Rephonic
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Consumer Insights
Consumer Behavior
Protein
Innovation
Marketing Strategies
Pepsico
Hershey's Kisses
Danone
Insights Function
Market Research
Artificial Intelligence
Gen Z
Glp-1
Procter & Gamble
Like a Girl
Marketing Campaigns
Consumer Love Program
Consumer Trends
Health and Wellness
Ulta Beauty

Dig In is your go to source for insights innovation. It's for anyone with a genuine interest in fostering brand and product growth, exploring groundbreaking innovations, and embracing the dynamic world of expanding businesses and brands.

PublishesWeeklyEpisodes174Founded5 years ago
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Latest Episodes

It's the Season 4 finale of Dig In! On the final episode Jess Gaedeke revisits the most memorable moments from Season 4, featuring clips from conversations that explored everything from why getting into consumers' homes still changes everything, to h... more

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Bonjour! On this week's episode, host Jess Gaedeke is joined by Julien Naggar, SVP of Client Partnerships at Dig Insights, to explore why ethnographic research surfaces the consumer truths that surveys will never capture, how the insights function is... more

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On this week’s episode, Jess Gaedeke is joined by Amy Baer, Head of Strategic Insights North America at Bel Group, to explore why getting marketers into consumers’ homes still unlocks the most powerful insights, how ethnographic research is shaping a... more

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We’re doing a throwback episode this week! In the episode Jess was joined by Anna Estlund, Vice President of Insights & Strategy at Pernod Ricard, to explore how the team navigated the canned cocktail boom by rooting strategy in consumer behavior, th... more

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Recent Guests

Amy Baer
Marketing leader sharing a consumer-insights driven project at Bell
Bell (Strategic Insights / Bell Marketing)
Episode: 140. Season 4 in review: lessons in empathy, innovation, and the power of being in the room
Jenna Levine
Marketing lead discussing GLP-1 driven product development
Danone
Episode: 140. Season 4 in review: lessons in empathy, innovation, and the power of being in the room
Julien Naggar
SVP of Client Partnerships in France
Dig Insights (France)
Episode: 139. Dig (In)spiration: Why do we keep cutting the research that really matters?
Vera Chien
Executive Director, Global Corporate Strategy and Insights at Warner Bros. Discovery
Warner Bros. Discovery
Episode: 137. Why most segmentations fail (and how to fix them)
Kelly Nielsen
SVP Global Client Development
Beval space (as discussed in episode)
Episode: 136 Dig (In)spiration: Why brands struggle to stay relevant with new audiences
Katie Curler
National Account Manager over Total Wine and Target at Campari Group
Campari Group
Episode: 136. How Campari turns insights into in-store experiences that actually sell
Shelby Walsh
VP Future Strategy & Innovation, Dig Insights
Dig Insights
Episode: 135. Dig (In)spiration: Why brands must balance quick wins with enduring loyalty
Tracey Halama
CEO of Supergut, former CEO of Vital Proteins
Supergut; Vital Proteins
Episode: 135. How a sales-led CEO builds CPG brands from 0 to $700M
Paul Gaudette
CEO of Dig Insights
Dig Insights
Episode: 134. Dig (In)spiration: Why speed without substance won’t drive growth

Hosts

Jess Gaedeke
Host of multiple Dig In and Dig Inspiration episodes; senior host with cross-show experience
Kevin Hare
EDP at Dig; frequent guest discussing insights tools and innovation

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#246
Chile/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

139. Dig (In)spiration: Why do we keep cutting the research that really matters?
Q: What unique French consumer nuances impact insights work and innovation?
France emphasizes human connection, formal engagement, and sustainability, with longer workdays and daily grocery routines that require researchers to adapt their approach and timing to fit the local lifestyle.
139. Dig (In)spiration: Why do we keep cutting the research that really matters?
Q: How has the role of qualitative researchers evolved in the age of AI and automated tools?
Qual researchers are becoming decision influencers and storytellers who synthesize qualitative findings with multi-source data and emotional truth to influence strategy, rather than merely collecting data.
139. Dig (In)spiration: Why do we keep cutting the research that really matters?
Q: What's the business case for preserving ethnographic research despite budget pressures?
Ethnography surfaces insights that surveys miss and provides a solid foundation for innovative product concepts, especially in nuanced markets like France; it helps avoid misinterpretation and misalignment later in the product development process.
Dig In Throwback: 117. How shopper insights helped Pernod Ricard stand out in a crowded RTD market
Q: What is your biggest takeaway from the canned cocktail experience?
Three phases of success: right strategy, committed business model, and measurable business impact, including top market positions and successful partnerships.
Dig In Throwback: 117. How shopper insights helped Pernod Ricard stand out in a crowded RTD market
Q: If you could snap your fingers today and become an expert in anything, what would it be?
The guest would love to be fluent in multiple languages to connect more deeply with students and colleagues, effectively acting as a personal Rosetta Stone.

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Frequently Asked Questions About Dig In

What is Dig In about and what kind of topics does it cover?

A data-forward show focused on how brands grow through insights, strategy, and innovation. Episodes frequently explore how consumer data, AI tools, and rigorous storytelling translate into tangible business impact—whether activating at retail, guiding long-term brand loyalty, or aligning cross-functional teams around a clear growth agenda. Guests range from senior brand leaders and insights executives to AI and marketing specialists, offering practical lessons on segmentation, innovation, and the evolving role of insights in driving measurable outcomes. The format often pairs tactical case studies with broader perspectives on the future of consumer marketing, making it valuable for listeners who sponsor, partner with, or work inside brands ... more

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1. Good Hang with Amy Poehler

How many episodes of Dig In are there?

Dig In launched 5 years ago and published 174 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Dig In?

Recent guests on Dig In include:

1. Amy Baer
2. Jenna Levine
3. Julien Naggar
4. Vera Chien
5. Kelly Nielsen
6. Katie Curler
7. Shelby Walsh
8. Tracey Halama

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