Rephonic
Artwork for EventUp
Experiential Marketing
Canva
Canva Create
Disney
Experiential ROI Playbook
Yahoo
Taco Bell
Event Marketing
Who Gives a Crap
Eventup
The Milestone Collective
Cox Communications
Rare Beauty
Cannes Lions
Innovate Marketing Group
Starbucks
Spotify
Snapchat
Tiktok
South By Southwest

Welcome to EventUp, the podcast where people enthusiastic about live, hybrid, and virtual experiences stay in the know on the latest trends within the Events Industry. Join Amanda Ma, CEO and Founder of Innovate Marketing Group, and all the experts as they discuss the latest and greatest in event industry news, experiential marketing, corporate culture, diversity & inclusion, customer experience, ... more

PublishesMonthlyEpisodes119Founded5 years ago
Number of ListenersCategory
Business

Listen to this Podcast

Artwork for EventUp

Latest Episodes

Genetta Robinson, senior marketing strategist, brand consultant, and award-winning marketer, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss what it really means for a brand to show up for people.

Genetta shares how brands can... more

YouTube

Adrienne Fleming, experiential marketing and employer branding leader, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to explore how experiential marketing has evolved beyond events into a powerful strategy for building relationships, ... more

YouTube

Meghan Gerrity, Brand Leader for Neutrogena Sun at Kenvue, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, for a conversation on how creators, consumers, and communities are reshaping modern brand marketing.

Drawing from her experience... more

YouTube

Gianna Wilkins, Director of Convention Services at the Pasadena Convention Center, and Tricia Galloway, Director of Catering Sales with Oak View Group, join Amanda Ma, CEO and Founder of Innovate Marketing Group, to share what really goes into creati... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Genetta Robinson
Senior Marketing Strategist, Brand Consultant, and Award-winning Marketer
NBCUniversal, Disney, Hulu, Burlington Stores (past); Independent consultant
Episode: 118: Beyond Marketing: How Brands Show Up for People with Genetta Robinson
Adrienne Fleming
Former Talent Brand Activation and Partnership Lead at Zillow; experiential employer branding and culture-driven marketing expert
Zillow (former)
Episode: 117. Relationship Is the New ROI: Why Experiences Matter with Adrienne Fleming formerly with Zillow
Meghan Gerrity
Brand leader at Kenvue, working on Neutrogena Sun
Kenvue (Neutrogena Sun)
Episode: 116. How Creators and Consumers Are Shaping the Future of Brand Marketing with Meghan Gerrity at Kenvue, Neutrogena Sun
Tricia Galloway
Director of Catering Sales
Oak View Group at Pasadena Convention Center
Episode: 115. Event Planning Tips from Venue & Catering Experts with Gianna Wilkins and Tricia Galloway
Gianna Wilkins
Venue operations leader focusing on logistics and facility excellence
Pasadena Convention Center
Episode: 115. Event Planning Tips from Venue & Catering Experts with Gianna Wilkins and Tricia Galloway
Judith Martinez
Director of Social Impact and Inclusion at Rare Beauty
Rare Beauty
Episode: 114. Building Purpose-Driven Brand Experiences with Judith Martinez at Rare Beauty
Bria Demetrius
Consumer Marketing Manager at Cox Communications
Cox Communications
Episode: 113. Building Brand Trust Through Customer Experience with Bria Demetrius at Cox Communications
Ashley Erickson
Executive Experiential Strategist, owner at AC Experiential; consultant for Starbucks
AC Experiential
Episode: 112. Corporate Event Strategy That Drives ROI with Ashley Erickson
Michelle Aragon
Marketing and business growth executive with expertise at the intersection of brand, strategy, data, and demand generation
Former VP of Brand Marketing and Strategy at Spectrum Reach
Episode: 109. Redefining Brand Connection Through Events with Michelle Aragon

Hosts

Amanda Ma
Host of EventUp, CEO/Founder of Innovate Marketing Group
Sara Rosas
Co-host of EventUp Podcast, Director of Partnerships at IMG

Reviews

4.8 out of 5 stars from 23 ratings
  • Great show!

    Looking forward to the next brand new episode. This podcast is great!

    Apple Podcasts
    5
    Diyago_dad
    United States3 years ago
  • This podcast

    I love listening to this podcast. I recommend everyone to listen to this show. Thanks!

    Apple Podcasts
    5
    Arthurhsd
    United States3 years ago
  • So many industry leaders

    Intriguing speakers and really enjoy the variety of speakers on the episodes.

    Apple Podcasts
    5
    funnelgirl
    United States4 years ago
  • Such great information shared

    This podcast does an amazing job at highlighting those with extensive knowledge within events, hr, and marketing. I also really appreciate their frequent spotlight on women in these industries and discussing DEI in the workplace. So important!

    Apple Podcasts
    5
    ds74838
    United States4 years ago
  • This podcast

    It’s really enjoyable

    Apple Podcasts
    5
    liza3q
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners value practical, data-driven insights and DEI-focused discussions.
Guests are diverse and deeply experienced in experiential marketing and brand activation.
Shows consistently highlight industry leaders in events, HR, and marketing.

Talking Points

Recent interactions between the hosts and their guests.

118: Beyond Marketing: How Brands Show Up for People with Genetta Robinson
Q: How should brands balance AI tools with human judgment in marketing?
She suggests AI can aid but should not replace human intuition, personal storytelling, and the ability to read emotions and context in real-life interactions.
118: Beyond Marketing: How Brands Show Up for People with Genetta Robinson
Q: What are brands doing that makes them memorable beyond campaigns?
She cites long-term commitments to culture and community, like renaming Black History Month to Black Stories Always, to demonstrate consistent support and inclusion.
109. Redefining Brand Connection Through Events with Michelle Aragon
Q: How do you see marketing strategy and brand transformation working hand in hand with events?
Events are brand strategy in motion; when designed to reflect a brand's values and measured across channels, they convert brand narrative into tangible outcomes and revenue.
109. Redefining Brand Connection Through Events with Michelle Aragon
Q: What was a standout recent project you led, and what were the key takeaways?
A 72-hour AI-assisted advertising exercise at a conference brought together five companies to work on campaigns for EY and Plant Moran, illustrating rapid, collaborative data storytelling and the importance of combining AI with human guidance.
109. Redefining Brand Connection Through Events with Michelle Aragon
Q: In your experience, how can events serve as a way to reset, inspire, and connect people during times of change?
Events are catalysts that blend content and community, creating immersive experiences that reflect a brand's values and engage people emotionally, which helps reset perspectives and strengthen connections.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About EventUp

What is EventUp about and what kind of topics does it cover?

This show consistently centers on experiential marketing, live and virtual event strategy, and brand experiences that drive measurable business impact. Across episodes, guests—from brand leaders and venue operators to technology-forward marketers—share practical tactics for creating human-centered experiences, leveraging creator ecosystems, and blending data with storytelling. A standout theme is the shift from one-off activations to ongoing, relationship-driven programs that build community, trust, and long-term ROI. Notable strengths include deep dives into ROI frameworks, mental health and inclusion in experiences, and high-profile case studies from major brands and platforms, all delivered with actionable takeaways for marketers, agenci... more

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How many subscribers and views does EventUp have?

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Which podcasts are similar to EventUp?

These podcasts share a similar audience with EventUp:

1. Giggly Squad
2. The Mel Robbins Podcast
3. Crime Junkie
4. Chicks in the Office
5. The Wirecutter Show

How many episodes of EventUp are there?

EventUp launched 5 years ago and published 119 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact EventUp?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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Rephonic pulls ratings and reviews for EventUp from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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Rephonic provides full transcripts for episodes of EventUp. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on EventUp?

Recent guests on EventUp include:

1. Genetta Robinson
2. Adrienne Fleming
3. Meghan Gerrity
4. Tricia Galloway
5. Gianna Wilkins
6. Judith Martinez
7. Bria Demetrius
8. Ashley Erickson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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