Driven by Data: The Podcast

Orbition Group

Data Analytics

Data Governance

Data Literacy

Artificial Intelligence

Generative AI

Data Management

Data Quality

Data Strategy

Data Culture

Digital Transformation

Data Leadership

Business Strategy

Organizational Culture

AI Adoption

JD Sports

Kellanova

Customer Experience

Data Products

Career Development

Data Centralization

Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe. Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics. This podcast was created as a way... more

59 ratings

Publishes	Twice weekly	Episodes	200	Founded	6 years ago
Number of Listeners		Categories	TechnologyTech NewsNews

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Guests Hosts Reviews Charts Talking Points

Latest Episodes

Data Debrief: Juggling Plates, Commerical Value & Steven Bartlett Drinking Wine

Welcome to another episode of the Data Debrief, the companion show to Driven by Data: The Podcast, where hosts Catherine Dowden-King and Kyle Winterbottom unpack Tuesday's episode, share what's been on their minds, and explore the realities of leader... more

11 Jun 2026 • 42 min

S7 | Ep 10 | Commercial Thinking Meets Business Partnering: How to Make Data Actually Matter, with Sarah Emerson, Group Director of Insight & Business Partnering at Howden

In Episode 10 of Season 7 of Driven by Data: The Podcast, Kyle Winterbottom was joined by Sarah Emerson, Group Director of Insight & Business Partnering at Howden, where they discuss why commercial thinking and business partnering are the keys to unc... more

9 Jun 2026 • 47 min

Data Debrief: Demystifying Data Leadership & Kyle makes a Bet on Topic Choice

4 Jun 2026 • 48 min

S7 | Ep 9 | The Mandate Gap: Why Data Teams Keep Failing to Deliver Commercial Impact with Keith Moody, VP of Analytics & AI

In Episode 9 of Season 7 of Driven by Data: The Podcast, Kyle Winterbottom was joined by Keith Moody, a renowned Data & AI Executive, where they discuss the relationship between the mandate of the CDAO and the results that data and analytics teams co... more

2 Jun 2026 • 53 min • Most popular

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Recent Guests

Sarah Emerson

Group Director of Insight & Business Partnering at Howden

Howden

Episode: S7 | Ep 10 | Commercial Thinking Meets Business Partnering: How to Make Data Actually Matter, with Sarah Emerson, Group Director of Insight & Business Partnering at Howden

Keith Moody

VP of Analytics & AI, seasoned analytics and AI executive

Not explicitly stated in session

Episode: S7 | Ep 9 | The Mandate Gap: Why Data Teams Keep Failing to Deliver Commercial Impact with Keith Moody, VP of Analytics & AI

Nirali Patel

Data AI transformation expert and speaker on governance in data/AI

Episode: Data Debrief: Navigating the Executive Journey with Confidence and Patience

JoAnn Stonier

Former Chief Data Officer, Mastercard; former Chief Data and AI Fellow; former Privacy Officer

Mastercard, American Express

Episode: S7 | Ep 8 | How to become a NED? with JoAnn Stonier, EX-CDO Mastercard, Lara Izlan, Director of Data, ITV & Abbi Agana, CEO, Leathermarket JMB

Lara Izlan

Director of Insights and Analytics at ITV

ITV

Episode: S7 | Ep 8 | How to become a NED? with JoAnn Stonier, EX-CDO Mastercard, Lara Izlan, Director of Data, ITV & Abbi Agana, CEO, Leathermarket JMB

Abbi Agana

CEO, Leathermarket JMB

Leathermarket JMB

Episode: S7 | Ep 8 | How to become a NED? with JoAnn Stonier, EX-CDO Mastercard, Lara Izlan, Director of Data, ITV & Abbi Agana, CEO, Leathermarket JMB

Edward Chenard

Fractional Chief Data and Analytics Officer

Independent consultant (Fractional CDAO)

Episode: S7 | Ep 7 | From Cost Centre to Revenue Engine: How to Make Data Pay for Itself (and Then Some) with Edward Chenard, Fractional CDAO

Dru Patel

A storyteller and data leadership practitioner described as insightful and eloquent in the companion episode

The FA

Episode: Data Debrief: Elephants, Driving & LinkedIn Debates

Richard Masters

Vice President of Data and AI at Virgin Atlantic

Virgin Atlantic

Episode: S7 | Ep 5 | Signal Over Noise: The North Star of Decision Support with Richard Masters, VP Data & AI at Virgin Atlantic

Hosts

Kyle Winterbottom

Host and co-host with Orbition Group; widely involved in data leadership discussions and ecosystem building.

Catherine Dowden-King

Co-host and host of related shows; central to strategy discussions and guest coordination.

Reviews

4.6 out of 5 stars from 59 ratings

Great Guests!
It’s obvious Kyle puts extraordinary effort in covering salient topics and finding guests that are authentic and truly care about being a positive force in this world - the insights they bring to bear are still mind-blowing every. single. time.
Apple Podcasts
5
Dan1777999877
United States4 years ago
Loved your interview with Zoher Karu from Blue Shield of CA.
Podchaser
5
himattspencer
4 years ago

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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great guests who bring authentic, practical insights that feel actionable for real teams.

Kyle consistently finds guests who genuinely care about making data a positive force.

The conversation is consistently high quality, with thoughtful, business-focused perspectives.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#54	United Kingdom/News/Tech News
Apple Podcasts	#132	Australia/News/Tech News
Apple Podcasts	#18	United Arab Emirates/News/Tech News
Apple Podcasts	#76	Switzerland/News/Tech News
Apple Podcasts	#77	Saudi Arabia/News/Tech News
Apple Podcasts	#87	Ireland/News/Tech News

Talking Points

Recent interactions between the hosts and their guests.

S7 | Ep 9 | The Mandate Gap: Why Data Teams Keep Failing to Deliver Commercial Impact with Keith Moody, VP of Analytics & AI

Q: How do you handle change management when introducing data-enabled decisions across a large organization?

Engage stakeholders from the start by clarifying the benefits for every group, design the decision flow, and progressively implement with interim feedback loops and transparent communication to ensure buy-in and adoption.

S7 | Ep 9 | The Mandate Gap: Why Data Teams Keep Failing to Deliver Commercial Impact with Keith Moody, VP of Analytics & AI

Q: What does a 'decision-first' approach look like in practice, and how do you prioritize initial bets?

Begin with the organization's top problems and decisions; align on the KPI that will measure success, then identify data and solutions that can deliver tangible value now, with a plan to scale as governance and capabilities mature.

S7 | Ep 10 | Commercial Thinking Meets Business Partnering: How to Make Data Actually Matter, with Sarah Emerson, Group Director of Insight & Business Partnering at Howden

Q: What is the current state of the data function's mandate in your experience, and how do you navigate when it isn't clearly defined?

The mandate is often blurry; you should infer the business goals from senior stakeholders, align analytics work to growth KPIs, and focus on delivering tangible, stake-validated insights that support the business strategy even when explicit direction is missing.

S7 | Ep 7 | From Cost Centre to Revenue Engine: How to Make Data Pay for Itself (and Then Some) with Edward Chenard, Fractional CDAO

Q: What is driving the shift from building AI tools and products to developing a broader AI strategy that actually drives business results?

Edward explains that AI momentum grew faster than previous waves because executives want outcomes, not just tech. The goal is to move from implementing tools to embedding AI in strategic goals—focusing on measurable business impact, such as improving conversion rates and pricing efficiency, and building roadmaps that align with top-line metrics rather than siloed tech initiatives.

S7 | Ep 6 | Embracing Failure: The Human Side of Data Leadership with Dru Patel, Data Lead at The Football Association

Q: Dru, give us a bit of background into you. Where do you come from and how did you get into the world of data?

Dru explains his path from a Kenya-born, education-focused upbringing to a career in data, highlighting early tech roles, the importance of soft skills, and pivotal experiences in government and football alike that shaped his human-centered, storytelling approach to analytics.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Driven by Data: The Podcast

What is Driven by Data: The Podcast about and what kind of topics does it cover?

The show features in-depth conversations with senior data, analytics, and AI leaders, focusing on turning data initiatives into tangible business value. Episodes commonly explore governance, data product thinking, AI strategy, and practical frameworks for achieving measurable impact on profitability and operations. A standout angle is how guests translate technical work into business language that resonates with executives, driving sponsorship, roadmaps, and cross-functional collaboration. The format often blends career narratives with concrete case studies from large enterprises, banks, airlines, and sports organizations, making it useful for listeners seeking actionable guidance on leading data-driven change.

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Which podcasts are similar to Driven by Data: The Podcast?

These podcasts share a similar audience with Driven by Data: The Podcast:

1. The Rest Is Politics
2. The Rest Is Politics: US
3. The Rest Is Politics: Leading
4. The News Agents
5. The Rest Is History

How many episodes of Driven by Data: The Podcast are there?

Driven by Data: The Podcast launched 6 years ago and published 200 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Driven by Data: The Podcast?

Recent guests on Driven by Data: The Podcast include:

1. Sarah Emerson
2. Keith Moody
3. Nirali Patel
4. JoAnn Stonier
5. Lara Izlan
6. Abbi Agana
7. Edward Chenard
8. Dru Patel

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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