电商84个关键思考
一个电商运营《电商84个关键思考》基本信息12 《电商84个关键思考》由孙清华著，由台海出版社出版。这本书主要讲述了电商战略规划、思维认知、组织管理、推广运营等方面的关键思考。 《电商84个关键思考》主要内容 战略规划篇： 项目思考：评估电商项目的可行性。 模式思考：现金流导向还是利润导向。 布局思考：在诸侯割据下的电商布局。 机会思考：行业洗牌和布局重塑。 变化思考：电商行业的深层变化。 选品思考：新手电商如何选品。 产品思考：产品把控的五大瓶颈。 亏损思考：项目聚焦和避免亏损的策略。 模型思考：成功模型的应用。 价格战思考：应对价格战的策略。 高客单价思考：中高客单价的支撑点。 竞争力思考：产品竞争的三要素。 思维认知篇： 毛利思考：电商项目的盈利能力。 爆品方法：打造爆款的方法。 标品思考：标准化产品的市场策略。 组织管理篇： 公司结构：电商公司的组织结构。 产品力：产品质量的... more
| Episodes | 1 | Founded | a year ago | Language |  ZH-CN |
|---|---|---|---|---|---|
| Categories | CareersBusiness | ||||
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以下是《电商84个关键思考》精华总结：
一、战略布局与市场定位
1. 明确业务方向
- 电商业务需确定清晰的长期愿景，这是发展的指南针，无论是追求规模扩张、利润最大化还是特定的品牌定位。
- 精准锁定目标市场，要深入研究市场规模、增长潜力、消费者需求差异等因素，这是成功的基石。
2. 竞争应对
- 透彻分析竞争对手，找出其优势、劣势、战略和市场份额情况，从而制定差异化的竞争策略。
- 依据自身资源和目标，选择合适的电商平台开展业务，同时考虑平台的用户群体、规则和竞争态势。
二、产品管... more
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