
Neville Hobson and Shel Holtz analyze the month’s news in digital and social media for communications professionals.
| Publishes | Weekly | Episodes | 50 | Founded | 12 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingBusiness NewsNews | |||

First, they were told to use AI. Experiment! Add it to your workflows! Go wild! Then the bills started piling up, and companies realized the cost was not tenable. Now the walk-backs are happening. Usage caps! Caution! Slow down! Among the issues comm... more
The Economist has gone public with an experiment: it has created a shadow website featuring an AI-friendly version of its front-of-paywall content. The idea is to improve the odds of this content surfacing in AI answers and responses to AI queries. I... more
Employees at the Pentagon have spun up over 100,000 AI agents. In the private sector, we’re seeing reports of 10,000 or more agents being deployed by employees at a variety of companies. The problem is that most organizations lack governance to addre... more
There’s a concept circulating in Platformer, the Reuters Institute, and Nieman Lab: the text-based social networks that defined the last 15 years of public communication may be in irreversible decline. Apptopia reports that Bluesky’s daily users are ... more
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Great tips and actionable advice for PR pros, whether you’re an industry newb or an old dog hunting for new tricks.
Shel and Neville have been leading the marketing podcast world for as long as downloads were cool, and social media was born. They are still relevant in the age of AI, helping communicators transcend the arrival of AI, big data, and analytics everything. Really proud of these guys as I have known them for a while.
Shel and Neville break down the topics of PR and the current events in the industry and make it enjoy able to learn.
This show has become my first choice in the long list of shows I try to keep up with. It helps me stay current in comms topics but beyond that, Shel and Neville report on the key trends that are relevant across industries. I was worried that they wouldn’t be able to go as deep when they started the additional short form episodes, but now I’m grateful for even more content and trends that they weigh in on.
I’ve been listening to Neville Hobson and Shel Holtz talk about PR and marketing since the earliest days of podcasting. There is a great reason why they are still around sharing tons of wisdom with their listeners - they are great!
While these podcasters are old school their content is fresh and always up to date. I guess it’s right there in the title, For ‘Immediate’ Release!
Listen up and learn!
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The show analyzes the month's headlines in digital and social media with a focus on practical implications for communications professionals. Recent episodes spotlight AI governance and policy, the evolving role of agents and automation in PR, the economics of AI-driven work, and how platforms and content strategies are shifting—from clip-based formats to longer-form, human-centered storytelling. Across discussions, the hosts emphasize governance, transparency, and trust, offering concrete guidance for crisis comms, internal communications, and earned media in an era of rapid AI-enabled change. A notable strength is how they blend hands-on demonstrations, real-world case studies, and timely industry references to help practitioners plan, imp... more
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These podcasts share a similar audience with For Immediate Release:
1. On the Media
2. Up First from NPR
3. Good Hang with Amy Poehler
4. The Ezra Klein Show
5. The Daily
For Immediate Release launched 12 years ago and published 50 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on For Immediate Release include:
1. Dan York
2. Philippe Borremans
3. Josh Bernoff
4. Martin Waxman
5. Monsignor Paul Tighe
6. Stephanie Grober
7. Charlie Burney
8. Dr. Thomas Costello
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