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Design of AI | Build Products that Customers & Businesses Value

Design of AI
Artificial Intelligence
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Entrepreneurship
Generative AI
Lean Startup
AI Startups
Investment Landscape
Product-Market Fit
Value Drivers
Chatgpt
Product Management
Saas Tools
Startups
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AI Ethics
User Experience
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We provide a pragmatic and practical deep dive into what AI can do and how it is transforming industries. We help designers, researchers, and product managers excel in a rapidly changing future. Hosted by: Arpy Dragffy Guerrero www.linkedin.com/in/adragffy/ Brittany Hobbs www.linkedin.com/in/brittanyhobbs/ Make sure to subscribe to our Substack to never miss an episode and receive ... more

PublishesTwice monthlyEpisodes49Founded2 years ago
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Artwork for Design of AI

Latest Episodes

If you’re building your product on private large language models, you are outsourcing control of your business—your data, your roadmap, and your long‑term defensibility—to companies whose incentives do not align with yours.

Ovetta Sampson is a tech ... more

YouTube

2025 is almost over, and it’s time to stop pretending everything is fine.

If you work in design, writing, product, research, or agencies, you’ve felt it: fewer jobs, lower rates, shrinking teams—and an industry telling you AI is here to free you whi... more

YouTube

AI is threatening creativity, but that's because we're giving too much control to the machine to think on our behalf.

In this episode, Dr. Maya Ackerman — AI-creativity researcher, professor, and author of Creative Machines: AI, Art & Us — explains ... more

The hardest part of building an AI product isn’t the model, it’s the market.

Jessica Randazza Pade, one of today’s leading experts in AI commercialization and Head of Brand Activation & Commercialization at Neurable, joins us to share why most AI pr... more

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Recent Guests

Ovetta Sampson
Tech industry leader and founder of Right AI
Right AI
Episode: 49. AI Was Supposed to Help Humans. What Happened? [Ovetta Sampson]
Kwame Nyanning
Strategist and designer, partner and chief design officer at EY Saren, author of Agentics
EY Saren
Episode: 45. Agentics: Rebuilding How We Think, Work, and Create with AI [Kwame Nyanning, Author of Agentic]
Teresa Torres
Author of Continuous Discovery Habits
Product Talk
Episode: 44. AI Won’t Save Your Product—Discovery Will [Teresa Torres - Product Talk]
Nicholas Holland
SVP of Product and Head of AI at HubSpot
HubSpot
Episode: 42. HubSpot’s Head of AI on How AI Rewrites Customer Acquisition & Marketing
Maor Shlomo
Founder of Base44
Episode: 41. Vibe Coding Will Disrupt Product — Base44’s Path to $80M Within 6 Months
Jamil Valliani
VP and Head of Product AI at Atlassian
Atlassian
Episode: 40. Secrets to Successful Agents: Atlassian’s Strategy for Success
Jochem van der Veer
CEO of TheyDo
TheyDo
Episode: 39. The Intelligence Layer That Unlocks Your Business' Biggest Problems [Jochem van der Veer, TheyDo]
Savannah Kunovsky
Managing Director of IDEO's Emerging Technology Lab
IDEO
Episode: 38. Co-Designing the Future of AI Products [Savannah Kunovsky, IDEO]
Dr. Emily M. Bender
Professor of Linguistics at University of Washington, included in Time 100 list of influential people in AI.
University of Washington
Episode: 34. Bullshit Mountain: Unmasking AI's Empty Promises w/ The AI Con authors Emily M. Bender & Alex Hanna

Hosts

Arpy Dragffy Guerrero
Founder & Principal Strategist at PH1 Research and host specializing in AI and design.
Brittany Hobbs
VP Insights at Huge with a focus on product and design insights.

Chart Rankings

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Apple Podcasts
#228
Hong Kong/Technology

Talking Points

Recent interactions between the hosts and their guests.

45. Agentics: Rebuilding How We Think, Work, and Create with AI [Kwame Nyanning, Author of Agentic]
Q: What happens to agencies in a world where delivery continuously seems to matter more than creativity?
Agencies won't die because of AI, but because they are still selling time in a world that trades in proof.
45. Agentics: Rebuilding How We Think, Work, and Create with AI [Kwame Nyanning, Author of Agentic]
Q: When you use the term agentic or just talk about agents, what exactly do you mean?
An agent is an entity connected to a large language model that interprets goals, gathers information, and makes decisions to achieve defined outcomes.
43. Play Unlocks the Next Billion‑Dollar AI Market [Michelle Lee, IDEO]
Q: What are some practical steps teams can take to incorporate play into their strategies?
Teams should take time to diverge creatively, challenge assumptions, and gather diverse insights before converging on solutions.
42. HubSpot’s Head of AI on How AI Rewrites Customer Acquisition & Marketing
Q: So what would you say is the fatal mistake that small businesses are making when they're still running marketing the same way it was for the last five, ten years?
Nicholas emphasizes that a fatal mistake is not adopting AI assistants for marketers and salespeople, as well as failing to establish hybrid teams with good tools.
42. HubSpot’s Head of AI on How AI Rewrites Customer Acquisition & Marketing
Q: Hey Nicholas, how did you end up leading AI at such a crazily impactful organization as HubSpot?
Nicholas talks about his journey from being an entrepreneur with a marketing agency to joining HubSpot and taking over marketing product contributions as AI began to gain traction in business.

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Frequently Asked Questions About Design of AI

What is Design of AI about and what kind of topics does it cover?

Focusing on the intersection of artificial intelligence and product design, this series provides listeners with valuable insights into how AI is reshaping industries and enhancing business outcomes. Topics frequently explored include product discovery, the impact of emotional AI on customer interactions, and the critical role of user-centered design in developing AI applications. Notably, the hosts aim to equip designers, researchers, and product managers with practical strategies for navigating the complexities of AI adoption and implementation in their respective fields, fostering a community dedicated to merging technological innovation with user-centricity. Unique discussions around 'Vibe Coding' and the importance of integrating creati... more

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1. Future of UX | Your Design, Tech and User Experience Podcast | AI Design
2. Dwarkesh Podcast
3. All-In with Chamath, Jason, Sacks & Friedberg
4. Design Better

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Design of AI launched 2 years ago and published 49 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Design of AI?

Recent guests on Design of AI include:

1. Ovetta Sampson
2. Kwame Nyanning
3. Teresa Torres
4. Nicholas Holland
5. Maor Shlomo
6. Jamil Valliani
7. Jochem van der Veer
8. Savannah Kunovsky

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