Rephonic
Artwork for D2C Diaries
Black Friday
E-Commerce
Creative Strategy
D2C Brands
Hiring
Customer Acquisition
Company Culture
Puresport
Tiktok Shop
Performance Marketing
Community Building
Authenticity
Data Analysis
Essence Vault
Team Management
Employee Retention
Growth Strategies
User-Generated Content
D2C Marketing
Founder Story Content

Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.

PublishesWeeklyEpisodes59Founded9 months ago
Number of ListenersCategories
MarketingBusiness

Listen to this Podcast

Artwork for D2C Diaries

Latest Episodes

🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth audit here: eu1.hubs.ly/H0p-Mxb0

SEO made £13.9M. ChatGPT made £175K. So why is everyone chasing AI?

In this episode, Olly sits down with Thomas Phillips... more

🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your free audit here: eu1.hubs.ly/H0pQjYt0

In this episode of D2C Diaries, Olly and Loukas sit down with Matt Lewis, Managing Director of Soar Group and the very firs... more

🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your free audit here: eu1.hubs.ly/H0pzLCJ0

Creative costs are climbing fast.

Meta’s changed how ads learn.

And AI is completely redefining what “creative strategy” me... more

🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your free audit here: eu1.hubs.ly/H0ppm8t0

Meta’s Creative Similarity Penalty just changed the rules - here’s how to protect your performance in 2026

In one of the b... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

OPERATORS
OPERATORSOPERATORS
My First Million
My First MillionHubspot Media
Huberman Lab
Huberman LabScicomm Media
HUNGRY.
HUNGRY.Dan Pope

Recent Guests

Holly Beadle
CEO of Hera Clothing
Hera Clothing
Episode: The Product-Led Strategy That Rebuilt Hera: Holly Beadle
Martyn Cook
Founder of Noobru and serial entrepreneur
Noobru
Episode: How Martyn Cook Scaled a Brand That Fortified 250M Meals
Alex Cooper
Founder and operator at Adcrate, expert in performance creative and AI
Adcrate
Episode: Reinventing Creative Strategy with AI: Alex Cooper
Ellie Carlile
Founder of By Ellie
By Ellie
Episode: How Ellie Carlile Turned 30M TikTok Views into a 7-Figure Beauty Brand
Sarah Levinger
Consumer insights and psychology expert
Tether Insights
Episode: How Sarah Levinger Uses Psychology To Scale Meta Ads in 2025
Mark Rushmore
Co-founder at SURI, a sustainable toothbrush brand
SURI
Episode: How Mark Rushmore Scaled SURI to £24M in Just 2.5 Years
Liam Dean
Co-founder of For You Advertising
For You Advertising
Episode: TikTok Shop Masterclass: Lessons from £20M of Spend
Joe Marson
Co-founder at Few Advertising and Saw
Few Advertising
Episode: How US DTC Brands Are Using AI and Data Strategy to Scale Faster Than Brands in the UK
Zach Murray
Founder of 4Play
4Play
Episode: How Zach Murray Scaled Foreplay to 10,000+ Users

Hosts

Olly Hudson
Co-host of the series and expert in D2C advertising.
Loukas Hambi
Co-host and strategist specializing in e-commerce growth.

Reviews

5.0 out of 5 stars from 43 ratings
  • Best ecom podcast around

    So much value in every episode! Definitely my favourite marketing podcast

    Apple Podcasts
    5
    sophieholgate
    United Kingdom9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the podcast for its wealth of actionable marketing insights.
The engaging and laid-back style makes complex subjects easy to understand for a wide audience.
Reviewers appreciate the real-world applications discussed in episodes, particularly in e-commerce and advertising.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Product-Led Strategy That Rebuilt Hera: Holly Beadle
Q: How do you retain focus on efficiency and profitability during busy periods like Black Friday?
We focus on creating brand awareness, managing stock levels correctly, and leveraging our fulfillment partners to ensure customer satisfaction during busy sales periods.
The Product-Led Strategy That Rebuilt Hera: Holly Beadle
Q: Can you share any key tips for product development?
Focus on developing multiple products while producing fewer to maintain quality and affordability; prioritize building strong supplier relationships.
The Product-Led Strategy That Rebuilt Hera: Holly Beadle
Q: What were your views on how you wanted to take Hera forward from where it was?
We focused on rebuilding the customer experience and ensuring it was the best in the market, while also testing new product offerings.
Matt Kelly’s Vision for Scaling Spacegoods: The £10M to £100M Journey
Q: How is business going?
Business is quite good, although it gets harder as you grow.
We Drove 400% Growth for a Brand Using this Creative Strategy Process
Q: What advice do you have for effectively documenting learnings from creative tests?
Create a structured process that includes pulling data and written learnings to reflect on the success of the concept.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About D2C Diaries

What is D2C Diaries about and what kind of topics does it cover?

The podcast provides an engaging exploration of the direct-to-consumer (D2C) landscape with a specific focus on marketing strategies, operational challenges, and creative approaches. Hosts with extensive experience in managing substantial advertising spends share invaluable insights on leveraging platforms like Meta and TikTok for effective brand scaling. The conversations often include expert interviews and case studies, covering a range of topics from the implications of AI in advertising to creative diversity in marketing messages. This makes the content particularly suitable for entrepreneurs, marketers, and anyone interested in e-commerce growth and strategy.

Where can I find podcast stats for D2C Diaries?

Rephonic provides a wide range of podcast stats for D2C Diaries. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to D2C Diaries and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does D2C Diaries get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for D2C Diaries, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for D2C Diaries?

Rephonic provides comprehensive predictive audience data for D2C Diaries, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does D2C Diaries have?

To see how many followers or subscribers D2C Diaries has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to D2C Diaries?

These podcasts share a similar audience with D2C Diaries:

1. OPERATORS
2. My First Million
3. Shopify Masters
4. Huberman Lab
5. HUNGRY.

How many episodes of D2C Diaries are there?

D2C Diaries launched 9 months ago and published 59 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact D2C Diaries?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for D2C Diaries?

Rephonic pulls ratings and reviews for D2C Diaries from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for D2C Diaries?

Rephonic provides full transcripts for episodes of D2C Diaries. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on D2C Diaries?

Recent guests on D2C Diaries include:

1. Holly Beadle
2. Martyn Cook
3. Alex Cooper
4. Ellie Carlile
5. Sarah Levinger
6. Mark Rushmore
7. Liam Dean
8. Joe Marson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days