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Artwork for For Immediate Release

For Immediate Release

Neville Hobson and Shel Holtz
Artificial Intelligence
Generative AI
Linkedin
Maven
Social Media
Productivity
Remote Work
Microsoft
Crisis Communication
Corporate Communications
UK Post Office
Horizon IT Scandal
AI Algorithms
Tractor Supply
Chief Communication Officers
Consulting
Thought Leadership
Pwc
Fake Profiles
Disinformation

Neville Hobson and Shel Holtz analyze the month’s news in digital and social media for communications professionals.

PublishesWeeklyEpisodes50Founded12 years ago
Number of ListenersCategories
BusinessMarketingNewsBusiness News

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Artwork for For Immediate Release

Latest Episodes

Hollywood erupted in debate and discourse when a company unveiled a completely AI actress, Tilly Norwood. The public relations industry may be having its own Tilly Norwood moment with the introduction of Olivia Brown, a 100% AI PR agent that will han... more

Kenvue’s stock tumbled when U.S. President Donald Trump, with Health & Human Services Secretary Robert F. Kennedy, Jr., standing behind him, declared that its product, Tylenol, leads to autism in children when taken by mothers during pregnancy. As so... more

We’ve all heard of AI slop by now. “Workslop” is the latest play on that term, referring to low-quality, AI-generated content in the workplace that looks professional but lacks real substance. This empty, AI-produced material often creates more work ... more

In this short midweek episode, Neville and Shel dive into one of the hottest debates in communication today: what happens to tone and authenticity when artificial intelligence steps into the writing process? From the surprisingly heated arguments ove... more

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Recent Guests

Monsignor Paul Tighe
Played a central role in shaping the church's thinking on artificial intelligence
Vatican
Episode: FIR #480: Reflections on AI, Ethics, and the Role of Communicators
Stephanie Grober
Marketing and PR Director
Horowitz Agency
Episode: FIR #479: Hacking AI Optimization vs. Doing the Hard Work
Dan York
Technology journalist and podcaster
Internet Society
Episode: FIR #447: Decisions, Decisions: The Struggle to Communicate in the Age of Ubiquitous Malignancy
Charlie Burney
Media producer and podcast host at Podville Media
Podville Media
Episode: FIR #433: Something Old, Something New
Dr. Thomas Costello
Assistant Professor of Psychology at American University and one of the lead researchers on the Debunkbot project.
American University
Episode: FIR #429: Fake Podcasters Discuss Real Debunkbot
Matthew Ball
CEO of a diversified holding company called Apillion, author of a book about the metaverse
Apillion
Episode: FIR #427: The Metaverse Lives! Just Don’t Call It The Metaverse.

Hosts

Neville Hobson
Co-host and expert in public relations and communications, sharing insights on the intersection of technology and PR.
Shel Holtz
Co-host and seasoned communications professional focusing on marketing, digital media, and the ethical implications of technology.

Reviews

4.9 out of 5 stars from 32 ratings
  • The OG PR podcast

    Great tips and actionable advice for PR pros, whether you’re an industry newb or an old dog hunting for new tricks.

    Apple Podcasts
    5
    jamesjana
    United States2 years ago
  • The GOATs of Marketing Podcasters

    Shel and Neville have been leading the marketing podcast world for as long as downloads were cool, and social media was born. They are still relevant in the age of AI, helping communicators transcend the arrival of AI, big data, and analytics everything. Really proud of these guys as I have known them for a while.

    Apple Podcasts
    5
    Geoff Livingston
    United States2 years ago
  • Sure to be come a classic in PR and Marketing

    Shel and Neville break down the topics of PR and the current events in the industry and make it enjoy able to learn.

    Apple Podcasts
    5
    Entrepreneurs Enigma
    United States2 years ago
  • Go to pod to stay updated on comms

    This show has become my first choice in the long list of shows I try to keep up with. It helps me stay current in comms topics but beyond that, Shel and Neville report on the key trends that are relevant across industries. I was worried that they wouldn’t be able to go as deep when they started the additional short form episodes, but now I’m grateful for even more content and trends that they weigh in on.

    Apple Podcasts
    5
    ktszu
    United States2 years ago
  • Old school for a reason!

    I’ve been listening to Neville Hobson and Shel Holtz talk about PR and marketing since the earliest days of podcasting. There is a great reason why they are still around sharing tons of wisdom with their listeners - they are great!

    While these podcasters are old school their content is fresh and always up to date. I guess it’s right there in the title, For ‘Immediate’ Release!

    Listen up and learn!

    Apple Podcasts
    5
    @davedelaney
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback highlights the balance of light-hearted banter with serious topics, making learning enjoyable while staying engaged with challenging subjects.
Listeners commend the comprehensive coverage of digital trends and ethical considerations, showcasing the show as a valuable tool in navigating the complex communication landscape.
Many find the podcast a must-listen for staying informed on PR, communications, and marketing, reflecting its standing as a trusted resource for professionals in the field.
Listeners appreciate the hosts' expertise and long-standing presence in the industry, often praising their ability to stay relevant with current trends and provide actionable insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

FIR #484: Is Olivia Brown the Tilly Norwood of PR?
Q: Is this the future of public relations or the beginning of its undoing?
It's somewhere in between; I believe it does not trouble me very much as there's still a need for human involvement in PR.
FIR #479: Hacking AI Optimization vs. Doing the Hard Work
Q: How do communicators adapt when fewer people click to the source?
The purpose of the source needs to change, making it a continuous effort to deliver AI results.
FIR Interview: Monsignor Paul Tighe on AI, Ethics, and the Role of Humanity
Q: What can societies and employers do to ensure that AI respects the needs of workers?
Tighe highlights the importance of valuing human work and dignity in the deployment of AI, stressing that AI should not exacerbate existing inequalities.
FIR Interview: Monsignor Paul Tighe on AI, Ethics, and the Role of Humanity
Q: What do you see as the moral obligation of companies and other organizations developing or deploying AI?
Monsignor Tighe discusses the need for organizations to uphold ethical responsibilities beyond just profit generation, emphasizing individual moral agency.
FIR #469: Is Internal Communication Failing?
Q: What can internal communicators do to improve communication within organizations?
Internal communicators should focus on clarity and consistency, ensuring the delivery of the right information at the right time. They could use tighten updates, establish centralized digital hubs, and train leaders to communicate more effectively.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About For Immediate Release

What is For Immediate Release about and what kind of topics does it cover?

This podcast offers insightful analyses of the latest news and trends in digital and social media, specifically tailored for communications professionals. With a focus on the intersection of public relations, marketing, and technology, each episode features engaging discussions that dissect industry shifts and the implications of new technological advancements. The hosts present content that is not only timely but also rich in practical insights, making it ideal for industry veterans and newcomers alike seeking to stay updated with the evolving landscape of communications.

A unique aspect of this podcast is its emphasis on integrating ethical considerations with technology in PR, fostering a deeper understanding of the challenges and respo... more

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How many listeners does For Immediate Release get?

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How many subscribers and views does For Immediate Release have?

To see how many followers or subscribers For Immediate Release has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to For Immediate Release?

These podcasts share a similar audience with For Immediate Release:

1. The PR Breakdown with Molly McPherson
2. Hard Fork
3. Global News Podcast
4. The 7
5. Worklife with Adam Grant

How many episodes of For Immediate Release are there?

For Immediate Release launched 12 years ago and published 50 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact For Immediate Release?

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What guests have appeared on For Immediate Release?

Recent guests on For Immediate Release include:

1. Monsignor Paul Tighe
2. Stephanie Grober
3. Dan York
4. Charlie Burney
5. Dr. Thomas Costello
6. Matthew Ball

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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