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Artwork for Demographics Decoded

Demographics Decoded - Unveiling the trends shaping your future

Simon Kuestenmacher and Michael Yardney
Australia
Baby Boomers
Housing Market
Demographics
Millennials
Migration
Housing Affordability
Wealth Gap
Generation X
Mental Health
Retirement
Demographic Trends
House Prices
Government Policy
Superannuation
Generation Z
Wealth Distribution
Immigration
Intergenerational Wealth Transfer
Population Growth

Join leading demographer Simon Kuestenmacher and wealth and property investment expert Michael Yardney as they share Australian demographic shifts, trend analysis and social change insights to help business decision makers, entrepreneurs, and investors make informed decisions. Each week, we bring you in-depth discussions about how demographics affects our future and actionable advice on demographi... more

PublishesWeeklyEpisodes93Founded2 years ago
Number of ListenersCategories
InvestingBusiness

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Artwork for Demographics Decoded

Latest Episodes

Australia loves a good generational argument.

Boomers had it easy. Millennials can't get ahead. Gen X has been forgotten. Gen Z has been handed the worst starting point.

But what if that whole debate is too simplistic?

In today's show, Simon Ku... more

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Gen Z - they've never known a world without smartphones. They grew up through a pandemic.

And they're entering adulthood at a time when housing feels further out of reach than ever.

But here's what most people miss.

Generation Z is already r... more

YouTube

Millennials - they've been called entitled, they've been called unlucky.

And depending on who you listen to, they're either the problem… or the future.

But here's what's really happening.

Millennials are now the largest generation in the wo... more

YouTube

Gen X- they're not the loudest generation. They're not the biggest. And they're rarely the centre of attention.

But right now, Generation X is sitting in the most influential position in our economy, our housing markets, and our businesses.

The... more

YouTube

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Recent Guests

Simon Kuestenmacher
Leading demographer, part of the Demographics Group
Demographics Group
Episode: The demographic time shift hiding in Australia's property market
Mark Creedon
CEO of Metropole and host of the Mastermind for Business podcast
Metropole
Episode: Double Act or Double Trouble? The Truth About Couple-Run Businesses with Mark Creedon
Simon Bowen
A coach to successful business leaders and political figures, emphasizing the need for effective leadership in technological change.
Episode: How AI will upend business & leadership as we know it – Are You Ready? With Simon Bowen

Hosts

Michael Yardney
Host of Demographics Decoded; wealth and property investment expert; affiliated with Metropole Property Strategists.
Simon Kuestenmacher
Co-host and lead demographer; known for data-driven demographic insights; affiliated with The Demographics Group / Demographics Decoded.

Reviews

4.6 out of 5 stars from 60 ratings
  • Too many shameless plugs

    The content is good, thanks to Simon Kuestenmacher but frankly half the show is about promoting the businesses

    Apple Podcasts
    2
    SG1789
    Australia4 months ago
  • Learning together, statistical insights

    thanks for the informative podcast. Wonderful to raise meaningful topics to consider along with evidence based arguments. I look forward to your podcast every week Simon and Michael and then taking time to think more about my views and checking out data sources in more detail. yours in stats, PS

    Apple Podcasts
    5
    Penquok
    Australiaa year ago
  • Excellent!

    Excellent podcast! Would love more about demographics in other countries and worldwide as well

    Apple Podcasts
    5
    Azr613
    United Statesa year ago
  • Very useful information about trends and the future

    I love this podcast. Combining common sense observations with believable forecasts. Demographics, finance, housing, politics, the future, the past. It’s all here.

    Apple Podcasts
    5
    Tidy Painter
    Australia2 years ago
  • Excellent insights

    Powerful team up between Simon on demographic trends and insights and Michael’s deep property knowledge and experience. The podcast reveals the trends you can ride in the property market that will effectively give you a risk free advantage.

    Apple Podcasts
    5
    flynn_df
    Australia2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners value data-driven demographic insights and practical takeaways for investing and business strategy.
Guest experts like Simon bring depth and credibility to population trends affecting markets.
The show is praised for actionable, forecast-based guidance though some listeners note promotional segments.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#61
Australia/Business/Investing
Apple Podcasts
#149
Australia/Business
Apple Podcasts
#52
New Zealand/Business/Investing
Apple Podcasts
#171
New Zealand/Business
Apple Podcasts
#245
Ireland/Business/Investing

Talking Points

Recent interactions between the hosts and their guests.

The demographic time shift hiding in Australia's property market
Q: Why is the five-year horizon more important for business decisions than a 20- or 30-year horizon?
Because dwelling stock needs to be added with near-term demand in mind, and the five-year window captures shifts in life stages that drive immediate housing needs and affordability pressures.
The Hidden Trends Reshaping Australia
Q: What are the reasons behind the decreasing family size in Australia?
Family size is decreasing due to economic realities and increased gender equality, leading women to prioritize careers before starting families.
The Hidden Trends Reshaping Australia
Q: What are the implications of the retirement of the Baby Boomer generation?
The Baby Boomer cohort is retiring wealthier, leading to confusion in economic forecasting as they tend to still spend, resulting in inflationary pressures.
The Retirement Wealth Divide: Winners and Losers in Old Age
Q: What would you push for if you had the ear of government?
I would push for the Commonwealth Rent Assistance to grow with rents and to improve the amount of affordable housing available.
You'll Probably Change Careers Twice in the Next 20 Years – Here's How to Survive It
Q: Are we going to end up with more adaptable, resilient and happy workforce?
Yes, changing jobs often can lead to people reinventing themselves and fosters resilience, especially among younger generations.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Demographics Decoded

What is Demographics Decoded about and what kind of topics does it cover?

A data-driven show focusing on how demographic shifts shape business, housing, and investment in Australia. Hosts Michael Yardney and Simon Kuestenmacher dissect generations, migration, aging populations, and economic trends to forecast property markets, workforce dynamics, and policy implications. Each episode blends rigorous analytics with practical guidance for investors, business leaders, and decision-makers, often tying insights to real-world strategies, planning, and opportunities. Notable strength lies in turning complex demographic research into actionable takeaways, backed by examples, datasets, and sponsor-supported resources. A distinctive angle is the strong emphasis on intergenerational wealth transfer, housing demand by cohort... more

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How many episodes of Demographics Decoded are there?

Demographics Decoded launched 2 years ago and published 93 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Demographics Decoded?

Recent guests on Demographics Decoded include:

1. Simon Kuestenmacher
2. Mark Creedon
3. Simon Bowen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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