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Black Friday
E-Commerce
Creative Strategy
Hiring
Customer Acquisition
Company Culture
Puresport
Tiktok Shop
Performance Marketing
D2C Brands
Community Building
Authenticity
Data Analysis
Essence Vault
Team Management
Growth Strategies
Employee Retention
User-Generated Content
D2C Marketing
Founder Story Content

Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.

PublishesWeeklyEpisodes49Founded7 months ago
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Artwork for D2C Diaries

Latest Episodes

D2C Diaries is proudly sponsored by Wayflyer

Running an ecom brand and struggling with cash flow? Whether you're scaling ad spend or restocking bestsellers ahead of peak season, Wayflyer provides fast, non-dilutive funding tailored to e-commerce bus... more

D2C Diaries is proudly sponsored by Wayflyer

Running an ecom brand and struggling with cash flow? Whether you're scaling ad spend or restocking bestsellers ahead of peak season, Wayflyer provides fast, non-dilutive funding tailored to e-commerce bus... more

D2C Diaries is proudly sponsored by Wayflyer

Running an ecom brand and struggling with cash flow? Whether you're scaling ad spend or restocking bestsellers ahead of peak season, Wayflyer provides fast, non-dilutive funding tailored to e-commerce bus... more

Black Friday isn’t just another sales weekend,  for some DTC brands, it makes up 90% of yearly revenue.

In this episode of D2C Diaries, Olly and Loukas break down the exact playbook that drove £45M in sales from £11.5M in Meta ad spend during Black ... more

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Recent Guests

Martyn Cook
Founder of Noobru and serial entrepreneur
Noobru
Episode: How Martyn Cook Scaled a Brand That Fortified 250M Meals
Alex Cooper
Founder and operator at Adcrate, expert in performance creative and AI
Adcrate
Episode: Reinventing Creative Strategy with AI: Alex Cooper
Ellie Carlile
Founder of By Ellie
By Ellie
Episode: How Ellie Carlile Turned 30M TikTok Views into a 7-Figure Beauty Brand
Sarah Levinger
Consumer insights and psychology expert
Tether Insights
Episode: How Sarah Levinger Uses Psychology To Scale Meta Ads in 2025
Mark Rushmore
Co-founder at SURI, a sustainable toothbrush brand
SURI
Episode: How Mark Rushmore Scaled SURI to £24M in Just 2.5 Years
Liam Dean
Co-founder of For You Advertising
For You Advertising
Episode: TikTok Shop Masterclass: Lessons from £20M of Spend
Joe Marson
Co-founder at Few Advertising and Saw
Few Advertising
Episode: How US DTC Brands Are Using AI and Data Strategy to Scale Faster Than Brands in the UK
Zach Murray
Founder of 4Play
4Play
Episode: How Zach Murray Scaled Foreplay to 10,000+ Users
Elissa Corrigan
Founder of El Sara
El Sara
Episode: The Founder’s Guide to PR with Elissa Corrigan: How to Get Your Brand in the Media

Hosts

Olly Hudson
Co-host with significant experience in managing ad spend across platforms like Meta and TikTok, contributing to various successful D2C marketing strategies.
Loukas Hambi
Co-host with a background in operational management and creative strategy within the D2C landscape, focusing on optimizing advertising approaches.

Reviews

5.0 out of 5 stars from 40 ratings
  • Best ecom podcast around

    So much value in every episode! Definitely my favourite marketing podcast

    Apple Podcasts
    5
    sophieholgate
    United Kingdom7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the informative and insightful nature of the episodes, highlighting the value they find in the discussions around D2C marketing and advertising strategies.
Audience feedback often emphasizes the engaging delivery and practical takeaways provided by the hosts, making it a favorite among marketing professionals.

Chart Rankings

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Talking Points

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Matt Kelly’s Vision for Scaling Spacegoods: The £10M to £100M Journey
Q: How is business going?
Business is quite good, although it gets harder as you grow.
We Drove 400% Growth for a Brand Using this Creative Strategy Process
Q: What advice do you have for effectively documenting learnings from creative tests?
Create a structured process that includes pulling data and written learnings to reflect on the success of the concept.
Building Free Soul: How Arjun Sofat Bet Big on TikTok and Pioneered Social Commerce
Q: What advice do you have for brands looking to do offline or out-of-home brand activations?
Arjun highlighted the importance of understanding the rationale behind hosting an event and setting clear KPIs to measure success properly, emphasizing that events should add value to the community rather than just being about the fun.
Building Free Soul: How Arjun Sofat Bet Big on TikTok and Pioneered Social Commerce
Q: What are some lessons you learned early on during the transition from banking to building your own brand?
Arjun discussed the steep learning curve he faced in e-commerce, the importance of self-education, and how his prior experiences shaped his work ethic and drove him to be hands-on in various aspects of the business.
How Zach Murray Scaled Foreplay to 10,000+ Users
Q: Were there any kind of core moments where you had a big, big challenge that you really had to overcome?
The market education of what this new tool was. Many people already had familiarity with existing AdSpy tools but 4Play needed to convey its unique value.

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Frequently Asked Questions About D2C Diaries

What is D2C Diaries about and what kind of topics does it cover?

Focusing on the direct-to-consumer (D2C) and e-commerce landscape, the content emphasizes innovative marketing strategies and practical applications for brand growth. Topics frequently explored include the intricacies of digital advertising on platforms like Meta and TikTok, conversion rate optimization, and storytelling in marketing to effectively engage audiences. Episodes feature insights from seasoned experts, along with personal anecdotes from hosts about their extensive experience managing ad spends for a range of brands. This blend of expertise makes the content particularly relevant for marketers, entrepreneurs, and anyone interested in expanding their online business presence.

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How many listeners does D2C Diaries get?

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Which podcasts are similar to D2C Diaries?

These podcasts share a similar audience with D2C Diaries:

1. OPERATORS
2. The Game with Alex Hormozi
3. My First Million
4. The Diary Of A CEO with Steven Bartlett
5. The Entrepreneur Experiment

How many episodes of D2C Diaries are there?

D2C Diaries launched 7 months ago and published 49 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact D2C Diaries?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on D2C Diaries?

Recent guests on D2C Diaries include:

1. Martyn Cook
2. Alex Cooper
3. Ellie Carlile
4. Sarah Levinger
5. Mark Rushmore
6. Liam Dean
7. Joe Marson
8. Zach Murray

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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