Rephonic
Artwork for EventUp
Experiential Marketing
Who Gives a Crap
Taco Bell
Event Marketing
Canva
Canva Create
Yahoo
Experiential ROI Playbook
Eventup
The Milestone Collective
Snapchat
Cannes Lions
Spotify
South By Southwest
Innovate Marketing Group
Tiktok
Starbucks
Cox Communications
Rare Beauty
Fandom

Welcome to EventUp, the podcast where people enthusiastic about live, hybrid, and virtual experiences stay in the know on the latest trends within the Events Industry. Join Amanda Ma, CEO and Founder of Innovate Marketing Group, and all the experts as they discuss the latest and greatest in event industry news, experiential marketing, corporate culture, diversity & inclusion, customer experience, ... more

PublishesMonthlyEpisodes117Founded5 years ago
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Business

Listen to this Podcast

Artwork for EventUp

Latest Episodes

Meghan Gerrity, Brand Leader for Neutrogena Sun at Kenvue, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, for a conversation on how creators, consumers, and communities are reshaping modern brand marketing.

Drawing from her experience... more

Gianna Wilkins, Director of Convention Services at the Pasadena Convention Center, and Tricia Galloway, Director of Catering Sales with Oak View Group, join Amanda Ma, CEO and Founder of Innovate Marketing Group, to share what really goes into creati... more

Judith Martinez, Director of Social Impact & Inclusion at Rare Beauty, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to explore how purpose-driven brands create meaningful impact through experiential marketing. If you’re a brand leade... more

YouTube

Bria Demetrius, Communications Marketing Manager at Cox Communications, joins Sara Rosas, Director of Partnerships at Innovate Marketing Group, to explore how insight-led marketing drives real performance and stronger customer connections.

Bria shar... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Tricia Galloway
Director of Catering Sales
Oak View Group at Pasadena Convention Center
Episode: 115. Event Planning Tips from Venue & Catering Experts with Gianna Wilkins and Tricia Galloway
Gianna Wilkins
Venue operations leader focusing on logistics and facility excellence
Pasadena Convention Center
Episode: 115. Event Planning Tips from Venue & Catering Experts with Gianna Wilkins and Tricia Galloway
Judith Martinez
Director of Social Impact and Inclusion at Rare Beauty
Rare Beauty
Episode: 114. Building Purpose-Driven Brand Experiences with Judith Martinez at Rare Beauty
Bria Demetrius
Consumer Marketing Manager at Cox Communications
Cox Communications
Episode: 113. Building Brand Trust Through Customer Experience with Bria Demetrius at Cox Communications
Ashley Erickson
Executive Experiential Strategist, owner at AC Experiential; consultant for Starbucks
AC Experiential
Episode: 112. Corporate Event Strategy That Drives ROI with Ashley Erickson
Michelle Aragon
Marketing and business growth executive with expertise at the intersection of brand, strategy, data, and demand generation
Former VP of Brand Marketing and Strategy at Spectrum Reach
Episode: 109. Redefining Brand Connection Through Events with Michelle Aragon
Al Nassar
Senior Manager, Special Events at The Walt Disney Company
The Walt Disney Company
Episode: 108. The Storytelling Power Behind Disney Events with Al Nassar at The Walt Disney Company
Allie Galloway
Senior Director, Global Events, and Experiential Marketing at Yahoo
Yahoo
Episode: 107. Building Impactful Experiential Campaigns at Yahoo! with Allie Galloway
Keyana Kashfi
Global Senior Director, Head of Experiential and Content Production of Spotify
Spotify
Episode: 106. Turning Audiences into True Fandom with Keyana Kashfi from Spotify

Hosts

Amanda Ma
Host of EventUp, Innovate Marketing Group
Sara Rosas
Director of Partnerships at IMG, co-host of EventUp

Reviews

4.8 out of 5 stars from 23 ratings
  • Great show!

    Looking forward to the next brand new episode. This podcast is great!

    Apple Podcasts
    5
    Diyago_dad
    United States3 years ago
  • This podcast

    I love listening to this podcast. I recommend everyone to listen to this show. Thanks!

    Apple Podcasts
    5
    Arthurhsd
    United States3 years ago
  • So many industry leaders

    Intriguing speakers and really enjoy the variety of speakers on the episodes.

    Apple Podcasts
    5
    funnelgirl
    United States4 years ago
  • Such great information shared

    This podcast does an amazing job at highlighting those with extensive knowledge within events, hr, and marketing. I also really appreciate their frequent spotlight on women in these industries and discussing DEI in the workplace. So important!

    Apple Podcasts
    5
    ds74838
    United States4 years ago
  • This podcast

    It’s really enjoyable

    Apple Podcasts
    5
    liza3q
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Strong emphasis on brand storytelling and ROI keeps content relevant to sponsors and agencies.
Listeners praise actionable insights from industry leaders and DEI-focused discussions.
Great show for anyone in events or experiential marketing, with practical tips.

Talking Points

Recent interactions between the hosts and their guests.

109. Redefining Brand Connection Through Events with Michelle Aragon
Q: How do you see marketing strategy and brand transformation working hand in hand with events?
Events are brand strategy in motion; when designed to reflect a brand's values and measured across channels, they convert brand narrative into tangible outcomes and revenue.
109. Redefining Brand Connection Through Events with Michelle Aragon
Q: What was a standout recent project you led, and what were the key takeaways?
A 72-hour AI-assisted advertising exercise at a conference brought together five companies to work on campaigns for EY and Plant Moran, illustrating rapid, collaborative data storytelling and the importance of combining AI with human guidance.
109. Redefining Brand Connection Through Events with Michelle Aragon
Q: In your experience, how can events serve as a way to reset, inspire, and connect people during times of change?
Events are catalysts that blend content and community, creating immersive experiences that reflect a brand's values and engage people emotionally, which helps reset perspectives and strengthen connections.
103. Executing Impactful Brand Milestone Campaigns with Glenn Chamoff at HAI
Q: Can you share a standout example that illustrates ROI and impact for a client?
Gillow's 100th anniversary campaign showcased how a history-driven approach, combined with new digital tactics and event-based promotions, delivered measurable ROI through increased awareness, renewed stakeholder engagement, and extended product placement beyond traditional channels.
103. Executing Impactful Brand Milestone Campaigns with Glenn Chamoff at HAI
Q: What mix of channels tends to be most effective for milestone campaigns?
A layered, multi-channel approach works best, combining digital platforms (social media, microsites, video, email) for reach with in-person experiences (events, installations) to deepen emotion and memory, all aligned with the audience and objectives.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About EventUp

What is EventUp about and what kind of topics does it cover?

This series centers on turning live, hybrid, and virtual experiences into measurable business impact. Episodes frequently explore experiential marketing, event strategy, brand storytelling, and partnerships—covering topics from ROI frameworks and budgeting to creative activations, creator programs, and DEI-focused experiences. Noteworthy angles include large-scale brand activations (Disney, Canva, Taco Bell), data-driven approaches to customer experience, and the evolving role of AI and technology in planning memorable events. Expect candid, practitioner-focused discussions with leaders from tech platforms, food/beverage brands, and agencies, often with behind-the-scenes perspectives on designing human-centered experiences that resonate wit... more

Where can I find podcast stats for EventUp?

Rephonic provides a wide range of podcast stats for EventUp. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to EventUp and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does EventUp get?

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What are the audience demographics for EventUp?

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How many subscribers and views does EventUp have?

To see how many followers or subscribers EventUp has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to EventUp?

These podcasts share a similar audience with EventUp:

1. Giggly Squad
2. The Mel Robbins Podcast
3. Crime Junkie
4. Chicks in the Office
5. The Wirecutter Show

How many episodes of EventUp are there?

EventUp launched 5 years ago and published 117 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact EventUp?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for EventUp?

Rephonic pulls ratings and reviews for EventUp from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for EventUp?

Rephonic provides full transcripts for episodes of EventUp. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on EventUp?

Recent guests on EventUp include:

1. Tricia Galloway
2. Gianna Wilkins
3. Judith Martinez
4. Bria Demetrius
5. Ashley Erickson
6. Michelle Aragon
7. Al Nassar
8. Allie Galloway

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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