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Artwork for Experts On The Wire

Experts On The Wire (An SEO Podcast!)

Dan Shure (SEO)
Artificial Intelligence
Search Engine Optimization
Trust In AI
Consumer Psychology
Brand Strategy
Google
AI Search
Llms
Youtube
Spotify
AI and ML In Information Retrieval
On-Page SEO

Downloaded over 750,000 times! Experts On The Wire is an SEO podcast hosted by Dan Shure. Discover new trends, tactics, tools, people, and businesses doing remarkable work in the world of Search Engine Optimization. Past guests include Rand Fishkin, Brian Dean, Annie Cushing, Noah Kagan & Vanessa Fox. I’m an SEO consultant myself, so we dig deep into SEO, technical challenges, growth stories, mobi... more

PublishesWeeklyEpisodes139Founded10 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Experts On The Wire

Latest Episodes

An on-page content optimization method I've been testing with clients that's ACTUALLY different than "just SEO".

This episode is for anyone looking to optimize their content (blog posts, product pages, landing pages, etc) - for LLM Visibility - wit... more

YouTube

Jump to the 11:00 minute mark for SEO-specific info! (We spent a little time talking about consulting vs agencies and the climate of doing SEO/work first!)

Jenny is a Principal Advisor & Senior SEO at New Media Advisors, with expertise in e-commerce... more

YouTube

Too many SEOs are guessing (or worse spreading known misinformation for LinkedIn clout) about what actually helps being cited in LLMs like ChatGPT, Claude, Perplexity, Gemini etc.

Let's stop doing that - I wanted to talk to Nils Reimers, the invento... more

YouTube

Luca Cian is AI Strategy & Psychology Expert.

He is a Full Professor at the Darden School of Business, and an Advisor to the U.S. DHS on AI Strategy.

His speciality is decoding how humans interact with AI and what that means for business strategy.... more

YouTube

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Jenny Halasz
SEO consultant and co-author with Catherine Seda
New Media Advisors / Jenny Halasz
Episode: Jenny Halasz: Google Is Going To Win The AI Race, Invest In SEO or Get Left Behind
Nils Reimers
Expert in LLMs and sentence embeddings
Cohere
Episode: Nils Reimers: What Do SEOs Have Right (and Wrong) About AI & LLM Optimization?
Luca Cian
Full professor at Darden School of Business; expert in visual persuasion, AI psychology, and adviser on DHS AI strategy
University of Virginia / Darden School of Business
Episode: Luca Cian: How Humans Interact With AI & What That Means for Business Strategy

Host

Daniel Shure
Host of Experts On The Wire (SEO Podcast) with deep expertise in technical and content SEO and a habit of asking insightful, in-depth questions.

Reviews

4.9 out of 5 stars from 113 ratings
  • Glad you are back!

    Welcome back Dan, I am really glad to hear it and can’t wait for the shows to start dropping. I was just thinking about it the other day wondering what ever happened to it. This has always been my favorite SEO podcast.

    Apple Podcasts
    5
    E.S. Mandell
    United Statesa month ago
  • Great Show!

    This show's contents are truly fantastic. It has a wealth of valuable information. I wholeheartedly suggest this show!

    Apple Podcasts
    5
    Margieciouse
    Philippines4 years ago
  • Great show!

    Dan, host of the Experts On The Wire podcast, highlights all aspects of SEO and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    malfoxley
    United States5 years ago
  • The Best SEO Podcast on Apple

    “Why am I trying to sound like a radio announcer?”

    [Cues porn groove]

    Apple Podcasts
    5
    nickmhc
    United States5 years ago
  • Awesome Podcast!!!

    Dan, host of the Experts On The Wire (An SEO Podcast!), highlights all aspects of SEO, marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    Clarisse Gomez
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are consistently high-quality and the host asks probing questions.
Listeners praise depth and practicality of SEO insights.
The content is described as actionable and deeply researched, with strong industry credibility.
The show is considered a top resource for advanced SEO tactics and AI-related search topics.
Some reviews note audio quality variance but overall high value.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#61
Australia/Business/Marketing
Apple Podcasts
#13
Singapore/Business/Marketing
Apple Podcasts
#18
India/Business/Marketing
Apple Podcasts
#105
Ukraine/Business/Marketing
Apple Podcasts
#208
Singapore/Business
Apple Podcasts
#217
Brazil/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Nils Reimers: What Do SEOs Have Right (and Wrong) About AI & LLM Optimization?
Q: How should brands approach content strategy in an AI-first world?
Brands should focus on unique value, authenticity, and the ability to provide context and expertise that AI would have difficulty replicating. Diversifying distribution beyond search and building ecosystem visibility (social, communities, media) helps maintain reach as traditional traffic models evolve.
Nils Reimers: What Do SEOs Have Right (and Wrong) About AI & LLM Optimization?
Q: Should SEOs try to optimize for LLMs or stick to traditional SEO fundamentals?
Foundational SEO remains important, but the strategy shifts toward semantic relevance, high-quality content, and trust signals. Optimizing for LLMs means ensuring content is easily interpretable by AI, verifiable, and representative of the user intent behind longer, more specific prompts.
Jenny Halasz: Google Is Going To Win The AI Race, Invest In SEO or Get Left Behind
Q: Can you explain the skepticism around LLMS.txt and why it isn't a cure-all?
LLMS.txt is not standardized or secure, can be manipulated, and does not replace real, customer-focused content optimization; it shouldn't drive SEO strategy.
Jenny Halasz: Google Is Going To Win The AI Race, Invest In SEO or Get Left Behind
Q: What should B2B or SaaS companies prioritize when adopting AI in search?
Prioritize findability, clearly defined entity relationships, structured data, and content that covers topics holistically so AI models can reliably surface relevant information and support business goals.
Jenny Halasz: Google Is Going To Win The AI Race, Invest In SEO or Get Left Behind
Q: How do you justify ongoing SEO investments in an era of AI disruption and shifting metrics?
Continue SEO as a foundational practice, layer in AI-enabled processes for content briefs and governance, and focus on outcomes like form fills and revenue rather than just traffic metrics; measure with holistic analytics and real business impact.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Experts On The Wire

What is Experts On The Wire about and what kind of topics does it cover?

A topically rich SEO show that frequently covers on-page optimization, AI and LLM-driven search, and how enterprise and content teams can adapt to evolving retrieval systems. Episodes mix actionable tactics with thoughtful theory, often featuring guest experts who share practical frameworks for content structure, measurement, and alignment with user prompts and AI-driven results. Noteworthy is the focus on bridging traditional SEO practices with AI-enabled strategies, plus a willingness to explore broader information retrieval and human-centric perspectives that could reshape how brands approach search, content, and trust in AI systems.

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How many listeners does Experts On The Wire get?

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Which podcasts are similar to Experts On The Wire?

These podcasts share a similar audience with Experts On The Wire:

1. Search News You Can Use - SEO Podcast with Marie Haynes
2. The a16z Show
3. AI Explored
4. Call Me Back - with Dan Senor
5. All-In with Chamath, Jason, Sacks & Friedberg

How many episodes of Experts On The Wire are there?

Experts On The Wire launched 10 years ago and published 139 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Experts On The Wire?

Recent guests on Experts On The Wire include:

1. Jenny Halasz
2. Nils Reimers
3. Luca Cian

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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