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Artwork for The Price Isn’t Right: Car Negotiations w/ Delivrd

The Price Isn’t Right: Car Negotiations w/ Delivrd

Delivrd
Car Dealerships
Toyota
Delivrd
MSRP
Negotiation Strategies
Honda Civic Type R
Negotiation
Car Negotiation
Kia
Car Dealership Negotiation
Lexus
Car Sales
Sales Tactics
Dealership Markups
Automotive Sales
Negotiation Tactics
Automotive Sales Tactics
Dealer Markup
Customer Service
Nissan Armada

People walk into dealerships blind. I don’t. Every episode puts you inside a real negotiation — the tense calls, the pricing breakdowns, the sales tactics dealers don’t want you to understand. I walk you through the exact moves, messages, and psychology I use to save buyers thousands of dollars and shut down bad deals in real time. If you want to hear what actually happens behind the scenes, learn... more

PublishesDailyEpisodes90Founded6 months ago
Number of ListenersCategories
AutomotiveLeisure

Listen to this Podcast

Artwork for The Price Isn’t Right: Car Negotiations w/ Delivrd

Latest Episodes

A salesperson had a rough call with me on a live stream. Things did not end well for her. Then her daughter reached out and asked to talk.I gave her the chance to say her piece live on stream. We went through the full story together, both sides, what... more

In this video I break down the five real reasons you cannot trust a car dealership, and none of them are because dealers are evil or trying to scam you.The answer is simpler than that. Dealerships have built a business model that relies on you being ... more

In this video I am hunting down a 2026 Nissan Murano for my client in Texas. They want a specific color, they want to stay local, and they want a clean easy transaction. What I ran into was dealership after dealership either blocking me from the mana... more

Everyone always asks me the same question. Does asking for the manager actually get you a better deal?

I tested it on a Hyundai Ioniq 9 Calligraphy and a Ford Raptor R and one dealer quoted me $45,000 above MSRP, called it transparent, apologized fo... more

Key Facts

Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Tommy Makula
Car buyer, social media car dealer persona for Delivrd
Independent car buyer/consultant
Episode: Greedy Dealer MARKS UP My Money Factor Then ADMITS It on Camera?!
Nolan (profile reference)
See Nolan above
Mazda dealership
Episode: My Client Almost Paid $3,700 MORE for WORSE Service
John Coyson
Sales manager joining the call to discuss GV70 pricing
Genesis dealership
Episode: Salesman ADDS Markup When He Realizes Who I Am
Tommy Mikula
Car buyer and negotiator using Delivrd for real-time price shopping
Delivrd (implied)
Episode: Clueless Salesman has a COMPLETE MELTDOWN Over the Phone

Host

Tommy Makula
Host and negotiation expert with extensive experience in automotive negotiations, showcasing real-time tactics and strategies to help buyers secure better deals.

Reviews

5.0 out of 5 stars from 15 ratings
  • Educational!!!

    Parallels his YouTube channel that focuses just on the phone calls to dealers. Very entertaining and educational.

    Apple Podcasts
    5
    MarkH131
    United States2 months ago
  • Educational and Fun!

    I really enjoy these podcasts where we get to follow along while Tomi negotiates car deals. I learn a lot and it has a little reality tv energy that makes it a fun listen!

    Apple Podcasts
    5
    873rlb
    United States4 months ago
  • Valuable!

    Informative, entertaining, and valuable.

    Apple Podcasts
    5
    Bpease240
    United States5 months ago

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#69
United States/Leisure/Automotive
Apple Podcasts
#29
Canada/Leisure/Automotive
Apple Podcasts
#208
United Kingdom/Leisure/Automotive
Apple Podcasts
#245
Canada/Leisure
Apple Podcasts
#149
Ireland/Leisure/Automotive
Apple Podcasts
#160
Mexico/Leisure/Automotive

Talking Points

Recent interactions between the hosts and their guests.

Manager BLOCKED My Deal and REFUSED To Negotiate!
Q: What is the main strategy the host uses to push for a lower price?
Offer a real, concrete deal on paper (the T-sheet) and present it directly to the manager, creating a sense of urgency and a live buying scenario that the dealer can't ignore.
2 Mercedes Dealers BATTLE LIVE For MY DEAL?!
Q: What discount off MSRP are you seeking?
13% off MSRP, before rebates, taxes, and fees; later discussions include 12.5% and 11.5% as fallback.
2 Mercedes Dealers BATTLE LIVE For MY DEAL?!
Q: What vehicle and configuration are you targeting?
A Mercedes-Benz GLE, 350 or 450, in Polar White with Macchiato interior, panoramic sunroof, 20-inch wheels, and walnut trim.
Dealer TRIES TO ADD $4,000 of MARKUP on a HYUNDAI!!
Q: Why do dealers push protection packages?
Dealers push protection packages as back-end products that can subsidize the discount and maintain profitability, offering multiple services (coatings, interior protection, dent repair, GPS tracking) that can be bundled with the car and justified to the buyer as added value, despite not always delivering equivalent resale value.
My Client Almost Paid $3,700 MORE for WORSE Service
Q: What rebates are currently available for the 2025 Mazda CX-5 Turbo Premium?
The dealer lists a $1,500 national customer cash for the Turbo, while the host keeps insisting on a $2,000 customer cash; regional variations and competing offers complicate the picture, but the host seeks a clear, official rebate to base the price on.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This podcast offers an insightful exploration of car negotiations, providing listeners with an inside view of the intricate dealings that occur in automotive sales. Through a series of real-life negotiation scenarios, the host shares detailed tactics and strategies that consumers can employ to achieve better deals when purchasing vehicles. Each episode showcases various challenges and dynamics between buyers and dealerships, emphasizing the importance of transparency and knowledge in navigating the often confusing car buying process. Unique features of the podcast include the focus on the psychology of negotiation and the amusing exchanges between buyers and sales representatives, making it an entertaining yet educational resource for anyon... more

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1. Prof G Markets
2. FULL SEND PODCAST
3. The Iced Coffee Hour
4. Financial Audit
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this podcast launched 6 months ago and published 90 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Recent guests on this podcast include:

1. Tommy Makula
2. Nolan (profile reference)
3. John Coyson
4. Tommy Mikula

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