ExperiMENTAL Marketing | Playbooks to measure and scale Marketing ROI
Sundar SwaminathanFor B2C marketers, founders, and analysts who are tired of surface-level advice and ready to cut through the noise with smarter, data-informed decisions. Host Sundar Swaminathan, former Head of Brand Data Science at Uber and creator of the ExperiMENTAL newsletter, shares real-world insights, ROI breakdowns, and growth strategies from leaders at companies like Uber, Google, and Faire.Each episode h... more
| Publishes | Twice monthly | Episodes | 17 | Founded | a year ago |
|---|---|---|---|---|---|
| Categories | MarketingBusinessTechnology | ||||
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Latest Episodes
Nuno Leal is the EY Studio+ CMO Practice Leader where he gets to work with the world's biggest CMOs on implementing their AI vision.
In this conversation, we discuss the challenges organizations face in integrating AI into their marketing strategie... more
Barbara Galiza is the founder of Fixmytracking.com where she helps companies fix their tracking and measurement.
In this conversation, we discuss the evolution of marketing measurement and tracking from 2015 to 2025, emphasizing the importance of a... more
Pranav Piyush is the CEO of Paramark , where he's devoting the next 15 years of his life to solving Marketing Measurement.
In our conversation, he shares his journey from engineering to marketing at companies like Adobe, Dropbox, and Reforge emphas... more
In this conversation, Adam Miller shares his extensive experience in user acquisition across various marketplaces, including Turo, Postmates, and Uber. We discuss the evolution of user acquisition strategies, the importance of creative processes, and... more
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Apple Podcasts | #7 |  Colombia/Business/Marketing |
Apple Podcasts | #113 | Colombia/Business |
Talking Points
Recent interactions between the hosts and their guests.
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Frequently Asked Questions About ExperiMENTAL Marketing
What is ExperiMENTAL Marketing about and what kind of topics does it cover?
Aimed at B2C marketers, founders, and analysts, this audio series offers no-nonsense, data-driven insights into the world of marketing. Episodes feature in-depth discussions on vital topics such as marketing measurement, user acquisition strategies, and the nuances of transitioning between B2B and B2C frameworks, with insights gathered from industry leaders at renowned companies like Uber, Spotify, and ContentSquare. The content is designed to empower marketers by providing clear, actionable strategies rather than surface-level advice, helping listeners navigate complex marketing challenges effectively. Each episode includes expert opinions on establishing KPIs, effective CRM practices, and the importance of experimentation and authenticity... more
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How many listeners does ExperiMENTAL Marketing get?
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What are the audience demographics for ExperiMENTAL Marketing?
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How many subscribers and views does ExperiMENTAL Marketing have?
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Which podcasts are similar to ExperiMENTAL Marketing?
These podcasts share a similar audience with ExperiMENTAL Marketing:
1. Pivot
How many episodes of ExperiMENTAL Marketing are there?
ExperiMENTAL Marketing launched a year ago and published 17 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact ExperiMENTAL Marketing?
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Where can I see ratings and reviews for ExperiMENTAL Marketing?
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What guests have appeared on ExperiMENTAL Marketing?
Recent guests on ExperiMENTAL Marketing include:
1. Pranav Piyush
2. Adam Miller
3. Mattia Santin
4. Sebastian Hewing
5. Oliver Raskin
6. Gopal Nath
7. Nikhil Kant
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.