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Fit Biz U

Jill Lockwood
Online Coaching
Entrepreneurship
Fitness Business Accelerator
Personal Branding
Online Business
Fitness Coaching
Social Media Marketing
Mindset
Social Media
Instagram
FBA
Email Marketing
Strategy Lab
Jillfit
Coaching
Lead Magnets
Business Growth
Fitness Industry
Personal Training
Business Coaching

Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you... more

PublishesDailyEpisodes641Founded6 years ago
Number of ListenersCategories
EntrepreneurshipBusinessFitnessHealth & Fitness

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Latest Episodes

Your business will only grow as far as your capacity to handle overwhelm. But if you sometimes feel like you're drinking from a fire hose when it comes to getting everything figured out, it's not a sign you're failing, it's a normal part of the begin... more

Having a compelling "launch narrative" has become essential for selling in 2026. A "launch narrative" is just a way of saying that you need people to raise their hand and follow the storyline of a launch before the cart opens, through a wait list, pr... more

Some people think that running evergreen sales in your business is taking the easy route over live launching, but the truth is that tactics have pros and cons. Making evergreen, daily sales depends on paid traffic, dialed-in messaging, and manufactur... more

The online space changes frequently. If you don't learn to adapt as you go, you're going to get discouraged, and that discouragement will make you want to give up. In 2015, when blogging stopped working for business the way it used to, Jill learned t... more

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Recent Guests

Patricia Medros
Pilates instructor with 25+ years experience, pivoted to online business and group coaching
Patricia Medros Pilates
Episode: FBU 647: FBA Alum Patricia Medros Started Her Online Pilates Business at 70 + Sold Out Her Group Program
Melissa Koehl
Doctor of Physical Therapy, Pilates instructor with a focus on hypermobility and chronic pain
Independent clinician and educator
Episode: FBU 646: How Dr. Melissa Koehl Went from Selling 2 Units Her First Launch to Building a Massive Following By Adding Value Every Single Day on Social Media
Mikki Williden
Nutritionist and educator, founder of Mondays Matter
Self-employed/Nutrition Coaching Business
Episode: FBU 645: Nutritionist Mikki Williden Shares How She's Scaled Her Signature Nutrition Program and Massively Scaled her MRR
Jen Kirsch
FBA Alum and fitness entrepreneur who started online business at age 50 during the pandemic
Jennifer Kirsch Fitness / FBA alum
Episode: FBU 644: How FBA Alum Jen Kirsch Grew her MRR Business After 50
Danny Coleman
Podcast host of Leadership Chemistry; founder of the Coaching Academy
Episode: FBU 621: What Actually Makes A Great Online Coach with Danny Coleman
Erin Power
Eat Simple Erin; nutrition/fitness entrepreneur
Eat Simple Erin
Episode: FBU 609: 3 Sales Mechanisms Working for High-Ticket Right Now
Amber Shaw
Business coach for moms
MsAmberShaw on social media
Episode: FBU 609: 3 Sales Mechanisms Working for High-Ticket Right Now
Anna Hartman
Movement Rev on social media; athletic trainer
Movement Rev
Episode: FBU 609: 3 Sales Mechanisms Working for High-Ticket Right Now
Megan Dell
A mom and former hotel industry worker who transitioned into health coaching and personal training.
Get Fit With Megan
Episode: FBU 584: How Megan Generated Dozens of Coaching Inquiries within a Few Weeks of Starting FBA

Hosts

Jill Coleman
Fitness business mentor and host, frequently referenced as a founder of coaching frameworks and programs.
Jill Lockwood
Host of Fit Biz U, fitness professional turned business mentor, central to strategy-focused episodes.

Reviews

4.9 out of 5 stars from 174 ratings
  • REAL Strategy

    LOVE how Jill gets to the point without any fluff. She talk really strategy and mindset that can be implemented right away.

    Apple Podcasts
    5
    Valerie Diane
    United States2 years ago
  • Reassuring…Stay calm and consistent

    Reassured after listening to an episode about starting out in the world of online business…

    Hearing about many of the things I already do…

    Encouraged and motivated to keep going…

    Some useful tips which I hadn’t heard before that are especially applicable to my niche. Thanks for the advice and tips.

    I run Marathons - and starting in online business has so many parallels. Regular training and consistency is key!

    Apple Podcasts
    5
    ThomasLiebersActive
    United Kingdom2 years ago
  • Practical tips that are easy to understand and apply

    Since listening to this podcast I have finally completed writing and implementing a signature program that I love with an established framework. I have also learned how to start messaging to attract the right clients for the program. This podcast has provided me more practical and useful information then my formal certification program has. I’m so glad I have found this podcast. Jill’s approach has also helped me look at sales and selling in an entirely new way. Thank you for all you do and fo... more

    Apple Podcasts
    5
    Mbwellnessjourney
    United States2 years ago
  • Highly Recommend for Health and Fitness Professionals!

    As someone who is certified in nutrition but very much self-taught in the entrepreneur space, I have found Jill’s guidance incredibly helpful. Her tips are practical and comprehensive and make me feel confident in the steps I have taken to build my online brand. I highly recommend the podcast for actionable advice for anyone struggling to find focus and momentum in building their business online.

    Apple Podcasts
    5
    Lindsay Mundy
    Canada2 years ago
  • Real help every episode

    I learn so much with every episode. Jill gets right to the point and provides practical help and motivation to grow my business and keep going!

    Apple Podcasts
    5
    345jac
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners value the clear, strategy-forward approach and quick wins that fit into busy schedules.
Practical, no-fluff guidance with actionable steps for online fitness coaching.
The show is praised for consistently practical tips and real-world examples that translate into revenue.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

FBU 646: How Dr. Melissa Koehl Went from Selling 2 Units Her First Launch to Building a Massive Following By Adding Value Every Single Day on Social Media
Q: What's your biggest tip for someone who wants to grow their social media presence?
Start with delivering value and be authentic; show the real person behind the information, not just gates of knowledge. People connect with genuine experiences and consistent contributions, even when starting from a small audience.
FBU 646: How Dr. Melissa Koehl Went from Selling 2 Units Her First Launch to Building a Massive Following By Adding Value Every Single Day on Social Media
Q: What drew you to online coaching and to FBA?
I saw an opportunity to reach more people with hypermobility and chronic pain through online formats, which offered scalability and the flexibility to tailor programs to individual needs; FBA provided the playbook, community, and real-time coaching that helped me structure offerings and grow.
FBU 646: How Dr. Melissa Koehl Went from Selling 2 Units Her First Launch to Building a Massive Following By Adding Value Every Single Day on Social Media
Q: What were you doing before you started your online gig?
I was a clinical physical therapist in a university hospital setting for 20 years, dealing with a high-paced schedule and my own hypermobility, which led me to transition to online coaching to better serve patients like me and to achieve more flexible work.
FBU 644: How FBA Alum Jen Kirsch Grew her MRR Business After 50
Q: What were you doing before FBA, and what made you want to grow your online business?
I was a long-time personal trainer with a brick-and-mortar studio and saw the need to diversify, so I pursued online coaching during the pandemic and, after joining FBA, focused on posting consistently, understanding my ideal client, and building something sustainable instead of a quick side gig.
FBU 645: Nutritionist Mikki Williden Shares How She's Scaled Her Signature Nutrition Program and Massively Scaled her MRR
Q: What inspired you to seek mentorship and coaching to grow your online nutrition business?
Mikki explains she had an academic background and struggled with selling initially; joining group programs and then leveraging community helped her see the power of structured launches and collaborative ecosystems, which she then scaled into recurring memberships.

Audience Metrics

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Frequently Asked Questions About Fit Biz U

What is Fit Biz U about and what kind of topics does it cover?

This show centers on turning fitness expertise into scalable online businesses. Episodes frequently cover practical strategies for launching and growing coaching programs, building a personal brand, and creating sustainable lead generation and sales systems. Listeners can expect tactical guidance on ads, email marketing, launches, program design, and mindset shifts that support moving from one-on-one work toward leverage-based growth. A consistent throughline is the emphasis on clear messaging, trusted relationships, and actionable steps that listeners can implement immediately, often tied to signature programs and ongoing coaching ecosystems. Noteworthy elements include a strong focus on long-term value, structured launches, and a willingn... more

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Which podcasts are similar to Fit Biz U?

These podcasts share a similar audience with Fit Biz U:

1. Good Content with Shannon McKinstrie
2. The Jasmine Star Show
3. Maestro on the Mic
4. The Mind Your Business Podcast
5. The Mel Robbins Podcast

How many episodes of Fit Biz U are there?

Fit Biz U launched 6 years ago and published 641 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Fit Biz U?

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What guests have appeared on Fit Biz U?

Recent guests on Fit Biz U include:

1. Patricia Medros
2. Melissa Koehl
3. Mikki Williden
4. Jen Kirsch
5. Danny Coleman
6. Erin Power
7. Amber Shaw
8. Anna Hartman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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