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Fit Biz U

Jill Lockwood
Online Coaching
Entrepreneurship
Fitness Business Accelerator
Personal Branding
Online Business
Social Media Marketing
Fitness Coaching
Mindset
Social Media
FBA
Instagram
Email Marketing
Strategy Lab
Jillfit
Business Growth
Lead Magnets
Coaching
Fitness Industry
Personal Training
Imposter Syndrome

Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you... more

PublishesDailyEpisodes651Founded6 years ago
Number of ListenersCategories
EntrepreneurshipBusinessFitnessHealth & Fitness

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Latest Episodes

If you've ever had to talk someone into buying your program, you already know those clients rarely turn out to be your best ones, which is why Jill recommends autonomy-based selling, an approach rooted in the calm, confident energy of "I'm here when ... more

Sometimes the most persuasive thing you could tell a potential client is exactly how difficult working with you is going to be. Rather than promising results that are fast, cheap, and easy, setting honest expectations up front, including how much wor... more

If your audience has grown numb to "doors closing soon" and "only five spots left," exclusivity may be the prompt that finally gets them to act. In part 2 of her exclusivity marketing series, Jill introduces the Velvet Rope Method, a strategy built f... more

Raising your prices or turning away a paying client might feel like the riskiest move you can make, but it could be exactly what draws your best clients in. Exclusivity differs from urgency and scarcity. By clearly stating who your offer is not for, ... more

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Recent Guests

Mikah Horn
Yoga therapist specializing in accessible yoga for adults over 50
Lifelong Yoga Online
Episode: FBU 658: How Mikah Horn Increased Her Membership Enrollments by 120% After Being Stuck for 5 Years
Tina Haupert
Founder of Carrots 'N' Cake and nutrition coach
Carrots 'N' Cake
Episode: FBU 657: Peptides for Practitioners and Long-term Mentorship with Tina Haupert of Carrots 'N' Cake
Anna Hartman
Athletic trainer, strength and conditioning specialist, and creator of the LTAP
MovementRev
Episode: FBU 655: Business Mastery As a Practitioner with Anna Hartman of MovementRev
Patricia Medros
Pilates instructor with 25+ years experience, pivoted to online business and group coaching
Patricia Medros Pilates
Episode: FBU 647: FBA Alum Patricia Medros Started Her Online Pilates Business at 70 + Sold Out Her Group Program
Melissa Koehl
Doctor of Physical Therapy, Pilates instructor with a focus on hypermobility and chronic pain
Independent clinician and educator
Episode: FBU 646: How Dr. Melissa Koehl Went from Selling 2 Units Her First Launch to Building a Massive Following By Adding Value Every Single Day on Social Media
Mikki Williden
Nutritionist and educator, founder of Mondays Matter
Self-employed/Nutrition Coaching Business
Episode: FBU 645: Nutritionist Mikki Williden Shares How She's Scaled Her Signature Nutrition Program and Massively Scaled her MRR
Jen Kirsch
FBA Alum and fitness entrepreneur who started online business at age 50 during the pandemic
Jennifer Kirsch Fitness / FBA alum
Episode: FBU 644: How FBA Alum Jen Kirsch Grew her MRR Business After 50
Danny Coleman
Podcast host of Leadership Chemistry; founder of the Coaching Academy
Episode: FBU 621: What Actually Makes A Great Online Coach with Danny Coleman
James Wedmore
Mentor and online business educator
Business by Design / James Wedmore
Episode: FBU 615: James Wedmore on AI, a Trust Recession + How to Stand Out Online

Hosts

Jill Coleman
Fitness business mentor and host, frequently referenced as a founder of coaching frameworks and programs.
Jill Lockwood
Host of Fit Biz U, fitness professional turned business mentor, central to strategy-focused episodes.

Reviews

4.9 out of 5 stars from 174 ratings
  • REAL Strategy

    LOVE how Jill gets to the point without any fluff. She talk really strategy and mindset that can be implemented right away.

    Apple Podcasts
    5
    Valerie Diane
    United States2 years ago
  • Reassuring…Stay calm and consistent

    Reassured after listening to an episode about starting out in the world of online business…

    Hearing about many of the things I already do…

    Encouraged and motivated to keep going…

    Some useful tips which I hadn’t heard before that are especially applicable to my niche. Thanks for the advice and tips.

    I run Marathons - and starting in online business has so many parallels. Regular training and consistency is key!

    Apple Podcasts
    5
    ThomasLiebersActive
    United Kingdom2 years ago
  • Practical tips that are easy to understand and apply

    Since listening to this podcast I have finally completed writing and implementing a signature program that I love with an established framework. I have also learned how to start messaging to attract the right clients for the program. This podcast has provided me more practical and useful information then my formal certification program has. I’m so glad I have found this podcast. Jill’s approach has also helped me look at sales and selling in an entirely new way. Thank you for all you do and fo... more

    Apple Podcasts
    5
    Mbwellnessjourney
    United States2 years ago
  • Highly Recommend for Health and Fitness Professionals!

    As someone who is certified in nutrition but very much self-taught in the entrepreneur space, I have found Jill’s guidance incredibly helpful. Her tips are practical and comprehensive and make me feel confident in the steps I have taken to build my online brand. I highly recommend the podcast for actionable advice for anyone struggling to find focus and momentum in building their business online.

    Apple Podcasts
    5
    Lindsay Mundy
    Canada2 years ago
  • Real help every episode

    I learn so much with every episode. Jill gets right to the point and provides practical help and motivation to grow my business and keep going!

    Apple Podcasts
    5
    345jac
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners value the clear, strategy-forward approach and quick wins that fit into busy schedules.
Practical, no-fluff guidance with actionable steps for online fitness coaching.
The show is praised for consistently practical tips and real-world examples that translate into revenue.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

FBU 657: Peptides for Practitioners and Long-term Mentorship with Tina Haupert of Carrots 'N' Cake
Q: How do they help their clients get access to peptides? Obviously, they're non-physicians, so they can't prescribe them and whatever. Is this legal? How do you, how does telemedicine work?
Haupert describes referring clients to a telehealth company, where a physician reviews their medical history and handles eligibility and prescriptions. Coaches continue supporting foundational nutrition, fitness, sleep, and stress management without prescribing or dosing.
FBU 657: Peptides for Practitioners and Long-term Mentorship with Tina Haupert of Carrots 'N' Cake
Q: What would you say to someone who maybe has a lot of feelings around peptides?
Haupert says peptides can be one tool alongside nutrition and strength training, and practitioners should take a slow, responsible approach rather than sell them as a shortcut.
FBU 658: How Mikah Horn Increased Her Membership Enrollments by 120% After Being Stuck for 5 Years
Q: If someone is listening to this and is maybe thinking about doing this, what sort of advice would you give?
Horn recommends monitoring business numbers to identify what part of a launch needs adjustment, then taking a calculated risk with ad spending when the messaging is proven and more leads are needed.
FBU 658: How Mikah Horn Increased Her Membership Enrollments by 120% After Being Stuck for 5 Years
Q: What have been your strategies in the past for getting new members in, what has been successful for getting them in, what has been successful for keeping them in, any of your best practices around membership?
Horn credits a structured five-day challenge launch, consistent social media promotion, and an ongoing seven-day free trial promoted through ManyChat. These approaches helped her break through a long membership plateau and continue growing between launches.
FBU 655: Business Mastery As a Practitioner with Anna Hartman of MovementRev
Q: So what would you tell someone who is, wants to grow their business? Like, do you recommend long-term mentorship? How is that maybe different than taking a little course? What are the benefits?
Anna says long-term mentorship is worthwhile because it gives her ongoing guidance on current business strategies and access to approaches beyond the one that worked for a single coach. She values having someone who can adapt strategies to different businesses rather than prescribing one formula.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Fit Biz U

What is Fit Biz U about and what kind of topics does it cover?

This show centers on turning fitness expertise into scalable online businesses. Episodes frequently cover practical strategies for launching and growing coaching programs, building a personal brand, and creating sustainable lead generation and sales systems. Listeners can expect tactical guidance on ads, email marketing, launches, program design, and mindset shifts that support moving from one-on-one work toward leverage-based growth. A consistent throughline is the emphasis on clear messaging, trusted relationships, and actionable steps that listeners can implement immediately, often tied to signature programs and ongoing coaching ecosystems. Noteworthy elements include a strong focus on long-term value, structured launches, and a willingn... more

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How many listeners does Fit Biz U get?

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How many subscribers and views does Fit Biz U have?

To see how many followers or subscribers Fit Biz U has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Fit Biz U?

These podcasts share a similar audience with Fit Biz U:

1. The Mind Your Business Podcast
2. Maestro on the Mic
3. On Purpose with Jay Shetty
4. The Genius Life
5. The Jasmine Star Show

How many episodes of Fit Biz U are there?

Fit Biz U launched 6 years ago and published 651 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Fit Biz U?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Fit Biz U?

Rephonic pulls ratings and reviews for Fit Biz U from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Fit Biz U?

Recent guests on Fit Biz U include:

1. Mikah Horn
2. Tina Haupert
3. Anna Hartman
4. Patricia Medros
5. Melissa Koehl
6. Mikki Williden
7. Jen Kirsch
8. Danny Coleman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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