Rephonic
Artwork for Experts On The Wire

Experts On The Wire (An SEO Podcast!)

Dan Shure (SEO)
Artificial Intelligence
Search Engine Optimization
Trust In AI
PMAX
Consumer Psychology
Brand Strategy
Google
AI Search
Llms
Youtube
Spotify
AI and ML In Information Retrieval
On-Page SEO
Keywordless Targeting
Microsoft Advertising

Downloaded over 750,000 times! Experts On The Wire is an SEO podcast hosted by Dan Shure. Discover new trends, tactics, tools, people, and businesses doing remarkable work in the world of Search Engine Optimization. Past guests include Rand Fishkin, Brian Dean, Annie Cushing, Noah Kagan & Vanessa Fox. I’m an SEO consultant myself, so we dig deep into SEO, technical challenges, growth stories, mobi... more

PublishesWeeklyEpisodes140Founded10 years ago
Number of ListenersCategories
MarketingBusiness

Listen to this Podcast

Artwork for Experts On The Wire

Latest Episodes

SEOs and PPCs need to talk more and learn from each other.

For example, did you know you can actually connect Search Console to Google Ads from within the Ads reporting??

No? I didn't either until this week's guest told me about it... learn that,... more

YouTube

An on-page content optimization method I've been testing with clients that's ACTUALLY different than "just SEO".

This episode is for anyone looking to optimize their content (blog posts, product pages, landing pages, etc) - for LLM Visibility - wit... more

YouTube

Jump to the 11:00 minute mark for SEO-specific info! (We spent a little time talking about consulting vs agencies and the climate of doing SEO/work first!)

Jenny is a Principal Advisor & Senior SEO at New Media Advisors, with expertise in e-commerce... more

YouTube

Too many SEOs are guessing (or worse spreading known misinformation for LinkedIn clout) about what actually helps being cited in LLMs like ChatGPT, Claude, Perplexity, Gemini etc.

Let's stop doing that - I wanted to talk to Nils Reimers, the invento... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

The Artificial Intelligence Show
The Artificial Intelligence ShowPaul Roetzer and Mike Kaput
The Ezra Klein Show
The Ezra Klein ShowNew York Times Opinion
The Near Memo
The Near MemoGreg Sterling, Mike Blumenthal & David Mihm

Recent Guests

Navah Hopkins
Product liaison for Microsoft Advertising, Microsoft AI
Microsoft
Episode: Keywordless Targeting, IndexNow, What SEOs Should Learn From PPCs w/Navah Hopkins of Microsoft
Jenny Halasz
SEO consultant and co-author with Catherine Seda
New Media Advisors / Jenny Halasz
Episode: Jenny Halasz: Google Is Going To Win The AI Race, Invest In SEO or Get Left Behind
Nils Reimers
Expert in LLMs and sentence embeddings
Cohere
Episode: Nils Reimers: What Do SEOs Have Right (and Wrong) About AI & LLM Optimization?
Luca Cian
Full professor at Darden School of Business; expert in visual persuasion, AI psychology, and adviser on DHS AI strategy
University of Virginia / Darden School of Business
Episode: Luca Cian: How Humans Interact With AI & What That Means for Business Strategy

Host

Dan Shure
Host of Experts On The Wire (SEO podcast) with a strong focus on SEO, technical optimization, and industry interviews.

Reviews

4.9 out of 5 stars from 113 ratings
  • Glad you are back!

    Welcome back Dan, I am really glad to hear it and can’t wait for the shows to start dropping. I was just thinking about it the other day wondering what ever happened to it. This has always been my favorite SEO podcast.

    Apple Podcasts
    5
    E.S. Mandell
    United States4 months ago
  • Great Show!

    This show's contents are truly fantastic. It has a wealth of valuable information. I wholeheartedly suggest this show!

    Apple Podcasts
    5
    Margieciouse
    Philippines5 years ago
  • Great show!

    Dan, host of the Experts On The Wire podcast, highlights all aspects of SEO and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    malfoxley
    United States5 years ago
  • The Best SEO Podcast on Apple

    “Why am I trying to sound like a radio announcer?”

    [Cues porn groove]

    Apple Podcasts
    5
    nickmhc
    United States6 years ago
  • Awesome Podcast!!!

    Dan, host of the Experts On The Wire (An SEO Podcast!), highlights all aspects of SEO, marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    Clarisse Gomez
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Fans note high-quality guests and interviewer who digs for practical takeaways.
Audience appreciates rigorous, real-world strategies over buzzword-heavy content.
Listeners consistently praise the depth and usefulness of actionable SEO insights.
Feedback often mentions production quality and the host's approachable, knowledgeable style.
Many reviews highlight the show's positive impact on their SEO and marketing work.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#156
Norway/Business/Marketing
Apple Podcasts
#226
Singapore/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Keywordless Targeting, IndexNow, What SEOs Should Learn From PPCs w/Navah Hopkins of Microsoft
Q: What practical steps can SEOs take to collaborate with paid media teams using PMAX data?
Share access to campaigns, request insights on which pages and assets AI finds most relevant, use URL exclusions to control where ads can land, and ensure landing pages are clean, crawlable, and understandable. Use tools like Clarity to observe user behavior and contact the paid team with concrete questions about how content translates into campaigns.
Keywordless Targeting, IndexNow, What SEOs Should Learn From PPCs w/Navah Hopkins of Microsoft
Q: How does PMAX relate to SEO, and what should teams look for in PMAX data?
PMAX combines multiple ad types to optimize toward goals; for SEO, you should look at how landing pages are interpreted by AI, what actual search terms users clicked on, and how pages perform in terms of visibility and conversion. Linking Search Console with Google Ads provides valuable insight into the organic vs paid dynamics and helps identify opportunities.
Keywordless Targeting, IndexNow, What SEOs Should Learn From PPCs w/Navah Hopkins of Microsoft
Q: What is keywordless targeting and why should SEOs care?
Keywordless targeting is about matching humans to brands using broader signals beyond exact keywords, relying on landing page clarity, user behavior, and overall relevance to signal to AI systems like PMAX across platforms. SEOs should care because it changes how pages are indexed and understood by AI ad systems, affecting how organic and paid efforts complement each other.
Nils Reimers: What Do SEOs Have Right (and Wrong) About AI & LLM Optimization?
Q: How should brands approach content strategy in an AI-first world?
Brands should focus on unique value, authenticity, and the ability to provide context and expertise that AI would have difficulty replicating. Diversifying distribution beyond search and building ecosystem visibility (social, communities, media) helps maintain reach as traditional traffic models evolve.
Nils Reimers: What Do SEOs Have Right (and Wrong) About AI & LLM Optimization?
Q: Should SEOs try to optimize for LLMs or stick to traditional SEO fundamentals?
Foundational SEO remains important, but the strategy shifts toward semantic relevance, high-quality content, and trust signals. Optimizing for LLMs means ensuring content is easily interpretable by AI, verifiable, and representative of the user intent behind longer, more specific prompts.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Experts On The Wire

What is Experts On The Wire about and what kind of topics does it cover?

A deep-dive marketing podcast focused on SEO, technical optimization, and AI-enabled search. Episodes feature interviews with top practitioners and thinkers, exploring advanced topics like AI-driven content, on-page strategies for LLM visibility, cross-functional collaboration with paid media, and practical tactics for modern search, indexing, and accessibility. Listeners get actionable insights, real-world experiments, and interviews with industry leaders that help teams align SEO with broader marketing and product goals. Noteworthy are a consistent emphasis on data-informed decisions, rigorous questions that uncover practical nuggets, and a drive to bridge traditional SEO with AI and information retrieval trends.

Where can I find podcast stats for Experts On The Wire?

Rephonic provides a wide range of podcast stats for Experts On The Wire. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Experts On The Wire and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Experts On The Wire get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Experts On The Wire, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Experts On The Wire?

Rephonic provides comprehensive predictive audience data for Experts On The Wire, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Experts On The Wire have?

To see how many followers or subscribers Experts On The Wire has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Experts On The Wire?

These podcasts share a similar audience with Experts On The Wire:

1. The Artificial Intelligence Show
2. The AI Daily Brief: Artificial Intelligence News and Analysis
3. All-In with Chamath, Jason, Sacks & Friedberg
4. The Ezra Klein Show
5. The Near Memo

How many episodes of Experts On The Wire are there?

Experts On The Wire launched 10 years ago and published 140 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Experts On The Wire?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Experts On The Wire?

Rephonic pulls ratings and reviews for Experts On The Wire from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Experts On The Wire?

Rephonic provides full transcripts for episodes of Experts On The Wire. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Experts On The Wire?

Recent guests on Experts On The Wire include:

1. Navah Hopkins
2. Jenny Halasz
3. Nils Reimers
4. Luca Cian

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days