Rephonic
Artwork for From Leads to Leases

From Leads to Leases - Senior Living Marketing and Sales

Jerry Vinci
Senior Living
CCR Growth
Memory Care
Artificial Intelligence
Senior Living Industry
Occupancy
Leadership
Growthly
Caregiving
Caregiver Retention
Senior Living Dining
Trust
Virtual Tours
Agetech
Geriatric Montessori
Authenticity
Culture In Senior Living
Baby Boomers
Seniornicity
Music Therapy

"From Leads to Leases," hosted by Jerry Vinci of CCR Growth, dives into senior living marketing, sales, operations, and growth strategies. It targets industry professionals looking to boost occupancy, explore successful marketing channels, and innovate in a competitive market. This podcast offers insights, discusses industry challenges, and shares success stories, aiming to empower senior living l... more

PublishesTwice monthlyEpisodes113Founded3 years ago
Number of ListenersCategories
MarketingBusinessManagement

Listen to this Podcast

Artwork for From Leads to Leases

Latest Episodes

Summary

In this episode, Jerry Vinci sits down with Amy McKinley and Libby Lauer, co-founders of Senior Source Consulting Group, two industry veterans who have collectively spent more than five decades inside senior living operations before stepping ... more

YouTube

Summary

In this episode, Jerry Vinci sits down with Maureen Norman, founder of Stake Media Group, an email publishing and audience development company built specifically for the longevity economy. With decades of experience working inside advertising... more

YouTube

Summary

In this episode, Jerry Vinci sits down with Hannah Townsend, a memory care sales and community outreach professional working at a 38 bed purpose built memory care community in South Sarasota, Florida, designed in collaboration with the Alzhei... more

YouTube

Summary

In this episode, Jerry Vinci sits down with Jewell Buenavista, founder of Let's Talk Senior Living, author of the just released book “While You Still Have Time: A Roadmap for Seniors Who Want to Thrive,” and creator of the Senior Thriving Fra... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Amy McKinley
Co-founder, Senior Source Consulting Group
Senior Source Consulting Group
Episode: #110 - The Lost Local Network: How Senior Living Forgot to Build Its Own Referrals
Libby Lauer
Co-founder, Senior Source Consulting Group
Senior Source Consulting Group
Episode: #110 - The Lost Local Network: How Senior Living Forgot to Build Its Own Referrals
Maureen Norman
Founder of Stake Media Group
Stake Media Group
Episode: #109 - How Senior Living Brands Earn Inbox Trust with Maureen Norman
Hannah Townsend
Memory care sales and community outreach professional
38-bed memory care community in Sarasota, Florida
Episode: #108 - It's Not a Sales Call, It's a Lifeline with Hannah Townsend
Jewell Buenavista
Founder of Let's Talk Senior Living, author, and creator of the Senior Thriving Framework
Let's Talk Senior Living; Sencarta
Episode: #107 - Reaching Seniors Before the Crisis with Jewell Buenavista
Simone Kelly
Founder and CEO of SeniorNicity, a national B2B senior transition network
SeniorNicity
Episode: #106 - Why Families Say Yes and Still Don’t Move In with Simone Kelly
Tara Nastase
Regional director of operations with Tutera
Tutera
Episode: #105 - Authenticity Under Pressure: How Trust Gets Built in the Moments Leaders Underestimate
Joel Dieterle
Sales and operations leader with 15 years across post-acute and senior living
(unspecified)
Episode: #104 - From Vendors to One Team: A Collaborative Care Model Inside Assisted Living
Andy Lange
President and Founder of Koru Health
Koru Health
Episode: #103 - Scaling Senior Living the Right Way: Operations, Workforce, and Accountability with Andy Lange

Host

Jerry Vinci
Host of From Leads to Leases, CCR Growth

Reviews

5.0 out of 5 stars from 16 ratings
  • Great Minds

    Thank you for interviewing some of the most talented people in senior living. We have so much to learn from them.

    Apple Podcasts
    5
    Nchantedrain
    United States8 months ago
  • Highly insightful!

    I have found Leads to Leases to be very helpful in learning industry trends. The guests are very diverse so I’ve keep finding new insight! Jerry does a great job bringing the best out of each interview. He truly has his audience in mind!

    Apple Podcasts
    5
    Recruiter-57
    United States10 months ago
  • Fantastic and engaging!

    Jerry always brings valuable information to the table with incredible guests. It’s an honor to be included as one of them. Jerry is very passionate about the senior living business and has creative solutions and strategies for his clients.

    Apple Podcasts
    5
    Jenpremier1
    United States2 years ago
  • Great info

    Jerry always has great guests and info to share!

    Apple Podcasts
    5
    rachaelwonderlin
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are consistently knowledgeable and the discussions stay focused on real-world impact.
The host brings out diverse, high-quality guests with practical, actionable insights.
Listeners appreciate the emphasis on ethics, transparency, and family-centered care.
Sponsorships and partner solutions are presented as helpful tools for smaller communities.
The show blends industry trends with accessible, hands-on guidance for operators.

Talking Points

Recent interactions between the hosts and their guests.

#108 - It's Not a Sales Call, It's a Lifeline with Hannah Townsend
Q: What would you want listeners in the field to take away from our conversation today?
Plan ahead, approach with compassion, and recognize the person living with dementia as an individual with a rich history and dignity that should guide every decision.
#108 - It's Not a Sales Call, It's a Lifeline with Hannah Townsend
Q: How do you describe the role of memory care sales to someone who's never done it before?
It's a blend of counseling, education, and coordination—supporting families through a highly emotional transition while aligning care plans with the person's needs and the community's capabilities.
#108 - It's Not a Sales Call, It's a Lifeline with Hannah Townsend
Q: What's the big mistake memory care sales professionals can make in that first conversation?
Not gathering enough information to assess fit, which leaves families with uncertainty about whether the community will meet the person's needs and preferences.
#108 - It's Not a Sales Call, It's a Lifeline with Hannah Townsend
Q: So, when a family calls your community for the first time, what's actually happening in their lives at that moment?
Families are often in crisis, realizing a loved one needs more care than they can provide at home, and they're seeking safe, appropriate placement quickly; the goal is to understand their situation and determine fit before a tour.
#106 - Why Families Say Yes and Still Don’t Move In with Simone Kelly
Q: From the beginning, what is the order of operations you would advise families to follow in a senior transition?
Start with a holistic assessment of the senior's goals and living situation, then bring in a coordinated team of professionals (lender, realtor, caregiver, senior placement, estate services) to map out options, ensuring the family and the senior are engaged and not pressured into rushed decisions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About From Leads to Leases

What is From Leads to Leases about and what kind of topics does it cover?

This show consistently centers on senior living marketing, sales, operations, and growth with a practitioner's lens. Episodes explore how to improve occupancy through humane, customer-centric approaches, from memory care referrals and proactive planning to cross-functional care models, tech adoption, and dining as a retention lever. Notable throughlines include building trust with families, aligning sales with care, leveraging local partnerships, and testing pragmatic, scalable strategies for smaller communities. The format tends to blend actionable tactics, real-world operator experiences, and sponsor-led solutions, making it a practical resource for operators and marketers aiming to drive sustainable growth in a challenging market.

Where can I find podcast stats for From Leads to Leases?

Rephonic provides a wide range of podcast stats for From Leads to Leases. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to From Leads to Leases and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does From Leads to Leases get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for From Leads to Leases, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for From Leads to Leases?

Rephonic provides comprehensive predictive audience data for From Leads to Leases, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does From Leads to Leases have?

To see how many followers or subscribers From Leads to Leases has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to From Leads to Leases?

These podcasts share a similar audience with From Leads to Leases:

1. The Move In Senior Living Marketing
2. Grow Your Occupancy
3. Bridge the Gap: The Senior Living Podcast
4. The Mel Robbins Podcast
5. Home Care Marketing & Sales Solutions by ASN

How many episodes of From Leads to Leases are there?

From Leads to Leases launched 3 years ago and published 113 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact From Leads to Leases?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for From Leads to Leases?

Rephonic pulls ratings and reviews for From Leads to Leases from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for From Leads to Leases?

Rephonic provides full transcripts for episodes of From Leads to Leases. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on From Leads to Leases?

Recent guests on From Leads to Leases include:

1. Amy McKinley
2. Libby Lauer
3. Maureen Norman
4. Hannah Townsend
5. Jewell Buenavista
6. Simone Kelly
7. Tara Nastase
8. Joel Dieterle

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days