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Ecommerce Bridge

Štefan Polgári

Pravidlené novinky, rozhovory a dlhodobý obsah pre majiteľov eshopov a ecommerce marketérov z Česka a Slovenska. To je Ecommerce Bridge.

PublishesDailyEpisodes614Founded7 years ago
Language
Slovak
Number of ListenersCategory
Business

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Artwork for Ecommerce Bridge

Latest Episodes

Založiť e-shop dnes zvládne každý. Otázka je, kto to ustojí. Realita je tvrdšia, než sa zdá, polovica projektov skončí skôr, než sa stihnú rozbehnúť. A tí, čo rastú, riešia úplne iné problémy, než čakali. Od podceneného marketingu až po zákazníkov, k... more

AI berie prácu, agentúry menia biznis a polovica pracovných pozícií môže zmiznúť. Prehnané? Možno nie. Firmy už dnes nasadzujú agentov namiesto ľudí. Kampane riadi algoritmus, chyba v košíku vás môže stáť 500000 eur a AI ju odhalí za pár minút. A čo ... more

Google vám chce zobrať zákazníka priamo vo vyhľadávaní, Instagram konečne púšťa odkazy do príspevkov a mení hru a OpenAI cúva, lebo ľudia nechcú nakupovať cez chat. Do toho drahšia doprava, prísnejšie pravidlá na recenzie a Facebook, ktorý začne plat... more

🎧 Slováci radi počúvajú, no reklamné rozpočty na to nereagujú.

🛒 Muži a ženy nakupujú inak.

🗺️ Vytunené Google Maps odporúčajú váš obchod z kontextu.

Rozhovory: 🎙️Dávid Krumpár, Lighthouse Media Solutions | 🎙️Darko Ďurica, Winston Bros.

Sle... more

Čo keby ste za marketing neplatili vopred ani euro? Žiadny retainer, žiadne fixné poplatky, len provízia z reálneho zisku. Znie to dobre, však? Darko Ďurica z Blue Winston prišiel s modelom, ktorý môže otočiť celý trh na hlavu, a vysvetľuje, prečo vä... more

Čo ak váš e-shop nefunguje nie kvôli zlému nastaveniu kampaní, ale preto, lebo máte zlú ponuku? To je nepríjemná pravda, ktorú väčšina majiteľov nerieši. Rozprávali sme sa o tom, prečo ani najlepší PPC špecialista nespasí slabý produkt, ako fungujú z... more

🚛 Pripravte sa na zvyšovanie nákladov na dopravu.

🤳 Nové reklamné formáty na TikToku.

💸 Amazon vlieva svoje nádeje aj peniaze do Poľska.

Rozhovory: 🎙️ Svyatoslav Kalishchuk, ONE by Allegro | 🎙️Lucia Wagnerová, Fit Recepty.

Ak chcete vedi... more

Myslíte si, že stačí preložiť úspešný produkt a zahraničný trh vás automaticky odmení? Omyl, ktorý stál tisíce eur a stovky nepredaných kníh. Do toho komunita, ktorá vie predávať lepšie než reklama, ale len ak ju robíte správne. A tvrdá realita influ... more

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Which podcasts are similar to Ecommerce Bridge?

These podcasts share a similar audience with Ecommerce Bridge:

1. Eshopový kráľ
2. Nerudacast
3. Ekonómia ľudskou rečou
4. Mozgová Atletika
5. Klik

How many episodes of Ecommerce Bridge are there?

Ecommerce Bridge launched 7 years ago and published 614 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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