Futureproof Brands
ArcatureHosted by legendary brand experts Larry Light and Joan Kiddon, Futureproof Brands is a podcast for marketers and C-suite professionals. With expertise derived from years of global experience on the client side, at ad agencies and as consultants, their provocative insights on current brand news provide authoritative, mini-case histories analyzing brand-building strategies that educate, engage and e... more
| Publishes | Monthly | Episodes | 15 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
Listen to this Podcast
Latest Episodes
Join Joan and Larry on FutureProof Brands as they delve into the intricate world of pricing psychology and its profound impact on customer perceptions and economic sentiments. In this episode, they dissect the phenomenon of reference pricing and its ... more
In this episode, "A Plan To Win," we unveil the strategic blueprint for brands to secure victory in today's competitive landscape. Hosted by Joan Kiddon, we navigate through the intricacies of brand strategy, uncovering the essential elements that pa... more
In this episode, we explore the pivotal role of Internal Marketing in building enduring brand-business growth. We delve into how Internal Marketing aligns teams, educates employees, and ignites excitement about brand purpose. At Arcature, we've disti... more
In this episode, we explore Twelve Truths for Staying Out of Trouble in brand-business management. From fostering a positive culture and embracing change to defining clear strategies and staying relevant, each truth encapsulates key principles for en... more
We delve into the detrimental tendencies that entrap brand-businesses in downward spirals. In this episode, we explore the Twelve Tendencies for Trouble, uncovering how behaviors like the arrogance of success, complacency, and a focus on pleasing ana... more
In today's world, marked by economic, social, and political turbulence, trust in institutions is eroding, and customers increasingly rely on peer opinions over experts. However, marketing's core principle remains unchanged: creating value for custome... more
In this episode of "Futureproof Brands", we explore the vital importance of brand promise and how to create one that stands the test of time. Join us as we delve into real-world examples and actionable strategies that will empower your brand to leave... more
In this episode, Larry and Joan emphasize the importance of establishing a Brand Framework for effective brand management and growth. They discuss how a Brand Framework serves as a dynamic document, guiding the brand's direction while preserving its ... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #95 |  India/Business/Marketing |
Top Marketing Podcasts
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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How many episodes of Futureproof Brands are there?
Futureproof Brands launched 3 years ago and published 15 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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