
"From Leads to Leases," hosted by Jerry Vinci of CCR Growth, dives into senior living marketing, sales, operations, and growth strategies. It targets industry professionals looking to boost occupancy, explore successful marketing channels, and innovate in a competitive market. This podcast offers insights, discusses industry challenges, and shares success stories, aiming to empower senior living l... more
| Publishes | Twice monthly | Episodes | 113 | Founded | 3 years ago |
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| Number of Listeners | Categories | MarketingBusinessManagement | |||

Summary
In this episode, Jerry Vinci sits down with Amy McKinley and Libby Lauer, co-founders of Senior Source Consulting Group, two industry veterans who have collectively spent more than five decades inside senior living operations before stepping ... more
Summary
In this episode, Jerry Vinci sits down with Maureen Norman, founder of Stake Media Group, an email publishing and audience development company built specifically for the longevity economy. With decades of experience working inside advertising... more
Summary
In this episode, Jerry Vinci sits down with Hannah Townsend, a memory care sales and community outreach professional working at a 38 bed purpose built memory care community in South Sarasota, Florida, designed in collaboration with the Alzhei... more
Summary
In this episode, Jerry Vinci sits down with Jewell Buenavista, founder of Let's Talk Senior Living, author of the just released book “While You Still Have Time: A Roadmap for Seniors Who Want to Thrive,” and creator of the Senior Thriving Fra... more
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Thank you for interviewing some of the most talented people in senior living. We have so much to learn from them.
I have found Leads to Leases to be very helpful in learning industry trends. The guests are very diverse so I’ve keep finding new insight! Jerry does a great job bringing the best out of each interview. He truly has his audience in mind!
Jerry always brings valuable information to the table with incredible guests. It’s an honor to be included as one of them. Jerry is very passionate about the senior living business and has creative solutions and strategies for his clients.
Jerry always has great guests and info to share!
Key themes from listener reviews, highlighting what works and what could be improved about the show.









Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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This show consistently centers on senior living marketing, sales, operations, and growth with a practitioner's lens. Episodes explore how to improve occupancy through humane, customer-centric approaches, from memory care referrals and proactive planning to cross-functional care models, tech adoption, and dining as a retention lever. Notable throughlines include building trust with families, aligning sales with care, leveraging local partnerships, and testing pragmatic, scalable strategies for smaller communities. The format tends to blend actionable tactics, real-world operator experiences, and sponsor-led solutions, making it a practical resource for operators and marketers aiming to drive sustainable growth in a challenging market.
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These podcasts share a similar audience with From Leads to Leases:
1. The Move In Senior Living Marketing
2. Grow Your Occupancy
3. Bridge the Gap: The Senior Living Podcast
4. The Mel Robbins Podcast
5. Home Care Marketing & Sales Solutions by ASN
From Leads to Leases launched 3 years ago and published 113 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on From Leads to Leases include:
1. Amy McKinley
2. Libby Lauer
3. Maureen Norman
4. Hannah Townsend
5. Jewell Buenavista
6. Simone Kelly
7. Tara Nastase
8. Joel Dieterle
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