on GTM Wonderland?

Recent guests on GTM Wonderland include:

1. Axel Sukianto
2. Priya Rajan
3. Ann Davis
4. Andrei Faji
5. Gertjan Verdickt
6. Zafar Khan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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