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Design of AI
Artificial Intelligence
Venture Capital
Entrepreneurship
Generative AI
Lean Startup
AI Startups
Product-Market Fit
Investment Landscape
Value Drivers
Chatgpt
Saas Tools
Market Fit
Product Management
Funding
Startups
Product Design
Design
AI Ethics
User Experience
Customer Journey

We provide a pragmatic and practical deep dive into what AI can do and how it is transforming industries. We help designers, researchers, and product managers excel in a rapidly changing future. Hosted by: Arpy Dragffy Guerrero www.linkedin.com/in/adragffy/ Brittany Hobbs www.linkedin.com/in/brittanyhobbs/ Make sure to subscribe to our Substack to never miss an episode and receive ... more

PublishesTwice monthlyEpisodes50Founded2 years ago
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Technology

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Artwork for Design of AI

Latest Episodes

2026 will reward AI products that get three things right: trust, cost, and orchestration. This episode looks ahead at how those forces are reshaping AI product strategy—and what teams need to pay attention to now.

Brittany and Arpy are joined by Yad... more

If you’re building your product on private large language models, you are outsourcing control of your business—your data, your roadmap, and your long‑term defensibility—to companies whose incentives do not align with yours.

Ovetta Sampson is a tech ... more

YouTube

2025 is almost over, and it’s time to stop pretending everything is fine.

If you work in design, writing, product, research, or agencies, you’ve felt it: fewer jobs, lower rates, shrinking teams—and an industry telling you AI is here to free you whi... more

YouTube

AI is threatening creativity, but that's because we're giving too much control to the machine to think on our behalf.

In this episode, Dr. Maya Ackerman — AI-creativity researcher, professor, and author of Creative Machines: AI, Art & Us — explains ... more

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Recent Guests

Ovetta Sampson
Tech industry leader and founder of Right AI
Right AI
Episode: 49. AI Was Supposed to Help Humans. What Happened? [Ovetta Sampson]
Kwame Nyanning
Strategist and designer, partner and chief design officer at EY Saren, author of Agentics
EY Saren
Episode: 45. Agentics: Rebuilding How We Think, Work, and Create with AI [Kwame Nyanning, Author of Agentic]
Teresa Torres
Author of Continuous Discovery Habits
Product Talk
Episode: 44. AI Won’t Save Your Product—Discovery Will [Teresa Torres - Product Talk]
Nicholas Holland
SVP of Product and Head of AI at HubSpot
HubSpot
Episode: 42. HubSpot’s Head of AI on How AI Rewrites Customer Acquisition & Marketing
Maor Shlomo
Founder of Base44
Episode: 41. Vibe Coding Will Disrupt Product — Base44’s Path to $80M Within 6 Months
Jamil Valliani
VP and Head of Product AI at Atlassian
Atlassian
Episode: 40. Secrets to Successful Agents: Atlassian’s Strategy for Success
Jochem van der Veer
CEO of TheyDo
TheyDo
Episode: 39. The Intelligence Layer That Unlocks Your Business' Biggest Problems [Jochem van der Veer, TheyDo]
Savannah Kunovsky
Managing Director of IDEO's Emerging Technology Lab
IDEO
Episode: 38. Co-Designing the Future of AI Products [Savannah Kunovsky, IDEO]
Dr. Emily M. Bender
Professor of Linguistics at University of Washington, included in Time 100 list of influential people in AI.
University of Washington
Episode: 34. Bullshit Mountain: Unmasking AI's Empty Promises w/ The AI Con authors Emily M. Bender & Alex Hanna

Hosts

Arpy Dragffy Guerrero
Founder & Principal Strategist, focusing on product strategy and AI development, with extensive experience in design and technology.
Brittany Hobbs
VP Insights with expertise in creating data-driven design solutions and leading strategic initiatives in tech companies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#196
France/Technology
Apple Podcasts
#66
Brazil/Technology
Apple Podcasts
#110
South Korea/Technology
Apple Podcasts
#142
Netherlands/Technology

Talking Points

Recent interactions between the hosts and their guests.

45. Agentics: Rebuilding How We Think, Work, and Create with AI [Kwame Nyanning, Author of Agentic]
Q: What happens to agencies in a world where delivery continuously seems to matter more than creativity?
Agencies won't die because of AI, but because they are still selling time in a world that trades in proof.
45. Agentics: Rebuilding How We Think, Work, and Create with AI [Kwame Nyanning, Author of Agentic]
Q: When you use the term agentic or just talk about agents, what exactly do you mean?
An agent is an entity connected to a large language model that interprets goals, gathers information, and makes decisions to achieve defined outcomes.
43. Play Unlocks the Next Billion‑Dollar AI Market [Michelle Lee, IDEO]
Q: What are some practical steps teams can take to incorporate play into their strategies?
Teams should take time to diverge creatively, challenge assumptions, and gather diverse insights before converging on solutions.
42. HubSpot’s Head of AI on How AI Rewrites Customer Acquisition & Marketing
Q: So what would you say is the fatal mistake that small businesses are making when they're still running marketing the same way it was for the last five, ten years?
Nicholas emphasizes that a fatal mistake is not adopting AI assistants for marketers and salespeople, as well as failing to establish hybrid teams with good tools.
42. HubSpot’s Head of AI on How AI Rewrites Customer Acquisition & Marketing
Q: Hey Nicholas, how did you end up leading AI at such a crazily impactful organization as HubSpot?
Nicholas talks about his journey from being an entrepreneur with a marketing agency to joining HubSpot and taking over marketing product contributions as AI began to gain traction in business.

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Frequently Asked Questions About Design of AI

What is Design of AI about and what kind of topics does it cover?

The content focuses on the intersection of artificial intelligence and product design, emphasizing practical insights for designers, researchers, and product managers. Episodes explore how AI innovations are reshaping industries by making products more user-centered and effective. Notably, discussions often challenge prevailing narratives around AI's implications, addressing both its capabilities and limitations, especially in fostering human creativity and meaningful product interactions. Unique perspectives from industry leaders blend theory with actionable strategies, appealing to professionals interested in navigating the evolving landscape of AI-enhanced design and development.

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Which podcasts are similar to Design of AI?

These podcasts share a similar audience with Design of AI:

1. Hard Fork
2. Pivot
3. Future of UX | Your Design, Tech and User Experience Podcast | AI Design
4. SmartLess
5. The Diary Of A CEO with Steven Bartlett

How many episodes of Design of AI are there?

Design of AI launched 2 years ago and published 50 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Design of AI?

Recent guests on Design of AI include:

1. Ovetta Sampson
2. Kwame Nyanning
3. Teresa Torres
4. Nicholas Holland
5. Maor Shlomo
6. Jamil Valliani
7. Jochem van der Veer
8. Savannah Kunovsky

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