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Artwork for From Leads to Leases

From Leads to Leases - Senior Living Marketing and Sales

Jerry Vinci
Senior Living
Artificial Intelligence
CCR Growth
Senior Living Industry
Occupancy
Leadership
Memory Care
Growthly
Caregiving
Senior Living Dining
Virtual Tours
Trust
Caregiver Retention
Geriatric Montessori
Authenticity
Agetech
Culture In Senior Living
Baby Boomers
Music Therapy
Hospice Care

"From Leads to Leases," hosted by Jerry Vinci of CCR Growth, dives into senior living marketing, sales, operations, and growth strategies. It targets industry professionals looking to boost occupancy, explore successful marketing channels, and innovate in a competitive market. This podcast offers insights, discusses industry challenges, and shares success stories, aiming to empower senior living l... more

PublishesTwice monthlyEpisodes109Founded2 years ago
Number of ListenersCategories
MarketingManagementBusiness

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Artwork for From Leads to Leases

Latest Episodes

Summary

In this episode, Jerry Vinci sits down with Simone Kelly, an entrepreneur who has built six companies from the ground up across mortgage lending, real estate brokerage, escrow, transaction coordination, and estate services, scaling into a nat... more

Summary

In this episode, Jerry Vinci sits down with Tara Nastase, Regional Director of Operations with Tutera, overseeing assisted living and memory care communities. With a clinical background as a respiratory therapist and leadership experience spa... more

YouTube

Summary

In this episode, Jerry Vinci sits down with Joel Dieterle, a sales and operations leader with 15 years across post-acute and senior living, spanning physician services, skilled nursing, assisted living, independent living, home health, and du... more

YouTube

Summary

In this episode, Jerry Vinci sits down with Andy Lange, president and founder of Koru Health, a Wisconsin-based senior living operations company that manages communities across Wisconsin and Minnesota. With 20 years in healthcare and a career... more

YouTube

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Recent Guests

Tara Nastase
Regional director of operations with Tutera
Tutera
Episode: #105 - Authenticity Under Pressure: How Trust Gets Built in the Moments Leaders Underestimate
Joel Dieterle
Sales and operations leader with 15 years across post-acute and senior living
(unspecified)
Episode: #104 - From Vendors to One Team: A Collaborative Care Model Inside Assisted Living
Andy Lange
President and Founder of Koru Health
Koru Health
Episode: #103 - Scaling Senior Living the Right Way: Operations, Workforce, and Accountability with Andy Lange
Mikhail Blosser
Multi-site sales manager, admissions and resident experience teams
Hilltop Senior Living
Episode: #102 - What Families Actually Remember About the Sales Process with Mikhail Blosser
Steve Fecske
Entrepreneur and senior living industry veteran
Your Senior Team
Episode: #101 - Rebuilding Trust in Senior Living Through Transparency and Direct Access with Steve Fecske
David Stamberg
Owner of Senior Care Authority of New Jersey, certified senior advisor, placement and referral specialist, dementia practitioner
Senior Care Authority
Episode: #100 - How Local Partnerships Strengthen Trust, Speed, and Retention with David Stamberg
Nick Goldstein
Vice President of Culinary and Dining Services at Benchmark Senior Living
Benchmark Senior Living
Episode: #99 - Why Dining Experience, Not Food Alone, Drives Satisfaction and Retention in Senior Living
Leslie K. Eldridge
Senior living operator and organizational leadership professional
Ascension Living
Episode: #98 - Operational Leadership That Makes Communities Easier to Choose with Dr. Leslie K. Eldridge
Phil Vlach
Founder of AgeTech Labs, leader of AgeTech Toronto, head of technology at Schlegel Villages
AgeTech Labs / Schlegel Villages
Episode: #97 - How Senior Living Can Win with AgeTech with Phil Vlach

Host

Jerry Vinci
Host of From Leads to Leases; CCR Growth

Reviews

5.0 out of 5 stars from 15 ratings
  • Great Minds

    Thank you for interviewing some of the most talented people in senior living. We have so much to learn from them.

    Apple Podcasts
    5
    Nchantedrain
    United States6 months ago
  • Highly insightful!

    I have found Leads to Leases to be very helpful in learning industry trends. The guests are very diverse so I’ve keep finding new insight! Jerry does a great job bringing the best out of each interview. He truly has his audience in mind!

    Apple Podcasts
    5
    Recruiter-57
    United States8 months ago
  • Fantastic and engaging!

    Jerry always brings valuable information to the table with incredible guests. It’s an honor to be included as one of them. Jerry is very passionate about the senior living business and has creative solutions and strategies for his clients.

    Apple Podcasts
    5
    Jenpremier1
    United Statesa year ago
  • Great info

    Jerry always has great guests and info to share!

    Apple Podcasts
    5
    rachaelwonderlin
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host brings out diverse guests and practical insights for operator growth.
Quality guests and focused discussions on senior living sales, ethics, and tech are a strong draw.
Listeners appreciate the concrete, actionable tactics and storytelling around occupancy.

Talking Points

Recent interactions between the hosts and their guests.

#78 - The Website Is the Front Door: Digital Empowerment in Senior Living with Terri Sullivan
Q: How should operators balance AI tools with human interaction in senior living sales?
AI should augment, not replace, human contact—educating prospects, qualifying leads, and routing them efficiently while ensuring the sales team can still engage in meaningful conversations; the goal is faster follow-ups, better data, and stronger human-to-human connections where it matters most.
#78 - The Website Is the Front Door: Digital Empowerment in Senior Living with Terri Sullivan
Q: Why are quizzes potentially more effective than traditional forms on senior living sites?
Quizzes address the desire for self-education and a self-serve experience, deliver tailored, data-rich insights for sales teams, increase engagement time, and yield higher-quality leads that help sales personalize conversations and move prospects toward tours and admissions.
#78 - The Website Is the Front Door: Digital Empowerment in Senior Living with Terri Sullivan
Q: What does the data show about how long users engage with senior living websites before converting or bouncing?
Across devices, the first impression matters most, with roughly 20-30 seconds to capture attention and many visitors spending 2-5 minutes, while long-form content like lifestyle quizzes can engage users further and provide data that drives more qualified leads into the funnel.
#82 - Why Culture Closes the Sale with Gail Peacock
Q: What message would Gail give to the next generation of senior living leaders?
Lead with humanity and kindness, stay curious, do thorough research, and avoid over-reliance on scripts; use diverse sources like TikTok and LinkedIn to understand why people move and how to serve them better.
#80 - Inside Senior Living on PBS with Melissa Fritz: How Real Stories Move the Hardest Prospects
Q: What are your plans for Season 2 and distribution?
Season 2 aims to be more like a 'House Hunters' style exploration of real estate options in senior living, with access secured through relationships built in Season 1, while funding and distribution continue to evolve with PBS or alternative platforms.

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Frequently Asked Questions About From Leads to Leases

What is From Leads to Leases about and what kind of topics does it cover?

A practitioner-focused show that centers on senior living marketing, sales, and operations, with a strong emphasis on occupancy, trust, and experience. Episodes frequently explore how to streamline admissions, align marketing with on-site sales, leverage local partnerships, and deploy practical tech and service innovations to improve resident quality of life and community impact. Notable throughlines include elevating the resident and family journey from first touch to move-in, leveraging frontline leadership, and translating complex processes into actionable playbooks for operators of varying sizes. The podcast often features operators, consultants, and technology providers who share concrete strategies, case studies, and tools that operat... more

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Which podcasts are similar to From Leads to Leases?

These podcasts share a similar audience with From Leads to Leases:

1. Grow Your Occupancy
2. Senior Living Marketing Perspectives
3. Bridge the Gap: The Senior Living Podcast
4. Connecting the Dots: Senior Living Success with Matt Reiners
5. The Mel Robbins Podcast

How many episodes of From Leads to Leases are there?

From Leads to Leases launched 2 years ago and published 109 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on From Leads to Leases?

Recent guests on From Leads to Leases include:

1. Tara Nastase
2. Joel Dieterle
3. Andy Lange
4. Mikhail Blosser
5. Steve Fecske
6. David Stamberg
7. Nick Goldstein
8. Leslie K. Eldridge

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