Dear FoundHer...Real Founder Stories for Women Small Business Owners

Lindsay Pinchuk | Female Founder & Small Business Marketing Expert

Entrepreneurship

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Marketing Made Simple For Small Business

Networking

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Social Media Marketing

Female Entrepreneurship

Sunny and Jenn

Amazon

Target

Masterclass

Business Strategy

Pricing Strategies

Bearaby

Business Planning

Women Entrepreneurs

Small Business

Marketing Strategies

Weighted Blankets

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Dear FoundHer… is a How I Built This–style podcast sharing real stories from female entrepreneurs, female founders, and women in business, especially women 40+, who are building companies on their own terms.

Hosted by award-winning entrepreneur Lindsay Pinchuk, each episode features honest, thoughtful conversations with women CEOs and founders navigating leadership, decision making, career pivots,... more

1.6k ratings

Publishes	Twice weekly	Episodes	345	Founded	4 years ago
Number of Listeners		Categories	EntrepreneurshipBusinessMarketing

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Latest Episodes

The Female Founder Story Behind Apparis: Press, Rapid Growth, and Building a Team From Scratch

Join us for our free SWEEP workshop on April 9th to learn how to apply simple marketing strategies to your business. Register here

Apparis grew because Lauren knew how to spot demand before the business looked ready for it.

On Dear FoundHer, Lindsa... more

7 Apr 2026 • 42 min

The Marketing System That Built Two Businesses: How I Use SWEEP to Grow My Audience, Get Press, and Scale Without Burning Out

Before you dive in, grab your free spot at my SWEEP Workshop on April 9th, the marketing framework that makes everything you're about to hear actionable for your own business. REGISTER HERE.

What does it actually take to grow an audience, get press,... more

3 Apr 2026 • 28 min

Real Founder Stories: How Jiggy's Kaylin Marcotte Went from Zero to Shark Tank by Mastering Partnerships, Publicity, and Scrappy Growth

Before you dive in, grab your free spot at my SWEEP Workshop on April 9th, the marketing framework that makes everything you're about to hear actionable for your own business. REGISTER HERE.

What happens when a burned-out startup employee discovers ... more

2 Apr 2026 • 48 min

Growing an Audience, Managing Rapid Growth, and Staying True to Your Mission: The Real Founder Story Behind Dudley Stevens

Before you dive in, grab your free spot at my SWEEP Workshop on April 9th, the marketing framework that makes everything you're about to hear actionable for your own business. REGISTER HERE.

If you've ever wondered what it really takes to go from a... more

1 Apr 2026 • 44 min

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Number of Listeners

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Recent Guests

Lauren Stephens

Co-founder of Dudley Stevens

Dudley Stevens

Episode: Growing an Audience, Managing Rapid Growth, and Staying True to Your Mission: The Real Founder Story Behind Dudley Stevens

Khaki McGrath

Co-founder of Dudley Stevens

Dudley Stevens

Episode: Growing an Audience, Managing Rapid Growth, and Staying True to Your Mission: The Real Founder Story Behind Dudley Stevens

Jenn Sherman

Peloton instructor and influencer in the Peloton community

Peloton

Episode: The Founder Visibility Gap: Real Talk on Growing an Audience, Getting Press, and Showing Up for Your Personal Brand

Susie Sarich

Founder and CEO of Susie Cakes

Susie Cakes

Episode: From Rejection to 26 Locations: How Susie Cakes Founder Susie Sarich Mastered Scaling Challenges, Managing Teams, and Growing an Audience Without a Budget

Dr. Amy Robbins

Clinical psychologist, host of Life, Death & the Space In Between

Episode: The Power of Niching Down: How Dr. Amy Robbins Built Professional Credibility Beyond Building an Audience | From the Forum

Elyce Arons

Co-founder of Kate Spade and Frances Valentine, author

Kate Spade, Frances Valentine

Episode: Real Founder Stories: How Elyce Arons Built Kate Spade, The Power of Getting Press, And How She Started Over After Loss

Leslee Cohen

Founder and Managing Partner of AllRise Legal Counsel

AllRise Legal Counsel

Episode: Starting A Business and Legal Support | Leslee Cohen, Founder of AllRise Legal Counsel From The Forum

Tamara Coleman

Founder and CEO of Bark Bistro

Bark Bistro

Episode: Scaling Challenges: How This Female Founder Went From $15K on a Credit Card to $20M In Sales Without Investors

Ariana Carps

Owner of Rear Ends, a women's casual retail store

Rear Ends

Episode: Getting Publicity the Daily Way: How Ariana Carps Sustains a 50-Year Retail Business | From The Forum

Host

Lindsay Pinchuk

Host of conversations that focus on female entrepreneurship and the real-life stories of women founders, exploring their journeys, challenges, and successes in business.

Reviews

4.9 out of 5 stars from 1.6k ratings

Amazing
Lindsey is a beacon of light. Everyone should listen to the gems she drops. 💕
Apple Podcasts
5
Poodledreamer
United States4 months ago
Inspiring!!
If you are looking to be inspired by creative and powerful women then listen to this podcast! Lindsay interviews the most fascinating women entrepreneurs who share their growth stories and laugh along the way!
Apple Podcasts
5
KDTUFAN
United States4 months ago
Podcast love
Love these conversations. Lindsay is amazing!
Apple Podcasts
5
Bonnie shift
Canada4 months ago
Love this podcast!
Great, empowering podcast for women. It's so interesting to hear about everyone's stories and struggles.
Apple Podcasts
5
Jamie Gayle
United States4 months ago
Amazing advice
Love listening to this podcast…have found the topics very relatable and current.
Apple Podcasts
5
Onedogwiz
United States4 months ago

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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host is praised for her thoughtful approach and respect for guests, creating an inviting and engaging atmosphere.

Many reviews emphasize the relatability of the topics discussed and the actionable advice offered, making it a valuable resource for aspiring women business owners.

Listeners appreciate the genuine and inspiring conversations highlighting female entrepreneurs' journeys.

Some feedback mentions a need for more concise intros, indicating a desire for a streamlined listening experience.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#220	Germany/Business/Entrepreneurship
Apple Podcasts	#181	Argentina/Business/Entrepreneurship

Talking Points

Recent interactions between the hosts and their guests.

The Founder Visibility Gap: Real Talk on Growing an Audience, Getting Press, and Showing Up for Your Personal Brand

Q: What should a small business focus on first to grow on social media?

Start with consistency in posting, engage with your audience, share community-created content, and use polls and collaboration to build a two-way dialogue.

The Founder Visibility Gap: Real Talk on Growing an Audience, Getting Press, and Showing Up for Your Personal Brand

Q: How has the shift to more consistent social activity affected your reach and engagement?

The activity has dramatically increased engagement and reach; she's seeing more interactions from teammates and the Peloton community, and is learning to navigate analytics.

Growing an Audience, Managing Rapid Growth, and Staying True to Your Mission: The Real Founder Story Behind Dudley Stevens

Q: How has the influencer strategy evolved since you started?

They continue to combine gifting with selective paid sponsorship, focusing on influentials who move product, and they use affiliate links with strong commissions, while ensuring fit and alignment before paying for posts.

Real Founder Stories: How Elyce Arons Built Kate Spade, The Power of Getting Press, And How She Started Over After Loss

Q: What was the moment you felt Kate Spade would be a big success?

It happened when we adjusted a single label placement on the bag, which transformed the product into a brand, and later when Barneys, Intermix, and Vogue features confirmed that momentum.

From the Forum with Kim Oser, Founder of Game Plan Organizing

Q: What else are you doing to help grow your business?

I'm developing an online program called the Clear Game Plan to help clients organize their spaces more efficiently.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Household Income
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focused on sharing authentic stories from female entrepreneurs, this podcast features insightful conversations with women leaders, particularly over 40, as they navigate the challenges and triumphs of building their businesses. Each episode uncovers valuable lessons learned, effective marketing strategies, and leadership insights that resonate with those looking to break into or grow their own enterprises. With notable guests ranging from industry powerhouses to grassroots founders, the discussions prioritize clarity, actionable advice, and community support, making it a valuable resource for women seeking to thrive in business. The podcast stands out for its emphasis on real-life experiences, providing listeners with a sense of camaraderie... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The Amy Porterfield Show
2. The Jasmine Star Show
3. Aspire with Emma Grede
4. Lipstick on the Rim
5. The Mel Robbins Podcast

How many episodes of this podcast are there?

this podcast launched 4 years ago and published 345 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Lauren Stephens
2. Khaki McGrath
3. Jenn Sherman
4. Susie Sarich
5. Dr. Amy Robbins
6. Elyce Arons
7. Leslee Cohen
8. Tamara Coleman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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