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Artwork for The Digital Marketing Podcast by Exposure Ninja

The Digital Marketing Podcast by Exposure Ninja

Tim Cameron-Kitchen
SEO
Digital Marketing
Google
AI Search
Chatgpt
Content Marketing
Digital PR
Lead Generation
Exposure Ninja
Search Engine Optimization
AI In Marketing
AI Overviews
Google Ads
Conversion Rate Optimization
Artificial Intelligence
Marketing Strategy
User Experience
B2B Marketing
Generative Engine Optimization
Email Marketing

Learn powerful and profitable high-ROI marketing tips from Tim Cameron-Kitchen, founder of the relentlessly high-impact digital marketing agency, Exposure Ninja. Visit exposureninja.com/podcast for show notes and links.

PublishesTwice weeklyEpisodes559Founded10 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for The Digital Marketing Podcast by Exposure Ninja

Latest Episodes

What does it take to build demand through ideas at the world's most prolific thought leadership organisation?

In this episode of The Growth Leaders Series, Charlie Marchant sits down with Daphne Luchtenberg, Marketing Director for McKinsey’s Operati... more

Sponsored by Semrush. Try Semrush One 👉 exposureninja.com/semrushone

Your competitors are showing up in ChatGPT, Google AI Overviews, and Perplexity. You're not, and right now, you have no idea why.

This video changes that. I'll show you e... more

What does it actually take to build a go-to-market strategy for a category that barely existed 18 months ago?

In this episode of The Growth Leaders Series, Charlie Marchant sits down with Nick Lafferty, Founding Marketing Engineer at Profound, the A... more

Most businesses are chasing more AI mentions. More citations. More visibility.

But if those mentions aren't happening when someone is about to buy, they're not driving pipeline.

In this video, I break down exactly how to turn AI visibility into hig... more

Key Facts

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Recent Guests

Nick Lafferty
Growth Marketing Lead at Profound
Profound
Episode: Growth Strategy in the AI Search Era with Nick Lafferty, Profound
Fabrizio Ballarini
Head of Organic Growth at Wise, responsible for engineering-driven SEO, content, and growth initiatives
Wise
Episode: The Organic Growth Playbook Behind Wise with Fabrizio Ballarini
Luke Nicholson
COO of Exposure Ninja, guest on the episode
Exposure Ninja
Episode: Is OpenAI Running Out of Cash!?
Charlie Marchant
CEO of Exposure Ninja
Exposure Ninja
Episode: You’re Invited! — Healthcare Marketing Masterclass
Danielle McMullen
Exposure Ninja
Episode: You’re Invited! — Healthcare Marketing Masterclass
Rebecca Pilkington
Head of PPC at Exposure Ninja
Exposure Ninja
Episode: You’re Invited! — Healthcare Marketing Masterclass
Tom Goodwin
The head of PaperClick at Exposure Ninja with 15 years of experience in the PPC industry.
Exposure Ninja
Episode: 8 Common PPC Mistakes (and How To Avoid Them)
Nina Piotrowska
Marketing and Communications Officer at Bradford District and Craven Health and Care Partnership
Bradford District and Craven Health and Care Partnership
Episode: Are You Ready for Generative Engine Optimisation (GEO)? (Dojo #36)
Hattie Stiff
Performance Marketing Manager at Jenza
Jenza
Episode: Google Tries to Patch Things Up With SEOs After The Helpful Content Update (Dojo #33)

Hosts

Tim Cameron-Kitchen
Host of the podcast and founder of Exposure Ninja; leads marketing strategy discussions and live audits.
Charlie
Host of The Dojo and CEO of Exposure Ninja; appears across episodes discussing strategy and marketing.
Dale Davies
Head of Marketing at Exposure Ninja and co-host on multiple shows; contributes marketing leadership perspectives.
Charlie Marchant
CEO of Exposure Ninja; frequent guest on marketing strategy discussions.

Reviews

4.8 out of 5 stars from 219 ratings
  • Best marketing podcast

    This is the best marketing podcast for everyone, great content, try the free website review also.

    Apple Podcasts
    5
    Kidde pro
    United Kingdom2 years ago
  • One of my favorite podcasts on marketing

    These guys have a younger, fresher prospective on marketing. The show is fast, sharp and full of actionable content.

    Apple Podcasts
    5
    GaetanoGargiuloParis
    France2 years ago
  • Actionable tips

    I really appreciate the rapid fire questions at the end! Very helpful!

    Apple Podcasts
    5
    Focus pls
    United States2 years ago
  • THE best marketing podcast

    I urge all the coaches I work with to listen to this show because it’s the one marketing podcast I’ve listened to that is as equally valuable to a soloproneur as it is a multi-billion dollar company.

    Even a total newbie will take away something from most episodes as Tim Cameron-Kitchen explains things is a dead easy to understand jargon-free manner that always makes sense.

    You don’t have to be brilliant at marketing to be successful, you just need to be better than your rivals and this podcas... more

    Apple Podcasts
    5
    BrownbunnyB
    United Kingdom4 years ago
  • Outstanding! 🤩

    This is exceptional. I have listened to two episodes and already gained so much insight, valuable expertise and an unexpected 30-day freebie (thank you ninjas indeed!) Tim is ray to listen to, with a chill and laidback approach and can-do attitude. Thanks so much 👍🏻

    Apple Podcasts
    5
    3rdtimearound
    United Kingdom4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise actionable, jargon-free marketing insights and practical frameworks.
The show is repeatedly commended for depth, accessible delivery, and useful live audits.
Audience values clear, structured approaches that can be applied to real campaigns.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Organic Growth Playbook Behind Wise with Fabrizio Ballarini
Q: With AI and LLMs evolving rapidly, how do you approach attribution and know what to credit for revenue growth?
Attribution becomes more complex as AI-driven discovery expands; we rely on analytics teams to dissect channels that feed the home page and use model-driven signals while acknowledging that direct line-by-line attribution may be unreliable, so we focus on broader growth signals and revenue impact across channels.
The Organic Growth Playbook Behind Wise with Fabrizio Ballarini
Q: What motivated Wise to develop the currency converter, and how did it contribute to growth?
The currency converter addressed a major information gap—educating customers about exchange rates and improving the user experience by owning an essential transactional area—leading to strong distribution and additional services built around that core experience.
The Organic Growth Playbook Behind Wise with Fabrizio Ballarini
Q: How do you decide when to kill a project that you thought had potential but isn't moving the needle?
We assess potential revenue via new customer acquisition and expected lifetime value; if a venture clearly won't move that, we don't pursue it, but we also acknowledge that some initiatives may pay off later or in different contexts, so we don't rush to kill everything that underperforms in the short term.
Growth Strategy in the AI Search Era with Nick Lafferty, Profound
Q: How do you secure executive buy-in for bold, innovative GTM moves?
Demonstrate the business impact with a concrete problem statement (hair-on-fire moment), present a clear solution path, and show how the proposed team and roles (like product marketing) will accelerate growth.
Growth Strategy in the AI Search Era with Nick Lafferty, Profound
Q: What is the go-to-market approach for Profound in this new AI search era?
Lead with education about the AI search concept, then scale by packaging insights from the data into repeatable, systematized processes and content workflows that can be published and repurposed across channels.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show offers practical, high-ROI digital marketing tactics with a strong focus on SEO, AI-enabled search, content strategy, and measurement. Episodes frequently breakdown real-world campaigns, audits, and brand-building playbooks, often through case studies and step-by-step frameworks. A notable strength is translating complex topics into actionable takeaways, with an emphasis on combining traditional channels with emerging AI-enabled discovery. The format tends to mix deliberate strategic discussions with rapid-fire Q&A and live audits, making it valuable for marketers, agency owners, and product teams seeking repeatable growth playbooks and clarity on how to navigate AI-driven search environments.

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These podcasts share a similar audience with this podcast:

1. The Digital Marketing Podcast
2. Marketing School - Digital Marketing and Online Marketing Tips
3. AI Explored
4. Social Media Marketing Podcast
5. Marketing Against The Grain

How many episodes of this podcast are there?

this podcast launched 10 years ago and published 559 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Nick Lafferty
2. Fabrizio Ballarini
3. Luke Nicholson
4. Charlie Marchant
5. Danielle McMullen
6. Rebecca Pilkington
7. Tom Goodwin
8. Nina Piotrowska

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