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Black Friday
E-Commerce
Creative Strategy
D2C Brands
Hiring
Customer Acquisition
Company Culture
Puresport
Tiktok Shop
Performance Marketing
Community Building
Authenticity
Data Analysis
Essence Vault
Employee Retention
Growth Strategies
Team Management
User-Generated Content
D2C Marketing
Founder Story Content

Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.

PublishesWeeklyEpisodes68Foundeda year ago
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MarketingBusiness

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Latest Episodes

🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: eu1.hubs.ly/H0slb_f0

Most DTC founders have a number in their head. A valuation. An exit. A moment where the work pays off.

What nobody tells yo... more

🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: eu1.hubs.ly/H0s7Jtp0

AI UGC has come on leaps and bounds. In this episode Loukas breaks down the exact workflow he's using right now to generate ... more

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🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: eu1.hubs.ly/H0rNf_N0

For this episode, we’re joined by a Meta Creative Strategist working directly with some of the most disruptive brands on the... more

YouTube

🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: eu1.hubs.ly/H0rw0Jc0

From the team behind Soar With Us and Hambi Media: www.soarwithus.co/

In this episode, we break down Meta’s latest a... more

YouTube

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Recent Guests

Dan Murray
Founder of Heights, a wellness brand focused on science-backed dietary supplements.
Heights
Episode: Dan Murray on the £25M Brain Health Brand Celebrities Swear By
Holly Beadle
CEO of Hera Clothing
Hera Clothing
Episode: The Product-Led Strategy That Rebuilt Hera: Holly Beadle
Martyn Cook
Founder of Noobru and serial entrepreneur
Noobru
Episode: How Martyn Cook Scaled a Brand That Fortified 250M Meals
Alex Cooper
Founder and operator at Adcrate, expert in performance creative and AI
Adcrate
Episode: Reinventing Creative Strategy with AI: Alex Cooper
Ellie Carlile
Founder of By Ellie
By Ellie
Episode: How Ellie Carlile Turned 30M TikTok Views into a 7-Figure Beauty Brand
Sarah Levinger
Consumer insights and psychology expert
Tether Insights
Episode: How Sarah Levinger Uses Psychology To Scale Meta Ads in 2025
Mark Rushmore
Co-founder at SURI, a sustainable toothbrush brand
SURI
Episode: How Mark Rushmore Scaled SURI to £24M in Just 2.5 Years
Liam Dean
Co-founder of For You Advertising
For You Advertising
Episode: TikTok Shop Masterclass: Lessons from £20M of Spend
Joe Marson
Co-founder at Few Advertising and Saw
Few Advertising
Episode: How US DTC Brands Are Using AI and Data Strategy to Scale Faster Than Brands in the UK

Hosts

Olly Hudson
Co-host with extensive experience in managing ad spend and e-commerce branding.
Loukas Hambi
Co-host known for insights into digital marketing and consumer engagement strategies.

Reviews

5.0 out of 5 stars from 44 ratings
  • Best ecom podcast around

    So much value in every episode! Definitely my favourite marketing podcast

    Apple Podcasts
    5
    sophieholgate
    United Kingdoma year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback often highlights the hosts' expertise and ability to provide valuable information on D2C strategies.
Listeners appreciate the practical insights and actionable advice provided in each episode.
The conversational style is noted as engaging and easy to understand, making complex concepts accessible.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How to Hire (or Create) Elite Creative Strategists for DTC Brands | Meta Ads & Creative Strategy
Q: What are those fundamental baseline skills to look for in a creative strategist?
The fundamental skills largely come down to soft skills, with curiosity being key, as individuals who are curious tend to absorb information and grow quickly.
How IM8 Hit $120M in 11 Months | Danny Yeung on Scaling the World’s Fastest Growing Supplement Brand
Q: What were the main pillars of your growth strategy?
Yeung emphasized that a combination of focused marketing on Meta and Google, along with a strong scientific foundation and community engagement, propelled their rapid success.
How IM8 Hit $120M in 11 Months | Danny Yeung on Scaling the World’s Fastest Growing Supplement Brand
Q: How have you approached the expansion of expertise within your brand?
Danny Yeung explained that assembling a world-class scientific advisory board was crucial from day one to bring credibility to the product beyond just leveraging David Beckham's name.
Dan Murray on the £25M Brain Health Brand Celebrities Swear By
Q: Talk about your reasoning as to why you didn't raise at a higher valuation.
There's a point where valuations become gaslighting for entrepreneurs and it's crucial to focus on keeping control of the company.
SEO Playbook for Ranking in ChatGPT & AI Search in 2026 | Thomas Phillips
Q: How do brands build a sustainable strategy for SEO and AI search?
Brands should focus on long-term approaches that prioritize quality content and backlinks, rather than quick wins that may not be sustainable.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About D2C Diaries

What is D2C Diaries about and what kind of topics does it cover?

Focusing on the D2C (Direct-to-Consumer) and e-commerce sectors, this podcast presents insights from experienced hosts who share their knowledge on managing advertising strategies and brand growth. Episodes cover a wide range of topics, including effective marketing strategies on platforms like Meta and TikTok, the evolving landscape of AI in advertising, and innovative approaches to improving consumer engagement. Listeners can expect discussions on practical tools and strategies for scaling brands, effective creative marketing, and the importance of data-driven decision-making. The hosts' expertise in managing substantial ad spends underscores the actionable advice provided, while their engaging conversational style makes complex concepts ... more

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How many listeners does D2C Diaries get?

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Which podcasts are similar to D2C Diaries?

These podcasts share a similar audience with D2C Diaries:

1. Matt Kelly | The Midnight Pod
2. My First Million
3. The Diary Of A CEO with Steven Bartlett
4. The Tim Ferriss Show
5. The Andrew Faris Podcast

How many episodes of D2C Diaries are there?

D2C Diaries launched a year ago and published 68 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact D2C Diaries?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on D2C Diaries?

Recent guests on D2C Diaries include:

1. Dan Murray
2. Holly Beadle
3. Martyn Cook
4. Alex Cooper
5. Ellie Carlile
6. Sarah Levinger
7. Mark Rushmore
8. Liam Dean

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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