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Artwork for Experts On The Wire

Experts On The Wire (An SEO Podcast!)

Dan Shure (SEO)
Artificial Intelligence
Search Engine Optimization
Trust In AI
Consumer Psychology
Brand Strategy
Google
AI and ML In Information Retrieval
Youtube
Spotify

Downloaded over 750,000 times! Experts On The Wire is an SEO podcast hosted by Dan Shure. Discover new trends, tactics, tools, people, and businesses doing remarkable work in the world of Search Engine Optimization. Past guests include Rand Fishkin, Brian Dean, Annie Cushing, Noah Kagan & Vanessa Fox. I’m an SEO consultant myself, so we dig deep into SEO, technical challenges, growth stories, mobi... more

PublishesTwice weeklyEpisodes138Founded10 years ago
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MarketingBusiness

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Artwork for Experts On The Wire

Latest Episodes

Jump to the 11:00 minute mark for SEO-specific info! (We spent a little time talking about consulting vs agencies and the climate of doing SEO/work first!)

Jenny is a Principal Advisor & Senior SEO at New Media Advisors, with expertise in e-commerce... more

YouTube

Too many SEOs are guessing (or worse spreading known misinformation for LinkedIn clout) about what actually helps being cited in LLMs like ChatGPT, Claude, Perplexity, Gemini etc.

Let's stop doing that - I wanted to talk to Nils Reimers, the invento... more

YouTube

Luca Cian is AI Strategy & Psychology Expert.

He is a Full Professor at the Darden School of Business, and an Advisor to the U.S. DHS on AI Strategy.

His speciality is decoding how humans interact with AI and what that means for business strategy.... more

YouTube

We're back! With video! This is a short re-intro from Dan on the exact 10 year anniversary of the original launch of Experts on the Wire.

In this short episode I talk about why the re-boot and what to expect.

Be sure to subscribe, first new episod... more

YouTube

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Recent Guests

Jenny Halasz
SEO consultant and co-author with Catherine Seda
New Media Advisors / Jenny Halasz
Episode: Jenny Halasz: Google Is Going To Win The AI Race, Invest In SEO or Get Left Behind
Nils Reimers
Expert in LLMs and sentence embeddings
Cohere
Episode: Nils Reimers: What Do SEOs Have Right (and Wrong) About AI & LLM Optimization?
Luca Cian
Full professor at Darden School of Business; expert in visual persuasion, AI psychology, and adviser on DHS AI strategy
University of Virginia / Darden School of Business
Episode: Luca Cian: How Humans Interact With AI & What That Means for Business Strategy

Reviews

4.9 out of 5 stars from 113 ratings
  • Glad you are back!

    Welcome back Dan, I am really glad to hear it and can’t wait for the shows to start dropping. I was just thinking about it the other day wondering what ever happened to it. This has always been my favorite SEO podcast.

    Apple Podcasts
    5
    E.S. Mandell
    United Statesa month ago
  • Great Show!

    This show's contents are truly fantastic. It has a wealth of valuable information. I wholeheartedly suggest this show!

    Apple Podcasts
    5
    Margieciouse
    Philippines4 years ago
  • Great show!

    Dan, host of the Experts On The Wire podcast, highlights all aspects of SEO and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    malfoxley
    United States5 years ago
  • The Best SEO Podcast on Apple

    “Why am I trying to sound like a radio announcer?”

    [Cues porn groove]

    Apple Podcasts
    5
    nickmhc
    United States5 years ago
  • Awesome Podcast!!!

    Dan, host of the Experts On The Wire (An SEO Podcast!), highlights all aspects of SEO, marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    Clarisse Gomez
    United States6 years ago

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Nils Reimers: What Do SEOs Have Right (and Wrong) About AI & LLM Optimization?
Q: How should brands approach content strategy in an AI-first world?
Brands should focus on unique value, authenticity, and the ability to provide context and expertise that AI would have difficulty replicating. Diversifying distribution beyond search and building ecosystem visibility (social, communities, media) helps maintain reach as traditional traffic models evolve.
Nils Reimers: What Do SEOs Have Right (and Wrong) About AI & LLM Optimization?
Q: Should SEOs try to optimize for LLMs or stick to traditional SEO fundamentals?
Foundational SEO remains important, but the strategy shifts toward semantic relevance, high-quality content, and trust signals. Optimizing for LLMs means ensuring content is easily interpretable by AI, verifiable, and representative of the user intent behind longer, more specific prompts.
Jenny Halasz: Google Is Going To Win The AI Race, Invest In SEO or Get Left Behind
Q: Can you explain the skepticism around LLMS.txt and why it isn't a cure-all?
LLMS.txt is not standardized or secure, can be manipulated, and does not replace real, customer-focused content optimization; it shouldn't drive SEO strategy.
Jenny Halasz: Google Is Going To Win The AI Race, Invest In SEO or Get Left Behind
Q: What should B2B or SaaS companies prioritize when adopting AI in search?
Prioritize findability, clearly defined entity relationships, structured data, and content that covers topics holistically so AI models can reliably surface relevant information and support business goals.
Jenny Halasz: Google Is Going To Win The AI Race, Invest In SEO or Get Left Behind
Q: How do you justify ongoing SEO investments in an era of AI disruption and shifting metrics?
Continue SEO as a foundational practice, layer in AI-enabled processes for content briefs and governance, and focus on outcomes like form fills and revenue rather than just traffic metrics; measure with holistic analytics and real business impact.

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1. Search News You Can Use - SEO Podcast with Marie Haynes
2. The Recipe For SEO Success Show
3. Search Off the Record
4. The Artificial Intelligence Show
5. AI Explored

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Experts On The Wire launched 10 years ago and published 138 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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1. Jenny Halasz
2. Nils Reimers
3. Luca Cian

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