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Artwork for For Immediate Release

For Immediate Release

Neville Hobson and Shel Holtz
Artificial Intelligence
Generative AI
Linkedin
Maven
Social Media
Productivity
Remote Work
Microsoft
Crisis Communication
Corporate Communications
Horizon IT Scandal
UK Post Office
AI Algorithms
Tractor Supply
Chief Communication Officers
Consulting
Thought Leadership
Pwc
Fake Profiles
Disinformation

Neville Hobson and Shel Holtz analyze the month’s news in digital and social media for communications professionals.

PublishesWeeklyEpisodes50Founded12 years ago
Number of ListenersCategories
BusinessMarketingNewsBusiness News

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Artwork for For Immediate Release

Latest Episodes

In this short midweek episode, Neville and Shel dive into one of the hottest debates in communication today: what happens to tone and authenticity when artificial intelligence steps into the writing process? From the surprisingly heated arguments ove... more

GEO – generative engine optimisation – is suddenly everywhere. Is it the new SEO, a passing fad, or simply good communication practice in disguise?

In this FIR Interview, Shel Holtz and Neville Hobson talk with Stephanie Grober, Marketing & PR Direc... more

In this reflective follow-up to our FIR Interview in July with Monsignor Paul Tighe of the Vatican, Neville and guest co-host Silvia Cambié revisit some of the key themes that resonated deeply from that conversation.

With a particular focus on the w... more

Posts and videos featuring Generative Engine Optimization (GEO) hacks and formulas are flooding the web. We reported recently on one such hack focusing on press releases. But when you consider the kind of content on which the AI models rely for their... more

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Recent Guests

Stephanie Grober
Marketing and PR Director
Horowitz Agency
Episode: FIR #479: Hacking AI Optimization vs. Doing the Hard Work
Monsignor Paul Tighe
Secretary of the Dicastery for Culture and Education at the Vatican.
Vatican
Episode: FIR Interview: Monsignor Paul Tighe on AI, Ethics, and the Role of Humanity
Dan York
Technology journalist and podcaster
Internet Society
Episode: FIR #447: Decisions, Decisions: The Struggle to Communicate in the Age of Ubiquitous Malignancy
Charlie Burney
Media producer and podcast host at Podville Media
Podville Media
Episode: FIR #433: Something Old, Something New
Dr. Thomas Costello
Assistant Professor of Psychology at American University and one of the lead researchers on the Debunkbot project.
American University
Episode: FIR #429: Fake Podcasters Discuss Real Debunkbot
Matthew Ball
CEO of a diversified holding company called Apillion, author of a book about the metaverse
Apillion
Episode: FIR #427: The Metaverse Lives! Just Don’t Call It The Metaverse.

Hosts

Shel Holtz
Co-host specializing in public relations and marketing communication.
Neville Hobson
Co-host with expertise in digital communication and marketing strategies.

Reviews

4.9 out of 5 stars from 32 ratings
  • The OG PR podcast

    Great tips and actionable advice for PR pros, whether you’re an industry newb or an old dog hunting for new tricks.

    Apple Podcasts
    5
    jamesjana
    United States2 years ago
  • The GOATs of Marketing Podcasters

    Shel and Neville have been leading the marketing podcast world for as long as downloads were cool, and social media was born. They are still relevant in the age of AI, helping communicators transcend the arrival of AI, big data, and analytics everything. Really proud of these guys as I have known them for a while.

    Apple Podcasts
    5
    Geoff Livingston
    United States2 years ago
  • Sure to be come a classic in PR and Marketing

    Shel and Neville break down the topics of PR and the current events in the industry and make it enjoy able to learn.

    Apple Podcasts
    5
    Entrepreneurs Enigma
    United States2 years ago
  • Go to pod to stay updated on comms

    This show has become my first choice in the long list of shows I try to keep up with. It helps me stay current in comms topics but beyond that, Shel and Neville report on the key trends that are relevant across industries. I was worried that they wouldn’t be able to go as deep when they started the additional short form episodes, but now I’m grateful for even more content and trends that they weigh in on.

    Apple Podcasts
    5
    ktszu
    United States2 years ago
  • Old school for a reason!

    I’ve been listening to Neville Hobson and Shel Holtz talk about PR and marketing since the earliest days of podcasting. There is a great reason why they are still around sharing tons of wisdom with their listeners - they are great!

    While these podcasters are old school their content is fresh and always up to date. I guess it’s right there in the title, For ‘Immediate’ Release!

    Listen up and learn!

    Apple Podcasts
    5
    @davedelaney
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many express gratitude for the wealth of information provided, contributing to ongoing professional education in the field.
Listeners praise the podcast for its current and actionable insights in the realms of PR and marketing.
The hosts are recognized for their experience and ability to discuss complex topics in an engaging way.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

FIR #479: Hacking AI Optimization vs. Doing the Hard Work
Q: How do communicators adapt when fewer people click to the source?
The purpose of the source needs to change, making it a continuous effort to deliver AI results.
FIR Interview: Monsignor Paul Tighe on AI, Ethics, and the Role of Humanity
Q: What can societies and employers do to ensure that AI respects the needs of workers?
Tighe highlights the importance of valuing human work and dignity in the deployment of AI, stressing that AI should not exacerbate existing inequalities.
FIR Interview: Monsignor Paul Tighe on AI, Ethics, and the Role of Humanity
Q: What do you see as the moral obligation of companies and other organizations developing or deploying AI?
Monsignor Tighe discusses the need for organizations to uphold ethical responsibilities beyond just profit generation, emphasizing individual moral agency.
FIR #469: Is Internal Communication Failing?
Q: What can internal communicators do to improve communication within organizations?
Internal communicators should focus on clarity and consistency, ensuring the delivery of the right information at the right time. They could use tighten updates, establish centralized digital hubs, and train leaders to communicate more effectively.
FIR #435: Physical Presence is Not a Collaboration Magic Bullet
Q: What could they do to try and influence the opinion to change that?
Leaders are motivated by data, so communicators should gather and present employee feedback highlighting the lack of productivity improvements seen from return-to-office mandates compared to hybrid or remote success stories.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About For Immediate Release

What is For Immediate Release about and what kind of topics does it cover?

A prominent resource for communications professionals, the content primarily revolves around the dynamic landscape of digital and social media. Episodes encompass a breadth of relevant topics, heavily focusing on the transformative impact of AI, the evolving nature of workplace communication, and the implications of current events on public relations strategies. The hosts frequently engage in thoughtful dialogue around trends in technology adoption, trust in communications, and the changing public perceptions of brands and media. With a commitment to providing actionable insights and analysis, this podcast likely serves as an essential tool for marketers and PR specialists seeking to navigate their rapidly evolving fields with confidence.

Where can I find podcast stats for For Immediate Release?

Rephonic provides a wide range of podcast stats for For Immediate Release. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to For Immediate Release and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does For Immediate Release get?

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What are the audience demographics for For Immediate Release?

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How many subscribers and views does For Immediate Release have?

To see how many followers or subscribers For Immediate Release has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to For Immediate Release?

These podcasts share a similar audience with For Immediate Release:

1. Happier with Gretchen Rubin
2. The Ezra Klein Show
3. Plain English with Derek Thompson
4. Hard Fork
5. The Daily

How many episodes of For Immediate Release are there?

For Immediate Release launched 12 years ago and published 50 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact For Immediate Release?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for For Immediate Release?

Rephonic pulls ratings and reviews for For Immediate Release from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for For Immediate Release?

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What guests have appeared on For Immediate Release?

Recent guests on For Immediate Release include:

1. Stephanie Grober
2. Monsignor Paul Tighe
3. Dan York
4. Charlie Burney
5. Dr. Thomas Costello
6. Matthew Ball

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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