Rephonic
Artwork for Dig In
Consumer Insights
Hershey's Kisses
Insights Function
Consumer Behavior
Like a Girl
Pepsico
Procter & Gamble
Ulta Beauty
Innovation
La-Z-Boy
Marketing Campaigns
Communication Skills
Design
Diversity In Design
Gender Equality
Marketing Trends
Marketing Strategies
Go Dutch
Pernod Ricard
Canned Cocktails

Dig In is your go to source for insights innovation. It's for anyone with a genuine interest in fostering brand and product growth, exploring groundbreaking innovations, and embracing the dynamic world of expanding businesses and brands.

PublishesWeeklyEpisodes168Founded5 years ago
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BusinessMarketing

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Artwork for Dig In

Latest Episodes

On this week’s episode, host Jess Gaedeke is joined by Kelly Nielsen, SVP of Global Client Development at Dig Insights, to explore why great campaigns often fail in execution rather than strategy, how brands can better connect insight to shelf and wi... more

On this week’s episode, host Jess Gaedeke is joined by Katie Curler, National Account Manager at Campari Group, to explore how insights and creativity come together to win the “first drink” at retail, what it takes to turn campaigns into in-store exp... more

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On this week’s episode, host Jess Gaedeke is joined by Shelby Walsh, VP of Future Strategy & Innovation at Dig Insights, to explore how shifting consumer expectations—from instant gratification to AI-shaped education—are redefining wellness, and why ... more

YouTube

On this week’s episode, host Jess Gaedeke is joined by Tracey Halama, CEO of Supergut and former CEO of Vital Proteins, to explore how a sales-driven mindset shapes CPG leadership, why aligning messaging to channel is critical for growth, and how per... more

YouTube

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Recent Guests

Katie Curler
National Account Manager over Total Wine and Target at Campari Group
Campari Group
Episode: 136. How Campari turns insights into in-store experiences that actually sell
Shelby Walsh
VP Future Strategy & Innovation, Dig Insights
Dig Insights
Episode: 135. Dig (In)spiration: Why brands must balance quick wins with enduring loyalty
Tracey Halama
CEO of Supergut, former CEO of Vital Proteins
Supergut; Vital Proteins
Episode: 135. How a sales-led CEO builds CPG brands from 0 to $700M
Paul Gaudette
CEO of Dig Insights
Dig Insights
Episode: 134. Dig (In)spiration: Why speed without substance won’t drive growth
Doug Healy
Head of Consumer Insights North America, Kraft Heinz
Kraft Heinz
Episode: 134. How Quaker proved heritage is a competitive advantage
Patricia King
EVP global client partner at Dig
Dig
Episode: 133. Dig (In)spiration: Why faster insights don't always lead to better decisions
Kendra Speed
Founder and Principal of Klarion Group, former Director of Consumer Market Insights and Marketing Strategy at LinkedIn
Klarion Group
Episode: 133. How LinkedIn turned brand tracking into a strategic advantage
Saverio Spontella
Chief Commercial Officer at Lando Frost
Lando Frost
Episode: 131. Dig (In)spiration: How marketing is evolving in an AI world
Amir Jamil
Associate Director, Analytics, Insights and Capabilities at Barilla
Barilla
Episode: 128. How Barilla used consumer segmentation to drive brand growth

Host

Jess Gaedeke
Host of the Dig In podcast, focusing on insights innovation and strategies in marketing and branding.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

135. How a sales-led CEO builds CPG brands from 0 to $700M
Q: What is your North Star for Supergut and how do you keep messaging anchored across channels?
Daily 30 grams of fiber is our North Star, representing a core health goal that guides product claims and marketing, while we tailor messaging for different channels without losing the central premise.
135. How a sales-led CEO builds CPG brands from 0 to $700M
Q: How did your background in sales shape your leadership as CEO?
Sales taught me to isolate objections, pursue a path to yes, understand buyer needs, and communicate in ways that align product value with customer goals, which informs my leadership and decision-making.
135. How a sales-led CEO builds CPG brands from 0 to $700M
Q: What's something you are irrationally loyal to?
Yoga is a core practice for me, grounding me physically and mentally, especially through perimenopause, and it anchors my routine and focus.
136. How Campari turns insights into in-store experiences that actually sell
Q: What's a trend that you're very glad that you skipped?
She laughed about mom jeans and contrasted the trend with denim-on-denim, emphasizing personal fit and long-term fashion decisions; she also notes the importance of focusing on durable, enjoyable styles over fleeting fads.
133. How LinkedIn turned brand tracking into a strategic advantage
Q: What does that look like and what are some of the ways that you incorporate what you're learning into what you ultimately go to market with?
Kendra details that the RFI process helped inform their needs, pushing for a stable program that can generate quick insights to steer the brand effectively.

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Frequently Asked Questions About Dig In

What is Dig In about and what kind of topics does it cover?

The content focuses on insights innovation in the marketing and business realms, highlighting the significance of emotional connections in brand strategies and consumer behavior. Discussions often include expert guests from leading companies who share transformative strategies for market success, emphasizing meaningful storytelling and the essential role of insights professionals in making informed business decisions. Topics like the emotional dimensions of consumer interactions, the lessons learned from product failures, and the evolution of design in marketing campaigns are recurrent, positioning the content as a resource for both practitioners and enthusiasts looking to deepen their understanding of effective marketing practices.

Notewo... more

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How many listeners does Dig In get?

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What are the audience demographics for Dig In?

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How many subscribers and views does Dig In have?

To see how many followers or subscribers Dig In has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Dig In?

These podcasts share a similar audience with Dig In:

1. The Daily
2. Huberman Lab
3. SmartLess
4. Good Hang with Amy Poehler
5. The Bill Simmons Podcast

How many episodes of Dig In are there?

Dig In launched 5 years ago and published 168 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Dig In?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Dig In?

Rephonic pulls ratings and reviews for Dig In from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Dig In?

Recent guests on Dig In include:

1. Katie Curler
2. Shelby Walsh
3. Tracey Halama
4. Paul Gaudette
5. Doug Healy
6. Patricia King
7. Kendra Speed
8. Saverio Spontella

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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