电商管理
一个电商运营本书针对管理者面对的“不会做薪酬绩效考核的”“不会激励员工自我驱动的”“不懂做大业务线的”“所在团队氛围差，小团体盛行的”“内部人才培养不出来的”“培养出来的人才会离职的”等问题做出的建议与解答。文中对电商管理提出了一些不同的认知。 目录 · · · · · · 第一章 薪酬体系 第二章 目标考核 第三章 选人招人 第四章 战略增长 第五章 组织架构 后记
| Episodes | 1 | Founded | a year ago | Language |  ZH-CN |
|---|---|---|---|---|---|
| Categories | ManagementBusiness | ||||
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蒋晖的《电商管理》一书可能有以下精华内容：
一、实战经验分享
1. 书中可能详细阐述了蒋晖在电商领域多年摸爬滚打的实战经历，包括他所遇到的困难、挑战以及成功的应对策略。这些真实的案例可以让读者更好地理解电商管理的实际操作。
2. 分享不同电商模式的运营心得，如 B2C、C2C、跨境电商等，为读者提供多样化的经营思路。
二、策略与方法
1. 市场定位策略：指导读者如何准确地进行市场细分，找到目标客户群体，并确定独特的产品或服务定位。
2. 品牌建设方法：强调品牌在电商中的重要性，提... more
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