Brandkast! is een podcast waarin Roger Verdurmen op zoek gaat naar waardevolle inzichten en juweeltjes van verhalen op gebied van branding en storytelling. Een plek waar de merkgeheimen van alle gasten worden bewaard. Meer informatie? Kijk op www.dpgmediagroup.com/nl-NL/adverteren/grow/marketing-strategie/podcasts/. Grow is een initiatief van DPG Media
| Publishes | Infrequently | Episodes | 18 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language | Dutch | Categories | BusinessMarketing | ||
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Latest Episodes
In deze aflevering van Brandkast! spreekt host Roger Verdurmen met Marika Zijp, de Group Chief Strategy & Brand van Partou
Brandkast! Aflevering 17
Marketing in de zorg: Marika Zijp over hoe Partou werkt aan een sterk merk én betere kinderopvang more
Marketeers zien in McDonald's hét schoolvoorbeeld van formuledenken: zowel merk als assortiment worden wereldwijd sterk geregisseerd, wat één van de redenen - zo niet dé reden - is van de kracht van dit merk. Je weet wat je krijgt, waar ter wereld oo... more
Guns & Roses-shirts bij H&M, Disney-tandenborstels van Oral B en de Dora de ontdekker-koekjes bij Albert Heijn, maar ook een samenwerking tussen The North Face en Gucci. Het zijn bekende voorbeelden van licensing. De markt is de afgelopen jaren enorm... more
Een merk is meer dan een naam, maar een naam schept wel een eerste verwachting. Veel mensen kennen het Italiaans klinkende merk Profuomo, maar niet iedereen weet dat het moederbedrijf in 1934 is opgericht door een Nederlander. Toch is die naam niet u... more
Reviews
- Sterk!
Goed gedaan vooral Roger Verdurmen is erg goed.
Apple Podcasts5Hopholland
Netherlands4 years ago - Goed verhaal
Goede samenwerking tussen beide interviewers en ondervraagde
Apple Podcasts5mdehuuNetherlands4 years ago - Interessant
Interessante en leuke podcasts met mooie, praktische verhalen. De data podcasts zijn toegankelijk en goed te begrijpen!
Apple Podcasts5R.S - AmsterdamNetherlands4 years ago - Nieuwe inzichten
Goede serie podcasts. Ik heb hier inzichten opgedaan die ik direct kan toepassen in de praktijk. Inspirerend!
Apple Podcasts5Marketeer LZNetherlands4 years ago - Must voor marketeers
Heel leuk om binnen te kijken in de keukens van andere ondernemers en marketeers. Leerzaam en leuk gebracht
Apple Podcasts5StoofgtiNetherlands4 years ago
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Brandkast! launched 4 years ago and published 18 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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