De Doorstart
Morres & CompanyIn De Doorstart duiken de merkspecialisten van Morres & Company in de verhalen achter iconische merken en stellen ze zichzelf de vraag: wat ging er mis? En belangrijker nog, hoe zou je het oplossen? We analyseren, adviseren en – we zijn de beroerdste niet – verzinnen meteen een nieuwe pay-off voor de merken die we bespreken. Dus of je nu van marketing en branding houdt of gewoon geniet van een sch... more
| Publishes | Twice monthly | Episodes | 3 | Founded | 9 months ago |
|---|---|---|---|---|---|
| Language | Dutch | Number of Listeners | Categories | MarketingBusiness |
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Latest Episodes
Wat gebeurt er als mensen je merk nog wel kennen, maar er niets meer bij voelen? Deze aflevering van De Doorstart gaat over retailmerken die hun publiek kwijtraakten. Over Blokker dat bleef hangen in vroeger, Leen Bakker dat vergat waar ‘thuis’ voor ... more
In de eerste aflevering van De Doorstart duiken Maarten Vodeb en Paul Denis in drie automerken die elk iets leren over de kunst én de kwetsbaarheid van positioneren. Van Volvo’s onverwoestbare 'veiligheid' tot Tesla’s beschadigde imago en Jaguar’s mi... more
Bristol, Esprit, Perry Sport, BCC, Scotch & Soda… Allemaal gingen ze recent failliet. Was dat onvermijdelijk, of hebben ze gewoon de verkeerde afslag genomen?
Sommige merken verdwijnen stilletjes, anderen maken een glorieuze comeback. Maar wat bepa... more
Bristol, Esprit, Perry Sport, BCC, Scotch & Soda… Allemaal gingen ze recent failliet. Was dat onvermijdelijk, of hebben ze gewoon de verkeerde afslag genomen?
Sommige merken verdwijnen stilletjes, anderen maken een glorieuze comeback. Maar wat bepa... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #99 |  Netherlands/Business/Marketing |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About De Doorstart
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How many episodes of De Doorstart are there?
De Doorstart launched 9 months ago and published 3 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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