Rephonic
Artwork for D2C Diaries
E-Commerce
Meta
Black Friday
Tiktok
Creative Strategy
Performance Marketing
D2C
D2C Brands
Tiktok Shop
Creative Diversity
Spacegoods
Veo 3
Customer Acquisition
Chatgpt
Ecommerce
D2C Advertising
AI Tools
Meta Advertising
Creative Strategists
Hiring

Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.

PublishesTwice monthlyEpisodes80Foundeda year ago
Number of ListenersCategories
MarketingBusiness

Listen to this Podcast

Artwork for D2C Diaries

Latest Episodes

🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: www.soarwithus.co/d2c-diaries-get-in-touch?utm_campaign=191661253-D2C%20Diaries&utm_source=youtube&utm_medium=podcast&utm_term=d2c_diaries&utm_con... more

YouTube

Paul Gedman has been in DTC longer than almost anyone we've had on the podcast - from joining The Hut Group in 2009 with 40 employees, and over nine years scaling it to £1 billion in revenue via ten acquisitions (including Look Fantastic), to now run... more

YouTube

This podcast is proudly sponsored by Incard.

If you're spending serious money on daily business expenses and getting nothing back on it right now, this dedicated offer gets you 2% Cashback for year 1 on Ads, SaaS, Travel and other everyday business ... more

YouTube

This podcast is proudly sponsored by Incard.

If you're spending serious money on daily business expenses and getting nothing back on it right now, this dedicated offer gets you 2% Cashback for year 1 on Ads, SaaS, Travel and other everyday business ... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Operators
OperatorsSean Frank, Mike Beckham, Matt Bertulli, and Jason Panzer
The Tim Ferriss Show
The Tim Ferriss ShowTim Ferriss: Bestselling Author, Human Guinea Pig
Modern Wisdom
Modern WisdomChris Williamson

Recent Guests

Paul Hanley
M&A advisor from the Fortia Group
Fortia Group
Episode: M&A Secrets for selling your DTC brand in 2026
Dan Murray
Founder of Heights, a wellness brand focused on science-backed dietary supplements.
Heights
Episode: Dan Murray on the £25M Brain Health Brand Celebrities Swear By
Holly Beadle
CEO of Hera Clothing
Hera Clothing
Episode: The Product-Led Strategy That Rebuilt Hera: Holly Beadle
Martyn Cook
Founder of Noobru and serial entrepreneur
Noobru
Episode: How Martyn Cook Scaled a Brand That Fortified 250M Meals
Alex Cooper
Founder and operator at Adcrate, expert in performance creative and AI
Adcrate
Episode: Reinventing Creative Strategy with AI: Alex Cooper
Ellie Carlile
Founder of By Ellie
By Ellie
Episode: How Ellie Carlile Turned 30M TikTok Views into a 7-Figure Beauty Brand
Sarah Levinger
Consumer insights and psychology expert
Tether Insights
Episode: How Sarah Levinger Uses Psychology To Scale Meta Ads in 2025
Mark Rushmore
Co-founder at SURI, a sustainable toothbrush brand
SURI
Episode: How Mark Rushmore Scaled SURI to £24M in Just 2.5 Years
Liam Dean
Co-founder of For You Advertising
For You Advertising
Episode: TikTok Shop Masterclass: Lessons from £20M of Spend

Hosts

Olly Hudson
Host of the show, focusing on D2C and ad optimization; frequently collaborates with guests on D2C topics.
Loukas Hambi
Co-host and partner on prior sessions; drives product and marketing discussions and co-leads conversations on growth.

Reviews

5.0 out of 5 stars from 47 ratings
  • Best ecom podcast around

    So much value in every episode! Definitely my favourite marketing podcast

    Apple Podcasts
    5
    sophieholgate
    United Kingdoma year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Insightful, actionable takeaways that translate well to real-world campaigns.
Great balance of theory and hands-on tactics, suitable for sponsors and guests.
Excellent examples and guest variety keep topics fresh and practical.
Hosts provide a clear framework and honest critique of strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

What's Working in Meta Ads Right Now with Alex Cooper | AI Animation, Research & Winning Formats
Q: What is Parker and how does it fit into this changing landscape?
Parker is an AI creative strategy platform that helps automate and systematize creative workflows, enabling agencies to scale while maintaining strategic rigor, and is being positioned as a core part of future AI OS-like ecosystems for brands.
What's Working in Meta Ads Right Now with Alex Cooper | AI Animation, Research & Winning Formats
Q: How has AI changed your production process and the role of strategists?
AI videographers and AI animation have created a new production layer that supplements but does not replace human strategists, with specialists needed to maximize quality; a balance between automation and human input improves speed and consistency.
What's Working in Meta Ads Right Now with Alex Cooper | AI Animation, Research & Winning Formats
Q: How much did you spend on Meta ads last month, and what came back from it?
The guests discuss evaluating spend, emphasizing the need for intent and meaningful ROI rather than sheer volume; AI-assisted insights and pattern recognition help identify where creative and messaging can unlock higher performance.
The 4 Growth Levers Every DTC Brand Needs To Audit
Q: From a creative perspective, what are the key tactics brands are missing that hold back growth?
Sam explains that brands often neglect forecasting and asset planning, leading to gaps in volume and spend alignment; a strong creative forecast connects spend targets to a concrete asset plan, avoiding last-minute scrambles and ensuring enough ads to hit spend targets.
How to Hire (or Create) Elite Creative Strategists for DTC Brands | Meta Ads & Creative Strategy
Q: What are those fundamental baseline skills to look for in a creative strategist?
The fundamental skills largely come down to soft skills, with curiosity being key, as individuals who are curious tend to absorb information and grow quickly.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About D2C Diaries

What is D2C Diaries about and what kind of topics does it cover?

This show centers on direct-to-consumer marketing, e-commerce growth, and creative strategy, with a bias toward actionable frameworks and real-world experimentation. Topics frequently cover AI-assisted ad production, creative forecasting, persona-driven targeting, and multi-platform strategies (notably Meta and TikTok), plus practical playbooks for scaling creative volume, improving attribution, and aligning brand storytelling with performance metrics. Guests include founders, AI practitioners, and operators from leading D2C brands and advisory firms, offering readers a mix of hands-on tactics and strategic context for brand builders and agency teams.

A standout aspect is the recurring emphasis on systems and process—building scalable crea... more

Where can I find podcast stats for D2C Diaries?

Rephonic provides a wide range of podcast stats for D2C Diaries. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to D2C Diaries and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does D2C Diaries get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for D2C Diaries, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for D2C Diaries?

Rephonic provides comprehensive predictive audience data for D2C Diaries, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does D2C Diaries have?

To see how many followers or subscribers D2C Diaries has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to D2C Diaries?

These podcasts share a similar audience with D2C Diaries:

1. Operators
2. The Foundr Podcast with Nathan Chan
3. Matt Kelly | The Midnight Pod
4. The Tim Ferriss Show
5. Modern Wisdom

How many episodes of D2C Diaries are there?

D2C Diaries launched a year ago and published 80 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact D2C Diaries?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for D2C Diaries?

Rephonic pulls ratings and reviews for D2C Diaries from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for D2C Diaries?

Rephonic provides full transcripts for episodes of D2C Diaries. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on D2C Diaries?

Recent guests on D2C Diaries include:

1. Paul Hanley
2. Dan Murray
3. Holly Beadle
4. Martyn Cook
5. Alex Cooper
6. Ellie Carlile
7. Sarah Levinger
8. Mark Rushmore

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days