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Decoding Sales

Peter & Alex

A podcast where an engineer (Alex Allain, CTO @ U.S. Digital Response) and salesperson (Peter Ahn, Tech sales coach) demystify what it means to build meaningful business relationships in the modern age.

PublishesInfrequentlyEpisodes48Founded5 years ago
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EntrepreneurshipBusiness

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Latest Episodes

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In the first couple of weeks of joining TigerBeetle, Peter got together with Alex to discuss TigerBeetle and its positioning. In this dynamic conversation, Alex puts Peter on the spot with the TigerBeetle pitch and provides feedback w... more

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I sat down with Harry and Uddhav from The Inflection Group - the recruiting firm behind successful hires at Coinbase, Pinterest, Snowflake, and more.

We dive deep into the biggest startup hiring questions: 

• When should you actuall... more

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Mason Fuerst, founder and CEO of Motiv (motivai.us) sits down with Peter to break down how he approaches outbound sales in an authentic way. 

With all the noise out there today around how to do outbound it's rare to find something th... more

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In this episode Alex and Peter ask, "Is it OK to lie to customers? And if so, when?"

They dive into: 

• An experience Alex's friend had with a sales lie

• What to do when a salesperson lies

• How to spot lying salespeople before and... more

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Reviews

5.0 out of 5 stars from 29 ratings
  • Incredibly useful as a technical founder!

    Does what it says on the tin! As a technical founder, the episodes are invaluable for unpacking and explaining the lingo in sales. Their recommendations are clear and actionable. Peter and Alex, thanks for publishing this.

    Apple Podcasts
    5
    Jason P Morrison
    United Statesa year ago
  • The most useful guide to selling I’ve found!

    Decoding sales is one of the most useful guides to selling that I’ve ever come across. Alex and Peter do an incredible job breaking down the sales process in a way that is immediately actionable. It's refreshing to be reminded that this is an interaction between humans at the end of the day, and that the best outcomes come from listening closely, being transparent, and seeking win-win opportunities. Their step-by-step guidance based on experiences at Dropbox covers all aspects of selling from ho... more

    Apple Podcasts
    5
    Jc0ol
    United States2 years ago
  • Thoughtful content

    Peter and Alex are super thoughtful in their content, provide lots of concrete examples, and are a joy to listen to. I’m new to the sales world and have learned so much already. Huge fan and will be listening to all of the episodes. Great work!

    Apple Podcasts
    5
    45678325
    United States4 years ago
  • Absolutely great!

    Decoding sales really stands out from the rest of sales focussed podcasts. It’s not about ‘tips and tricks’ of getting more money out of customers but about understanding the process of relationship building and creation of win-win situations. Highly recommending!

    Apple Podcasts
    5
    Daria D 1
    United Kingdom5 years ago
  • Enjoyed it!

    Great first episode and looking forward to more. Already shared with a few friends.

    Apple Podcasts
    5
    Bondtl
    United States5 years ago

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Which podcasts are similar to Decoding Sales?

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1. Lightcone Podcast

How many episodes of Decoding Sales are there?

Decoding Sales launched 5 years ago and published 48 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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