
"From Leads to Leases," hosted by Jerry Vinci of CCR Growth, dives into senior living marketing, sales, operations, and growth strategies. It targets industry professionals looking to boost occupancy, explore successful marketing channels, and innovate in a competitive market. This podcast offers insights, discusses industry challenges, and shares success stories, aiming to empower senior living l... more
| Publishes | Twice monthly | Episodes | 116 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessManagement | |||

Summary
In this episode, Jerry Vinci sits down with Melissa Brown, Chief Operating Officer of Gravity Consulting, a firm that works across assisted living, senior living, and home health, from community turnarounds to the financial side of getting n... more
Summary
In this episode, Jerry Vinci sits down with Morgan Lamphere, Senior Director of Communications, Marketing, and Sales at the Kendal Corporation, a Quaker-rooted nonprofit senior living system with affiliates across the United States. With mor... more
Summary
In this episode, Jerry Vinci sits down with Shubh Bhakta, co-founder and CEO of Lobe, a rising junior at Texas A&M who has already built two companies focused on older adults and the families who love them. His first tool, (HeyEva), a Siri f... more
Summary
In this episode, Jerry Vinci sits down with Amy McKinley and Libby Lauer, co-founders of Senior Source Consulting Group, two industry veterans who have collectively spent more than five decades inside senior living operations before stepping ... more
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Thank you for interviewing some of the most talented people in senior living. We have so much to learn from them.
I have found Leads to Leases to be very helpful in learning industry trends. The guests are very diverse so I’ve keep finding new insight! Jerry does a great job bringing the best out of each interview. He truly has his audience in mind!
Jerry always brings valuable information to the table with incredible guests. It’s an honor to be included as one of them. Jerry is very passionate about the senior living business and has creative solutions and strategies for his clients.
Jerry always has great guests and info to share!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #234 | |
Apple Podcasts | #176 |
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This show consistently centers on senior living marketing, sales, operations, and growth with a practitioner's lens. Episodes explore how to improve occupancy through humane, customer-centric approaches, from memory care referrals and proactive planning to cross-functional care models, tech adoption, and dining as a retention lever. Notable throughlines include building trust with families, aligning sales with care, leveraging local partnerships, and testing pragmatic, scalable strategies for smaller communities. The format tends to blend actionable tactics, real-world operator experiences, and sponsor-led solutions, making it a practical resource for operators and marketers aiming to drive sustainable growth in a challenging market.
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These podcasts share a similar audience with From Leads to Leases:
1. Grow Your Occupancy
2. Bridge the Gap: The Senior Living Podcast
3. Connecting the Dots: Senior Living Success with Matt Reiners
4. The Mel Robbins Podcast
5. The Daily
From Leads to Leases launched 3 years ago and published 116 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on From Leads to Leases include:
1. Melissa Brown
2. Morgan Lamphere
3. Shubh Bhakta
4. Amy McKinley
5. Libby Lauer
6. Maureen Norman
7. Hannah Townsend
8. Jewell Buenavista
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