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Artwork for For Immediate Release

For Immediate Release

Neville Hobson and Shel Holtz
Artificial Intelligence
Generative AI
Public Relations
Crisis Communication
Trust
Misinformation
Edelman Trust Barometer
Reddit
Social Media
Content Marketing
AI In Public Relations
Internal Communication
Deepfakes
Donald Trump
Change Management
Linkedin
Bluesky
Tiktok
Thought Leadership
Corporate Communication

Neville Hobson and Shel Holtz analyze the month’s news in digital and social media for communications professionals.

PublishesWeeklyEpisodes50Founded13 years ago
Number of ListenersCategories
MarketingBusinessBusiness NewsNews

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Artwork for For Immediate Release

Latest Episodes

Most communicators long for that coveted seat at the table. What do those who have attained it have to say about it? What does it take to achieve it? And does it deliver the kind of influence top-level communicators want? Neville and Shel explore the... more

When misinformation strikes, PR professionals swing into action, directing people to accurate information. But will people follow your links? One study found that people are far more likely to see what you have to say if the invitation sounds much li... more

The volume of AI slop appearing as thought leadership on LinkedIn has, according to the Financial Times, led to a surge in interest in human ghostwriters. In this short midweek episode, Neville and Shel discuss whether this makes sense or if it’s jus... more

A Press-Gazette investigation found that dozens of experts quoted in the mainstream media don’t actually exist, and PR agencies are unwittingly sharing them with the press. This poses a credibility issue for the agencies and the media. It requires a ... more

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Recent Guests

Dan York
Tech reporter and guest commentator on FIR
Episode: FIR #529: Fake Quotes from Fake Experts Find Their Way Into Top-Tier Media
Pete Blackshaw
Founder of BrandRank and expert on brand credibility and the “Answer Economy”
BrandRank / The Answer Economy
Episode: AI, trust and the answer economy – Pete Blackshaw on the future of brand credibility
Philippe Borremans
Crisis communication specialist and independent consultant.
Independent Consultant
Episode: AI risk, trust, and preparedness in a polycrisis era
Josh Bernoff
Prolific author and professional writer focused on business material
Episode: AI and the Writing Profession with Josh Bernoff
Martin Waxman
Canadian digital strategy consultant and LinkedIn learning instructor
LinkedIn
Episode: FIR #487: Beyond the Churn — Slower Publishing, Deeper Thinking, Better Outcomes
Stephanie Grober
Marketing and Public Relations Director at Horowitz Agency
Horowitz Agency
Episode: FIR Interview: Generative Engine Optimisation with Stephanie Grober
Monsignor Paul Tighe
Played a central role in shaping the church's thinking on artificial intelligence
Vatican
Episode: FIR #480: Reflections on AI, Ethics, and the Role of Communicators
Charlie Burney
Media producer and podcast host at Podville Media
Podville Media
Episode: FIR #433: Something Old, Something New
Dr. Thomas Costello
Assistant Professor of Psychology at American University and one of the lead researchers on the Debunkbot project.
American University
Episode: FIR #429: Fake Podcasters Discuss Real Debunkbot

Hosts

Shel Holtz
Host of For Immediate Release
Neville Hobson
Co-host of For Immediate Release

Reviews

4.9 out of 5 stars from 32 ratings
  • The OG PR podcast

    Great tips and actionable advice for PR pros, whether you’re an industry newb or an old dog hunting for new tricks.

    Apple Podcasts
    5
    jamesjana
    United States3 years ago
  • The GOATs of Marketing Podcasters

    Shel and Neville have been leading the marketing podcast world for as long as downloads were cool, and social media was born. They are still relevant in the age of AI, helping communicators transcend the arrival of AI, big data, and analytics everything. Really proud of these guys as I have known them for a while.

    Apple Podcasts
    5
    Geoff Livingston
    United States3 years ago
  • Sure to be come a classic in PR and Marketing

    Shel and Neville break down the topics of PR and the current events in the industry and make it enjoy able to learn.

    Apple Podcasts
    5
    Entrepreneurs Enigma
    United States3 years ago
  • Go to pod to stay updated on comms

    This show has become my first choice in the long list of shows I try to keep up with. It helps me stay current in comms topics but beyond that, Shel and Neville report on the key trends that are relevant across industries. I was worried that they wouldn’t be able to go as deep when they started the additional short form episodes, but now I’m grateful for even more content and trends that they weigh in on.

    Apple Podcasts
    5
    ktszu
    United States3 years ago
  • Old school for a reason!

    I’ve been listening to Neville Hobson and Shel Holtz talk about PR and marketing since the earliest days of podcasting. There is a great reason why they are still around sharing tons of wisdom with their listeners - they are great!

    While these podcasters are old school their content is fresh and always up to date. I guess it’s right there in the title, For ‘Immediate’ Release!

    Listen up and learn!

    Apple Podcasts
    5
    @davedelaney
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Thoughtful, long-running voices in PR and digital communications with practical, real-world insights.
Consistently high-quality discussions with actionable takeaways; a must for industry pros.
Trusted source for AI governance, trust, and risk in communications.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

FIR #495: Reddit, AI, and the New Rules of Communication
Q: How should communicators think about credibility in spaces that resist polish?
By not being polished, as public relations speak is a trigger on Reddit.
FIR #495: Reddit, AI, and the New Rules of Communication
Q: What happens when AI systems amplify human content you do not control?
You don't control anything, and there's an illusion of control from press releases.
AI and the Writing Profession with Josh Bernoff
Q: What tasks do you do with AI?
Many writers use AI for a variety of tasks, including brainstorming, summarizing articles, and even research.
AI and the Writing Profession with Josh Bernoff
Q: What motivated you to undertake this survey in the first place?
I was approached by Dan Gerstein, who knew my background in statistics, to conduct a survey of business authors regarding their experiences with AI.
FIR #484: Is Olivia Brown the Tilly Norwood of PR?
Q: Is this the future of public relations or the beginning of its undoing?
It's somewhere in between; I believe it does not trouble me very much as there's still a need for human involvement in PR.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About For Immediate Release

What is For Immediate Release about and what kind of topics does it cover?

This show analyzes the month's digital and social media news with a practical, practitioner-focused lens for communications and marketing pros. Across episodes, the discussion centers on AI in the workplace, governance, trust, and how to communicate complex tech shifts to stakeholders, with concrete examples from real organizations and a strong emphasis on actionable guidance for leaders and communicators. Noteworthy traits include long-running cadence, balance of data-driven insight and practical storytelling, and a steady focus on governance, accountability, and credible external messaging in an era of rapid technological change. The format often blends data, industry reports, and real-world case studies to help listeners stay ahead of tr... more

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How many listeners does For Immediate Release get?

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How many subscribers and views does For Immediate Release have?

To see how many followers or subscribers For Immediate Release has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to For Immediate Release?

These podcasts share a similar audience with For Immediate Release:

1. The Headlines
2. The Daily
3. Today, Explained
4. The Mel Robbins Podcast
5. Hard Fork

How many episodes of For Immediate Release are there?

For Immediate Release launched 13 years ago and published 50 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact For Immediate Release?

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What guests have appeared on For Immediate Release?

Recent guests on For Immediate Release include:

1. Dan York
2. Pete Blackshaw
3. Philippe Borremans
4. Josh Bernoff
5. Martin Waxman
6. Stephanie Grober
7. Monsignor Paul Tighe
8. Charlie Burney

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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