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Artwork for WINNING AT SELLING
The Psychology Of Money
Sales Techniques
The 5 Dysfunctions Of a Team
Referrals
Sales
Sales Management
Team Dynamics
Effective Communication
Sales Strategies
Psychology Of Money
Sales Process
Money Psychology
Sales Leadership
Prospect Engagement
Procurement
Building Trust
Sales Training
Pricing
Sales Closing Techniques
Time Management

Welcome to the Winning at Selling Podcast. Your hosts Bill Hellkamp and Scott "Professor Plum." This podcast is dedicated to the overall success in the sales channel. From the CEO to the front line salespeople, every role must be aligned, trained and committed, every day to achieve the desired outcome. This is not done without a commitment to ongoing career development in learning market-relevant ... more

PublishesWeeklyEpisodes300Founded15 years ago
Number of ListenersCategories
Self-ImprovementEducationBusinessManagement

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Artwork for WINNING AT SELLING

Latest Episodes

Many professionals wonder if they really need a mentor, especially when they're already working hard and doing well. But effort without experienced guidance can slow growth, increase mistakes, and limit potential. A seasoned mentor sees the sharp edg... more

Most people think of "comfort" as a good thing. And in many situations, it is. Comfort can mean safety, familiarity, and the absence of immediate threats. But when it comes to growth, achievement, and personal transformation, comfort is often the sil... more

What if the biggest obstacle standing between you and your sales goals isn't your product, your price, or your prospects—but the voice inside your head? Negative self-talk silently sabotages even the most skilled salespeople, creating doubt, hesitati... more

When life turns up the heat, we don't rise to the occasion—we fall back to our preparation. In moments of pressure, we draw from whatever we've been putting inside ourselves all along. Like a well, our inner world stores the beliefs, emotions, and ha... more

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Recent Guests

Paul Boehnke
Author and certified business and personal coach focused on overcoming negative self-talk
Episode: Dec 2025 - Special Guest – Paul Boehnke
Dr. Chris Croner
Principal with Sales Drive LLC, author and researcher
Sales Drive LLC
Episode: Nov 2025 - Special Guest Dr. Chris Croner
Bob Freytag
Founding partner of IntroWorks, a Minneapolis marketing agency specializing in MedTech product launches
IntroWorks
Episode: Oct 2025 - Special Guest Bob Freytag
Frank Cespedes
Lecturer at Harvard Business School and author of 'Aligning Strategy and Sales'
Harvard Business School
Episode: Sept 2025 - Special Guest Frank Cespedes
The Amazing Hondo
Magician and keynote speaker known for his program 'Magic with a Message'
Episode: Sept 2025 - Special Guest The Amazing Hondo
Mitch Larson
Author, speaker, and lifelong salesperson
Episode: July 2025 - Special Guest - Mitch Larson - The Power of Purpose
Jason Talley
30-year veteran of industrial distribution, specializing in sales operations and development of the next generation of salespeople.
Episode: July 2025 - Special Guest - Jason Talley
Dave Herpy
Speaker, author, and Extensional Organizational Development Coordinator at North Carolina State University.
North Carolina State University
Episode: June 2025 - Special Guest - Dave Herpy
Jenny Niemela
Change management expert
Episode: May 2025 - Using Your CRM - Part Two

Hosts

Bill Hellkamp
Co-host of the podcast and experienced sales trainer with a focus on career development and practical sales techniques.
Scott Plum
Co-host and professor at the Minnesota Sales Institute, specializing in sales techniques and personal development strategies for sales professionals.

Reviews

4.6 out of 5 stars from 147 ratings
  • Such great sales info!

    Relevant, consistently good sales info that you can implement. Well worth your time.

    Apple Podcasts
    5
    bstevens98
    United States10 months ago
  • Very useful nuggets!

    "I've been in sales for a while now, but Scott's and Bill's podcast has opened my eyes to new perspectives and strategies that have helped me increase my revenue and close more deals."

    Apple Podcasts
    5
    .PhilippH.
    Netherlands3 years ago
  • Love this podcast!

    Listening to the interview with Sam Silverstein. Great information on accountability, responsibility and commitment.

    Apple Podcasts
    5
    Wendy Weiss:
    United States3 years ago
  • 5-star rating!

    Thank you, Bill and Scott, for all that you do! I look forward to your podcasts and appreciate the applicable, relevant, and on-point advice that you share. You both are also professional and personable. I highly recommend your sales training and guidance and you deserve a 5-star rating! I feel like you both are my mentors. Your wisdom and guidance is practical and always appreciated!

    Apple Podcasts
    5
    Anita=G
    United States4 years ago
  • Opening doors with every episode!

    This podcast is an absolutely excellent resource for all things sales. I appreciate the variety of guests, the quality of information, and Scott and Bill's sincere humility to give all this amazing insight away for free!

    Apple Podcasts
    5
    Arlie K
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical, actionable sales advice that can be immediately implemented to improve performance.
The hosts are praised for their engaging delivery and ability to simplify complex sales concepts.
The podcast is recognized for featuring a variety of insightful guests who share relevant experiences and actionable strategies.
Some listeners express concerns regarding excessive self-promotion by the hosts, indicating a desire for more concise information delivery.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Dec 2025 - Do I Really Need a Mentor
Q: Is there someone whose values, discipline and results I admire?
People look for mentors to emulate role models who reflect the attitudes and behaviors leading to personal and professional success.
Dec 2025 - Do I Really Need a Mentor
Q: Could I benefit from honest, constructive feedback from somebody who isn't afraid to call out my blind spots or poor leadership?
Seeking mentors aims to increase self-awareness and achieve behavioral refinement through constructive criticism.
Dec 2025 - Do I Really Need a Mentor
Q: Am I facing challenges that I can't seem to solve on my own, even though I'm putting in all of the effort?
Individuals often seek mentors to develop problem-solving frameworks and resilience, indicating they already have the effort but need guidance.
Dec 2025 - Special Guest – Paul Boehnke
Q: How do you deal with high need for approval?
Believe in your own worth and stop worrying about others' opinions, which leads to more authentic interactions and builds trustfully.
Dec 2025 - Special Guest – Paul Boehnke
Q: What does the Thoughts on Demand framework mean?
It is about training the brain to think positively on demand, overcoming negative thoughts by recognizing them as just thoughts, uncovering their falsity, crafting new empowering messages, and practicing these new thoughts until they become habitual.

Audience Metrics

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Frequently Asked Questions About WINNING AT SELLING

What is WINNING AT SELLING about and what kind of topics does it cover?

The content is centered around enhancing sales performance and personal development through practical insights and actionable advice. Key themes include the importance of coaching, understanding buyer psychology, embracing change, emotional intelligence in sales interactions, and the pursuit of personal purpose in career growth. With engaging conversations featuring expert guests from various industries, listeners can expect a mix of strategies, motivational narratives, and techniques to refine their sales skills and develop a deeper understanding of the sales process. Notably, the podcast emphasizes relatable anecdotes and real-world applications that resonate with sales professionals across different levels and sectors.

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How many listeners does WINNING AT SELLING get?

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Which podcasts are similar to WINNING AT SELLING?

These podcasts share a similar audience with WINNING AT SELLING:

1. The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
2. Life.Church with Craig Groeschel
3. Dropping Bombs
4. The ONE Thing
5. Sales Gravy: Jeb Blount

How many episodes of WINNING AT SELLING are there?

WINNING AT SELLING launched 15 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact WINNING AT SELLING?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on WINNING AT SELLING?

Recent guests on WINNING AT SELLING include:

1. Paul Boehnke
2. Dr. Chris Croner
3. Bob Freytag
4. Frank Cespedes
5. The Amazing Hondo
6. Mitch Larson
7. Jason Talley
8. Dave Herpy

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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