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Artwork for The Price Isn’t Right: Car Negotiations w/ Delivrd

The Price Isn’t Right: Car Negotiations w/ Delivrd

Delivrd
Car Dealership Negotiation
Car Dealerships
Lincoln Nautilus
Toyota BZ4X
MSRP
Dealer Markup
Toyota
Negotiation Strategies
Negotiation Tactics
Toyota 4runner
Car Negotiation
Lexus
Honda Civic Type R
Nissan Armada
LC 500
Bait and Switch Tactics
Toyota RAV4 Hybrid XLE Premium
Tundra 1794 Edition
Ford Bronco
Electric Vehicles

People walk into dealerships blind. I don’t. Every episode puts you inside a real negotiation — the tense calls, the pricing breakdowns, the sales tactics dealers don’t want you to understand. I walk you through the exact moves, messages, and psychology I use to save buyers thousands of dollars and shut down bad deals in real time. If you want to hear what actually happens behind the scenes, learn... more

PublishesDailyEpisodes81Founded5 months ago
Number of ListenersCategories
AutomotiveLeisure

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Artwork for The Price Isn’t Right: Car Negotiations w/ Delivrd

Latest Episodes

My client wanted a Porsche Macan GTS in Chalk. Only 21 of them in the entire country. Called dealer after dealer and got the same answer. MSRP. Non negotiable. Take it or leave it.Then we found the one. $111,000 Porsche. 10% off on the table. The dea... more

My client wanted a 2026 Honda CRV EXL AWD for her birthday. Simple deal. Called a dealer — they told me it wasn't available meanwhile I'm looking at 7 of them on their website...That's when the fun started.

Dealerships have been talking about me on Facebook. A lot. So instead of ignoring it, I decided to do something about it. I tracked down every salesperson who made a public post trashing my service and called them live...not to argue, but to try to b... more

I'm negotiating a 2026 Hyundai Palisade Hybrid Calligraphy for a client in Ohio. The target is $3,000 off. Some dealers in this market are still trying to sell above sticker. Others are hiding behind limited inventory as an excuse not to move. Watch ... more

Key Facts

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Recent Guests

Tommy Makula
Car buyer, social media car dealer persona for Delivrd
Independent car buyer/consultant
Episode: Greedy Dealer MARKS UP My Money Factor Then ADMITS It on Camera?!
Nolan (profile reference)
See Nolan above
Mazda dealership
Episode: My Client Almost Paid $3,700 MORE for WORSE Service
John Coyson
Sales manager joining the call to discuss GV70 pricing
Genesis dealership
Episode: Salesman ADDS Markup When He Realizes Who I Am
Tommy Mikula
Car buyer and negotiator using Delivrd for real-time price shopping
Delivrd (implied)
Episode: Clueless Salesman has a COMPLETE MELTDOWN Over the Phone

Host

Tommy Makula
Host and negotiation expert with extensive experience in automotive negotiations, showcasing real-time tactics and strategies to help buyers secure better deals.

Reviews

5.0 out of 5 stars from 13 ratings
  • Educational!!!

    Parallels his YouTube channel that focuses just on the phone calls to dealers. Very entertaining and educational.

    Apple Podcasts
    5
    MarkH131
    United Statesa month ago
  • Educational and Fun!

    I really enjoy these podcasts where we get to follow along while Tomi negotiates car deals. I learn a lot and it has a little reality tv energy that makes it a fun listen!

    Apple Podcasts
    5
    873rlb
    United States3 months ago
  • Valuable!

    Informative, entertaining, and valuable.

    Apple Podcasts
    5
    Bpease240
    United States3 months ago

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

My Client Almost Paid $3,700 MORE for WORSE Service
Q: What rebates are currently available for the 2025 Mazda CX-5 Turbo Premium?
The dealer lists a $1,500 national customer cash for the Turbo, while the host keeps insisting on a $2,000 customer cash; regional variations and competing offers complicate the picture, but the host seeks a clear, official rebate to base the price on.
Salesman ADDS Markup When He Realizes Who I Am
Q: What is the target lease term being discussed for the GV70?
They discuss 24 or 36 months, with a preference for the 'sweet spot' around 24 months and some flexibility on down payment.
7 Toyota Dealers, 1 Trick Saved $8,500 on a SIENNA!
Q: What is the main pricing strategy being discussed?
Use competition among multiple dealerships to push price down, aiming for MSRP or below, and leverage dealer offers to secure the best price.
I CAUGHT this Dealer Trying to HIDE the REAL Price
Q: What out-the-door price are you looking to be at just so they can have a heads up?
The guest explained that they are looking for an out-the-door price under $40,000.
I CAUGHT this Dealer Trying to HIDE the REAL Price
Q: When would be a good time for me to have one of my managers reach out to you?
The guest indicated that they are only busy at two o'clock and otherwise available.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This podcast offers an insightful exploration of car negotiations, providing listeners with an inside view of the intricate dealings that occur in automotive sales. Through a series of real-life negotiation scenarios, the host shares detailed tactics and strategies that consumers can employ to achieve better deals when purchasing vehicles. Each episode showcases various challenges and dynamics between buyers and dealerships, emphasizing the importance of transparency and knowledge in navigating the often confusing car buying process. Unique features of the podcast include the focus on the psychology of negotiation and the amusing exchanges between buyers and sales representatives, making it an entertaining yet educational resource for anyon... more

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These podcasts share a similar audience with this podcast:

1. Actions Detrimental with Denny Hamlin
2. The Joe Rogan Experience
3. Car Dealership Guy Podcast
4. What's Your Story? with Steph McMahon
5. Part Of The Problem

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this podcast launched 5 months ago and published 81 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Recent guests on this podcast include:

1. Tommy Makula
2. Nolan (profile reference)
3. John Coyson
4. Tommy Mikula

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