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Artwork for For Immediate Release

For Immediate Release

Neville Hobson and Shel Holtz
Artificial Intelligence
Generative AI
Linkedin
MAVEN
Social Media
Productivity
Remote Work
Microsoft
Crisis Communication
Corporate Communications
Horizon IT Scandal
UK Post Office
AI Algorithms
Tractor Supply
Chief Communication Officers
Consulting
Thought Leadership
Pwc
Fake Profiles
Misinformation

Neville Hobson and Shel Holtz analyze the month’s news in digital and social media for communications professionals.

PublishesWeeklyEpisodes50Founded12 years ago
Number of ListenersCategories
MarketingNewsBusinessBusiness News

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Artwork for For Immediate Release

Latest Episodes

When workers lose their jobs, many turn to gig work to earn income while waiting for new opportunities. Increasingly, companies that hire gig workers are shifting from delivering food or sharing rides to creating content to train AI systems. This rai... more

Take a stroll through LinkedIn. You’ll find no shortage of posts stridently deriding the notion that anyone should ever use AI to write for them. While that case isn’t hard to make for professional writers, there are countless professionals in other ... more

In this monthly long-form episode for March, Neville and Shel tackle a trio of interconnected themes reshaping the communications profession in the age of AI. The conversation opens with Anthropic’s top lawyer declaring that AI will destroy the billa... more

In FIR #505, Neville and Shel dig into Hootsuite’s Social Media Trends 2026 report, which argues that social media is no longer just a communication channel — it’s morphing into a search engine, cultural radar, and real-time research tool. They explo... more

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Dan York
Tech reporter and commentator
Episode: FIR #502: Attack of the AI Agent!
Philippe Borremans
Crisis communication specialist and independent consultant.
Independent Consultant
Episode: AI risk, trust, and preparedness in a polycrisis era
Josh Bernoff
Prolific author and professional writer focused on business material
Episode: AI and the Writing Profession with Josh Bernoff
Martin Waxman
Canadian digital strategy consultant and LinkedIn learning instructor
LinkedIn
Episode: FIR #487: Beyond the Churn — Slower Publishing, Deeper Thinking, Better Outcomes
Stephanie Grober
Marketing and Public Relations Director at Horowitz Agency
Horowitz Agency
Episode: FIR Interview: Generative Engine Optimisation with Stephanie Grober
Monsignor Paul Tighe
Played a central role in shaping the church's thinking on artificial intelligence
Vatican
Episode: FIR #480: Reflections on AI, Ethics, and the Role of Communicators
Charlie Burney
Media producer and podcast host at Podville Media
Podville Media
Episode: FIR #433: Something Old, Something New
Dr. Thomas Costello
Assistant Professor of Psychology at American University and one of the lead researchers on the Debunkbot project.
American University
Episode: FIR #429: Fake Podcasters Discuss Real Debunkbot
Matthew Ball
CEO of a diversified holding company called Apillion, author of a book about the metaverse
Apillion
Episode: FIR #427: The Metaverse Lives! Just Don’t Call It The Metaverse.

Hosts

Shel Holtz
Host/Co-host with a long-running focus on corporate and digital communications strategy.
Neville Hobson
Co-host with extensive experience in digital communications and media analysis.

Reviews

4.9 out of 5 stars from 33 ratings
  • The OG PR podcast

    Great tips and actionable advice for PR pros, whether you’re an industry newb or an old dog hunting for new tricks.

    Apple Podcasts
    5
    jamesjana
    United States3 years ago
  • The GOATs of Marketing Podcasters

    Shel and Neville have been leading the marketing podcast world for as long as downloads were cool, and social media was born. They are still relevant in the age of AI, helping communicators transcend the arrival of AI, big data, and analytics everything. Really proud of these guys as I have known them for a while.

    Apple Podcasts
    5
    Geoff Livingston
    United States3 years ago
  • Sure to be come a classic in PR and Marketing

    Shel and Neville break down the topics of PR and the current events in the industry and make it enjoy able to learn.

    Apple Podcasts
    5
    Entrepreneurs Enigma
    United States3 years ago
  • Go to pod to stay updated on comms

    This show has become my first choice in the long list of shows I try to keep up with. It helps me stay current in comms topics but beyond that, Shel and Neville report on the key trends that are relevant across industries. I was worried that they wouldn’t be able to go as deep when they started the additional short form episodes, but now I’m grateful for even more content and trends that they weigh in on.

    Apple Podcasts
    5
    ktszu
    United States3 years ago
  • Old school for a reason!

    I’ve been listening to Neville Hobson and Shel Holtz talk about PR and marketing since the earliest days of podcasting. There is a great reason why they are still around sharing tons of wisdom with their listeners - they are great!

    While these podcasters are old school their content is fresh and always up to date. I guess it’s right there in the title, For ‘Immediate’ Release!

    Listen up and learn!

    Apple Podcasts
    5
    @davedelaney
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Insightful and practical tips for PR pros
High-quality guest selection and deep industry knowledge
Hosts stay current on AI, data, and trends in comms

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

FIR #495: Reddit, AI, and the New Rules of Communication
Q: How should communicators think about credibility in spaces that resist polish?
By not being polished, as public relations speak is a trigger on Reddit.
FIR #495: Reddit, AI, and the New Rules of Communication
Q: What happens when AI systems amplify human content you do not control?
You don't control anything, and there's an illusion of control from press releases.
AI and the Writing Profession with Josh Bernoff
Q: What tasks do you do with AI?
Many writers use AI for a variety of tasks, including brainstorming, summarizing articles, and even research.
AI and the Writing Profession with Josh Bernoff
Q: What motivated you to undertake this survey in the first place?
I was approached by Dan Gerstein, who knew my background in statistics, to conduct a survey of business authors regarding their experiences with AI.
FIR #484: Is Olivia Brown the Tilly Norwood of PR?
Q: Is this the future of public relations or the beginning of its undoing?
It's somewhere in between; I believe it does not trouble me very much as there's still a need for human involvement in PR.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About For Immediate Release

What is For Immediate Release about and what kind of topics does it cover?

The show offers timely, practitioner-focused analysis of digital and social media news for communications professionals, with a steady mix of crisis, ethics, AI, and leadership storytelling themes. Episodes regularly dissect high-profile moments, industry shifts, and practical implications for public relations, corporate communications, and marketing strategy. Notable strengths include staying on the pulse of emerging tech and governance issues while featuring seasoned hosts who translate complex trends into actionable takeaways for practitioners. The format often blends case studies, trend roundups, and expert insight, making it useful for listeners who need bite-sized, real-world guidance and context to inform messaging and reputation wor... more

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How many listeners does For Immediate Release get?

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To see how many followers or subscribers For Immediate Release has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to For Immediate Release?

These podcasts share a similar audience with For Immediate Release:

1. The NewsWorthy
2. The Artificial Intelligence Show
3. Pod Save America
4. Up First from NPR
5. HBR IdeaCast

How many episodes of For Immediate Release are there?

For Immediate Release launched 12 years ago and published 50 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact For Immediate Release?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on For Immediate Release?

Recent guests on For Immediate Release include:

1. Dan York
2. Philippe Borremans
3. Josh Bernoff
4. Martin Waxman
5. Stephanie Grober
6. Monsignor Paul Tighe
7. Charlie Burney
8. Dr. Thomas Costello

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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