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Artwork for For Immediate Release

For Immediate Release

Neville Hobson and Shel Holtz
Artificial Intelligence
Generative AI
Public Relations
Crisis Communication
Trust
Edelman Trust Barometer
Misinformation
Reddit
Social Media
Content Marketing
AI In Public Relations
Internal Communication
Deepfakes
Donald Trump
Change Management
Linkedin
Bluesky
Tiktok
Corporate Communication
Thought Leadership

Neville Hobson and Shel Holtz analyze the month’s news in digital and social media for communications professionals.

PublishesWeeklyEpisodes50Founded13 years ago
Number of ListenersCategories
MarketingBusinessBusiness NewsNews

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Artwork for For Immediate Release

Latest Episodes

Anthropic’s watermark scheme is the focus of so much discussion that you could be excused for thinking there was nothing else to talk about. For many, it’s the solution to identifying all those evil-doers who offload their writing to large language m... more

We have been hearing about work slop for a while now, and evidence is mounting that it can create long-term problems for companies. Yet we are hearing very little (if anything) about what businesses are doing about it. There’s new research, which Nev... more

Most companies are experiencing some level of turmoil over their adoption of Artificial Intelligence. They should be able to lean on their managers to interpret these issues at the ground level. Research, however, finds that training has left manager... more

Neville has been ill and unable to record, so Shel is on his own in this episode (except for Dan York’s Tech Report). This shorter-than-usual monthly long-form episode includes reports on rethinking thought leadership, maintaining “brand sovereignty”... more

Key Facts

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Recent Guests

Dan York
Guest speaker introduced as Dan York from Vienna, Austria, at the IETF
Internet Engineering Task Force (IETF)
Episode: FIR #523: No Brand Is An Island
Pete Blackshaw
Industry figure known for discussing AI in consumer marketing
Episode: FIR #520: AI’s PR Meltdown
Philippe Borremans
Crisis communication specialist and independent consultant.
Independent Consultant
Episode: AI risk, trust, and preparedness in a polycrisis era
Josh Bernoff
Prolific author and professional writer focused on business material
Episode: AI and the Writing Profession with Josh Bernoff
Martin Waxman
Canadian digital strategy consultant and LinkedIn learning instructor
LinkedIn
Episode: FIR #487: Beyond the Churn — Slower Publishing, Deeper Thinking, Better Outcomes
Stephanie Grober
Marketing and PR Director
Horowitz Agency
Episode: FIR #479: Hacking AI Optimization vs. Doing the Hard Work
Monsignor Paul Tighe
Secretary of the Dicastery for Culture and Education at the Vatican.
Vatican
Episode: FIR Interview: Monsignor Paul Tighe on AI, Ethics, and the Role of Humanity
Charlie Burney
Media producer and podcast host at Podville Media
Podville Media
Episode: FIR #433: Something Old, Something New
Dr. Thomas Costello
Assistant Professor of Psychology at American University and one of the lead researchers on the Debunkbot project.
American University
Episode: FIR #429: Fake Podcasters Discuss Real Debunkbot

Hosts

Neville Hobson
Host and co-host; long-standing figure in digital communications and PR analysis.
Shel Holtz
Co-host; veteran PR and marketing commentator with a focus on governance and ethics in AI-enabled communications.

Reviews

4.9 out of 5 stars from 33 ratings
  • The OG PR podcast

    Great tips and actionable advice for PR pros, whether you’re an industry newb or an old dog hunting for new tricks.

    Apple Podcasts
    5
    jamesjana
    United States3 years ago
  • The GOATs of Marketing Podcasters

    Shel and Neville have been leading the marketing podcast world for as long as downloads were cool, and social media was born. They are still relevant in the age of AI, helping communicators transcend the arrival of AI, big data, and analytics everything. Really proud of these guys as I have known them for a while.

    Apple Podcasts
    5
    Geoff Livingston
    United States3 years ago
  • Sure to be come a classic in PR and Marketing

    Shel and Neville break down the topics of PR and the current events in the industry and make it enjoy able to learn.

    Apple Podcasts
    5
    Entrepreneurs Enigma
    United States3 years ago
  • Go to pod to stay updated on comms

    This show has become my first choice in the long list of shows I try to keep up with. It helps me stay current in comms topics but beyond that, Shel and Neville report on the key trends that are relevant across industries. I was worried that they wouldn’t be able to go as deep when they started the additional short form episodes, but now I’m grateful for even more content and trends that they weigh in on.

    Apple Podcasts
    5
    ktszu
    United States3 years ago
  • Old school for a reason!

    I’ve been listening to Neville Hobson and Shel Holtz talk about PR and marketing since the earliest days of podcasting. There is a great reason why they are still around sharing tons of wisdom with their listeners - they are great!

    While these podcasters are old school their content is fresh and always up to date. I guess it’s right there in the title, For ‘Immediate’ Release!

    Listen up and learn!

    Apple Podcasts
    5
    @davedelaney
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the balance of depth and accessibility, plus timely coverage of AI and governance.
The show is a go-to for staying current on comms topics and industry trends.
Shel and Neville bring deep, practical wisdom from years in the space.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

FIR #495: Reddit, AI, and the New Rules of Communication
Q: How should communicators think about credibility in spaces that resist polish?
By not being polished, as public relations speak is a trigger on Reddit.
FIR #495: Reddit, AI, and the New Rules of Communication
Q: What happens when AI systems amplify human content you do not control?
You don't control anything, and there's an illusion of control from press releases.
AI and the Writing Profession with Josh Bernoff
Q: What tasks do you do with AI?
Many writers use AI for a variety of tasks, including brainstorming, summarizing articles, and even research.
AI and the Writing Profession with Josh Bernoff
Q: What motivated you to undertake this survey in the first place?
I was approached by Dan Gerstein, who knew my background in statistics, to conduct a survey of business authors regarding their experiences with AI.
FIR #484: Is Olivia Brown the Tilly Norwood of PR?
Q: Is this the future of public relations or the beginning of its undoing?
It's somewhere in between; I believe it does not trouble me very much as there's still a need for human involvement in PR.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About For Immediate Release

What is For Immediate Release about and what kind of topics does it cover?

The show analyzes the month's headlines in digital and social media with a focus on practical implications for communications professionals. Recent episodes spotlight AI governance and policy, the evolving role of agents and automation in PR, the economics of AI-driven work, and how platforms and content strategies are shifting—from clip-based formats to longer-form, human-centered storytelling. Across discussions, the hosts emphasize governance, transparency, and trust, offering concrete guidance for crisis comms, internal communications, and earned media in an era of rapid AI-enabled change. A notable strength is how they blend hands-on demonstrations, real-world case studies, and timely industry references to help practitioners plan, imp... more

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To see how many followers or subscribers For Immediate Release has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to For Immediate Release?

These podcasts share a similar audience with For Immediate Release:

1. The Headlines
2. The Daily
3. Two Blocks from the White House
4. The Ezra Klein Show
5. Public Relations Stories and Strategies

How many episodes of For Immediate Release are there?

For Immediate Release launched 13 years ago and published 50 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on For Immediate Release?

Recent guests on For Immediate Release include:

1. Dan York
2. Pete Blackshaw
3. Philippe Borremans
4. Josh Bernoff
5. Martin Waxman
6. Stephanie Grober
7. Monsignor Paul Tighe
8. Charlie Burney

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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