Comment passer de la compréhension d’un insight à l’action ? Comment alimenter les bons KPI avec les données clients ? Ce podcast qui vous guide au cœur de la connaissance client pour transformer vos décisions business. Ici on décortique la mise en place d'une recherche structurée, on met en lumière les KPI qui comptent et on partage des exemples concrets issus de différents types d'organisations.... more
Publishes | Twice monthly | Episodes | 4 | Founded | a month ago |
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Language | Categories | BusinessMarketing |
Dans ce 4e épisode du podcast de l’écoute client à l’impact business, Marion Damiens, user researcher auparavant chez Shine et Blablacar, nous raconte comment la connaissance client fait partie de la culture d’une entreprise tech, comment l’enjeu d’e... more
Dans cet épisode, Emilie Larose, ancienne Head of UX Research, Client Insights & Design vision chez SNCF Connectvous dira comment SNCF Connect a fait évoluer ses pratiques en terme de CC afin de mieux diffuser la bonne info au bon service, où clairem... more
David vous partagera comment le groupe structure les données qu’il recueille sur ses 3 types de clients. Et notamment depuis 2 ans, au moment où de nouvelles entités ont rejoint le groupe.
Il vous dira aussi les facteurs de maturité en connaissance... more
Dans ce premier épisode, j’ai eu le plaisir d’interviewerGaëlle Seznec et Anne-Sophie Guillou au sein de l’équipe research de l’entreprise Criteo. Vous saurez comment elles organisent les différentes sources de données pour alimenter la connaissance ... more
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #47 |
Listeners, social reach, demographics and more for this podcast.
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De l'écoute client à l'impact business launched a month ago and published 4 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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