Driven by Data: The Podcast

Orbition Group

Data Analytics

Generative AI

Artificial Intelligence

Data Governance

Data Management

AI Ethics

Data Culture

Commercial Value

Gymshark

Data Literacy

Data Science

Customer Experience

Digital Transformation

Data Valuation

Business Strategy

Risk Management

Insurance Industry

Data Operating Model

Data Engineering

North Star

Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe. Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics. This podcast was created as a way... more

56 ratings

Publishes	Weekly	Episodes	200	Founded	5 years ago
Number of Listeners		Categories	NewsTech NewsTechnology

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Latest Episodes

BONUS EPIOSDE: Driven by Data LIVE; Panel Discussion 2: Making Data Count by Providing Tangible Value the Business Can Touch!

In October 2025, Orbition Group hosted Driven by Data LIVE, where they welcomed 120 CDOs/Data Leaders to Tobacco Dock in London for a half-day event, which included 3 panel discussions and some roundtable conversations.

The second panel discussion s... more

25 Nov 2025 • 43 min

BONUS EPIOSDE: Driven by Data LIVE; Panel Discussion 1: The Biggest Challenges in Data, Analytics & AI and How They're Being Tackled!

The first panel discussion sa... more

18 Nov 2025 • 55 min

S5 | Ep 50 | Rebuilding Trust: How the ONS Is Turning Data Lessons into Lasting Change with James Benford, Director General for Economic, Social and Environmental Statistics at Office for National Statistics

In Episode 50, the season finale of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom was joined by James Benford, Director General of Surveys, Economic and Social Statistics at Office for National Statistics, where they have a candid discus... more

11 Nov 2025 • 50 min

S5 | Ep 49 | AI Innovation; Succeed by Letting the Business Lead with Adrian Estala, Field Chief Data & AI Officer at Starburst

In Episode 49, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom was joined by Adrian Estala, Field Chief Data & AI Officer at Starburst, where they discuss how to deliver successful AI innovation and transformation by letting 'the busine... more

4 Nov 2025 • 48 min

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Recent Guests

James Benford

Director General of Surveys, Economic and Social Statistics at the Office for National Statistics

Office for National Statistics

Episode: S5 | Ep 50 | Rebuilding Trust: How the ONS Is Turning Data Lessons into Lasting Change with James Benford, Director General for Economic, Social and Environmental Statistics at Office for National Statistics

Adrian Estala

Field Chief Data and AI Officer at Starburst

Starburst

Episode: S5 | Ep 49 | AI Innovation; Succeed by Letting the Business Lead with Adrian Estala, Field Chief Data & AI Officer at Starburst

Sue Lane

Chief Technology Officer for the Data Product Line

Quest Software

Episode: S5 | Ep 48 | Building AI for AI: How Trust Models and Data Marketplaces Are Changing the Game with Susan Laine, Chief Technology Officer (Data) at Quest Software

Mike Leverington

Senior Director of Data Analytics at Skyscanner

Skyscanner

Episode: S5 | Ep 47 | AI Readiness: What Comes Next for Data Teams and Their Careers with Mike Leverington, Senior Director of Data & Analytics at SkyScanner

Nick Blewden

Director of Data at The Cooperative

The Cooperative Group

Episode: S5 | Ep 44 | From Loyalty to Literacy: Using Data for Good with Nick Blewden, Director of Data at Co-Op

Sarah Hardison

Product Director of Analytics Enablement at GSK

GSK

Episode: S5 | Ep 43 | Measuring for Success with Sarah Hardison, Product Director, Analytics Enablement at GSK.

Joyce Myers

Chief Data Officer at Modern Technology Solutions, Inc.

Modern Technology Solutions, Inc.

Episode: S5 | Ep 41 | Effective Change Leadership with Joyce Myers, Chief Data Officer at MTSI

Carlos Soares

SVP Data, Analytics and AI at Brenntag

Brenntag

Episode: S5 | Ep 40 | Two Streams of Transformation; Accelerating Value While Building for Scale with Carlos Soares, SVP Data, Analytics & AI at Brenntag

Julia Westland

Executive Career Coach with a background in management consulting and executive search.

Episode: S5 | Ep 38 | The Evolving Data Leadership Landscape; What It Means for Your Next Career Move with Executive Career Coach, Julia Westland

Host

Kyle Winterbottom

Host of a podcast series focused on insights from leading professionals in Data, Analytics, and AI, sharing their career experiences and industry trends.

Reviews

4.7 out of 5 stars from 56 ratings

Great Guests!
It’s obvious Kyle puts extraordinary effort in covering salient topics and finding guests that are authentic and truly care about being a positive force in this world - the insights they bring to bear are still mind-blowing every. single. time.
Apple Podcasts
5
Dan1777999877
United States3 years ago
Loved your interview with Zoher Karu from Blue Shield of CA.
Podchaser
5
himattspencer
3 years ago

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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the high-quality content and the effort put into selecting authentic guests, finding their insights consistently profound and valuable. The host is praised for their thorough research and engaging approach, making complex topics accessible and interesting.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#58	United Kingdom/News/Tech News
Apple Podcasts	#125	Canada/News/Tech News
Apple Podcasts	#159	Australia/News/Tech News
Apple Podcasts	#44	South Africa/News/Tech News
Apple Podcasts	#52	Philippines/News/Tech News
Apple Podcasts	#62	Singapore/News/Tech News

Talking Points

Recent interactions between the hosts and their guests.

S5 | Ep 50 | Rebuilding Trust: How the ONS Is Turning Data Lessons into Lasting Change with James Benford, Director General for Economic, Social and Environmental Statistics at Office for National Statistics

Q: What does the future look like for the ONS with the integration of AI into statistical processes?

AI will be crucial in anomaly detection, improving statistical classification tasks and making data more accessible, which will enhance the efficiency of ONS work.

Q: What changes are being made to address the decline in survey response rates?

The ONS is enhancing the user experience through digital-first surveys and simplifying questions to improve participation and trust in their data.

Q: What impact do you think the recent errors in statistics will have on the ONS?

The errors can hit confidence negatively, even though correcting them improves data quality. Open communication about errors and corrective actions can help rebuild trust.

S5 | Ep 48 | Building AI for AI: How Trust Models and Data Marketplaces Are Changing the Game with Susan Laine, Chief Technology Officer (Data) at Quest Software

Q: What are the considerations around the roles and personas of data and analytics teams in this AI era?

All roles will evolve, requiring a blend of business and technical understanding, leading to new positions such as AI stewards.

S5 | Ep 45 | Climbing the Data & AI Literacy Ladder with Pete Williams, Director of Data at Penguin Random House and Greg Freeman, CEO at Data Literacy Academy

Q: What are the necessary steps to get your company to the level of utilizing AI?

Greg explained that organizations need to differentiate between AI types, ensure foundational trust and literacy around data, and create engagement through accessible tools like Generative AI for effective training.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Driven by Data: The Podcast

What is Driven by Data: The Podcast about and what kind of topics does it cover?

A series designed for data enthusiasts, focusing on insights from prominent thought leaders in Data, Analytics, and AI. Each episode features guests who share their personal journeys to success, revealing unique perspectives on trending topics in the industry. The discussions address pressing challenges within the fields of data and analytics, fostering innovation and professional growth by providing real-life use cases. It's particularly noteworthy for its commitment to inspiring listeners and contributing to the broader data community.

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Which podcasts are similar to Driven by Data: The Podcast?

These podcasts share a similar audience with Driven by Data: The Podcast:

1. More or Less
2. Kermode & Mayo’s Take
3. Unhedged
4. The News Agents
5. The Rest Is Politics

How many episodes of Driven by Data: The Podcast are there?

Driven by Data: The Podcast launched 5 years ago and published 200 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Driven by Data: The Podcast?

Recent guests on Driven by Data: The Podcast include:

1. James Benford
2. Adrian Estala
3. Sue Lane
4. Mike Leverington
5. Nick Blewden
6. Sarah Hardison
7. Joyce Myers
8. Carlos Soares

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