Frictionless Commerce
Matt JohnsonFrictionless Commerce is a podcast for leaders in distribution and manufacturing who need digital commerce to actually deliver results.
Hosted by Matt Johnson, each episode goes behind the scenes—into the data, systems, and processes that determine whether transformation succeeds or stalls. This isn’t a show about hype, trends, or silver bullets. It’s about execution.
You’ll hear clear, practical ... more
| Publishes | Weekly | Episodes | 15 | Founded | 4 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | TechnologyBusiness | |||
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Latest Episodes
Most distributors and manufacturers believe their eCommerce struggles are caused by the website, the platform, or the technology stack.
But the real problem is usually much deeper.
It’s the catalog.
If your product catalog is weak, everything down... more
What is the single most important asset in distribution?
Most leaders would say relationships. Or people. Or supplier partnerships.
In this episode of Frictionless Commerce, Matt Johnson makes a different case:
It’s your catalog.
Distributor eCom... more
AI is everywhere in distribution and manufacturing—but results are still rare.
In this episode of Frictionless Commerce, Matt Johnson challenges a common assumption: that AI tools and data enrichment can compensate for weak product data foundations.... more
AI is everywhere in distribution right now—agentic commerce, automation, “digital transformation”… all of it.
But the operators doing the work are asking a simpler question: Where does AI actually produce ROI—today—without forcing distributors to ch... more
Most organizations don’t actually have a data problem.
They have a data governance problem.
In this episode of Frictionless Commerce, Matt Johnson explains why distribution and manufacturing leaders feel stuck—even with more data, tools, and technol... more
Everyone in distribution and manufacturing is mesmerized by flashy AI tools—chatbots, image generators, and marketing copy writers. But Matt Johnson argues that if you want real ROI, you need to look "behind the walls."
In this episode of Frictionle... more
As we wrap up 2025, Matt Johnson shares a special holiday message that doubles as a strategic roadmap for the year ahead. In this episode, Matt outlines the top five investments ("gifts") you need to make to ensure your organization wins at digital c... more
Why is there such a massive gap between digital leaders (60% online revenue) and the industry average (4%) in HVAC distribution?
In this episode of Frictionless Commerce, host Matt Johnson is joined by Paul Dabrowski, Global B2B Manager at BigCommer... more
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| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About Frictionless Commerce
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How many episodes of Frictionless Commerce are there?
Frictionless Commerce launched 4 months ago and published 15 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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