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Consumer Insights
Consumer Behavior
Protein
Innovation
Marketing Strategies
Hershey's Kisses
Pepsico
Danone
Insights Function
Market Research
Gen Z
Glp-1
Procter & Gamble
Like a Girl
Marketing Campaigns
Consumer Love Program
Consumer Trends
Health and Wellness
Artificial Intelligence
Ulta Beauty

Dig In is your go to source for insights innovation. It's for anyone with a genuine interest in fostering brand and product growth, exploring groundbreaking innovations, and embracing the dynamic world of expanding businesses and brands.

PublishesWeeklyEpisodes171Founded5 years ago
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Artwork for Dig In

Latest Episodes

We’re doing a throwback episode this week! In the episode Jess was joined by Anna Estlund, Vice President of Insights & Strategy at Pernod Ricard, to explore how the team navigated the canned cocktail boom by rooting strategy in consumer behavior, th... more

On this week’s episode, Jess Gaedeke is joined by Betsy Pendergast, VP, Future Strategy & Innovation at Dig, to explore how community is reshaping the future of entertainment, why fragmentation is driving a renewed need for connection, and how insigh... more

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On this week’s episode, host Jess Gaedeke is joined by Vera Chien, Executive Director of Global Corporate Strategy and Insights at Warner Bros. Discovery, to explore how rethinking segmentation can turn insights into real business impact, why “knowin... more

YouTube

On this week’s episode, host Jess Gaedeke is joined by Kelly Nielsen, SVP of Global Client Development at Dig Insights, to explore why great campaigns often fail in execution rather than strategy, how brands can better connect insight to shelf and wi... more

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Recent Guests

Vera Chien
Executive Director, Global Corporate Strategy and Insights at Warner Bros. Discovery
Warner Bros. Discovery
Episode: 137. Why most segmentations fail (and how to fix them)
Kelly Nielsen
SVP Global Client Development
Beval space (as discussed in episode)
Episode: 136 Dig (In)spiration: Why brands struggle to stay relevant with new audiences
Katie Curler
National Account Manager over Total Wine and Target at Campari Group
Campari Group
Episode: 136. How Campari turns insights into in-store experiences that actually sell
Shelby Walsh
VP Future Strategy & Innovation, Dig Insights
Dig Insights
Episode: 135. Dig (In)spiration: Why brands must balance quick wins with enduring loyalty
Tracey Halama
CEO of Supergut, former CEO of Vital Proteins
Supergut; Vital Proteins
Episode: 135. How a sales-led CEO builds CPG brands from 0 to $700M
Paul Gaudette
CEO of Dig Insights
Dig Insights
Episode: 134. Dig (In)spiration: Why speed without substance won’t drive growth
Doug Healy
Head of Consumer Insights North America, Kraft Heinz
Kraft Heinz
Episode: 134. How Quaker proved heritage is a competitive advantage
Patricia King
EVP global client partner at Dig
Dig
Episode: 133. Dig (In)spiration: Why faster insights don't always lead to better decisions
Kendra Speed
Founder and Principal of Klarion Group, former Director of Consumer Market Insights and Marketing Strategy at LinkedIn
Klarion Group
Episode: 133. How LinkedIn turned brand tracking into a strategic advantage

Hosts

Jess Gaedeke
Host of multiple Dig In and Dig Inspiration episodes; senior host with cross-show experience
Kevin Hare
EDP at Dig; frequent guest discussing insights tools and innovation

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#172
Chile/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

135. How a sales-led CEO builds CPG brands from 0 to $700M
Q: What is your North Star for Supergut and how do you keep messaging anchored across channels?
Daily 30 grams of fiber is our North Star, representing a core health goal that guides product claims and marketing, while we tailor messaging for different channels without losing the central premise.
135. How a sales-led CEO builds CPG brands from 0 to $700M
Q: How did your background in sales shape your leadership as CEO?
Sales taught me to isolate objections, pursue a path to yes, understand buyer needs, and communicate in ways that align product value with customer goals, which informs my leadership and decision-making.
135. How a sales-led CEO builds CPG brands from 0 to $700M
Q: What's something you are irrationally loyal to?
Yoga is a core practice for me, grounding me physically and mentally, especially through perimenopause, and it anchors my routine and focus.
136. How Campari turns insights into in-store experiences that actually sell
Q: What's a trend that you're very glad that you skipped?
She laughed about mom jeans and contrasted the trend with denim-on-denim, emphasizing personal fit and long-term fashion decisions; she also notes the importance of focusing on durable, enjoyable styles over fleeting fads.
133. How LinkedIn turned brand tracking into a strategic advantage
Q: What does that look like and what are some of the ways that you incorporate what you're learning into what you ultimately go to market with?
Kendra details that the RFI process helped inform their needs, pushing for a stable program that can generate quick insights to steer the brand effectively.

Audience Metrics

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Frequently Asked Questions About Dig In

What is Dig In about and what kind of topics does it cover?

A data-forward show focused on how brands grow through insights, strategy, and innovation. Episodes frequently explore how consumer data, AI tools, and rigorous storytelling translate into tangible business impact—whether activating at retail, guiding long-term brand loyalty, or aligning cross-functional teams around a clear growth agenda. Guests range from senior brand leaders and insights executives to AI and marketing specialists, offering practical lessons on segmentation, innovation, and the evolving role of insights in driving measurable outcomes. The format often pairs tactical case studies with broader perspectives on the future of consumer marketing, making it valuable for listeners who sponsor, partner with, or work inside brands ... more

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Which podcasts are similar to Dig In?

These podcasts share a similar audience with Dig In:

1. Search Engine
2. Planet Money
3. Huberman Lab
4. SmartLess
5. The Rest Is History

How many episodes of Dig In are there?

Dig In launched 5 years ago and published 171 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Dig In?

Recent guests on Dig In include:

1. Vera Chien
2. Kelly Nielsen
3. Katie Curler
4. Shelby Walsh
5. Tracey Halama
6. Paul Gaudette
7. Doug Healy
8. Patricia King

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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