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Artwork for WINNING AT SELLING
The Psychology Of Money
Sales Techniques
The 5 Dysfunctions Of a Team
Referrals
Sales
Sales Management
Team Dynamics
Effective Communication
Sales Strategies
Psychology Of Money
Sales Process
Money Psychology
Sales Leadership
Prospect Engagement
Procurement
Building Trust
Sales Training
Pricing
Sales Closing Techniques
Time Management

Welcome to the Winning at Selling Podcast. Your hosts Bill Hellkamp and Scott “Professor Plum.” This podcast is dedicated to the overall success in the sales channel. From the CEO to the front line salespeople, every role must be aligned, trained and committed, every day to achieve the desired outcome. This is not done without a commitment to ongoing career development in learning market-relevant ... more

PublishesWeeklyEpisodes103Founded15 years ago
Number of ListenersCategories
BusinessSelf-ImprovementEducationManagement

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Artwork for WINNING AT SELLING

Latest Episodes

We all carry voices from our past into our present—from our parents, the pastor from Sunday, the last prospect who brushed us off, the customer who complained about delivery, even our boss reminding us about our quota.

They echo in the back of our ... more

In our last episode we closed with a quote from Bob Nardelli, the former CEO of Home Depot: “I absolutely believe that people, unless coached, never reach their maximum capabilities.” If true, we should be looking for coaching opportunities every day... more

Sales isn’t just about numbers—it’s about sparking curiosity, creating connections, and leaving people amazed. Now, imagine a speaker who blends the precision of a teacher, the creativity of a magician, and the insight of a strategist. This isn’t “ju... more

Sales isn’t about tricks or scripts—it’s about understanding people. When you sell with empathy, clarity, and respect, you don’t just win deals—you build trust, loyalty, and long-term relationships. The question is, “How do you accomplish that?”

Pu... more

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Recent Guests

The Amazing Hondo
Magician and keynote speaker known for his program 'Magic with a Message'
Episode: Sept 2025 - Special Guest The Amazing Hondo
Mitch Larson
Author, speaker, and lifelong salesperson
Episode: July 2025 - Special Guest - Mitch Larson - The Power of Purpose
Jason Talley
30-year veteran of industrial distribution, specializing in sales operations and development of the next generation of salespeople.
Episode: July 2025 - Special Guest - Jason Talley
Dave Herpy
Speaker, author, and Extensional Organizational Development Coordinator at North Carolina State University.
North Carolina State University
Episode: June 2025 - Special Guest - Dave Herpy
Jenny Niemela
Change management expert
Episode: May 2025 - Using Your CRM - Part Two
Jimmy Zugsworth
Award-winning speaker, author, and sales coach
Episode: May 2025 - Special Guest: Jimmy Z - SALES PERSPECTIVE
Pete Steege
B2B Growth Strategist and Founder of B2B Clarity
B2B Clarity
Episode: Apr 2025 - Special Guest - Pete Steege
Mike Weinberg
Sales management expert, consultant, author, and speaker
Mike Weinberg Enterprises
Episode: Apr 2025 - Special Guest Mike Weinberg - 5-year Anniversary Show
Peter Beaumont
Leadership advisor and founder of Beaumont Leadership Consulting
Beaumont Leadership Consulting
Episode: Mar 2025 - Special Guest Peter Beaumont

Hosts

Scott Plum
Co-host of the Winning At Selling Podcast, Sales expert, Professor at the Minnesota Sales Institute, dedicated to delivering practical sales advice and strategies.
Bill Hellkamp
Co-host of the Winning At Selling Podcast, host of numerous sales training sessions, and a significant figure in sales management and education.

Reviews

4.6 out of 5 stars from 147 ratings
  • Such great sales info!

    Relevant, consistently good sales info that you can implement. Well worth your time.

    Apple Podcasts
    5
    bstevens98
    United States7 months ago
  • Very useful nuggets!

    "I've been in sales for a while now, but Scott's and Bill's podcast has opened my eyes to new perspectives and strategies that have helped me increase my revenue and close more deals."

    Apple Podcasts
    5
    .PhilippH.
    Netherlands3 years ago
  • Love this podcast!

    Listening to the interview with Sam Silverstein. Great information on accountability, responsibility and commitment.

    Apple Podcasts
    5
    Wendy Weiss:
    United States3 years ago
  • 5-star rating!

    Thank you, Bill and Scott, for all that you do! I look forward to your podcasts and appreciate the applicable, relevant, and on-point advice that you share. You both are also professional and personable. I highly recommend your sales training and guidance and you deserve a 5-star rating! I feel like you both are my mentors. Your wisdom and guidance is practical and always appreciated!

    Apple Podcasts
    5
    Anita=G
    United States4 years ago
  • Opening doors with every episode!

    This podcast is an absolutely excellent resource for all things sales. I appreciate the variety of guests, the quality of information, and Scott and Bill's sincere humility to give all this amazing insight away for free!

    Apple Podcasts
    5
    Arlie K
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience feedback varies, with some criticism focusing on the perceived self-promotion by the hosts during episodes.
Many appreciate the engaging discussions between the hosts and their guests, highlighting effective strategies and personal anecdotes.
Listeners commend the podcast for its practical, actionable advice that can be immediately applied in sales roles.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Sept 2025 - Special Guest The Amazing Hondo
Q: How did you transition from a math teacher to a magician?
I began performing part-time and realized my passion for entertainment, leading me to take a leap of faith into full-time magic after a successful event.
Sept 2025 - Special Guest The Amazing Hondo
Q: What advice would you give to salespeople about practicing their skills?
Always practice out of sight of your potential prospects to ensure you're prepared for the actual performance.
Sept 2025 - Are You Coachable?
Q: What stops us from being coached?
Barriers include mindset challenges, ego, fear of criticism, and a fixed mindset that believes abilities are unchangeable.
Sept 2025 - Are You Coachable?
Q: What are some traits that make someone coachable?
Traits include humility, active listening, a willingness to change, curiosity, and resilience.
Sept 2025 - Are You Coachable?
Q: What does it mean to be coachable?
To be coachable means being open to feedback, adaptable in a changing world, and having a willingness to learn from coaches or mentors.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About WINNING AT SELLING

What is WINNING AT SELLING about and what kind of topics does it cover?

The content focuses on providing practical strategies and insights for enhancing success in sales across various roles, from CEOs to frontline salespeople. Episodes consistently explore a range of topics related to product differentiation, effective communication, sales techniques, customer loyalty, and the significance of ongoing professional development. Noteworthy themes include the importance of aligning sales and marketing efforts, building authentic relationships with clients, and implementing systematic approaches to sales processes, making this a valuable resource for sales professionals seeking actionable advice and tailored development strategies that can be applied immediately in their roles.

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How many episodes of WINNING AT SELLING are there?

WINNING AT SELLING launched 15 years ago and published 103 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on WINNING AT SELLING?

Recent guests on WINNING AT SELLING include:

1. The Amazing Hondo
2. Mitch Larson
3. Jason Talley
4. Dave Herpy
5. Jenny Niemela
6. Jimmy Zugsworth
7. Pete Steege
8. Mike Weinberg

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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