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From Leads to Leases - Senior Living Marketing and Sales

Jerry Vinci
Senior Living
Artificial Intelligence
CCR Growth
Memory Care
Senior Living Industry
Occupancy
Leadership
Growthly
Caregiving
Caregiver Retention
Senior Living Dining
Virtual Tours
Trust
Agetech
Geriatric Montessori
Authenticity
Culture In Senior Living
Baby Boomers
Seniornicity
Kendall Corporation

"From Leads to Leases," hosted by Jerry Vinci of CCR Growth, dives into senior living marketing, sales, operations, and growth strategies. It targets industry professionals looking to boost occupancy, explore successful marketing channels, and innovate in a competitive market. This podcast offers insights, discusses industry challenges, and shares success stories, aiming to empower senior living l... more

PublishesTwice monthlyEpisodes116Founded3 years ago
Number of ListenersCategories
MarketingBusinessManagement

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Artwork for From Leads to Leases

Latest Episodes

Summary

In this episode, Jerry Vinci sits down with Melissa Brown, Chief Operating Officer of Gravity Consulting, a firm that works across assisted living, senior living, and home health, from community turnarounds to the financial side of getting n... more

YouTube

Summary

In this episode, Jerry Vinci sits down with Morgan Lamphere, Senior Director of Communications, Marketing, and Sales at the Kendal Corporation, a Quaker-rooted nonprofit senior living system with affiliates across the United States. With mor... more

YouTube

Summary

In this episode, Jerry Vinci sits down with Shubh Bhakta, co-founder and CEO of Lobe, a rising junior at Texas A&M who has already built two companies focused on older adults and the families who love them. His first tool, (HeyEva), a Siri f... more

YouTube

Summary

In this episode, Jerry Vinci sits down with Amy McKinley and Libby Lauer, co-founders of Senior Source Consulting Group, two industry veterans who have collectively spent more than five decades inside senior living operations before stepping ... more

YouTube

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Recent Guests

Melissa Brown
Occupational therapist and senior living operator with more than two decades across the care continuum
Gravity Consulting
Episode: #113 - Building Senior Living the Middle Market Can Actually Afford with Melissa Brown
Morgan Lamphere
Senior marketing executive with 20+ years in senior living; Senior Director of Communications Marketing and Sales at Kendall Corporation
Kendall Corporation
Episode: #112 - How Kendal Rebranded an Entire Senior Living System by Consensus
Shubh Bhakta
Co-founder and CEO of Loeb
Loeb
Episode: #111 - Before They Ever Walk In: Rethinking the Family's First Experience Online
Amy McKinley
Co-founder, Senior Source Consulting Group
Senior Source Consulting Group
Episode: #110 - The Lost Local Network: How Senior Living Forgot to Build Its Own Referrals
Libby Lauer
Co-founder, Senior Source Consulting Group
Senior Source Consulting Group
Episode: #110 - The Lost Local Network: How Senior Living Forgot to Build Its Own Referrals
Maureen Norman
Founder of Stake Media Group
Stake Media Group
Episode: #109 - How Senior Living Brands Earn Inbox Trust with Maureen Norman
Hannah Townsend
Memory care sales and community outreach professional
38-bed memory care community in Sarasota, Florida
Episode: #108 - It's Not a Sales Call, It's a Lifeline with Hannah Townsend
Jewell Buenavista
Founder of Let's Talk Senior Living, author, and creator of the Senior Thriving Framework
Let's Talk Senior Living; Sencarta
Episode: #107 - Reaching Seniors Before the Crisis with Jewell Buenavista
Simone Kelly
Founder and CEO of SeniorNicity, a national B2B senior transition network
SeniorNicity
Episode: #106 - Why Families Say Yes and Still Don’t Move In with Simone Kelly

Host

Jerry Vinci
Host of From Leads to Leases, CCR Growth

Reviews

5.0 out of 5 stars from 17 ratings
  • Great Minds

    Thank you for interviewing some of the most talented people in senior living. We have so much to learn from them.

    Apple Podcasts
    5
    Nchantedrain
    United States9 months ago
  • Highly insightful!

    I have found Leads to Leases to be very helpful in learning industry trends. The guests are very diverse so I’ve keep finding new insight! Jerry does a great job bringing the best out of each interview. He truly has his audience in mind!

    Apple Podcasts
    5
    Recruiter-57
    United Statesa year ago
  • Fantastic and engaging!

    Jerry always brings valuable information to the table with incredible guests. It’s an honor to be included as one of them. Jerry is very passionate about the senior living business and has creative solutions and strategies for his clients.

    Apple Podcasts
    5
    Jenpremier1
    United States2 years ago
  • Great info

    Jerry always has great guests and info to share!

    Apple Podcasts
    5
    rachaelwonderlin
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are consistently knowledgeable and the discussions stay focused on real-world impact.
The host brings out diverse, high-quality guests with practical, actionable insights.
Listeners appreciate the emphasis on ethics, transparency, and family-centered care.
Sponsorships and partner solutions are presented as helpful tools for smaller communities.
The show blends industry trends with accessible, hands-on guidance for operators.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#234
Canada/Business/Marketing
Apple Podcasts
#176
Israel/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

#113 - Building Senior Living the Middle Market Can Actually Afford with Melissa Brown
Q: What would be the way for middle-income seniors to make it into the market?
Brown recommends creating affordable options from the ground up, including converting owned office buildings, developing manufactured-home communities and adding services and amenities that serve different income levels.
#113 - Building Senior Living the Middle Market Can Actually Afford with Melissa Brown
Q: Where were you seeing that in the field that made you so sure?
Brown says research and changing preferences among baby boomers and younger generations show less interest in handing over substantial wealth for senior living, and she expects lower-entry-fee models to become more successful.
#111 - Before They Ever Walk In: Rethinking the Family's First Experience Online
Q: Why is adoption of new tech in senior living so challenging, and what evidence do you have that this works?
Adoption is slow due to risk aversion and the complexity of the industry, but pilots and field testing with actual communities show that an AI-native experience layer can improve lead quality, reduce discovery friction, and enable better matching of residents to the right care level, ultimately improving tour-to-lease conversion.
#111 - Before They Ever Walk In: Rethinking the Family's First Experience Online
Q: What is Loeb doing differently from a typical chatbot or form-based experience?
Loeb acts as an on-site concierge embedded in the community website that guides families through decision-making with interactive data and qualifying questions, effectively personalizing the journey and preparing both the family and the sales team for a more productive tour.
#108 - It's Not a Sales Call, It's a Lifeline with Hannah Townsend
Q: What would you want listeners in the field to take away from our conversation today?
Plan ahead, approach with compassion, and recognize the person living with dementia as an individual with a rich history and dignity that should guide every decision.

Audience Metrics

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Frequently Asked Questions About From Leads to Leases

What is From Leads to Leases about and what kind of topics does it cover?

This show consistently centers on senior living marketing, sales, operations, and growth with a practitioner's lens. Episodes explore how to improve occupancy through humane, customer-centric approaches, from memory care referrals and proactive planning to cross-functional care models, tech adoption, and dining as a retention lever. Notable throughlines include building trust with families, aligning sales with care, leveraging local partnerships, and testing pragmatic, scalable strategies for smaller communities. The format tends to blend actionable tactics, real-world operator experiences, and sponsor-led solutions, making it a practical resource for operators and marketers aiming to drive sustainable growth in a challenging market.

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Which podcasts are similar to From Leads to Leases?

These podcasts share a similar audience with From Leads to Leases:

1. Grow Your Occupancy
2. Bridge the Gap: The Senior Living Podcast
3. Connecting the Dots: Senior Living Success with Matt Reiners
4. The Mel Robbins Podcast
5. The Daily

How many episodes of From Leads to Leases are there?

From Leads to Leases launched 3 years ago and published 116 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on From Leads to Leases?

Recent guests on From Leads to Leases include:

1. Melissa Brown
2. Morgan Lamphere
3. Shubh Bhakta
4. Amy McKinley
5. Libby Lauer
6. Maureen Norman
7. Hannah Townsend
8. Jewell Buenavista

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