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GTM Hackers

GTM Hackers
Clay
Artificial Intelligence
ICP Scoring
Yotpo
Go-To-Market
Bowtie Funnel
AI Agents
Amazon
Slack
CRM
Vira
AI In Go-To-Market
AI In GTM
Neuro-Symbolic Agents
Claude Code
Google Cloud
VIA
CRM Enrichment
Inbound Playbook
Outbound Playbook

GTM Hackers is a podcast that explores the systems, workflows, and strategies behind high-performing go-to-market teams that experience massive growth. Each episode features in-depth conversations with GTM Engineers, RevOps leaders, sales architects, and operators who build the infrastructure that powers scalable revenue. We focus on how leading tech companies actually operate behind the scenes: t... more

PublishesDailyEpisodes13Founded3 months ago
Number of ListenersCategory
Technology

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Artwork for GTM Hackers

Latest Episodes

Gabe Larsen, CRO of Atonom, canceled a $40KSalesforce contract with no replacement plan and built a working CRM in 3 hours using Lovable. This is the full story plus his playbook on AI SDRs and the autonomous organization.

In Episode 13 of GTM Hacke... more

A Google AI engineer built a fully functional Slack clone in 14 days using Claude Code — without manually writing or editing a single line of code. In this episode, Nathan shares the full story.

Nathan is an AI Engineer at Google who works with the ... more

In many startups, go-to-market breaks when the team scales: more tools, more handoffs, more chaos.

In this episode of GTM Hackers, Charles Brun sits down with Christian Lim, co-founder of Youno, to explain a more durable approach: start by building ... more

Vibe coding is changing go to market faster than most SaaS teams realize. In this GTM Hackers episode, Charles Brun sits down with Noy Peleg and Sivan Butnaro from Via to unpack how two non-developers built an internal app called Vira that replaced m... more

AI in go-to-market isn’t a magic shortcut. It’s a precision engine, but only if your fundamentals are right. In this episode of GTM Hackers, Charles Brun sits down with Stephen Bates, Founder of Cabot Insights, to unpack what actually works when star... more

He uses this 90-day sprint framework to accelerate revenue🚀 What happens when a proven go-to-market strategy meets AI-powered automation? Spencer Tahil, founder of Growth Alliance, breaks down the exact 90-day sprint framework he uses to take early-... more

AI-Powered GTM Engineering: How to Scale Revenue Without Overcomplicating Your StackAI-powered GTM engineering is changing how modern sales teams scale revenue — but most founders are doing it wrong. In this episode of Go To Market Hackers, we break ... more

📈 The Ultimate Guide to GTM Engineering, RevOps Systems & AI Workflows (with Oriol Serra)GTM engineering is transforming how modern revenue teams operate — and in this episode of GTM Hackers, we break down exactly how top companies are using systems... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Gabe Larsen
CRO of Atonom
Atonom
Episode: This CRO ripped out Salesforce, and vibe-coded their CRM.
Christian Lim
Founder of Youno, GTM agency
Youno
Episode: This CRM Wizard shares what it takes to scale GTM efficiently
Stephen Bates
Founder, Cabot Insights
Cabot Insights
Episode: He automates ICP scoring using Clay & AI workflows.
Spencer Tahil
Founder of Growth Alliance, revenue activation consultant
Growth Alliance
Episode: He Uses This 90-Day Sprint Framework To Accelerate Revenue
Jorge Macias
Founder of the GTM Engineering Company
GTM Engineering Company
Episode: This GTM Engineer Turned Cold Outreach Into a Scalable Machine.
Oriol Serra
Founder of Conversion Architects
Conversion Architects
Episode: He uses systems design principles to build GTM engines that scale
Yuval Bresler
Director of Go To Market Operation and Analytics at Yotpo
Yotpo
Episode: How Yotpo is Rewriting the GTM Playbook for High-Performing Growth Teams
Shir Guterman
Revenue operations leader at AppsFlyer
AppsFlyer
Episode: She uses AI to amplify the GTM strategy of AppsFlyer
Nathan Van de Ridder
Growth Hacker, GTM engineer who builds and scales GTM systems with Clay and outbound/inbound playbooks
freelance/consulting for clients leveraging Clay
Episode: He builds the best inbound-led outbound playbooks using Clay to generate a constant flow of pipeline

Host

Charles Brun
Host of GTM Hackers; experience as a SaaS founder with GTM/RevOps expertise.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#84
Saudi Arabia/Technology

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Talking Points

Recent interactions between the hosts and their guests.

This CRO ripped out Salesforce, and vibe-coded their CRM.
Q: What led you to vibe-code your CRM and build it internally?
We were paying a lot for Salesforce and found that most people weren't using it fully; moving to Lovable and then building a custom CRM in three hours showed us the value of a purpose-built, autonomous organization brain rather than a rigid enterprise CRM.
This GTM Engineer Turned Cold Outreach Into a Scalable Machine.
Q: How do you manage founder expectations around outbound and data readiness before dialing up campaigns?
Set expectations upfront about data cleanliness and CRM readiness, then tailor the engagement to the specific needs and urgency of the startup. If the founder demands overly complex workflows, steer toward ROI-focused, simpler designs that can produce tangible results sooner.
This GTM Engineer Turned Cold Outreach Into a Scalable Machine.
Q: So how do you start when you engage with a startup and avoid just building a generic workflow?
Start with a clear assessment of gaps and goals, then present a menu of incremental experiments. Prioritize quick wins and ROI, and avoid over-complicating the initial setup by bundling steps and parallelizing where sensible.
How Yotpo is Rewriting the GTM Playbook for High-Performing Growth Teams
Q: How are you handling governance and preventing chaos with so many tools and democratized AI access?
Governance is built into the process from the start: set red lines for what teams can touch, provide guardrails, run workshops to educate, and keep a close collaboration between RevOps and IT to ensure data integrity and alignment with core processes. The goal is to empower teams while maintaining a unified target across GTM.
How Yotpo is Rewriting the GTM Playbook for High-Performing Growth Teams
Q: Can you share a concrete project that illustrates how AI is actually being used at Yotpo?
One standout project maps and automates CS M emails to categorize and respond automatically, aiming to increase the CSM-to-book-of-business ratio. This requires substantial data labeling and careful LLM integration to compress large datasets into actionable tokens while preserving context and accuracy.

Audience Metrics

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Frequently Asked Questions About GTM Hackers

What is GTM Hackers about and what kind of topics does it cover?

GTM Hackers centers on the operational systems, workflows, and AI-enabled architectures that power high-growth GTM teams in B2B SaaS. Across episodes, listeners hear deep-dive conversations with RevOps leaders, GTM engineers, and operators who build scalable revenue infrastructure—from AI-driven personas and multi-agent CRM workflows to lightweight, API-first toolchains and governance frameworks. The show tends to spotlight practical, hands-on implementations (e.g., autonomous or vibe-coded GTM tooling, AI augmentation of CRM and pipeline management) over high-altitude theory, often grounding discussions in real-world case studies, vendor/tool choices, and internal governance. A notable through-line is transforming traditional GTM stacks in... more

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How many episodes of GTM Hackers are there?

GTM Hackers launched 3 months ago and published 13 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on GTM Hackers?

Recent guests on GTM Hackers include:

1. Gabe Larsen
2. Christian Lim
3. Stephen Bates
4. Spencer Tahil
5. Jorge Macias
6. Oriol Serra
7. Yuval Bresler
8. Shir Guterman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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