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Artwork for Demographics Decoded

Demographics Decoded - Unveiling the trends shaping your future

Simon Kuestenmacher and Michael Yardney
Australia
Baby Boomers
Housing Market
Demographics
Millennials
Migration
Housing Affordability
Wealth Gap
Generation X
Mental Health
Retirement
Demographic Trends
House Prices
Government Policy
Superannuation
Intergenerational Wealth Transfer
Generation Z
Population Growth
Property Market
Wealth Distribution

Join leading demographer Simon Kuestenmacher and wealth and property investment expert Michael Yardney as they share Australian demographic shifts, trend analysis and social change insights to help business decision makers, entrepreneurs, and investors make informed decisions. Each week, we bring you in-depth discussions about how demographics affects our future and actionable advice on demographi... more

PublishesWeeklyEpisodes100Founded2 years ago
Number of ListenersCategories
InvestingBusiness

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Artwork for Demographics Decoded

Latest Episodes

Australians are often told that we don't like reform.

We apparently want better housing affordability, a stronger economy, better healthcare, improved aged care, a simpler tax system and a sustainable budget, but we don't want to give up anything ... more

What if I told you that the average Australian born today will likely live well into the 22nd century?

That's not science fiction. That's where the demographic data is pointing right now, and it has enormous implications for how we work, how we inv... more

YouTube

What if the secret to becoming wealthy wasn't being smarter than everyone else?

What if it wasn't timing the market, picking the next hot suburb, or finding some clever tax loophole?

What if the real secret was simply living long enough to let go... more

YouTube

Migration has become one of the most emotional and divisive topics in Australia.

And that's understandable.

Many Australians are struggling with higher rents, housing shortages, congestion, pressure on services, and a feeling that population gr... more

YouTube

Key Facts

Accepts Sponsors
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Number of Listeners
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Recent Guests

Simon Kuestenmacher
Leading demographer
The Demographics Group
Episode: The Baby Boomer Blueprint: How One Generation Shaped Australia's Wealth, Property Market and Future
Mark Creedon
CEO of Metropole and host of the Mastermind for Business podcast
Metropole
Episode: Double Act or Double Trouble? The Truth About Couple-Run Businesses with Mark Creedon
Simon Bowen
A coach to successful business leaders and political figures, emphasizing the need for effective leadership in technological change.
Episode: How AI will upend business & leadership as we know it – Are You Ready? With Simon Bowen

Hosts

Michael Yardney
Host of Demographics Decoded; wealth and property investment expert; affiliated with Metropole Property Strategists.
Simon Kuestenmacher
Co-host and lead demographer; known for data-driven demographic insights; affiliated with The Demographics Group / Demographics Decoded.

Reviews

4.6 out of 5 stars from 63 ratings
  • Too many shameless plugs

    The content is good, thanks to Simon Kuestenmacher but frankly half the show is about promoting the businesses

    Apple Podcasts
    2
    SG1789
    Australia6 months ago
  • Learning together, statistical insights

    thanks for the informative podcast. Wonderful to raise meaningful topics to consider along with evidence based arguments. I look forward to your podcast every week Simon and Michael and then taking time to think more about my views and checking out data sources in more detail. yours in stats, PS

    Apple Podcasts
    5
    Penquok
    Australiaa year ago
  • Excellent!

    Excellent podcast! Would love more about demographics in other countries and worldwide as well

    Apple Podcasts
    5
    Azr613
    United Statesa year ago
  • Very useful information about trends and the future

    I love this podcast. Combining common sense observations with believable forecasts. Demographics, finance, housing, politics, the future, the past. It’s all here.

    Apple Podcasts
    5
    Tidy Painter
    Australia2 years ago
  • Excellent insights

    Powerful team up between Simon on demographic trends and insights and Michael’s deep property knowledge and experience. The podcast reveals the trends you can ride in the property market that will effectively give you a risk free advantage.

    Apple Podcasts
    5
    flynn_df
    Australia2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners value data-driven demographic insights and practical takeaways for investing and business strategy.
Guest experts like Simon bring depth and credibility to population trends affecting markets.
The show is praised for actionable, forecast-based guidance though some listeners note promotional segments.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#43
Australia/Business/Investing
Apple Podcasts
#101
Australia/Business
Apple Podcasts
#43
Netherlands/Business/Investing
Apple Podcasts
#72
Indonesia/Business/Investing
Apple Podcasts
#104
New Zealand/Business/Investing
Apple Podcasts
#180
Netherlands/Business

Talking Points

Recent interactions between the hosts and their guests.

What Vampires Can Teach Us About Property Investment, Wealth, and Intergenerational Advantage
Q: Why is intergenerational wealth important and how should it be handled responsibly?
Think about wealth transfer as a strategic, long-term education process for kids, balancing opportunities with safeguards to avoid entitlement and family conflict, and using structures that support sustainable wealth across generations.
What Vampires Can Teach Us About Property Investment, Wealth, and Intergenerational Advantage
Q: What would you tell vampires arriving in Australia about the next 100 years?
Invest in the most desirable lifestyle destinations, focus on cities with strong population growth, and think long-term about asset classes that will remain in demand, like scarce property in high-demand areas.
Australians can handle harsh truths - so why won't politicians tell them?
Q: Why do you think Australians can handle harsh truths, and what changes would improve political communication about reform?
They are capable of understanding trade-offs when the message is clear, honest, and demonstrates a credible path forward; leaders should articulate long-term benefits and address negatives openly.
Do Australians really want more affordable housing?
Q: Do Australians really want housing to be more affordable, and do politicians share that goal?
There is broad political rhetoric about affordability, but the real challenge is achieving price reductions or slower growth without triggering negative impacts on voters who already own homes or have mortgages.
The immigration debate Australia is getting wrong
Q: Simon, do you think we're becoming an anti-migration nation?
The rhetoric reflects a broad anger among segments of the population, but the deeper issue is a lack of clear policy storytelling from governments. To manage this, you need both more migration and stronger language about integration, with safeguards like language standards and clearer pathways to permanence.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About Demographics Decoded

What is Demographics Decoded about and what kind of topics does it cover?

A data-driven show focusing on how demographic shifts shape business, housing, and investment in Australia. Hosts Michael Yardney and Simon Kuestenmacher dissect generations, migration, aging populations, and economic trends to forecast property markets, workforce dynamics, and policy implications. Each episode blends rigorous analytics with practical guidance for investors, business leaders, and decision-makers, often tying insights to real-world strategies, planning, and opportunities. Notable strength lies in turning complex demographic research into actionable takeaways, backed by examples, datasets, and sponsor-supported resources. A distinctive angle is the strong emphasis on intergenerational wealth transfer, housing demand by cohort... more

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Which podcasts are similar to Demographics Decoded?

These podcasts share a similar audience with Demographics Decoded:

1. Property Investment & Wealth Creation Australia | The Michael Yardney Podcast
2. Investopoly
3. Property Investment Podcast Network
4. The Property Couch
5. Australian Property Podcast

How many episodes of Demographics Decoded are there?

Demographics Decoded launched 2 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Recent guests on Demographics Decoded include:

1. Simon Kuestenmacher
2. Mark Creedon
3. Simon Bowen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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