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Artwork for The Price Isn’t Right: Car Negotiations w/ Delivrd

The Price Isn’t Right: Car Negotiations w/ Delivrd

Delivrd
Car Dealerships
Delivrd
Toyota
MSRP
Negotiation Strategies
Honda Civic Type R
Negotiation
Car Negotiation
KIA
Car Dealership Negotiation
Lexus
Car Sales
Sales Tactics
Dealership Markups
Automotive Sales
Negotiation Tactics
Automotive Sales Tactics
Dealer Markup
Rebates
Customer Service

People walk into dealerships blind. I don’t. Every episode puts you inside a real negotiation — the tense calls, the pricing breakdowns, the sales tactics dealers don’t want you to understand. I walk you through the exact moves, messages, and psychology I use to save buyers thousands of dollars and shut down bad deals in real time. If you want to hear what actually happens behind the scenes, learn... more

PublishesDailyEpisodes103Founded7 months ago
Number of ListenersCategories
AutomotiveLeisure

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Artwork for The Price Isn’t Right: Car Negotiations w/ Delivrd

Latest Episodes

In this video I take the most common car salesman tactics, presence is power, calling the boss, the computer is running slow, and I flip them back on dealers while negotiating a Ford Raptor 802A for a client in California.It was cringy, it was awkwar... more

In this video I opened my live stream to car salespeople and industry insiders who disagree with me and gave them the floor to say whatever they wanted directly to my face.One by one they called in, made their case, and by the end of the conversation... more

In this video I test Chevy Dude's theory that being mean to car salespeople gets you a better deal, live on camera while negotiating a Cadillac Escalade in New Jersey.I felt terrible doing it, the salesman knew exactly who I was halfway through the c... more

In this video I negotiate a Honda Civic Si for a client in Texas and end up calling the exact same dealership Chevy Dude claimed sold him a car at MSRP to fact check his deal live on camera.They confirmed they have not sold a Civic Si at MSRP, told m... more

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Recent Guests

Tommy Makula
Negotiator/broker presenting car deals to save buyers money
Delivrd
Episode: Sensitive Dealer REFUSES to Sell Me a Car Because I HURT HIS FEELINGS
Chevy Dude
YouTube educator and car buying advisor critiquing Delivrd
Self-identified car buying expert
Episode: This Felt Off… Let's Talk About Chevy Dude’s Allegations
Nolan (profile reference)
See Nolan above
Mazda dealership
Episode: My Client Almost Paid $3,700 MORE for WORSE Service
John Coyson
Sales manager joining the call to discuss GV70 pricing
Genesis dealership
Episode: Salesman ADDS Markup When He Realizes Who I Am
Tommy Mikula
Car buyer and negotiator using Delivrd for real-time price shopping
Delivrd (implied)
Episode: Clueless Salesman has a COMPLETE MELTDOWN Over the Phone

Host

Tommy Makula
Host and primary negotiator presenting real-time car deal strategies; leads negotiations and setup.

Reviews

5.0 out of 5 stars from 17 ratings
  • Educational!!!

    Parallels his YouTube channel that focuses just on the phone calls to dealers. Very entertaining and educational.

    Apple Podcasts
    5
    MarkH131
    United States4 months ago
  • Educational and Fun!

    I really enjoy these podcasts where we get to follow along while Tomi negotiates car deals. I learn a lot and it has a little reality tv energy that makes it a fun listen!

    Apple Podcasts
    5
    873rlb
    United States5 months ago
  • Valuable!

    Informative, entertaining, and valuable.

    Apple Podcasts
    5
    Bpease240
    United States6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Educational and Fun!: Entertaining with real-time negotiation insights and a reality-TV energy.
Educational!!!: Parallels his YouTube channel focusing on live dealer calls.
Valuable!: Informative, entertaining, and valuable for buyers and enthusiasts.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

A Dealer CALLED IN to DESTROY My Business Then Asked to Work Together!
Q: Why do you think the dealership model remains dominant if direct-to-consumer could be cheaper?
The guest argues that direct-to-consumer would require substantial changes to distribution, service, and pricing structures, making it unlikely to be universally cheaper or simpler for consumers, at least in the near term.
I Invited Dealers to DEBATE Me Live and WHAT Happened?!
Q: How should a dealership price structure balance profitability with consumer value?
The guest argues for value-based pricing supported by clear disclosures and optional add-ons; the host contends for market-rate pricing and direct-to-consumer options that reduce unnecessary costs.
Manager BLOCKED My Deal and REFUSED To Negotiate!
Q: What is the main strategy the host uses to push for a lower price?
Offer a real, concrete deal on paper (the T-sheet) and present it directly to the manager, creating a sense of urgency and a live buying scenario that the dealer can't ignore.
2 Mercedes Dealers BATTLE LIVE For MY DEAL?!
Q: What discount off MSRP are you seeking?
13% off MSRP, before rebates, taxes, and fees; later discussions include 12.5% and 11.5% as fallback.
2 Mercedes Dealers BATTLE LIVE For MY DEAL?!
Q: What vehicle and configuration are you targeting?
A Mercedes-Benz GLE, 350 or 450, in Polar White with Macchiato interior, panoramic sunroof, 20-inch wheels, and walnut trim.

Audience Metrics

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Listeners per Episode
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Household Income
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show centers on real-time, transparent car negotiations, peeling back the tactics dealers use and the exact moves a skilled buyer negotiator employs to save buyers money. Episodes mix live calls, pricing breakdowns, and strategy demonstrations, often featuring a broker or negotiations team guiding a buyer through complex questions about fees, add-ons, and incentives. It's notable for its high-energy format, data-backed insights, and a multi-person negotiation approach that aims to reveal industry practices while offering practical tactics for listeners who want to learn how to secure better deals. The show also leans into commentary on pricing transparency, regulatory impacts, and the evolving dynamics between direct-to-consumer models ... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Morning Wire
2. Everyday Driver Car Debate
3. KILL TONY
4. The Ramsey Show
5. THIS CAR POD! with Doug DeMuro & Friends!

How many episodes of this podcast are there?

this podcast launched 7 months ago and published 103 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Tommy Makula
2. Chevy Dude
3. Nolan (profile reference)
4. John Coyson
5. Tommy Mikula

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