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Design of AI | Build Products that Customers & Businesses Value

Design of AI
Artificial Intelligence
Entrepreneurship
Venture Capital
Generative AI
Lean Startup
AI Startups
Product-Market Fit
Investment Landscape
Value Drivers
Chatgpt
Funding
Product Management
Market Fit
Startups
Saas Tools
Product Design
Design
AI Ethics
User Experience
Technology Trends

We provide a pragmatic and practical deep dive into what AI can do and how it is transforming industries. We help designers, researchers, and product managers excel in a rapidly changing future. Hosted by: Arpy Dragffy Guerrero (Founder & Principal Strategist, PH1 Research) www.linkedin.com/in/adragffy/ Brittany Hobbs (VP Insights, Huge) www.linkedin.com/in/brittanyhobbs/ Please ma... more

PublishesTwice monthlyEpisodes46Founded2 years ago
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Artwork for Design of AI

Latest Episodes

The hardest part of building an AI product isn’t the model, it’s the market.

Jessica Randazza Pade, one of today’s leading experts in AI commercialization and Head of Brand Activation & Commercialization at Neurable, joins us to share why most AI pr... more

The next revolution in AI isn’t another tool, it’s a reconstruction of how organizations think, act, and create meaning.

Strategist and designer Kwame Nyanning (Partner & Chief Design Officer at EY Seren) argues that the companies who win the agent... more

Product teams are moving fast on AI—but speed without discovery is a trap. Teresa Torres—author of Continuous Discovery Habits and one of the most trusted voices in modern product thinking—reveals why teams that skip real customer contact are buildin... more

Product teams and founders are under pressure, stuck in incremental roadmaps and burning out on short‑term wins. Michelle Lee—Partner & Executive Managing Director of IDEO’s Play Lab—shows why play is the hidden driver of markets that reshape industr... more

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Recent Guests

Kwame Nyanning
Strategist and designer, partner and chief design officer at EY Saren, author of Agentics
EY Saren
Episode: 45. Agentics: Rebuilding How We Think, Work, and Create with AI [Kwame Nyanning, Author of Agentic]
Teresa Torres
Author of Continuous Discovery Habits
Product Talk
Episode: 44. AI Won’t Save Your Product—Discovery Will [Teresa Torres - Product Talk]
Nicholas Holland
SVP of Product and Head of AI at HubSpot
HubSpot
Episode: 42. HubSpot’s Head of AI on How AI Rewrites Customer Acquisition & Marketing
Maor Shlomo
Founder of Base44
Episode: 41. Vibe Coding Will Disrupt Product — Base44’s Path to $80M Within 6 Months
Jamil Valliani
VP and Head of Product AI at Atlassian
Atlassian
Episode: 40. Secrets to Successful Agents: Atlassian’s Strategy for Success
Jochem van der Veer
CEO of TheyDo
TheyDo
Episode: 39. The Intelligence Layer That Unlocks Your Business' Biggest Problems [Jochem van der Veer, TheyDo]
Savannah Kunovsky
Managing Director of IDEO's Emerging Technology Lab
IDEO
Episode: 38. Co-Designing the Future of AI Products [Savannah Kunovsky, IDEO]
Dr. Emily M. Bender
Professor of Linguistics at University of Washington, included in Time 100 list of influential people in AI.
University of Washington
Episode: 34. Bullshit Mountain: Unmasking AI's Empty Promises w/ The AI Con authors Emily M. Bender & Alex Hanna
Dr. Alex Hanna
Director of Research at the Distributed AI Research Institute, Lecturer at UC Berkeley.
Distributed AI Research Institute
Episode: 34. Bullshit Mountain: Unmasking AI's Empty Promises w/ The AI Con authors Emily M. Bender & Alex Hanna

Hosts

Arpy Dragffy Guerrero
Founder & Principal Strategist at PH1 Research and host specializing in AI and design.
Brittany Hobbs
VP Insights at Huge with a focus on product and design insights.

Chart Rankings

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Apple Podcasts
#247
United Kingdom/Technology

Talking Points

Recent interactions between the hosts and their guests.

45. Agentics: Rebuilding How We Think, Work, and Create with AI [Kwame Nyanning, Author of Agentic]
Q: What happens to agencies in a world where delivery continuously seems to matter more than creativity?
Agencies won't die because of AI, but because they are still selling time in a world that trades in proof.
45. Agentics: Rebuilding How We Think, Work, and Create with AI [Kwame Nyanning, Author of Agentic]
Q: When you use the term agentic or just talk about agents, what exactly do you mean?
An agent is an entity connected to a large language model that interprets goals, gathers information, and makes decisions to achieve defined outcomes.
43. Play Unlocks the Next Billion‑Dollar AI Market [Michelle Lee, IDEO]
Q: What are some practical steps teams can take to incorporate play into their strategies?
Teams should take time to diverge creatively, challenge assumptions, and gather diverse insights before converging on solutions.
42. HubSpot’s Head of AI on How AI Rewrites Customer Acquisition & Marketing
Q: So what would you say is the fatal mistake that small businesses are making when they're still running marketing the same way it was for the last five, ten years?
Nicholas emphasizes that a fatal mistake is not adopting AI assistants for marketers and salespeople, as well as failing to establish hybrid teams with good tools.
42. HubSpot’s Head of AI on How AI Rewrites Customer Acquisition & Marketing
Q: Hey Nicholas, how did you end up leading AI at such a crazily impactful organization as HubSpot?
Nicholas talks about his journey from being an entrepreneur with a marketing agency to joining HubSpot and taking over marketing product contributions as AI began to gain traction in business.

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Frequently Asked Questions About Design of AI

What is Design of AI about and what kind of topics does it cover?

Focusing on the intersection of artificial intelligence and product design, this series provides listeners with valuable insights into how AI is reshaping industries and enhancing business outcomes. Topics frequently explored include product discovery, the impact of emotional AI on customer interactions, and the critical role of user-centered design in developing AI applications. Notably, the hosts aim to equip designers, researchers, and product managers with practical strategies for navigating the complexities of AI adoption and implementation in their respective fields, fostering a community dedicated to merging technological innovation with user-centricity. Unique discussions around 'Vibe Coding' and the importance of integrating creati... more

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1. a16z Podcast
2. The Startup Ideas Podcast
3. NN/G UX Podcast
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Design of AI launched 2 years ago and published 46 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Design of AI?

Recent guests on Design of AI include:

1. Kwame Nyanning
2. Teresa Torres
3. Nicholas Holland
4. Maor Shlomo
5. Jamil Valliani
6. Jochem van der Veer
7. Savannah Kunovsky
8. Dr. Emily M. Bender

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