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The Forward Moves Podcast

Forward Moves
Australia
Mental Health
Online Coaching
Marketing
Fitness Industry
Let's Evolve
Personal Branding
Artificial Intelligence
End Of Year Business Cycles
Content Creation
Brisbane
Hera Collective
Attention Deficit Hyperactivity Disorder
Team
Camera Presence
Mindset In Business
Autism
Intent
Mindset
Investments

Unfiltered convos for fitness and health coaches building bold, profitable businesses. Each week, we go behind the scenes with industry leaders and rising coaches to talk strategy, content, mindset, marketing, systems, and everything in between. If you're ready to make smart moves and stop playing small, you’re in the right place!

PublishesWeeklyEpisodes82Founded2 years ago
Number of ListenersCategory
Business

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Artwork for The Forward Moves Podcast

Latest Episodes

Welcome back to the podcast for one final episode under the Forward Moves Podcast name. Before we officially hit pause and begin the next chapter, Ash is sharing the exact End of Financial Year checklist she's working through inside Forward Moves and... more

A little update from us 🤍

We’re officially putting the podcast on a short hiatus while we navigate a lot of big changes happening behind the scenes at FM right now.

Between building our own technology, internal changes, client work, content, and h... more

Welcome back to another episode of the podcast.

This week Ash and Keira are diving into one of the biggest conversations happening in the coaching industry right now… why business feels quiet, why leads slow down, and what coaches should actually be... more

Welcome back to another episode of the podcast.

This week’s episode is a casual catch up covering some of the biggest questions, conversations, and struggles currently happening in the online coaching industry. From apps and AI, to burnout, challeng... more

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Recent Guests

Dylan Heycox
Young fitness coach, athlete, and entrepreneur
Intent (new brand)
Episode: Dylan Heycox: Sacrifice, Setbacks, and Starting Before You’re Ready
Jordan Birch
Accountant for online coaches and PTs
FitBooks
Episode: Jordan Birch: Tax, GST & Money Mistakes Coaches Are Making (PART ONE)
Harry Drew
AFL athlete-turned-coach and mental health advocate who built a coaching business around busy professionals and personal well-being
Independent coach, Online health and fitness entrepreneur
Episode: Harry Drew: From AFL Dreams to Mental Health Advocacy
Bec Cameron
Autistic fitness entrepreneur and coach focused on identity-based strength for women, neurodivergent individuals, and trauma survivors
Self-employed / Long Game / Disgustingly Easy framework
Episode: Bec Cameron: Strength Is Political, Trauma, Autism & Disgustingly Easy Fitness
Camellia Curreen
Posing coach and IFBB bikini competitor, founder of a posing coaching business
Episode: Camellia Curreen: The Business of Stage Presence
Kayla Russell
Fitness coach and corporate professional transitioning to coaching
Hero Collective / Hera Collective on Instagram
Episode: Kayla Russell: From Fitness to Corporate and Back to Coaching
Alana Faye
Pro fitness competitor, Abs By Alana
Independent coach and entrepreneur
Episode: Abs By Alana: Identity After Injury and Breaking the All or Nothing Mindset
Sally Warren
Founder and head coach of Let's Evolve; online fitness and mindset coach
Let's Evolve
Episode: Sally Warren: From Survival to Strength and Building Let’s Evolve
Zane Bormann
Coach, Unbroken Performance & Nutrition
Unbroken Performance & Nutrition
Episode: Zane Bormann: Zane’s Journey Through Injury, Coaching, and Competing Naturally

Host

Ash
Host of The Forward Moves Podcast

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#87
Ireland/Business

Talking Points

Recent interactions between the hosts and their guests.

Cade Robertson: Building Zone, From Broke to Booked, and Systems That Never Miss a Lead
Q: What advice would you give about marketing spend for coaches starting out?
Invest in marketing as a necessary growth lever, especially once you can sustain current clients. If funds are tight, prioritize desperate early-stage client acquisition but move toward scaling with automated systems and eventually paid ads when capital allows.
Cade Robertson: Building Zone, From Broke to Booked, and Systems That Never Miss a Lead
Q: How do you balance automation with personal coaching?
Automation is used for onboarding, follow-ups, and scale, but Cade stresses that there must be authentic human interaction behind the automation. The system improves responsiveness and consistency, while the personal coaching remains core to client outcomes.
Cade Robertson: Building Zone, From Broke to Booked, and Systems That Never Miss a Lead
Q: What role does content and skits play in your business growth?
Content is central to his brand, especially humorous, relatable skits that showcase personality alongside practical coaching insights. The strategy helps differentiate in a saturated space and supports organic growth, while still emphasizing high-quality service.
Cade Robertson: Building Zone, From Broke to Booked, and Systems That Never Miss a Lead
Q: How did you connect with so many key people and brands?
Cade describes a proactive networking approach: say yes to opportunities, provide value first, and leverage a growing circle of trusted connections; over time, that network organically enabled collaborations with influencers, brands, and service providers who could contribute to Zone and related ventures.
Zane Bormann: Zane’s Journey Through Injury, Coaching, and Competing Naturally
Q: What inspired you to focus on injury management within bodybuilding and coaching?
A combination of multiple knee surgeries and a strong desire to help others recover from injury led him to niche into injury management in the gym, bridging into nutrition and female health to support athletes in continuing to compete.

Audience Metrics

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Listeners per Episode
Gender Skew
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Age Range
Household Income
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Frequently Asked Questions About The Forward Moves Podcast

What is The Forward Moves Podcast about and what kind of topics does it cover?

Across episodes, the show centers on practical coaching and business-building for fitness and health professionals. Topics consistently rise to the top: client acquisition and lead generation, pricing and financial management, personal branding and content strategy, scalable coaching formats (online and hybrid), and the mindset shifts needed to grow a sustainable business. Guests frequently bring lived experience—from competitive athletes to neurodivergent coaches and mental-health advocates—sharing tangible tactics, templates, and cautionary tales to help listeners reduce friction, systematize growth, and stay authentic in a crowded online space. A notable strength is the blend of hands-on, how-to episodes with deeper dives into personal j... more

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Which podcasts are similar to The Forward Moves Podcast?

These podcasts share a similar audience with The Forward Moves Podcast:

1. Beyond The Gym Floor
2. Level Up With Sharelle and Dani
3. Oi, Let's Talk
4. Raw Reality
5. Mindset Lounge with Morgan

How many episodes of The Forward Moves Podcast are there?

The Forward Moves Podcast launched 2 years ago and published 82 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Forward Moves Podcast?

Recent guests on The Forward Moves Podcast include:

1. Dylan Heycox
2. Jordan Birch
3. Harry Drew
4. Bec Cameron
5. Camellia Curreen
6. Kayla Russell
7. Alana Faye
8. Sally Warren

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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