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Artwork for Future Commerce
Consumer Behavior
Ecommerce
Artificial Intelligence
E-Commerce
Positionless Marketing
Black Friday
Customer Experience
Influencer Marketing
Retail
Tiktok
Marketing
Gen Z
Marketing Strategies
Commerce
Digital Marketing
Omnisend
Walmart
Wellness
Creator Economy
Walmart Realm

Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce. Trusted by the world's most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommer... more

PublishesTwice weeklyEpisodes600Founded10 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Artwork for Future Commerce

Latest Episodes

What happens when a cultural figure with 20 years in the limelight decides to become a brand operator? Adam Domian, SVP & Head of Commerce and Audience at 11:11 Media, joins Phillip and Brian to break it down. From Walmart shelves to TikTok lives, Ad... more

People will let AI be their therapist but not their partner, their assistant but not their manager. Gillian Katz of Hannah Grey joins Phillip and Brian to unpack the firm's newest Cultural Vibrations journal and the qualitative study behind it: a rea... more

"There will be a lot fewer people employed doing existing work in not just insurance, but in all business." Phillip reports from the press pool at Semafor World Economy 2026, where 500 CEOs, a quarter of the US Senate, and 20 G20 finance ministers sp... more

Furniture.com is a new kind of furniture marketplace: a single platform aggregating more than 3 million SKUs from 80+ retail partners, using standardized data and AI-powered personalization to replace the 15-hour odyssey most shoppers endure. VP of B... more

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Recent Guests

Olivia Hnatyshin
AVP of Brand and Creative at furniture.com
furniture.com
Episode: How Furniture.com Repaired Furniture Shopping For Everyone
Evelyn Mora
Founder and CEO of VLGE, world model platform for commerce
VLGE
Episode: Everything Is Trained On You: Inside the World Model Layer
Andrew Youderian
Founder of eComFuel, chief instigator
eComFuel
Episode: The Blueprint for Independent Brands with eComFuel
Lisa Horton
Chief Communications and Creative Officer, David's Bridal
David's Bridal
Episode: LIVE at Shoptalk Spring: Architecting a 360° Wedding Ecosystem with David's Bridal
Leah Logan
General Manager of Retail Media, Inmar Intelligence
Inmar Intelligence
Episode: LIVE at Shoptalk Spring: Retail Media Confessions, Hype Cycles, and the Creator Reckoning
Andrew Lipsman
Independent retail media analyst and consultant
Episode: LIVE at Shoptalk Spring: Retail Media Confessions, Hype Cycles, and the Creator Reckoning
Heather Rivera
Chief Business Officer at Wing
Wing
Episode: LIVE at Shoptalk Spring: Wing’s Heather Rivera on Five-Minute Futures
Armand Wilson
Chief Revenue Officer, Whatnot
Whatnot
Episode: The Live Commerce Window Is Open Now
Zia Daniell Wigder
Global president of Shoptalk and Groceryshop
Shoptalk / Groceryshop
Episode: The Room Where Retail Happens feat. Zia Daniell Wigder, Shoptalk’s Global President

Hosts

Phillip Jackson
Host of Future Commerce Podcast; co-host focused on culture-driven commerce insights and retail strategy.
Brian Lange
Co-host and analyst focusing on commerce trends, technology, and practical business impact.
Alicia Esposito
Host/guest adviser with expertise in retail, AI impact on consumer behavior, and Step by Step/NRF topics.

Reviews

4.9 out of 5 stars from 119 ratings
  • 💎💎💎

    500+ ep is an incredible feat for any podcast🔥 I’m not a product founder, but as a PR coach for product founders, I’m always looking to recommend resources for them! Whether you want a deep dive into a more umbrella topics, or hyper-specific problem solving and case studies, you’ll find it all here across all industries! Plus the energy is always high and engaging!!

    @gloriachoupr

    Apple Podcasts
    5
    _doremi101
    United States2 years ago
  • A new fav 🔥

    Future Commerce is a new favorite in my feed! I’m truly impressed by the engaging discussions and insights into industry trends. Absolutely loved the recent episode with Neil Shankar and hearing about how brands are gaming our algorithmic overloads. Highly recommend giving this pod a listen!

    Apple Podcasts
    5
    oliviabaker13
    United States4 years ago
  • Absolutely relevant

    a MUST if you want to keep track in E-Com

    Apple Podcasts
    5
    User2903
    Germany4 years ago
  • Great podcast!

    This podcast is a must listen for anyone looking to stay up to date in the world of eCommerce and online business! Phillip and Brian are great hosts and provide fresh insights and valuable advice!

    Apple Podcasts
    5
    maddie@podcastingyou
    United States4 years ago
  • Not your average eCom show

    “Work content” that you actually WANT to listen to. Even look forward to!

    Phillip & Brian bring fun & wit to eCom and retail news and practices. Curious where the industry is headed and what’s new? This is your show.

    There is no other podcast I listen to as consistently.

    Apple Podcasts
    5
    Nicolette7
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show provides in-depth, actionable insights for e-commerce and retail leaders.
The conversations blend industry trends with cultural analysis, helping guests stay ahead.
Hosts bring a balanced, pragmatic take on technology and marketing with real-world relevance.
Listeners praise the energy, wit, and long-form depth of episodes.
Guests are consistently top-tier, offering credible, practical guidance.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Everything Is Trained On You: Inside the World Model Layer
Q: How should brands think about the data you call a data atelier and how to implement it within an organization?
Start with a solid data foundation, create ongoing pipelines for high-signal data, and treat training data as a critical IP asset; implement an organization-wide approach to data operations, balancing speed and governance to scale data-driven AI responsibly.
Everything Is Trained On You: Inside the World Model Layer
Q: What are you doing in terms of building and training AI agents, and how does that translate practically into a brand context?
VLGE focuses on gathering high-quality, consent-based human data, valuing real human signals over synthetic data to train agents that understand nuanced consumer behavior, and then building data pipelines that continuously feed these agents with brand, competitor, and personal context to create highly personalized, effective brand agents.
How Furniture.com Repaired Furniture Shopping For Everyone
Q: What is your strategy for activating at trade shows and partnerships, and how does that pay off for furniture.com?
Olivia describes a B2B-first strategy—building retailer partnerships and co-branded activations at events like e-tail, blending retailer presence with influencer and content-driven experiences to raise awareness and test formats that could translate to consumer engagement.
How Furniture.com Repaired Furniture Shopping For Everyone
Q: Talk to us a little bit about the exploration of how the consumer is changing and how you all are positioning the brand right now?
Olivia explains that branding is moving toward deeply personalized, emotionally resonant experiences powered by data and AI that understand individual intent, room context, and taste, while still celebrating good design across budgets. The goal is to replace fragmented discovery with a cohesive, one-stop shop where content and commerce live together.
LIVE at Shoptalk Spring: Architecting a 360° Wedding Ecosystem with David's Bridal
Q: Tell us what you're doing over there at David's Bridal because you guys are innovating.
Lisa Horton explains that they are a startup inside a 76-year-old retailer, pivoting around AI technology and an IELTS algorithm strategy to reinvent merchandising, communication, and operations, while expanding their ambassador programs and employee involvement.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Location
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Frequently Asked Questions About Future Commerce

What is Future Commerce about and what kind of topics does it cover?

The show centers on the intersection of culture and commerce, offering in-depth conversations with founders, executives, and industry experts who shape how brands engage with consumers in a fast-evolving digital economy. Episodes routinely cover topics like e-commerce strategy, brand publishing, influencer and creator economies, AI and data-driven retail, cash-flow and supply-chain innovations, and seasonal/growth tactics for DTC brands. A standout pattern is the blend of practical business guidance with thoughtful cultural analysis, plus a willingness to explore frontier concepts such as agentic commerce, positionless marketing, and brands-as-p publishers. The format tends to feature candid host-host and guest dialogues, often tied to real... more

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How many listeners does Future Commerce get?

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What are the audience demographics for Future Commerce?

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How many subscribers and views does Future Commerce have?

To see how many followers or subscribers Future Commerce has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Future Commerce?

These podcasts share a similar audience with Future Commerce:

1. Morning Brew Daily
2. Prof G Markets
3. All-In with Chamath, Jason, Sacks & Friedberg
4. Odd Lots
5. A Bit of Optimism

How many episodes of Future Commerce are there?

Future Commerce launched 10 years ago and published 600 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Future Commerce?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Future Commerce?

Rephonic pulls ratings and reviews for Future Commerce from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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Rephonic provides full transcripts for episodes of Future Commerce. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Future Commerce?

Recent guests on Future Commerce include:

1. Olivia Hnatyshin
2. Evelyn Mora
3. Andrew Youderian
4. Lisa Horton
5. Leah Logan
6. Andrew Lipsman
7. Heather Rivera
8. Armand Wilson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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