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Artwork for The Price Isn’t Right: Car Negotiations w/ Delivrd

The Price Isn’t Right: Car Negotiations w/ Delivrd

Delivrd
Delivrd
Car Dealerships
Toyota
MSRP
Negotiation Strategies
Honda Civic Type R
Negotiation
Car Negotiation
Kia
Car Dealership Negotiation
Lexus
Car Sales
Sales Tactics
Toyota RAV4
Dealership Markups
Automotive Sales
Negotiation Tactics
Automotive Sales Tactics
Hyundai
Dealer Markup

People walk into dealerships blind. I don’t. Every episode puts you inside a real negotiation — the tense calls, the pricing breakdowns, the sales tactics dealers don’t want you to understand. I walk you through the exact moves, messages, and psychology I use to save buyers thousands of dollars and shut down bad deals in real time. If you want to hear what actually happens behind the scenes, learn... more

PublishesDailyEpisodes127Founded10 months ago
Number of ListenersCategories
AutomotiveLeisure

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Artwork for The Price Isn’t Right: Car Negotiations w/ Delivrd

Latest Episodes

We FINALLY convinced Zach Morris to come on live and explain just why he thinks I am horrible for the car industry. What did you think of his arguments and who would you like me to talk to next?

I have gotten MANY suggestions to start using a voice changer since being recognized more often. Well in this stream, I tried it while negotiating on a Nissan Z. We may need to make some adjustments...

In this video I'm negotiating a Honda Odyssey Elite in Southern California and one salesman flat out refuses to put a discount in writing unless I promise to buy from him that same day.That's the whole game, if a dealer won't commit to a number you c... more

I can genuinely say this has never happened before. You would think a negotiation on a Palisade Calligraphy would be pretty straightforward and yet... this call took a turn. There is no way it wasn't the dealership who made this call. What do you thi... more

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Number of Listeners
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Recent Guests

Tommy McCoola
Founder of Delivrd, car-negotiation advocate
Delivrd
Episode: Does My Content Get Salesmen FIRED? This Caller Thinks So!!
Randy Marion
Founder of a family-owned dealership mentioned in a retrospective anecdote
Marion Automotive (Cadillac dealer context)
Episode: Only 8 in the Country ... and They Gave Me a Discount?!?!
Ed in Sales
Salesperson negotiating live deals
Hyundai dealership (Northern California)
Episode: I Caught a Hyundai Salesman Lying RED HANDED On Camera
Tommy Makula
Negotiator/broker presenting car deals to save buyers money
Delivrd
Episode: Sensitive Dealer REFUSES to Sell Me a Car Because I HURT HIS FEELINGS
Chevy Dude
YouTube educator and car buying advisor critiquing Delivrd
Self-identified car buying expert
Episode: This Felt Off… Let's Talk About Chevy Dude’s Allegations
Nolan (profile reference)
See Nolan above
Mazda dealership
Episode: My Client Almost Paid $3,700 MORE for WORSE Service
John Coyson
Sales manager joining the call to discuss GV70 pricing
Genesis dealership
Episode: Salesman ADDS Markup When He Realizes Who I Am
Tommy Mikula
Car buyer and negotiator using Delivrd for real-time price shopping
Delivrd (implied)
Episode: Clueless Salesman has a COMPLETE MELTDOWN Over the Phone

Host

Tom
Host with background in negotiation and car deal execution, often representing the host brand in demonstrations

Reviews

5.0 out of 5 stars from 18 ratings
  • Educational!!!

    Parallels his YouTube channel that focuses just on the phone calls to dealers. Very entertaining and educational.

    Apple Podcasts
    5
    MarkH131
    United States6 months ago
  • Educational and Fun!

    I really enjoy these podcasts where we get to follow along while Tomi negotiates car deals. I learn a lot and it has a little reality tv energy that makes it a fun listen!

    Apple Podcasts
    5
    873rlb
    United States8 months ago
  • Valuable!

    Informative, entertaining, and valuable.

    Apple Podcasts
    5
    Bpease240
    United States9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Educational!!!: Parallels his YouTube channel that focuses just on the phone calls to dealers. Very entertaining and educational.
Valuable!: Informative, entertaining, and valuable.
Educational and Fun!: I learn a lot and it has a reality TV energy

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

A Dealer CALLED IN to DESTROY My Business Then Asked to Work Together!
Q: Why do you think the dealership model remains dominant if direct-to-consumer could be cheaper?
The guest argues that direct-to-consumer would require substantial changes to distribution, service, and pricing structures, making it unlikely to be universally cheaper or simpler for consumers, at least in the near term.
I Invited Dealers to DEBATE Me Live and WHAT Happened?!
Q: How should a dealership price structure balance profitability with consumer value?
The guest argues for value-based pricing supported by clear disclosures and optional add-ons; the host contends for market-rate pricing and direct-to-consumer options that reduce unnecessary costs.
Manager BLOCKED My Deal and REFUSED To Negotiate!
Q: What is the main strategy the host uses to push for a lower price?
Offer a real, concrete deal on paper (the T-sheet) and present it directly to the manager, creating a sense of urgency and a live buying scenario that the dealer can't ignore.
2 Mercedes Dealers BATTLE LIVE For MY DEAL?!
Q: What discount off MSRP are you seeking?
13% off MSRP, before rebates, taxes, and fees; later discussions include 12.5% and 11.5% as fallback.
2 Mercedes Dealers BATTLE LIVE For MY DEAL?!
Q: What vehicle and configuration are you targeting?
A Mercedes-Benz GLE, 350 or 450, in Polar White with Macchiato interior, panoramic sunroof, 20-inch wheels, and walnut trim.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A pragmatic, negotiation-driven show that pulls back the curtain on car-buying tactics in real time. Each episode centers on live calls, price breakdowns, and the psychology dealers use to push for more money, while the host coaches buyers through remote and in-dealership scenarios. Listeners get actionable takeaways on how to read fees, compare prices across dealers, and push for transparent, out-the-door numbers. What stands out is the hands-on, data-informed approach: frequent live demonstrations, documented pricing menus, and a consistent emphasis on saving buyers thousands of dollars without sacrificing clarity or ethics. The format blends education with entertainment, often featuring real-world case studies and sponsor-integrated cont... more

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1. The Iced Coffee Hour
2. REAL AF with Andy Frisella
3. The Ramsey Show
4. You Gotta Try This
5. The Ben Shapiro Show

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this podcast launched 10 months ago and published 127 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Tommy McCoola
2. Randy Marion
3. Ed in Sales
4. Tommy Makula
5. Chevy Dude
6. Nolan (profile reference)
7. John Coyson
8. Tommy Mikula

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