Electronic Propaganda Society
Mathew Sweezey**Winner of (2) 2019 Hermes Platinum Awards for Best Podcast, and (2) DotComm Awards** This nine part mini-series takes a deep look at the failure of current marketing ideas and the future of what marketing must become. This podcast was made for rebellious marketers and brands looking for new ideas to help them break through.
| Publishes | Daily | Episodes | 9 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Category | Business | ||||
Listen to the Podcast
Latest Episodes
Marketing isn't failing, it has failed. In this episode I'll show you the raw data and why even after the world spends $1 Trillion dollars per year on marketing it fails 99% of the time. This is where the journey begins.
The world entered a new media era on June 24th 2009, we left the limited media era where our idea of marketing was created, and entered the infinite media era. This is one of the biggest shifts in the history of the world, and its affect will far sur... more
Marketing is not too big to fail; it’s just the right size. In this episode we'll look at the long standing ideas that we believe to be marketing truth, to see why in our new world they have become fiction.
In the new era Context replaces Attention as the key to marketing. In this episode we'll go deep on the idea of context, what it is, and how it is your only hope in reaching the post AI consumer.
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Reviews
- Want to begin understanding the future of marketing?
I’ve never relistened to or recommend a podcast so many times before. This podcast is for every marketer or advertiser that has wondered, “Is this the best we can do?” Inspiring, challenging, and prophetic. I’ve begun communicating with my team that everything is marketing, the entire experience. We must be better storytellers and community builders.
Apple Podcasts5HallDaniel
United States2 years ago - Worth checking out
Mathew delivers a well researched, high quality podcast that points out issues that marketers around the world need to deal with and effectively address. Definitely worth checking out.
Apple Podcasts5Vinay Koshy
Australia4 years ago - Best marketing podcast 2019
What a refreshing experience listening to Mathew Mathew Sweezey's podcast. Its filled with knowledge that every marketer need. I simply love it!
Apple Podcasts5_lotta_
Sweden5 years ago - Learn where to spend your marketing $$
Even the largest marketing organizations and the hippest ad agencies are years behind the information and ideas you'll learn in this podcast. Marketing is a primary economic driver of business, baby, and you'll learn WHY and HOW in this easy-listening podcast by one of the most passionate leaders in the business.
Apple Podcasts5StoriesfromthesomethingsUnited States5 years ago - Mind Blown!
Whether you are a new or veteran marketer – I highly recommend you listen to this podcast before you set next year’s marketing budget and strategy! Mathew coins some extremely intriguing concepts supported by digestible research. I have to say, I just completed a master’s marketing program and I was still learning new things from him. This is by far the most engaging thought leadership I’ve heard in a long time.
Apple Podcasts5Madeline LindsagUnited States5 years ago
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Electronic Propaganda Society launched 5 years ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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