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From Leads to Leases - Senior Living Marketing and Sales

Jerry Vinci
Senior Living
Artificial Intelligence
CCR Growth
Memory Care
Occupancy
Growthly
Senior Living Industry
Caregiving
Caregiver Retention
Senior Living Dining
Virtual Tours
Trust
Agetech
Geriatric Montessori
Baby Boomers
Music Therapy
Hospice Care
Family Advocacy
Singing In Senior Care
Recognition Programs

"From Leads to Leases," hosted by Jerry Vinci of CCR Growth, dives into senior living marketing, sales, operations, and growth strategies. It targets industry professionals looking to boost occupancy, explore successful marketing channels, and innovate in a competitive market. This podcast offers insights, discusses industry challenges, and shares success stories, aiming to empower senior living l... more

PublishesTwice monthlyEpisodes107Founded2 years ago
Number of ListenersCategory
Business

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Artwork for From Leads to Leases

Latest Episodes

Summary

In this episode, Jerry Vinci sits down with Joel Dieterle, a sales and operations leader with 15 years across post-acute and senior living, spanning physician services, skilled nursing, assisted living, independent living, home health, and du... more

Summary

In this episode, Jerry Vinci sits down with Andy Lange, president and founder of Koru Health, a Wisconsin-based senior living operations company that manages communities across Wisconsin and Minnesota. With 20 years in healthcare and a career... more

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Summary

In this episode, Mikhail Blosser from Hilltop Senior Living shares insights on the importance of emotional connection, early discovery, trust-building, and seamless experience in senior living admissions. Learn how to improve resident engage... more

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Summary

In this episode, Jerry Vinci sits down with Steve Fecske, an entrepreneur and senior living industry veteran whose career spans publishing, film, technology, real estate, and senior care. After working inside home care, assisted living, and l... more

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Recent Guests

Andy Lange
President and Founder of Koru Health
Koru Health
Episode: #103 - Scaling Senior Living the Right Way: Operations, Workforce, and Accountability with Andy Lange
Mikhail Blosser
Multi-site sales manager, admissions and resident experience teams
Hilltop Senior Living
Episode: #102 - What Families Actually Remember About the Sales Process with Mikhail Blosser
Steve Fecske
Entrepreneur and senior living industry veteran
Your Senior Team
Episode: #101 - Rebuilding Trust in Senior Living Through Transparency and Direct Access with Steve Fecske
David Stamberg
Owner of Senior Care Authority of New Jersey, certified senior advisor, placement and referral specialist, dementia practitioner
Senior Care Authority
Episode: #100 - How Local Partnerships Strengthen Trust, Speed, and Retention with David Stamberg
Nick Goldstein
Vice President of Culinary and Dining Services at Benchmark Senior Living
Benchmark Senior Living
Episode: #99 - Why Dining Experience, Not Food Alone, Drives Satisfaction and Retention in Senior Living
Leslie K. Eldridge
Senior living operator and organizational leadership professional
Ascension Living
Episode: #98 - Operational Leadership That Makes Communities Easier to Choose with Dr. Leslie K. Eldridge
Phil Vlach
Founder of AgeTech Labs, leader of AgeTech Toronto, head of technology at Schlegel Villages
AgeTech Labs / Schlegel Villages
Episode: #97 - How Senior Living Can Win with AgeTech with Phil Vlach
Andy Tubman
Board-certified music therapist and Co-founder/Chief of Therapeutics at Singfit
Singfit
Episode: #96 - Music as Medicine: How Singing Reconnects the Brain, the Heart, and the Senior Living Experi
Ezra Torres
Founder and CEO of Carelife
Carelife
Episode: #95 - Turning Nurse Call Data into Care Intelligence with Ezra Torres

Host

Jerry Vinci
Host of From Leads to Leases; CCR Growth

Reviews

5.0 out of 5 stars from 15 ratings
  • Great Minds

    Thank you for interviewing some of the most talented people in senior living. We have so much to learn from them.

    Apple Podcasts
    5
    Nchantedrain
    United States5 months ago
  • Highly insightful!

    I have found Leads to Leases to be very helpful in learning industry trends. The guests are very diverse so I’ve keep finding new insight! Jerry does a great job bringing the best out of each interview. He truly has his audience in mind!

    Apple Podcasts
    5
    Recruiter-57
    United States7 months ago
  • Fantastic and engaging!

    Jerry always brings valuable information to the table with incredible guests. It’s an honor to be included as one of them. Jerry is very passionate about the senior living business and has creative solutions and strategies for his clients.

    Apple Podcasts
    5
    Jenpremier1
    United Statesa year ago
  • Great info

    Jerry always has great guests and info to share!

    Apple Podcasts
    5
    rachaelwonderlin
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host brings out diverse guests and practical insights for operator growth.
Quality guests and focused discussions on senior living sales, ethics, and tech are a strong draw.
Listeners appreciate the concrete, actionable tactics and storytelling around occupancy.

Talking Points

Recent interactions between the hosts and their guests.

#103 - Scaling Senior Living the Right Way: Operations, Workforce, and Accountability with Andy Lange
Q: What leadership habits helped you scale from operator to organizational architect?
The core is learning to trust and empower the team while still providing guardrails and accountability. I focus on prioritization, delegating effectively, and building a KPI-driven culture so everyone understands what success looks like and can contribute without me micromanaging every detail.
#70 - Scaling Smarter: Why the Future of Marketing Is Lean, Human, and Expert-Led with Kent Lewis
Q: You've seen digital marketing evolve from dial-up to AI. What's been the biggest mindset shift you've had to make over the years?
Kent emphasizes that the biggest shift is embracing AI as a force multiplier while keeping a strong emphasis on human judgment and relationship-building, and ensuring continuous learning and adaptation as technology evolves.
#68 - The Real Estate of Occupancy: Why the Building Is the Strategy with Evan Petig
Q: If you had one principle that guided you through your career, what would it be?
Have ideas, test hypotheses, and be willing to adjust; avoid dogmatic adherence to a plan that can lead to drift away from market realities.
#68 - The Real Estate of Occupancy: Why the Building Is the Strategy with Evan Petig
Q: Why is it critical for sales and marketing leaders to see the entire business model beyond move-ins?
To prevent chaos, align events with operations and food service, and ensure overall profitability by understanding how decisions affect occupancy, pricing, and the bottom line.
#68 - The Real Estate of Occupancy: Why the Building Is the Strategy with Evan Petig
Q: So because you've worked with sales and with ownership groups, what's the one thing you wish each understood about each other?
Understanding each other's constraints and perspectives: ownership wants to see the sales team know the product and sell the value, while sales should think like a business and propose solutions rather than just obstacles.

Audience Metrics

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Frequently Asked Questions About From Leads to Leases

What is From Leads to Leases about and what kind of topics does it cover?

A practitioner-focused show that centers on senior living marketing, sales, and operations, with a strong emphasis on occupancy, trust, and experience. Episodes frequently explore how to streamline admissions, align marketing with on-site sales, leverage local partnerships, and deploy practical tech and service innovations to improve resident quality of life and community impact. Notable throughlines include elevating the resident and family journey from first touch to move-in, leveraging frontline leadership, and translating complex processes into actionable playbooks for operators of varying sizes. The podcast often features operators, consultants, and technology providers who share concrete strategies, case studies, and tools that operat... more

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Which podcasts are similar to From Leads to Leases?

These podcasts share a similar audience with From Leads to Leases:

1. The Move In Senior Living Marketing
2. Senior Living Marketing Perspectives
3. The Mel Robbins Podcast
4. Sales Gravy: Jeb Blount
5. Stuff You Should Know

How many episodes of From Leads to Leases are there?

From Leads to Leases launched 2 years ago and published 107 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on From Leads to Leases?

Recent guests on From Leads to Leases include:

1. Andy Lange
2. Mikhail Blosser
3. Steve Fecske
4. David Stamberg
5. Nick Goldstein
6. Leslie K. Eldridge
7. Phil Vlach
8. Andy Tubman

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