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Artwork for Demographics Decoded

Demographics Decoded - Unveiling the trends shaping your future

Simon Kuestenmacher and Michael Yardney
Australia
Baby Boomers
Housing Market
Demographics
Millennials
Migration
Housing Affordability
Wealth Gap
Generation X
Mental Health
Retirement
Demographic Trends
House Prices
Intergenerational Wealth Transfer
Superannuation
Government Policy
Generation Z
Property Market
Wealth Distribution
Gen Z

Join leading demographer Simon Kuestenmacher and wealth and property investment expert Michael Yardney as they share Australian demographic shifts, trend analysis and social change insights to help business decision makers, entrepreneurs, and investors make informed decisions. Each week, we bring you in-depth discussions about how demographics affects our future and actionable advice on demographi... more

PublishesWeeklyEpisodes97Founded2 years ago
Number of ListenersCategories
BusinessInvesting

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Artwork for Demographics Decoded

Latest Episodes

Migration has become one of the most emotional and divisive topics in Australia.

And that's understandable.

Many Australians are struggling with higher rents, housing shortages, congestion, pressure on services, and a feeling that population gr... more

Housing affordability is one of the biggest issues in Australia today, but I'm not sure we're all talking about the same thing when we use that phrase.

For some people, affordability means lower house prices.

For others, it means being able to sa... more

YouTube

Picture Budget night in Canberra. Every minister walks through the Treasurer's door with a worthy cause and an outstretched hand.

Defence wants submarines. Health wants hospitals. Aged care wants more staff. Housing wants subsidies. Education want... more

YouTube

Australia has been extraordinarily fortunate.

We have iron ore, coal, gas, lithium, critical minerals, agricultural capacity, world-class cities, proximity to Asia and a political system that, for all its faults, is still stable by global standards... more

YouTube

Key Facts

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Recent Guests

Simon Kuestenmacher
Leading demographer, part of the Demographics Group
Demographics Group
Episode: The demographic time shift hiding in Australia's property market
Mark Creedon
CEO of Metropole and host of the Mastermind for Business podcast
Metropole
Episode: Double Act or Double Trouble? The Truth About Couple-Run Businesses with Mark Creedon
Simon Bowen
A coach to successful business leaders and political figures, emphasizing the need for effective leadership in technological change.
Episode: How AI will upend business & leadership as we know it – Are You Ready? With Simon Bowen

Hosts

Michael Yardney
Host of Demographics Decoded; wealth and property investment expert; affiliated with Metropole Property Strategists.
Simon Kuestenmacher
Co-host and lead demographer; known for data-driven demographic insights; affiliated with The Demographics Group / Demographics Decoded.

Reviews

4.6 out of 5 stars from 62 ratings
  • Too many shameless plugs

    The content is good, thanks to Simon Kuestenmacher but frankly half the show is about promoting the businesses

    Apple Podcasts
    2
    SG1789
    Australia5 months ago
  • Learning together, statistical insights

    thanks for the informative podcast. Wonderful to raise meaningful topics to consider along with evidence based arguments. I look forward to your podcast every week Simon and Michael and then taking time to think more about my views and checking out data sources in more detail. yours in stats, PS

    Apple Podcasts
    5
    Penquok
    Australiaa year ago
  • Excellent!

    Excellent podcast! Would love more about demographics in other countries and worldwide as well

    Apple Podcasts
    5
    Azr613
    United Statesa year ago
  • Very useful information about trends and the future

    I love this podcast. Combining common sense observations with believable forecasts. Demographics, finance, housing, politics, the future, the past. It’s all here.

    Apple Podcasts
    5
    Tidy Painter
    Australia2 years ago
  • Excellent insights

    Powerful team up between Simon on demographic trends and insights and Michael’s deep property knowledge and experience. The podcast reveals the trends you can ride in the property market that will effectively give you a risk free advantage.

    Apple Podcasts
    5
    flynn_df
    Australia2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners value data-driven demographic insights and practical takeaways for investing and business strategy.
Guest experts like Simon bring depth and credibility to population trends affecting markets.
The show is praised for actionable, forecast-based guidance though some listeners note promotional segments.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#38
Australia/Business/Investing
Apple Podcasts
#81
Australia/Business
Apple Podcasts
#191
New Zealand/Business/Investing
Apple Podcasts
#216
Indonesia/Business/Investing

Talking Points

Recent interactions between the hosts and their guests.

Why Every Age Group Will Face a Different Money Problem in the 2030s
Q: But what if that whole debate is too simplistic? In today's show, I want to ask Simon Kuestenmacher about the very different money problems each generation will face in the 2030s, and why the real divide in Australia may no longer be young versus old, but asset owners versus everyone else.
Simon explains that long-term demographic and structural forces—like housing markets, aging populations, and public finances—drive more significant differences than the traditional young-versus-old narrative, with a sharper divide between asset owners and non-owners shaping financial pressures over the next decade.
The demographic time shift hiding in Australia's property market
Q: Why is the five-year horizon more important for business decisions than a 20- or 30-year horizon?
Because dwelling stock needs to be added with near-term demand in mind, and the five-year window captures shifts in life stages that drive immediate housing needs and affordability pressures.
The Hidden Trends Reshaping Australia
Q: What are the reasons behind the decreasing family size in Australia?
Family size is decreasing due to economic realities and increased gender equality, leading women to prioritize careers before starting families.
The Hidden Trends Reshaping Australia
Q: What are the implications of the retirement of the Baby Boomer generation?
The Baby Boomer cohort is retiring wealthier, leading to confusion in economic forecasting as they tend to still spend, resulting in inflationary pressures.
The Retirement Wealth Divide: Winners and Losers in Old Age
Q: What would you push for if you had the ear of government?
I would push for the Commonwealth Rent Assistance to grow with rents and to improve the amount of affordable housing available.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About Demographics Decoded

What is Demographics Decoded about and what kind of topics does it cover?

A data-driven show focusing on how demographic shifts shape business, housing, and investment in Australia. Hosts Michael Yardney and Simon Kuestenmacher dissect generations, migration, aging populations, and economic trends to forecast property markets, workforce dynamics, and policy implications. Each episode blends rigorous analytics with practical guidance for investors, business leaders, and decision-makers, often tying insights to real-world strategies, planning, and opportunities. Notable strength lies in turning complex demographic research into actionable takeaways, backed by examples, datasets, and sponsor-supported resources. A distinctive angle is the strong emphasis on intergenerational wealth transfer, housing demand by cohort... more

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Demographics Decoded launched 2 years ago and published 97 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Demographics Decoded?

Recent guests on Demographics Decoded include:

1. Simon Kuestenmacher
2. Mark Creedon
3. Simon Bowen

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