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Artwork for The Digital Marketing Podcast by Exposure Ninja

The Digital Marketing Podcast by Exposure Ninja

Tim Cameron-Kitchen
SEO
Digital Marketing
AI Search
Google
Chatgpt
Content Marketing
Digital PR
Exposure Ninja
Lead Generation
Search Engine Optimization
AI In Marketing
Artificial Intelligence
AI Overviews
Conversion Rate Optimization
Google Ads
Marketing Strategy
User Experience
B2B Marketing
Generative Engine Optimization
Email Marketing

Learn powerful and profitable high-ROI marketing tips from Tim Cameron-Kitchen, founder of the relentlessly high-impact digital marketing agency, Exposure Ninja. Visit exposureninja.com/podcast for show notes and links.

PublishesTwice weeklyEpisodes575Founded10 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for The Digital Marketing Podcast by Exposure Ninja

Latest Episodes

AI agents are now reading your website to complete tasks for your customers, and most content isn't built for them.

In this executive briefing, Charlie Marchant (CEO of Exposure Ninja) covers:

- What agent-ready content is, and why it should serve... more

Most businesses hit a wall with lead generation and assume the only fix is spending more — bigger ad budgets, more channels, higher bids. But that just pushes your acquisition costs up until growth becomes unsustainable.

There are three other ways t... more

The buyer journey you've been designing for doesn't exist anymore.

For 20 years, the model was simple: drive traffic (paid or organic) to your website, and that's where people learn about you and decide to buy. But with ChatGPT, Gemini, Perplexity, ... more

"Is this AI Search visibility thing even relevant for B2B?"

That's the question our CEO, Charlie Marchant, got asked by the audience at eCommerce Scotland. It's a fair one, too, because most AI Search examples you see are consumer-focused. If you're... more

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Recent Guests

Tim Cameron-Kitchen
Founder of Exposure Ninja
Exposure Ninja
Episode: FINALLY! An AI Agent That Helps You Get Cited in AI Search
Josh Spilker
Head of Search Marketing at AirOps
AirOps
Episode: The Content Engineering Playbook with Josh Spilker, AirOps
Daphne Luchtenberg
Global Marketing Director, McKinsey & Company
McKinsey & Company
Episode: McKinsey’s Thought Leadership Playbook with Daphne Luchtenberg
Nick Lafferty
Growth Marketing Lead at Profound
Profound
Episode: Growth Strategy in the AI Search Era with Nick Lafferty, Profound
Fabrizio Ballarini
Head of Organic Growth at Wise, responsible for engineering-driven SEO, content, and growth initiatives
Wise
Episode: The Organic Growth Playbook Behind Wise with Fabrizio Ballarini
Luke Nicholson
COO of Exposure Ninja, guest on the episode
Exposure Ninja
Episode: Is OpenAI Running Out of Cash!?
Charlie Marchant
CEO of Exposure Ninja
Exposure Ninja
Episode: You’re Invited! — Healthcare Marketing Masterclass
Danielle McMullen
Exposure Ninja
Episode: You’re Invited! — Healthcare Marketing Masterclass
Rebecca Pilkington
Head of PPC at Exposure Ninja
Exposure Ninja
Episode: You’re Invited! — Healthcare Marketing Masterclass

Hosts

Tim Cameron-Kitchen
Founder of Exposure Ninja and host of the show focusing on actionable digital marketing strategies.
Charlie
Host associated with Exposure Ninja, contributing to discussions on marketing strategy and agency growth.

Reviews

4.8 out of 5 stars from 220 ratings
  • Best marketing podcast

    This is the best marketing podcast for everyone, great content, try the free website review also.

    Apple Podcasts
    5
    Kidde pro
    United Kingdom2 years ago
  • One of my favorite podcasts on marketing

    These guys have a younger, fresher prospective on marketing. The show is fast, sharp and full of actionable content.

    Apple Podcasts
    5
    GaetanoGargiuloParis
    France3 years ago
  • Actionable tips

    I really appreciate the rapid fire questions at the end! Very helpful!

    Apple Podcasts
    5
    Focus pls
    United States3 years ago
  • THE best marketing podcast

    I urge all the coaches I work with to listen to this show because it’s the one marketing podcast I’ve listened to that is as equally valuable to a soloproneur as it is a multi-billion dollar company.

    Even a total newbie will take away something from most episodes as Tim Cameron-Kitchen explains things is a dead easy to understand jargon-free manner that always makes sense.

    You don’t have to be brilliant at marketing to be successful, you just need to be better than your rivals and this podcas... more

    Apple Podcasts
    5
    BrownbunnyB
    United Kingdom4 years ago
  • Outstanding! 🤩

    This is exceptional. I have listened to two episodes and already gained so much insight, valuable expertise and an unexpected 30-day freebie (thank you ninjas indeed!) Tim is ray to listen to, with a chill and laidback approach and can-do attitude. Thanks so much 👍🏻

    Apple Podcasts
    5
    3rdtimearound
    United Kingdom4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the depth of tips and effective recap/momentum, with notable appreciation for real-world examples.
The host explains complex topics without jargon and keeps content practical and fast-paced.
Highly actionable and accessible marketing advice that's useful for both solopreneurs and large teams.
Top-quality content with a strong focus on AI-enabled marketing and search visibility, loved by a broad audience.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

FINALLY! An AI Agent That Helps You Get Cited in AI Search
Q: Tim, if I just want to get cited in AI answers, can't I do traditional SEO?
Traditional SEO remains important, but it isn't enough for AI citations; you must also optimize for how people ask questions in AI tools, align topics with those queries, and ensure your content is fresh and authoritative, leveraging data and structured content to increase AI relevance.
The Content Engineering Playbook with Josh Spilker, AirOps
Q: What are the main challenges you're seeing with AI-assisted search and how should teams adapt their content strategies?
Focus on creating durable, data-backed content that stands out, keep content fresh and updated, and integrate insights from sales calls and customer queries to guide topic selection and angles.
The Content Engineering Playbook with Josh Spilker, AirOps
Q: How do you define content engineering and what does the workflow look like in practice?
Content engineering is a systemized way to build and update content using connected workflows that combine topic tackling, keyword research, briefs, and briefs-to-publishing, with AI and low-code tools enabling end-to-end orchestration.
The Content Engineering Playbook with Josh Spilker, AirOps
Q: Josh, can you start off by telling us about your role as Head of Search Marketing at AirOps? What does the role involve day to day?
The role blends direct SEO and content strategy for our platform with interviewing other leaders, running webinars, and turning insights into a flywheel of applied work at AirOps.
The Organic Growth Playbook Behind Wise with Fabrizio Ballarini
Q: With AI and LLMs evolving rapidly, how do you approach attribution and know what to credit for revenue growth?
Attribution becomes more complex as AI-driven discovery expands; we rely on analytics teams to dissect channels that feed the home page and use model-driven signals while acknowledging that direct line-by-line attribution may be unreliable, so we focus on broader growth signals and revenue impact across channels.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show delivers practical, ROI-focused guidance on digital marketing, with a strong emphasis on how AI-enabled tools, AI-powered search, and intelligent content strategies reshape how buyers discover and convert. Episodes frequently blend actionable tactics (CRO, messaging, trust signals, and multi-step CTAs) with broader analyses of AI search, attribution, and thought leadership, often illustrated through real-world case studies and industry benchmarks. A notable strength is its clear, jargon-free explanations and willingness to highlight both opportunities and pitfalls in AI-driven marketing, making it valuable for agency folk, in-house marketers, and growth-focused leaders seeking measurable impact.

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These podcasts share a similar audience with this podcast:

1. Marketing School - Digital Marketing and Online Marketing Tips
2. The Digital Marketing Podcast
3. Nudge
4. Social Media Marketing Podcast
5. Marketing Against The Grain

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this podcast launched 10 years ago and published 575 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Tim Cameron-Kitchen
2. Josh Spilker
3. Daphne Luchtenberg
4. Nick Lafferty
5. Fabrizio Ballarini
6. Luke Nicholson
7. Charlie Marchant
8. Danielle McMullen

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