Rephonic
Artwork for Dig In
Consumer Insights
Hershey's Kisses
Insights Function
Consumer Behavior
Like a Girl
Pepsico
Procter & Gamble
Ulta Beauty
Innovation
La-Z-Boy
Marketing Campaigns
Communication Skills
Design
Diversity In Design
Gender Equality
Marketing Trends
Marketing Strategies
Go Dutch
Pernod Ricard
Hard Seltzers

Dig In is your go to source for insights innovation. It's for anyone with a genuine interest in fostering brand and product growth, exploring groundbreaking innovations, and embracing the dynamic world of expanding businesses and brands.

PublishesWeeklyEpisodes165Founded5 years ago
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BusinessMarketing

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Artwork for Dig In

Latest Episodes

On this week’s episode, host Jess Gaedeke is joined by Tracey Halama, CEO of Supergut and former CEO of Vital Proteins, to explore how a sales-driven mindset shapes CPG leadership, why aligning messaging to channel is critical for growth, and how per... more

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On this week’s episode, Jess is joined by Paul Gaudette, CEO here at Dig Insights, to unpack the evolving role of the insights function, exploring why insights must move beyond being misframed as a data factory to become a true growth driver, how to ... more

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On this week’s episode, Jess Gaedeke is joined by Douglas Healy, Head of Consumer Insights — North America at Kraft Heinz, to unpack why heritage brands like Quaker win when they embrace their origins, how insights teams must evolve from data provide... more

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On this week’s episode, Jess is joined by Patricia King, EVP Global Client Partner at Dig Insights, to unpack the tension between speed and substance in the age of AI, the difference between fast answers and confident decisions, and why strategic cla... more

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Recent Guests

Paul Gaudette
CEO of Dig Insights
Dig Insights
Episode: 134. Dig (In)spiration: Why speed without substance won’t drive growth
Doug Healy
Head of Consumer Insights North America, Kraft Heinz
Kraft Heinz
Episode: 134. How Quaker proved heritage is a competitive advantage
Patricia King
EVP global client partner at Dig
Dig
Episode: 133. Dig (In)spiration: Why faster insights don't always lead to better decisions
Kendra Speed
Founder and Principal of Klarion Group, former Director of Consumer Market Insights and Marketing Strategy at LinkedIn
Klarion Group
Episode: 133. How LinkedIn turned brand tracking into a strategic advantage
Saverio Spontella
Chief Commercial Officer at Lando Frost
Lando Frost
Episode: 131. Dig (In)spiration: How marketing is evolving in an AI world
Amir Jamil
Associate Director, Analytics, Insights and Capabilities at Barilla
Barilla
Episode: 128. How Barilla used consumer segmentation to drive brand growth
Brian Leckner
Expert from Premier Nutrition
Premier Nutrition
Episode: 129. Dig (In)spiration: Why protein became the new pillar of modern wellness (and what you can learn from it)
Tina Lambert
Chief Marketing Officer and author
Tropicana
Episode: 126. Why this CMO & Author believes the innovation funnel is broken (and how to fix it)
Pavi Gupta
Expert providing insights on empathy and its role in decision-making
Not specified
Episode: 125. Dig (In)spiration: How empathy transforms irrational fears into brand opportunities

Host

Jess Gaedeke
Host of the Dig In podcast, focusing on insights innovation and strategies in marketing and branding.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#17
Chile/Business/Marketing
Apple Podcasts
#212
Chile/Business

Talking Points

Recent interactions between the hosts and their guests.

133. How LinkedIn turned brand tracking into a strategic advantage
Q: What does that look like and what are some of the ways that you incorporate what you're learning into what you ultimately go to market with?
Kendra details that the RFI process helped inform their needs, pushing for a stable program that can generate quick insights to steer the brand effectively.
133. How LinkedIn turned brand tracking into a strategic advantage
Q: What was the context at the time that you really decided this reinvention to happen?
Kendra explains that there was a brand tracking program set up at LinkedIn, but it was somewhat disjointed and needed to transform into a strategic guide for business decisions.
131. How this challenger brand is using AI to accelerate their marketing
Q: What keeps you inspired at work?
The massive opportunities we have at Land O'Frost and the ability to make an impact with competitive and fun colleagues.
131. How this challenger brand is using AI to accelerate their marketing
Q: How do you measure success for this type of initiative?
We plan on informing one of the agencies that we'd like to go into long-term partnership with, which feels like a success.
116. How Hershey’s Kisses became a masterclass in brand reinvention
Q: What would you say, Ron, is your biggest takeaway from the Kisses experience?
The importance of trusting your instincts and building relationships within the organization.

Audience Metrics

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Frequently Asked Questions About Dig In

What is Dig In about and what kind of topics does it cover?

The content focuses on insights innovation in the marketing and business realms, highlighting the significance of emotional connections in brand strategies and consumer behavior. Discussions often include expert guests from leading companies who share transformative strategies for market success, emphasizing meaningful storytelling and the essential role of insights professionals in making informed business decisions. Topics like the emotional dimensions of consumer interactions, the lessons learned from product failures, and the evolution of design in marketing campaigns are recurrent, positioning the content as a resource for both practitioners and enthusiasts looking to deepen their understanding of effective marketing practices.

Notewo... more

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Which podcasts are similar to Dig In?

These podcasts share a similar audience with Dig In:

1. Good Hang with Amy Poehler

How many episodes of Dig In are there?

Dig In launched 5 years ago and published 165 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Dig In?

Recent guests on Dig In include:

1. Paul Gaudette
2. Doug Healy
3. Patricia King
4. Kendra Speed
5. Saverio Spontella
6. Amir Jamil
7. Brian Leckner
8. Tina Lambert

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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