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Food Trend, FOOREND

Alex Kim

Food trends from Korea and beyond — through the lens of a Korean F&B marketer, buyer, and food blogger.

PublishesTwice weeklyEpisodes7Foundeda month ago
Categories
BusinessMarketing

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Artwork for Food Trend, FOOREND

Latest Episodes

September 2025 Korean Food Industry Highlights✨

1. From Netflix meme to reality: Whole Kimbap goes uncut

2. Tyler, the Creator’s Mom’s Touch shout-out

3. PC café favorite ‘Eolbaksaa’ tops GS25 drink sales in just 2 months

4. Premium burgers land in c... more

FOOREND Brief : Global Food Industry Highlights✨

1️⃣🌴Dubai’s Matcha Burger🌿🍔

2️⃣🗾Pizza Hut Japan’s Matcha Pizza🍵🍕

3️⃣🎃Matcha Joins Pumpkin Spice for Fall🍵🍂

4️⃣🌍Global Matcha Shortage Hits Supply🍵🔥

5️⃣🛵Tous Les Jours Vietnam Sells Out Mat... more

In this first September edition of the FOOREND(Food Trend) newsletter, we rounded up the bold strategies of Korea’s leading food companies accelerating their global expansion!

1. Baek Jong-won targets KRW 100B with K-Sauce & consulting

2. Nongshim e... more

These days in America, babies eat meat while adults order kids’ meals?

For the last week of August, this FOOREND(Food Trend) newsletter rounds up some of the most intriguing trends shaking up the U.S. dining scene.

1️⃣🏙️No vacancy in New York:... more

📢For the fourth week of August, this week’s FOOREND(Food Trend) newsletter highlights global QSR moves from pizza to burgers.🍕🍔🍟

1️⃣🍕Is Domino’s Competing With Burgers Now?🍔💸

2️⃣👻Wendy’s x Wednesday: The “Unhappy Meal”🍟🩸

3️⃣🍟McDonald... more

📢If you're curious about what’s shaping Korea’s food scene — from viral moments like K-Pop Demon Hunters — FOOREND might be worth a follow.

1️⃣🎬 From Jennie’s Banana Kick to Shrimp Crackers in K-Pop Demon Hunters

2️⃣🥩 Korean office workers swappi... more

📢This week’s FOOREND newsletter is packed with 'Global Viral Food Trends' that have taken TikTok and Instagram by storm!

If you're curious about how fast a food trend can go viral — sometimes faster than the flavor itself — this one’s for you!

... more

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