For Immediate Release
Neville Hobson and Shel HoltzNeville Hobson and Shel Holtz analyze the month’s news in digital and social media for communications professionals.
| Publishes | Weekly | Episodes | 50 | Founded | 12 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessNewsBusiness NewsMarketing | |||
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Latest Episodes
In the long-form FIR episode for June, Neville and Shel consider the causes and implications of surging anti-AI sentiment in the US (which is also growing in other developed countries), as well as the increasing use of “shadow AI” in organizations. O... more
We have known about media bias effect for decades: the belief that the media is biased against your side of a debate. New research finds that the same belief applies to misinformation. While the research was focused on political issues, the underlyin... more
The history of public relations over the last 30 years is a litany of one failure after another — failures to recognize and embrace technologies that represented seismic shifts in how people and organizations communicate. The internet. The web. Socia... more
First, they were told to use AI. Experiment! Add it to your workflows! Go wild! Then the bills started piling up, and companies realized the cost was not tenable. Now the walk-backs are happening. Usage caps! Caution! Slow down! Among the issues comm... more
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Great tips and actionable advice for PR pros, whether you’re an industry newb or an old dog hunting for new tricks.
Apple Podcasts5jamesjana
United States3 years ago - The GOATs of Marketing Podcasters
Shel and Neville have been leading the marketing podcast world for as long as downloads were cool, and social media was born. They are still relevant in the age of AI, helping communicators transcend the arrival of AI, big data, and analytics everything. Really proud of these guys as I have known them for a while.
Apple Podcasts5Geoff LivingstonUnited States3 years ago - Sure to be come a classic in PR and Marketing
Shel and Neville break down the topics of PR and the current events in the industry and make it enjoy able to learn.
Apple Podcasts5Entrepreneurs EnigmaUnited States3 years ago - Go to pod to stay updated on comms
This show has become my first choice in the long list of shows I try to keep up with. It helps me stay current in comms topics but beyond that, Shel and Neville report on the key trends that are relevant across industries. I was worried that they wouldn’t be able to go as deep when they started the additional short form episodes, but now I’m grateful for even more content and trends that they weigh in on.
Apple Podcasts5ktszuUnited States3 years ago - Old school for a reason!
I’ve been listening to Neville Hobson and Shel Holtz talk about PR and marketing since the earliest days of podcasting. There is a great reason why they are still around sharing tons of wisdom with their listeners - they are great!
While these podcasters are old school their content is fresh and always up to date. I guess it’s right there in the title, For ‘Immediate’ Release!
Listen up and learn!
Apple Podcasts5@davedelaneyUnited States3 years ago
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Apple Podcasts | #78 |  Finland/Business/Marketing |
Apple Podcasts | #194 |  Ireland/Business/Marketing |
Apple Podcasts | #197 |  Norway/Business/Marketing |
Apple Podcasts | #244 |  New Zealand/Business/Marketing |
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Frequently Asked Questions About For Immediate Release
What is For Immediate Release about and what kind of topics does it cover?
The show analyzes the month's headlines in digital and social media with a focus on practical implications for communications professionals. Recent episodes spotlight AI governance and policy, the evolving role of agents and automation in PR, the economics of AI-driven work, and how platforms and content strategies are shifting—from clip-based formats to longer-form, human-centered storytelling. Across discussions, the hosts emphasize governance, transparency, and trust, offering concrete guidance for crisis comms, internal communications, and earned media in an era of rapid AI-enabled change. A notable strength is how they blend hands-on demonstrations, real-world case studies, and timely industry references to help practitioners plan, imp... more
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Which podcasts are similar to For Immediate Release?
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1. The 7
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4. Coaching Real Leaders
5. The Daily
How many episodes of For Immediate Release are there?
For Immediate Release launched 12 years ago and published 50 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on For Immediate Release?
Recent guests on For Immediate Release include:
1. Pete Blackshaw
2. Philippe Borremans
3. Josh Bernoff
4. Martin Waxman
5. Stephanie Grober
6. Monsignor Paul Tighe
7. Dan York
8. Charlie Burney
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