Rephonic
Artwork for For Immediate Release

For Immediate Release

Neville Hobson and Shel Holtz
Artificial Intelligence
Generative AI
Public Relations
Crisis Communication
Trust
Edelman Trust Barometer
Misinformation
Reddit
Social Media
Content Marketing
AI In Public Relations
Deepfakes
Donald Trump
Change Management
Internal Communication
Linkedin
Bluesky
Tiktok
Thought Leadership
Corporate Communication

Neville Hobson and Shel Holtz analyze the month’s news in digital and social media for communications professionals.

PublishesWeeklyEpisodes50Founded13 years ago
Number of ListenersCategories
MarketingBusinessBusiness NewsNews

Listen to this Podcast

Artwork for For Immediate Release

Latest Episodes

Fandoms are not synonymous with audiences or communities. The difference: Fans’ identities are tied up with the team, artist, product, or other object of their passion. It’s not surprising that marketers are chasing fandoms, in hopes of turning their... more

At one company, a leader discovered by chance that AI was rejecting job candidate applications within seconds of their arrival. One reason: They graduated from college before 2010, which contradicted the instruction to surface candidates who displaye... more

Anthropic’s watermark scheme is the focus of so much discussion that you could be excused for thinking there was nothing else to talk about. For many, it’s the solution to identifying all those evil-doers who offload their writing to large language m... more

We have been hearing about work slop for a while now, and evidence is mounting that it can create long-term problems for companies. Yet we are hearing very little (if anything) about what businesses are doing about it. There’s new research, which Nev... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Dan York
Guest speaker introduced as Dan York from Vienna, Austria, at the IETF
Internet Engineering Task Force (IETF)
Episode: FIR #523: No Brand Is An Island
Pete Blackshaw
Founder of BrandRank and expert on brand credibility and the “Answer Economy”
BrandRank / The Answer Economy
Episode: AI, trust and the answer economy – Pete Blackshaw on the future of brand credibility
Philippe Borremans
Crisis communication specialist and independent consultant.
Independent Consultant
Episode: AI risk, trust, and preparedness in a polycrisis era
Josh Bernoff
Prolific author and professional writer focused on business material
Episode: AI and the Writing Profession with Josh Bernoff
Martin Waxman
Canadian digital strategy consultant and LinkedIn learning instructor
LinkedIn
Episode: FIR #487: Beyond the Churn — Slower Publishing, Deeper Thinking, Better Outcomes
Stephanie Grober
Marketing and PR Director
Horowitz Agency
Episode: FIR #479: Hacking AI Optimization vs. Doing the Hard Work
Monsignor Paul Tighe
Secretary of the Dicastery for Culture and Education at the Vatican.
Vatican
Episode: FIR Interview: Monsignor Paul Tighe on AI, Ethics, and the Role of Humanity
Charlie Burney
Media producer and podcast host at Podville Media
Podville Media
Episode: FIR #433: Something Old, Something New
Dr. Thomas Costello
Assistant Professor of Psychology at American University and one of the lead researchers on the Debunkbot project.
American University
Episode: FIR #429: Fake Podcasters Discuss Real Debunkbot

Hosts

Shel Holtz
Host of For Immediate Release
Neville Hobson
Co-host of For Immediate Release

Reviews

4.9 out of 5 stars from 32 ratings
  • The OG PR podcast

    Great tips and actionable advice for PR pros, whether you’re an industry newb or an old dog hunting for new tricks.

    Apple Podcasts
    5
    jamesjana
    United States3 years ago
  • The GOATs of Marketing Podcasters

    Shel and Neville have been leading the marketing podcast world for as long as downloads were cool, and social media was born. They are still relevant in the age of AI, helping communicators transcend the arrival of AI, big data, and analytics everything. Really proud of these guys as I have known them for a while.

    Apple Podcasts
    5
    Geoff Livingston
    United States3 years ago
  • Sure to be come a classic in PR and Marketing

    Shel and Neville break down the topics of PR and the current events in the industry and make it enjoy able to learn.

    Apple Podcasts
    5
    Entrepreneurs Enigma
    United States3 years ago
  • Go to pod to stay updated on comms

    This show has become my first choice in the long list of shows I try to keep up with. It helps me stay current in comms topics but beyond that, Shel and Neville report on the key trends that are relevant across industries. I was worried that they wouldn’t be able to go as deep when they started the additional short form episodes, but now I’m grateful for even more content and trends that they weigh in on.

    Apple Podcasts
    5
    ktszu
    United States3 years ago
  • Old school for a reason!

    I’ve been listening to Neville Hobson and Shel Holtz talk about PR and marketing since the earliest days of podcasting. There is a great reason why they are still around sharing tons of wisdom with their listeners - they are great!

    While these podcasters are old school their content is fresh and always up to date. I guess it’s right there in the title, For ‘Immediate’ Release!

    Listen up and learn!

    Apple Podcasts
    5
    @davedelaney
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Thoughtful, long-running voices in PR and digital communications with practical, real-world insights.
Consistently high-quality discussions with actionable takeaways; a must for industry pros.
Trusted source for AI governance, trust, and risk in communications.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

FIR #495: Reddit, AI, and the New Rules of Communication
Q: How should communicators think about credibility in spaces that resist polish?
By not being polished, as public relations speak is a trigger on Reddit.
FIR #495: Reddit, AI, and the New Rules of Communication
Q: What happens when AI systems amplify human content you do not control?
You don't control anything, and there's an illusion of control from press releases.
AI and the Writing Profession with Josh Bernoff
Q: What tasks do you do with AI?
Many writers use AI for a variety of tasks, including brainstorming, summarizing articles, and even research.
AI and the Writing Profession with Josh Bernoff
Q: What motivated you to undertake this survey in the first place?
I was approached by Dan Gerstein, who knew my background in statistics, to conduct a survey of business authors regarding their experiences with AI.
FIR #484: Is Olivia Brown the Tilly Norwood of PR?
Q: Is this the future of public relations or the beginning of its undoing?
It's somewhere in between; I believe it does not trouble me very much as there's still a need for human involvement in PR.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About For Immediate Release

What is For Immediate Release about and what kind of topics does it cover?

This show analyzes the month's digital and social media news with a practical, practitioner-focused lens for communications and marketing pros. Across episodes, the discussion centers on AI in the workplace, governance, trust, and how to communicate complex tech shifts to stakeholders, with concrete examples from real organizations and a strong emphasis on actionable guidance for leaders and communicators. Noteworthy traits include long-running cadence, balance of data-driven insight and practical storytelling, and a steady focus on governance, accountability, and credible external messaging in an era of rapid technological change. The format often blends data, industry reports, and real-world case studies to help listeners stay ahead of tr... more

Where can I find podcast stats for For Immediate Release?

Rephonic provides a wide range of podcast stats for For Immediate Release. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to For Immediate Release and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does For Immediate Release get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for For Immediate Release, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for For Immediate Release?

Rephonic provides comprehensive predictive audience data for For Immediate Release, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does For Immediate Release have?

To see how many followers or subscribers For Immediate Release has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of For Immediate Release are there?

For Immediate Release launched 13 years ago and published 50 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact For Immediate Release?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for For Immediate Release?

Rephonic pulls ratings and reviews for For Immediate Release from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for For Immediate Release?

Rephonic provides full transcripts for episodes of For Immediate Release. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on For Immediate Release?

Recent guests on For Immediate Release include:

1. Dan York
2. Pete Blackshaw
3. Philippe Borremans
4. Josh Bernoff
5. Martin Waxman
6. Stephanie Grober
7. Monsignor Paul Tighe
8. Charlie Burney

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days