Franchise Spotlight with Katherine LeBlanc
Katherine LeBlancConversations with the leaders who are actually building franchising - from the executive suite to the field. Each season explores what success looks like right now, what franchise leaders should be paying attention to, and how the best brands are delivering real returns for their franchisees. Because at the end of the day, franchisee profitability isn't just a metric; it's the whole point. Your h... more
| Publishes | Weekly | Episodes | 25 | Founded | 7 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessCareers | |||
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Latest Episodes
Lead conversion is the conversation franchise marketing leaders said they were prioritizing heading into this year, and for good reason. In this episode, Katherine LeBlanc sits down with Dave Hansen, CEO of ClientTether, and Lizzie Webb, VP of Operat... more
Doug DeLor of Spherion Staffing and Recruiting and Patrick Conley of Fran Focus join Katherine to map out where AI belongs in the franchise development funnel heading into 2027 — and where it should never go. The one thing to walk away with: the funn... more
Ziebart's Chief Growth Officer Larisa Walega and Franchise Assembly co-founder Liane Caruso join Katherine LeBlanc for a direct conversation about what's actually working in franchise development marketing right now. From portals to PR to GEO, this e... more
Brandon Rhoten has been in restaurant marketing for nearly twenty years — CMO at Papa John's, CMO at Potbelly, and the architect of the digital program that put Wendy's back on the cultural map. In this episode, he and Katherine get into the product ... more
Kim Gouch (Retro Fitness) and Will Fraker (The Good Feed Store) join the conversation to talk about what AI is actually doing inside franchise marketing right now — not the buzzword version, but the real decisions their teams are making around creati... more
Local store marketing is one of the most talked-about and least-solved challenges in franchising — and Laura Peever and Marci Kleinsasser are two people who've actually done the work. This episode covers what breaks down between the playbook and the ... more
Google and Meta efficiencies keep declining, and most franchise marketers don't have a real plan for what fills the gap. Chris McGee (Batteries Plus) and Karen Wenning (Suttle Strauss) join Katherine to debate connected mail, cable TV, and the channe... more
Digital media costs are up, attribution is murkier, and the default answer — more search, more paid social — isn't working the way it used to. Alex Preddie from Rocket Barn and Christy Johnson (CMO) and Madison Belfour (Director of Marketing) from Ti... more
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
A practitioner-focused franchise show that brings on senior leaders from franchised brands to unpack how growth really happens on the ground. Episodes consistently center on practical go-to-market discipline, leadership culture, and operational scalability—from franchise marketing and brand funds to sales culture, franchisee alignment, and governance as brands expand. Guests commonly come from multi-unit franchise systems across food, wellness, home services, pet care, and staffing, offering frameworks, budgeting methods, and leadership playbooks that listeners can translate into their own networks. A standout trait across episodes is the emphasis on actionable systems—whether it's building trust with franchisees, implementing repeatable ma... more
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How many episodes of this podcast are there?
this podcast launched 7 months ago and published 25 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Doug DeLor
2. Patrick Conley
3. Larisa Walega
4. Liane Caruso
5. Brandon Rhoten
6. Kim Gouch
7. Will Fraker
8. Laura Peever
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