Rephonic
Artwork for Future Commerce
Consumer Behavior
Artificial Intelligence
Ecommerce
E-Commerce
Positionless Marketing
Black Friday
Influencer Marketing
Customer Experience
Marketing Strategies
Gen Z
Klaviyo
Marketing
Personalization
AI In Marketing
Commerce
Walmart
Omnisend
Wellness
Creator Economy
Walmart Realm

Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce. Trusted by the world's most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommer... more

PublishesTwice weeklyEpisodes600Founded10 years ago
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MarketingBusinessEntrepreneurship

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Artwork for Future Commerce

Latest Episodes

Retail media is now a $100 billion industry. Collin Colburn, VP of Commerce and Retail Media at the IAB, says we’ve entered commerce media's "day two" –  the era where operational integration, interoperable measurement, and the arrival of the agentic... more

It's a birthday After Dark! On this episode, Phillip and Brian work through the current state of consumer trust (it's not looking good). PLUS: Everyone's a critic! The reviews of The Odyssey are in, and Brian thinks Tarantino would have done it bette... more

Boll & Branch spent 12 years doing the unfashionable thing: perfecting the product first and figuring out distribution second. Chief Commercial Officer Katia Unlu joins Phillip and Brian on today’s episode to discuss Boll & Branch’s store expansion s... more

Maveron partner Natalie Dillon joins Brian and Alicia to challenge the consumer-collapse narrative: sentiment sits at post-9/11 lows while spending breaks records. Natalie sheds light on truths of today’s consumer, who is skeptical but continually sh... more

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Recent Guests

Collin Colburn
Vice President of Commerce and Retail Media at IAB
IAB
Episode: Commerce Media's Day Two: The Agentic Shelf and the Measurement Reckoning
Katia Unlu
Chief Commercial Officer, Boll & Branch
Boll & Branch
Episode: Bedfellows: How Boll & Branch Keeps Humans and AI in the Same Sheets
Natalie Dillon
Partner at Maveron
Maveron
Episode: VC Partner Predicts the Next Billion-Dollar Brand
Casey Lewis
Writer of After School newsletter, Gen Z expert
After School (Substack)
Episode: Content, Communities and the Future of Publishing
Erica Chen
Head of Strategy for Media Futures Group
Google (WPP)
Episode: Content, Communities and the Future of Publishing
Kelsey Capps
Product area lead of analytics and personalization AI at Klaviyo
Klaviyo
Episode: The Future of the Funnel
Kelly Thacker
Executive at Klaviyo
Klaviyo
Episode: Service Is the New Storefront
Alon Turchin
VP Retention, Particle
Particle
Episode: From One to Ten Million Sends in One Month: Marketing is Orchestration Now
Brett Bernstein
Product team at Klaviyo, leads K-Social
Klaviyo
Episode: Owning the Social Moment

Hosts

Phillip Jackson
Host of Future Commerce; frequent moderator of industry discussions; focuses on culture's intersection with commerce and media strategy.
Brian Lange
Co-host exploring retail strategy, technology, and industry trends with a practical, execution-focused lens.

Reviews

4.9 out of 5 stars from 120 ratings
  • đź’Žđź’Žđź’Ž

    500+ ep is an incredible feat for any podcast🔥 I’m not a product founder, but as a PR coach for product founders, I’m always looking to recommend resources for them! Whether you want a deep dive into a more umbrella topics, or hyper-specific problem solving and case studies, you’ll find it all here across all industries! Plus the energy is always high and engaging!!

    @gloriachoupr

    Apple Podcasts
    5
    _doremi101
    United States2 years ago
  • A new fav 🔥

    Future Commerce is a new favorite in my feed! I’m truly impressed by the engaging discussions and insights into industry trends. Absolutely loved the recent episode with Neil Shankar and hearing about how brands are gaming our algorithmic overloads. Highly recommend giving this pod a listen!

    Apple Podcasts
    5
    oliviabaker13
    United States4 years ago
  • Absolutely relevant

    a MUST if you want to keep track in E-Com

    Apple Podcasts
    5
    User2903
    Germany4 years ago
  • Great podcast!

    This podcast is a must listen for anyone looking to stay up to date in the world of eCommerce and online business! Phillip and Brian are great hosts and provide fresh insights and valuable advice!

    Apple Podcasts
    5
    maddie@podcastingyou
    United States5 years ago
  • Not your average eCom show

    “Work content” that you actually WANT to listen to. Even look forward to!

    Phillip & Brian bring fun & wit to eCom and retail news and practices. Curious where the industry is headed and what’s new? This is your show.

    There is no other podcast I listen to as consistently.

    Apple Podcasts
    5
    Nicolette7
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts are commended for energy, wit, and thoughtful analysis of industry dynamics.
Listeners praise the show for its deep dives into ecommerce and retail trends with actionable insights.
Guests are consistently high-caliber, bringing practical and strategic perspectives.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Commerce Media's Day Two: The Agentic Shelf and the Measurement Reckoning
Q: What comes next for retail media in 2027 and beyond, especially with agentic shopping on the horizon?
Collin emphasizes a shift from rapid network expansion to integrated, interoperable measurement and a blending of the store, online, and agent-driven experiences. He expects new operating models where media is woven into the core retail business, and a focus on governance, transparency, and consumer trust as AI agents become more influential.
The Future of the Funnel
Q: How do you see vision and autonomy playing together for brands moving forward?
A strong vision helps guide the use of AI and data, ensuring brands translate signals and insights into meaningful customer experiences; autonomy accelerates the pace, but without a clear vision, the execution risks misalignment.
The Future of the Funnel
Q: What mental shift is required from the team level to evolve their process, culture, and tech to adapt to this new, signal-driven world?
The shift is from batch-and-blast campaigns to reacting to real-time signals across channels, building automations and flows that enable one-to-one personalization, and treating data infrastructure as the core challenge that enables marketing systems to adapt as customer signals flow in.
The Future of the Funnel
Q: But to ground us, why don't you share a little bit about your role, your purview, basically what you oversee day to day?
Kelsey describes her role as a product area lead overseeing analytics, personalization AI, and the data infrastructure that underpins Klaviyo's agentic services, emphasizing that the real power comes from predictive modeling and analytics layers that enable intelligent, one-to-one personalization.
Memory Is the New Competitive Moat
Q: What is the 30-60-90 day plan to operationalize this approach with first-party data and AI tools?
Phillip asks for a concrete plan; Tim and Jake outline starting with setting up a service agent, building artifacts that capture context, and then using Composer to question and refine data in the first 60 days, followed by expanding data-driven skills and feedback loops in the next 30 days.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
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Frequently Asked Questions About Future Commerce

What is Future Commerce about and what kind of topics does it cover?

A deep-diberse look at how culture, media, and technology intersect with commerce, shared through data-driven discussion, live event coverage, and interviews with industry leaders. Episodes frequently cover AI, agentic shopping, retail media, brand strategy, and the evolving relationship between brands and consumers. The format often blends practical business takeaways with forward-looking ideas about automation, design, and consumer empowerment, sprinkled with industry news and real-world examples from partners and major brands. Noteworthy is the recurring emphasis on how platforms, data, and AI reshape marketing, commerce ecosystems, and organizational decision-making, making it valuable for brand builders and tech-forward retailers seeki... more

Where can I find podcast stats for Future Commerce?

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How many listeners does Future Commerce get?

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What are the audience demographics for Future Commerce?

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How many subscribers and views does Future Commerce have?

To see how many followers or subscribers Future Commerce has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Future Commerce?

These podcasts share a similar audience with Future Commerce:

1. The a16z Show
2. David Senra
3. Founders
4. Dwarkesh Podcast
5. All-In with Chamath, Jason, Sacks & Friedberg

How many episodes of Future Commerce are there?

Future Commerce launched 10 years ago and published 600 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Future Commerce?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Future Commerce?

Rephonic pulls ratings and reviews for Future Commerce from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Future Commerce?

Recent guests on Future Commerce include:

1. Collin Colburn
2. Katia Unlu
3. Natalie Dillon
4. Casey Lewis
5. Erica Chen
6. Kelsey Capps
7. Kelly Thacker
8. Alon Turchin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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