De l'écoute client à l'impact business
Nabil ThalmannComment passer de la compréhension d’un insight à l’action ? Comment alimenter les bons KPI avec les données clients ? Ce podcast qui vous guide au cœur de la connaissance client pour transformer vos décisions business. Ici on décortique la mise en place d'une recherche structurée, on met en lumière les KPI qui comptent et on partage des exemples concrets issus de différents types d'organisations.... more
| Publishes | Twice monthly | Episodes | 18 | Founded | 8 months ago |
|---|---|---|---|---|---|
| Language |  French | Number of Listeners | Categories | BusinessMarketing |
Listen to this Podcast
Latest Episodes
Dans ce 17e épisode, vous pourrez écouter Manon Decailly, directrice Voix du Client chez Accor, groupe hôtelier présent dans 110 pays avec un portefeuille de plus de 45 marques.
Manon vous plonge dans les coulisses d'une fonction aussi stratégique q... more
Et si on allait sur le terrain ? Dans ce 16e épisode, Erwan Berteloot, directeur adjoint du magasin Décathlon de Nantes Atlantis, détaille la manière dont le magasin gère les feedbacks clients. Notre interviewé et son équipe, sont donc au contact quo... more
Dans ce 15e épisode, Laetitia Chataignère, Lead UX Researcher à CA-TS, le Crédit Agricole Technologies et Services, vous explique la manière dont l’équipe research a su valoriser la connaissance client auprès des métiers : le choix du repository pour... more
Dans ce 14e épisode, Katia Cadet, lead product designer chez Softway Médical, vous explique comment cet éditeur de logiciel à destination des professionnels de santé a mis en place une démarche de connaissance client à destination de l’ensemble des s... more
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #8 | France/Business/Marketing |
Apple Podcasts | #224 | France/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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De l'écoute client à l'impact business launched 8 months ago and published 18 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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