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Artwork for WINNING AT SELLING
The Psychology Of Money
Sales Techniques
Sales
The 5 Dysfunctions Of a Team
Referrals
Sales Management
Team Dynamics
Effective Communication
Sales Strategies
Psychology Of Money
Sales Process
Money Psychology
Sales Leadership
Prospect Engagement
Procurement
Building Trust
Sales Training
Pricing
Sales Closing Techniques
Time Management

Welcome to the Winning at Selling Podcast. Your hosts Bill Hellkamp and Scott “Professor Plum.” This podcast is dedicated to the overall success in the sales channel. From the CEO to the front line salespeople, every role must be aligned, trained and committed, every day to achieve the desired outcome. This is not done without a commitment to ongoing career development in learning market-relevant ... more

PublishesWeeklyEpisodes300Founded15 years ago
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Self-ImprovementManagementBusinessEducation

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Artwork for WINNING AT SELLING

Latest Episodes

Most companies stumble when launching something new—not because the idea is bad, but because they treat the launch like a one-time event instead of a repeatable discipline.

Whether it’s a product, service, or strategic initiative, success depends o... more

Rejection sucks! At least that how I’ve always seen it. But others that I’ve worked with don’t seem to get affected by it. As a matter of fact it seems to get a fire lit under them. So, what’s the difference in our responses and how can we all get be... more

We often celebrate outcomes — the closed deal, the big win, the promotion. But what if the way we got there says more about us than the result itself? Today, we’ll explore why the means — the process, the behaviors, the discipline — matter just as mu... more

You’ve seen the picture of a bridge being constructed where the two side are supposed to meet and they don’t! Well, that is what misalignment looks like. In most firms, the sales function is the largest lever for executing strategy—yet it’s often mis... more

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Recent Guests

Bob Freytag
Founding partner of IntroWorks, a Minneapolis marketing agency specializing in MedTech product launches
IntroWorks
Episode: Oct 2025 - Special Guest Bob Freytag
Frank Cespedes
Lecturer at Harvard Business School and author of 'Aligning Strategy and Sales'
Harvard Business School
Episode: Sept 2025 - Special Guest Frank Cespedes
The Amazing Hondo
Magician and keynote speaker known for his program 'Magic with a Message'
Episode: Sept 2025 - Special Guest The Amazing Hondo
Mitch Larson
Author, speaker, and lifelong salesperson
Episode: July 2025 - Special Guest - Mitch Larson - The Power of Purpose
Jason Talley
30-year veteran of industrial distribution, specializing in sales operations and development of the next generation of salespeople.
Episode: July 2025 - Special Guest - Jason Talley
Dave Herpy
Speaker, author, and Extensional Organizational Development Coordinator at North Carolina State University.
North Carolina State University
Episode: June 2025 - Special Guest - Dave Herpy
Jenny Niemela
Change management expert
Episode: May 2025 - Using Your CRM - Part Two
Jimmy Zugsworth
Award-winning speaker, author, and sales coach
Episode: May 2025 - Special Guest: Jimmy Z - SALES PERSPECTIVE
Pete Steege
B2B Growth Strategist and Founder of B2B Clarity
B2B Clarity
Episode: Apr 2025 - Special Guest - Pete Steege

Hosts

Bill Hellkamp
Co-host of the podcast and experienced sales trainer with a focus on career development and practical sales techniques.
Scott Plum
Co-host and professor at the Minnesota Sales Institute, specializing in sales techniques and personal development strategies for sales professionals.

Reviews

4.6 out of 5 stars from 147 ratings
  • Such great sales info!

    Relevant, consistently good sales info that you can implement. Well worth your time.

    Apple Podcasts
    5
    bstevens98
    United States8 months ago
  • Very useful nuggets!

    "I've been in sales for a while now, but Scott's and Bill's podcast has opened my eyes to new perspectives and strategies that have helped me increase my revenue and close more deals."

    Apple Podcasts
    5
    .PhilippH.
    Netherlands3 years ago
  • Love this podcast!

    Listening to the interview with Sam Silverstein. Great information on accountability, responsibility and commitment.

    Apple Podcasts
    5
    Wendy Weiss:
    United States3 years ago
  • 5-star rating!

    Thank you, Bill and Scott, for all that you do! I look forward to your podcasts and appreciate the applicable, relevant, and on-point advice that you share. You both are also professional and personable. I highly recommend your sales training and guidance and you deserve a 5-star rating! I feel like you both are my mentors. Your wisdom and guidance is practical and always appreciated!

    Apple Podcasts
    5
    Anita=G
    United States4 years ago
  • Opening doors with every episode!

    This podcast is an absolutely excellent resource for all things sales. I appreciate the variety of guests, the quality of information, and Scott and Bill's sincere humility to give all this amazing insight away for free!

    Apple Podcasts
    5
    Arlie K
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical, actionable sales advice that can be immediately implemented to improve performance.
The hosts are praised for their engaging delivery and ability to simplify complex sales concepts.
The podcast is recognized for featuring a variety of insightful guests who share relevant experiences and actionable strategies.
Some listeners express concerns regarding excessive self-promotion by the hosts, indicating a desire for more concise information delivery.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Oct 2025 - Special Guest Bob Freytag
Q: What are some easy steps somebody can do if they're going to launch a new product and they're going to try and do it without calling an expert?
Get customer insight by asking potential users for feedback on product prototypes and implement iterative improvements based on their responses.
Oct 2025 - Special Guest Bob Freytag
Q: What are some of the main pieces of a launch as you're making the distinction between a launch and a release?
An effective launch requires a launch leadership team, defining success, following a gated launch process, beginning early, gaining customer insights, and launching internally first.
Sept 2025 - Special Guest Frank Cespedes
Q: What struggles do salespeople and managers experience when they try to incorporate strategy into this behaviors and tasks alignment?
Sales compensation incentive systems often encourage volume over the quality of sales, and there's a challenge in understanding what data is essential due to the noise in the market.
Sept 2025 - Special Guest The Amazing Hondo
Q: How did you transition from a math teacher to a magician?
I began performing part-time and realized my passion for entertainment, leading me to take a leap of faith into full-time magic after a successful event.
Sept 2025 - Special Guest The Amazing Hondo
Q: What advice would you give to salespeople about practicing their skills?
Always practice out of sight of your potential prospects to ensure you're prepared for the actual performance.

Audience Metrics

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Frequently Asked Questions About WINNING AT SELLING

What is WINNING AT SELLING about and what kind of topics does it cover?

The content is centered around enhancing sales performance and personal development through practical insights and actionable advice. Key themes include the importance of coaching, understanding buyer psychology, embracing change, emotional intelligence in sales interactions, and the pursuit of personal purpose in career growth. With engaging conversations featuring expert guests from various industries, listeners can expect a mix of strategies, motivational narratives, and techniques to refine their sales skills and develop a deeper understanding of the sales process. Notably, the podcast emphasizes relatable anecdotes and real-world applications that resonate with sales professionals across different levels and sectors.

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How many listeners does WINNING AT SELLING get?

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How many episodes of WINNING AT SELLING are there?

WINNING AT SELLING launched 15 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on WINNING AT SELLING?

Recent guests on WINNING AT SELLING include:

1. Bob Freytag
2. Frank Cespedes
3. The Amazing Hondo
4. Mitch Larson
5. Jason Talley
6. Dave Herpy
7. Jenny Niemela
8. Jimmy Zugsworth

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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