Dear Frannie: Franchise Growth, Leadership and Scaling Advice
My Podcast HostDear Frannie is the franchise advice column you didn't know you needed. Hosted by Katherine LeBlanc, Fractional CMO, and James Vitrano, Franchise Operator, each episode tackles one real question franchisors are quietly wrestling with - from franchisee adoption and growth friction to leadership blind spots and operational scale. No panels. No keynote speak. No fluff. Just two people who've been ins... more
| Publishes | Twice monthly | Episodes | 33 | Founded | 4 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementBusiness | |||
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Latest Episodes
In this episode, Katherine LeBlanc sits down with Madelaine Reis, Head of Marketing at Biscuit Belly, to unpack what a repeatable grand opening playbook looks like in practice. Biscuit Belly's last two openings both crossed $50,000 in revenue in week... more
What should you actually expect your franchisees to own — and what's yours to carry?
In this episode, Katherine and James dig into the expectation gap that creates more friction in franchise systems than almost anything else. They start with a live ... more
You've been selling franchises yourself — between meetings, on instinct, whenever you have time. But is that actually a process? Katherine and James take a listener's question about building a franchise development function and pull it back to the qu... more
You hired people to do marketing. Things are getting posted, flyers are getting made, someone's running social. But sales aren't moving — and you honestly don't know if your team is the problem or if you are.
In this episode, Katherine and James get... more
Franchisees are asking about vendor rebates - and you don't have a clean answer. That's the question at the center of this episode, and Katherine and James don't let it off easy.
They talk through what franchisees are really asking when they bring r... more
You've added executives. But are they moving the business forward - or just occupying a lane?
Katherine and James get honest about what founders often get wrong when hiring their first executive team, why self-awareness is the first step in fixing i... more
The ops manual is the backbone of your franchise system. So why does almost no one treat it that way?
In this episode of Dear Frannie, Katherine and James make the case that neglecting your operations manual isn't a paperwork problem — it's a leader... more
Jim Nusbaum, President of Barry Bagels, joins Katherine and James for a live, on-the-spot Dear Frannie question: How do you scale from 23 to 100+ locations without losing the culture, quality, and experience that built the brand?
This conversation g... more
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #205 |  Taiwan/Business/Management |
Top Management Podcasts
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| Listeners per Episode | Gender Skew | Location | |||
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
Two seasoned franchising insiders answer high-stakes questions franchisors face as they scale. Episodes center on executive hiring and governance, sustaining culture and brand integrity during rapid growth, franchisee engagement, and practical governance mechanisms to reduce friction across a multi-location system. The format relies on real-world experience rather than panel debates, with candid guidance on topics like internal vs external leadership hires, managing resale, franchisee feedback, and balancing regional variation with brand standards. A standout aspect is the focus on actionable roadmaps, governance structures, and metrics that help franchisors navigate the “messy middle” of scale while keeping operations cohesive and customer... more
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this podcast launched 4 months ago and published 33 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on this podcast include:
1. Jim Nusbaum
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