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Artwork for For Immediate Release

For Immediate Release

Neville Hobson and Shel Holtz
Artificial Intelligence
Generative AI
Linkedin
Maven
Social Media
Productivity
Remote Work
Microsoft
Crisis Communication
Corporate Communications
Horizon IT Scandal
UK Post Office
AI Algorithms
Tractor Supply
Chief Communication Officers
Consulting
Thought Leadership
Pwc
Fake Profiles
Disinformation

Neville Hobson and Shel Holtz analyze the month’s news in digital and social media for communications professionals.

PublishesWeeklyEpisodes50Founded12 years ago
Number of ListenersCategories
Business NewsBusinessMarketingNews

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Artwork for For Immediate Release

Latest Episodes

For somebody who posts on X or other social media platforms to become recognized by the media and other offline institutions as a significant, influential voice worth quoting, it usually takes patience and hard work to build an audience that respects... more

In this short midweek episode, Shel and Neville dissect the communication fallout from the $13.5 billion Omnicom-IPG merger and the controversial pre-holiday layoff of 4,000 employees. Among the themes they discuss: the stark contrast between the pol... more

Josh Bernoff has just completed the largest survey yet of writers and AI – nearly 1,500 respondents across journalism, communication, publishing, and fiction.

We interviewed Josh for this podcast in early December 2025. What emerges from both the da... more

Big Four consulting firm Deloitte submitted two costly reports to two governments on opposite sides of the globe, each containing fake resources generated by AI. Deloitte isn’t alone. A study published on the website of the U.S. Centers for Disease C... more

Key Facts

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Contact Information
Podcast Host
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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Josh Bernoff
Prolific author and professional writer focused on business material
Episode: AI and the Writing Profession with Josh Bernoff
Martin Waxman
Canadian digital strategy consultant and LinkedIn learning instructor
LinkedIn
Episode: FIR #487: Beyond the Churn — Slower Publishing, Deeper Thinking, Better Outcomes
Stephanie Grober
Marketing and PR Director
Horowitz Agency
Episode: FIR #479: Hacking AI Optimization vs. Doing the Hard Work
Monsignor Paul Tighe
Secretary of the Dicastery for Culture and Education at the Vatican.
Vatican
Episode: FIR Interview: Monsignor Paul Tighe on AI, Ethics, and the Role of Humanity
Dan York
Technology journalist and podcaster
Internet Society
Episode: FIR #447: Decisions, Decisions: The Struggle to Communicate in the Age of Ubiquitous Malignancy
Charlie Burney
Media producer and podcast host at Podville Media
Podville Media
Episode: FIR #433: Something Old, Something New
Dr. Thomas Costello
Assistant Professor of Psychology at American University and one of the lead researchers on the Debunkbot project.
American University
Episode: FIR #429: Fake Podcasters Discuss Real Debunkbot
Matthew Ball
CEO of a diversified holding company called Apillion, author of a book about the metaverse
Apillion
Episode: FIR #427: The Metaverse Lives! Just Don’t Call It The Metaverse.

Hosts

Shel Holtz
Co-host and veteran communications professional specializing in digital strategies and public relations, providing insights based on years of experience in the field.
Neville Hobson
Co-host and experienced digital strategy consultant known for his work in social media and corporate communications, sharing expertise on marketing trends and developments.

Reviews

4.9 out of 5 stars from 32 ratings
  • The OG PR podcast

    Great tips and actionable advice for PR pros, whether you’re an industry newb or an old dog hunting for new tricks.

    Apple Podcasts
    5
    jamesjana
    United States2 years ago
  • The GOATs of Marketing Podcasters

    Shel and Neville have been leading the marketing podcast world for as long as downloads were cool, and social media was born. They are still relevant in the age of AI, helping communicators transcend the arrival of AI, big data, and analytics everything. Really proud of these guys as I have known them for a while.

    Apple Podcasts
    5
    Geoff Livingston
    United States3 years ago
  • Sure to be come a classic in PR and Marketing

    Shel and Neville break down the topics of PR and the current events in the industry and make it enjoy able to learn.

    Apple Podcasts
    5
    Entrepreneurs Enigma
    United States3 years ago
  • Go to pod to stay updated on comms

    This show has become my first choice in the long list of shows I try to keep up with. It helps me stay current in comms topics but beyond that, Shel and Neville report on the key trends that are relevant across industries. I was worried that they wouldn’t be able to go as deep when they started the additional short form episodes, but now I’m grateful for even more content and trends that they weigh in on.

    Apple Podcasts
    5
    ktszu
    United States3 years ago
  • Old school for a reason!

    I’ve been listening to Neville Hobson and Shel Holtz talk about PR and marketing since the earliest days of podcasting. There is a great reason why they are still around sharing tons of wisdom with their listeners - they are great!

    While these podcasters are old school their content is fresh and always up to date. I guess it’s right there in the title, For ‘Immediate’ Release!

    Listen up and learn!

    Apple Podcasts
    5
    @davedelaney
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the engaging formats and the hosts' ability to simplify complex topics in digital communications.
Many express that the hosts create a comfortable yet informative atmosphere that keeps listeners returning for more insightful content.
The emphasis on ethics and responsibility in marketing is a highlight for many listeners, resonating strongly in today's critical conversation about technology.
Reviewers appreciate the podcast's blend of actionable advice and expert opinions, making it a go-to resource for marketers and PR specialists.
The insights shared are seen as both timely and necessary for professionals looking to thrive in a fast-paced industry.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

AI and the Writing Profession with Josh Bernoff
Q: What tasks do you do with AI?
Many writers use AI for a variety of tasks, including brainstorming, summarizing articles, and even research.
AI and the Writing Profession with Josh Bernoff
Q: What motivated you to undertake this survey in the first place?
I was approached by Dan Gerstein, who knew my background in statistics, to conduct a survey of business authors regarding their experiences with AI.
FIR #484: Is Olivia Brown the Tilly Norwood of PR?
Q: Is this the future of public relations or the beginning of its undoing?
It's somewhere in between; I believe it does not trouble me very much as there's still a need for human involvement in PR.
FIR #479: Hacking AI Optimization vs. Doing the Hard Work
Q: How do communicators adapt when fewer people click to the source?
The purpose of the source needs to change, making it a continuous effort to deliver AI results.
FIR Interview: Monsignor Paul Tighe on AI, Ethics, and the Role of Humanity
Q: What can societies and employers do to ensure that AI respects the needs of workers?
Tighe highlights the importance of valuing human work and dignity in the deployment of AI, stressing that AI should not exacerbate existing inequalities.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About For Immediate Release

What is For Immediate Release about and what kind of topics does it cover?

Focused on the latest updates and trends in digital and social media, the content spans a range of topics critical to communications professionals. Noteworthy discussions often revolve around the intersection of technology and public relations, the ethical considerations of AI in communication, and the evolving landscape of marketing in an era dominated by data and analytics. Episodes not only provide expert insights into current events but also offer practical advice for practitioners looking to refine their strategies in an ever-changing communications environment. This podcast is distinguished by its engaging hosts, who bring years of industry experience to the conversation, making the content both informative and relatable for marketers... more

Where can I find podcast stats for For Immediate Release?

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How many listeners does For Immediate Release get?

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What are the audience demographics for For Immediate Release?

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How many subscribers and views does For Immediate Release have?

To see how many followers or subscribers For Immediate Release has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to For Immediate Release?

These podcasts share a similar audience with For Immediate Release:

1. HBR IdeaCast
2. The Diary Of A CEO with Steven Bartlett
3. Making Sense with Sam Harris
4. The Daily
5. Today, Explained

How many episodes of For Immediate Release are there?

For Immediate Release launched 12 years ago and published 50 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact For Immediate Release?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for For Immediate Release?

Rephonic pulls ratings and reviews for For Immediate Release from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on For Immediate Release?

Recent guests on For Immediate Release include:

1. Josh Bernoff
2. Martin Waxman
3. Stephanie Grober
4. Monsignor Paul Tighe
5. Dan York
6. Charlie Burney
7. Dr. Thomas Costello
8. Matthew Ball

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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