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Artwork for Dig It

Dig It with Jo Whiley and Zoe Ball

Persephonica
Gardening
Mental Health
Menopause
Christmas
Parenting
Family Life
Grief
Strictly Come Dancing
Friendship
Divorce
Anxiety
Christmas Quiz
Aging
Hormone Replacement Therapy
Dating Apps
Sextortion
Ibiza
GCSE Results
Digital Devices
Gossip

Jo Whiley and Zoe Ball lift the lid on the messy, everyday reality of trying to live well. Long-time friends and beloved broadcasters, they swap the studio for the sofa to catch up on everything going on in their lives — from homes and gardens to family life, health, ageing and music.New episodes every Monday and Wednesday on YouTube and all podcast platforms.Send your messages or voicenotes to:ht... more

PublishesDailyEpisodes182Foundeda year ago
Number of ListenersCategories
LeisureSociety & CulturePersonal JournalsHome & Garden

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Artwork for Dig It

Latest Episodes

Is nostalgia a fun hark-back to halcyon days, or do you feel it as a form of grief? Should phones at the dinner table be a no-go? And what would be your ultimate menopause song? Jo and Zoe dig into all this and more in this week’s episode.

You can t... more

It’s Happy Birthday Dig It – the show turns one today and what a year it’s been. This week, Jo and Zoe celebrate that momentous milestone, as well as England getting through to the semi-finals of the World Cup, asking whether VAR in your day-to-day l... more

Jo and Zoe have spoken to some amazing experts on the show and their advice has really stuck. This episode is dedicated to their wisdom: a ‘best bits’ of life lessons, sage words and helpful tips. From the simple ways to feel happier every day, manag... more

Welcome to our first ever Dig It Live at Crossed Wires Festival in Sheffield. What an amazing show! Jo and Zoe were buzzing to meet their beloved Diggers in the flesh - all 1,000 of them. Comedian Sara Pascoe joined them on stage, Gardening with Ish ... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Ian Wallace
Dream psychologist and dream analyst
Independent / Dream analysis
Episode: 104: A Clitoral Cock-Up
Mike the Gardener
Gardening expert invited for shade garden segment
Mike the Gardener
Episode: 103: Phone Addiction, Chatty Cats, & Shady Gardens
Nicola Hope Gardener
Gardener featured on the Chelsea chop discussion
Gardener
Episode: 101: Solo Holidays, Sore Bones and Freaky Dreams
Lynne Garton
Registered dietitian and dietetic advisor at Heart UK
Heart UK
Episode: 99: Cholesterol, Menopause & Heart Health: What Every Woman Should Know
Owen O'Kane
Psychotherapist, former NHS mental health lead, bestselling author
Author of Addicted To Anxiety
Episode: 97: DIG IN: Understanding Anxiety with Owen O'Kane
Greg James
Radio presenter, Crate Digging guest
BBC Radio 1
Episode: 96: Ideal Retirement Communes and Virginity Songs
Alice Levine
Radio presenter, Crate Digging guest
BBC Radio 1
Episode: 96: Ideal Retirement Communes and Virginity Songs
Frances Tophill
Garden designer, BBC Gardeners' World contributor
Gardeners' World / Chelsea Flower Show garden designer
Episode: 94: Chelsea Flower Show Exclusive!
Arit Anderson
Designer of the Parkinson's Garden
Parkinson's Garden project at Chelsea
Episode: 94: Chelsea Flower Show Exclusive!

Hosts

Jo Whiley
Host of Dig It; long-time broadcaster with a collaborative on-air presence.
Zoë Ball
Co-host of Dig It; longtime broadcaster with a warm, conversational on-air style.

Reviews

4.8 out of 5 stars from 1.5k ratings
  • Amazing podcasts

    All emotions listening to your podcasts. Relevant subjects that we can all relate to. Absolutely love Jo and Zoe - great combo!

    Apple Podcasts
    5
    Sandra, North West
    United Kingdom2 months ago
  • Awful

    What a self obsessed pair . Dreadful . Not reading the room & just really poor broadcasters . Won’t bother again .

    Apple Podcasts
    2
    Penny Wheels
    United Kingdom3 months ago
  • So pleased to come across this podcast

    Like listening to friends chat over a range of topics. Needed this!

    Apple Podcasts
    5
    Coolrider2
    Australia3 months ago
  • I dig you guys

    Jo and Zoe you girls are a breath of fresh air, I love listening to you both it's like being with your mates. I look forward to every episode xx

    Apple Podcasts
    5
    hels.j
    United Kingdom5 months ago
  • Tooooooo many adverts!

    Really enjoy this podcast, but I don’t think I’ve listened to one with as many adverts as this one. Takes ages to get going, then you get interrupted just as it gets going. More Jo and Zoe please, less ads please.

    Apple Podcasts
    3
    Benny2709😄😄😄😄
    United Kingdom5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Critiques often note ads and sponsorships interrupting the flow.
Some mentions value the show's comforting, real-life vibe during stressful times.
Listeners praise the hosts' honesty, warmth, and feeling of chatting with friends.
Many appreciate relatable life topics and practical tips, especially around gardening and health.
Fans love the chemistry and long-running rapport between Jo and Zoë.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

104: A Clitoral Cock-Up
Q: What do you do if you feel you have to expel air at the gym, and how can you style it out?
The hosts suggest preparing with gentle movements like cat-cow and downward dog before a session, and generally advise embracing natural bodily functions while offering tips to manage them discreetly when possible.
97: DIG IN: Understanding Anxiety with Owen O'Kane
Q: What can people do when anxiety starts to take over their daily life?
Start with small, manageable steps toward the discomfort, avoid excessive reassurance-seeking, and gradually engage with activities you fear; over time this builds new neural patterns and reduces the tendency to catastrophize.
100: DIG IN: Zoe’s ‘Who Do You Think You Are’ Journey
Q: Michelle's question about buying couples therapy vouchers as a wedding present, and whether that could be misinterpreted.
Jo and Zoe advise caution, suggesting it may be perceived negatively as a wedding gift, and recommend instead offering support if needed in the future, or presenting the idea as a flexible option rather than a gift tied to the wedding.
89: DIG IN: Liz Earle’s Guide to Feeling Stronger, Fitter and Happier
Q: What age should we start using retinol, if at all?
Liz advises caution for younger skin, recommending gentler, entry-level use for older skin and avoiding aggressive formulations that cause redness or flaking; overall, retinol can be beneficial for aging skin when introduced slowly and with care.
64: Bad Bunny, Bird Watching and the Great Muppet Debate
Q: What do you do in your garden, Sean? Do you socialize a lot?
Sean mentions he enjoys gardening mostly as a solitary activity but also engages with friends and visitors occasionally.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Dig It

What is Dig It about and what kind of topics does it cover?

Two longtime friends knit warmth, humor, and practical advice into conversations about everyday life, health, home, and family. Episodes mix personal updates with expert guests, gardening tips, and candid discussions on topics like aging, mental health, and relationships, all delivered in a relatable, chatty style. A notable hook is the duo's chemistry and willingness to tackle both lighthearted topics and deeper issues, often weaving in live segments, listener interactions, and sponsorships that keep the show grounded in real-life experiences. This blend of everyday wellness, accessible expertise, and down-to-earth banter likely appeals to listeners who want authentic conversations they can relate to and potentially emulate in their own li... more

Where can I find podcast stats for Dig It?

Rephonic provides a wide range of podcast stats for Dig It. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Dig It and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Dig It get?

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What are the audience demographics for Dig It?

Rephonic provides comprehensive predictive audience data for Dig It, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Dig It have?

To see how many followers or subscribers Dig It has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Dig It?

These podcasts share a similar audience with Dig It:

1. The Mid•Point with Gabby Logan
2. Begin Again with Davina McCall
3. Happy Place
4. The Teen Commandments
5. Dish

How many episodes of Dig It are there?

Dig It launched a year ago and published 182 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Dig It?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Dig It?

Rephonic pulls ratings and reviews for Dig It from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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Rephonic provides full transcripts for episodes of Dig It. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Dig It?

Recent guests on Dig It include:

1. Ian Wallace
2. Mike the Gardener
3. Nicola Hope Gardener
4. Lynne Garton
5. Owen O'Kane
6. Greg James
7. Alice Levine
8. Frances Tophill

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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