For B2C marketers, founders, and analysts who are tired of surface-level advice and ready to cut through the noise with smarter, data-informed decisions. Host Sundar Swaminathan, former Head of Brand Data Science at Uber and creator of the ExperiMENTAL newsletter, shares real-world insights, ROI breakdowns, and growth strategies from leaders at companies like Uber, Google, and Faire.Each episode h... more
Publishes | Twice monthly | Episodes | 9 | Founded | 3 months ago |
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Number of Listeners | Categories | BusinessMarketingHow ToEducation |
Mastering CRM: From Paper Notes to Lifecycle Growth
In this episode of ExperiMENTAL, host Sundar sits down with Karan Tibdewal, The CRM Guy™️ and trusted CRM advisor to top subscription apps. Together, they trace CRM's journey from Rolodex-era notes... more
Why Brand Building Isn’t Just for CPG: Lessons From Wayfair and Chewy
In this episode of ExperiMENTAL, host Sundar dives into the overlooked pivot from hypergrowth to brand building with Lauren Sutkowski, Head of Brand Marketing at Insurify and form... more
Assumption Audit: The Step Most Marketers Skip
Most marketing failures don’t stem from bad creative, poor media buys, or weak strategy. They start earlier, at the assumption level. In this episode of ExperiMENTAL, Sundar sits down with Oliver Raskin... more
Gen Z Marketing Strategy That Actually Converts
In this episode of ExperiMENTAL, Sundar sits down with Claudia from Howbout, the fast-growing social calendar app that's cracked the Gen Z code. With a mix of irreverent humor and sharp strategy, Claud... more
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #144 |
Listeners, social reach, demographics and more for this podcast.
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ExperiMENTAL launched 3 months ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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