
Dig In is your go to source for insights innovation. It's for anyone with a genuine interest in fostering brand and product growth, exploring groundbreaking innovations, and embracing the dynamic world of expanding businesses and brands.
| Publishes | Weekly | Episodes | 165 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||

On this week’s episode, host Jess Gaedeke is joined by Tracey Halama, CEO of Supergut and former CEO of Vital Proteins, to explore how a sales-driven mindset shapes CPG leadership, why aligning messaging to channel is critical for growth, and how per... more
On this week’s episode, Jess is joined by Paul Gaudette, CEO here at Dig Insights, to unpack the evolving role of the insights function, exploring why insights must move beyond being misframed as a data factory to become a true growth driver, how to ... more
On this week’s episode, Jess Gaedeke is joined by Douglas Healy, Head of Consumer Insights — North America at Kraft Heinz, to unpack why heritage brands like Quaker win when they embrace their origins, how insights teams must evolve from data provide... more
On this week’s episode, Jess is joined by Patricia King, EVP Global Client Partner at Dig Insights, to unpack the tension between speed and substance in the age of AI, the difference between fast answers and confident decisions, and why strategic cla... more
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #17 | |
Apple Podcasts | #212 |
Recent interactions between the hosts and their guests.
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The content focuses on insights innovation in the marketing and business realms, highlighting the significance of emotional connections in brand strategies and consumer behavior. Discussions often include expert guests from leading companies who share transformative strategies for market success, emphasizing meaningful storytelling and the essential role of insights professionals in making informed business decisions. Topics like the emotional dimensions of consumer interactions, the lessons learned from product failures, and the evolution of design in marketing campaigns are recurrent, positioning the content as a resource for both practitioners and enthusiasts looking to deepen their understanding of effective marketing practices.
Notewo... more
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Dig In launched 5 years ago and published 165 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Dig In include:
1. Paul Gaudette
2. Doug Healy
3. Patricia King
4. Kendra Speed
5. Saverio Spontella
6. Amir Jamil
7. Brian Leckner
8. Tina Lambert
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