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Artwork for Driven by Data: The Podcast

Driven by Data: The Podcast

Orbition Group
Data Analytics
Data Governance
Artificial Intelligence
Data Literacy
Generative AI
Data Strategy
Data Quality
Data Management
Data Culture
Digital Transformation
Data Leadership
Business Strategy
Organizational Culture
AI Adoption
JD Sports
Kellanova
Customer Experience
Data Products
Career Development
Data Centralization

Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe. Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics. This podcast was created as a way... more

59 ratings
PublishesTwice weeklyEpisodes200Founded6 years ago
Number of ListenersCategories
Tech NewsNewsTechnology

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Artwork for Driven by Data: The Podcast
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Latest Episodes

S7 | Ep 19 | Technology Is Easy, People Are Hard with Marion Shaw, Senior Director, Data Analytics and Data Management at Cencora

In Episode 19 of Season 7 of Driven by Data: The Podcast, Kyle Winterbottom is rejoined by Marion Shaw, Senior Director, Data Analytics and Data Management at Cencora, where they discuss why building a genuine data culture is a people and process pro... more

Yesterday • 50 min

Data Debrief: The AI Rollback & Regrets

Welcome to another episode of The Data Debrief, the companion show to Driven by Data: The Podcast, where hosts Catherine Dowden-King and Kyle Winterbottom unpack Tuesday's episode, share what's been on their minds, and explore the realities of leader... more

6 Aug 2026 • 39 min

S7 | Ep 18 | Influence without Authority by Communicating like an Executive with Laura Fiacco, Founder at Adaptive Assets

In Episode 18 of Season 7 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Laura Fiacco, Founder of Adaptive Assets, where they discuss why communication, influence and commercial thinking have become the competitive advantage for moder... more

4 Aug 2026 • 51 min

Data Debrief: Patios, Politics & the Perils of Meta Glasses

Welcome to another episode of The Data Debrief, the companion show to Driven by Data: The Podcast, where hosts Catherine Dowden-King and Kyle Winterbottom unpack Tuesday's episode, share what's been on their minds, and explore the realities of leader... more

30 Jul 2026 • 48 min • Popular

Key Facts

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Recent Guests

Laura Fiacco
Founder of Adaptive Assets
Adaptive Assets
Episode: S7 | Ep 18 | Influence without Authority by Communicating like an Executive with Laura Fiacco, Founder at Adaptive Assets
Joanne Riseborough
Group Data Management and Culture Director at Lloyds Banking Group
Lloyds Banking Group
Episode: S7 | Ep 17 | Data Management: The AI Boom's Biggest Winner with Joanne Riseborough, Group Data Management and Culture Director at Lloyds Banking Group
Priya Enefer
Chief Information Officer at Hakluyt & Company
Hakluyt & Company
Episode: S7 | Ep 16 | The CIO vs CDO: Where the Tension Really Comes From with Priya Enefer, Chief Information Officer at Hakluyt & Company
Vin Vashishta
CEO and founder of VSquared
VSquared
Episode: S7 | Ep 15 | What the Organisations Turning AI Into Revenue Do That Others Don't with Vin Vashista, CEO/Founder of VSquared
Peter Crouch
Group Innovation Director at Lloyds Banking Group
Lloyds Banking Group
Episode: S7 | Ep 14 | Why Innovation Is Built on Capability, Not Ideas with Pete Crouch, Group Innovation Director at Lloyds Banking Group
Diana Comsa
Global Director Customer Data Product at Conde Nast
Conde Nast
Episode: S7 | Ep 13 | Why Customer Data Is the Foundation of Business Growth with Diana Comsa, Global Director of Customer Data Products at Conde Nast
Justin Borgman
Co-founder and CEO of Starburst
Starburst
Episode: S7 | Ep 12 | The Real Bottlenecks Holding Back Enterprise AI with Justin Borgman, Co-Founder & CEO at Starburst
David Krauza
Vice President of Data Strategy, Products and Governance at Comcast
Comcast
Episode: S7 | Ep 11 | Bus Riders, Bus Drivers and the Strategy Problem Nobody Wants to Talk About with David Krauza, VP Enterprise Data Strategy, Products & Governance at Comcast
Sarah Emerson
Group Director of Insight & Business Partnering at Howden
Howden
Episode: S7 | Ep 10 | Commercial Thinking Meets Business Partnering: How to Make Data Actually Matter, with Sarah Emerson, Group Director of Insight & Business Partnering at Howden

Hosts

Kyle Winterbottom
Host and co-host with Orbition Group; widely involved in data leadership discussions and ecosystem building.
Catherine Dowden-King
Co-host and host of related shows; central to strategy discussions and guest coordination.

Reviews

4.6 out of 5 stars from 59 ratings
  • Great Guests!

    It’s obvious Kyle puts extraordinary effort in covering salient topics and finding guests that are authentic and truly care about being a positive force in this world - the insights they bring to bear are still mind-blowing every. single. time.

    Apple Podcasts
    5
    Dan1777999877
    United States4 years ago

  • Loved your interview with Zoher Karu from Blue Shield of CA.

    Podchaser
    5
    himattspencer
    4 years ago
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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great guests who bring authentic, practical insights that feel actionable for real teams.
Kyle consistently finds guests who genuinely care about making data a positive force.
The conversation is consistently high quality, with thoughtful, business-focused perspectives.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#75
United Kingdom/News/Tech News
Apple Podcasts
#201
Australia/News/Tech News
Apple Podcasts
#33
Philippines/News/Tech News
Apple Podcasts
#42
Ukraine/News/Tech News
Apple Podcasts
#45
United Arab Emirates/News/Tech News
Apple Podcasts
#51
Singapore/News/Tech News

Talking Points

Recent interactions between the hosts and their guests.

S7 | Ep 15 | What the Organisations Turning AI Into Revenue Do That Others Don't with Vin Vashista, CEO/Founder of VSquared
Q: What distinguishes the most successful AI programs from the rest?
Strong leadership committed to outcomes, a robust information feedback loop (information flywheels), and an architecture that supports action and decision-making beyond mere prompts. These elements enable end-to-end value delivery and ongoing optimization.
S7 | Ep 15 | What the Organisations Turning AI Into Revenue Do That Others Don't with Vin Vashista, CEO/Founder of VSquared
Q: Where do CEOs and CFOs want AI to deliver value most clearly right now?
They want revenue growth with accelerating trajectories; they are focused on outcomes and proving ROI to investors, not just unveiling new use cases. This drives AI strategy to be outcomes-centric rather than tech-centric.
S7 | Ep 16 | The CIO vs CDO: Where the Tension Really Comes From with Priya Enefer, Chief Information Officer at Hakluyt & Company
Q: Where did Priya's journey into the CIO role begin, and how did her background shape her approach to technology?
Priya describes a non-traditional path from investment banking to government service, then transforming through product thinking to become a CIO who blends tech with business outcomes, underscoring reliability, security, and user-centric value creation.
S7 | Ep 17 | Data Management: The AI Boom's Biggest Winner with Joanne Riseborough, Group Data Management and Culture Director at Lloyds Banking Group
Q: What role does culture play in AI adoption, and how do you foster data and AI literacy across the group?
Culture is essential; the organization invests in upskilling, runs programs like AI for Leaders with Cambridge University, and emphasizes sharing practitioner stories to drive adoption.
S7 | Ep 17 | Data Management: The AI Boom's Biggest Winner with Joanne Riseborough, Group Data Management and Culture Director at Lloyds Banking Group
Q: How do you prioritize the many potential data initiatives in a large, legacy-heavy institution?
Prioritization balances fixing legacy and modernizing tooling with advancing strategic ambitions; the roadmap seeks both to maintain operations and to progress toward 2030 goals, all aligned with business value.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Driven by Data: The Podcast

What is Driven by Data: The Podcast about and what kind of topics does it cover?

The show features in-depth conversations with senior data, analytics, and AI leaders, focusing on turning data initiatives into tangible business value. Episodes commonly explore governance, data product thinking, AI strategy, and practical frameworks for achieving measurable impact on profitability and operations. A standout angle is how guests translate technical work into business language that resonates with executives, driving sponsorship, roadmaps, and cross-functional collaboration. The format often blends career narratives with concrete case studies from large enterprises, banks, airlines, and sports organizations, making it useful for listeners seeking actionable guidance on leading data-driven change.

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Which podcasts are similar to Driven by Data: The Podcast?

These podcasts share a similar audience with Driven by Data: The Podcast:

1. The Rest Is Politics
2. Super Data Science: ML & AI Podcast with Jon Krohn
3. The Rest Is History
4. Where Should We Begin? with Esther Perel
5. Political Thinking with Nick Robinson

How many episodes of Driven by Data: The Podcast are there?

Driven by Data: The Podcast launched 6 years ago and published 200 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Driven by Data: The Podcast?

Recent guests on Driven by Data: The Podcast include:

1. Laura Fiacco
2. Joanne Riseborough
3. Priya Enefer
4. Vin Vashishta
5. Peter Crouch
6. Diana Comsa
7. Justin Borgman
8. David Krauza

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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