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E-Commerce
Meta
Black Friday
Tiktok
Creative Strategy
Performance Marketing
D2C
D2C Brands
Tiktok Shop
Creative Diversity
Spacegoods
Veo 3
Customer Acquisition
Chatgpt
Ecommerce
D2C Advertising
AI Tools
Meta Advertising
Creative Strategists
Hiring

Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.

PublishesWeeklyEpisodes72Foundeda year ago
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MarketingBusiness

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Latest Episodes

This podcast is proudly sponsored by SARAL. 

Find influencers, reach out, manage every relationship, all in one place, without any chaos. 200+ brands including Grüns, Solawave, Spacegoods are running their influencer programs on SARAL.

If that soun... more

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This podcast is proudly sponsored by Incard.

Most founders building high-growth digital companies are stuck doing the same thing: toggling between apps, wrestling with spreadsheets, and manually reconciling expenses - all while trying to actually gr... more

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We're back. After a month off, a new office, two London events, and somewhere between 1,500 and 2,000 ads launched... there's a lot to catch up on.

In this episode, Olly and Loukas do a full Q1 2026 debrief across creative strategy, Meta attribution... more

YouTube

🚨🚀 Your creative strategy was built for an algorithm that doesn't exist. In 4 weeks, we'll identify exactly where your creative is leaking money and hand you a roadmap on how to fix it  using a persona-driven strategy that reduces CAC, beats creati... more

YouTube

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Recent Guests

Paul Hanley
M&A advisor from the Fortia Group
Fortia Group
Episode: M&A Secrets for selling your DTC brand in 2026
Dan Murray
Founder of Heights, a wellness brand focused on science-backed dietary supplements.
Heights
Episode: Dan Murray on the £25M Brain Health Brand Celebrities Swear By
Holly Beadle
CEO of Hera Clothing
Hera Clothing
Episode: The Product-Led Strategy That Rebuilt Hera: Holly Beadle
Martyn Cook
Founder of Noobru and serial entrepreneur
Noobru
Episode: How Martyn Cook Scaled a Brand That Fortified 250M Meals
Alex Cooper
Founder and operator at Adcrate, expert in performance creative and AI
Adcrate
Episode: Reinventing Creative Strategy with AI: Alex Cooper
Ellie Carlile
Founder of By Ellie
By Ellie
Episode: How Ellie Carlile Turned 30M TikTok Views into a 7-Figure Beauty Brand
Sarah Levinger
Consumer insights and psychology expert
Tether Insights
Episode: How Sarah Levinger Uses Psychology To Scale Meta Ads in 2025
Mark Rushmore
Co-founder at SURI, a sustainable toothbrush brand
SURI
Episode: How Mark Rushmore Scaled SURI to £24M in Just 2.5 Years
Liam Dean
Co-founder of For You Advertising
For You Advertising
Episode: TikTok Shop Masterclass: Lessons from £20M of Spend

Hosts

Olly Hudson
Co-host with extensive experience in managing ad spend and e-commerce branding.
Loukas Hambi
Co-host known for insights into digital marketing and consumer engagement strategies.

Reviews

5.0 out of 5 stars from 46 ratings
  • Best ecom podcast around

    So much value in every episode! Definitely my favourite marketing podcast

    Apple Podcasts
    5
    sophieholgate
    United Kingdoma year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback often highlights the hosts' expertise and ability to provide valuable information on D2C strategies.
Listeners appreciate the practical insights and actionable advice provided in each episode.
The conversational style is noted as engaging and easy to understand, making complex concepts accessible.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The 4 Growth Levers Every DTC Brand Needs To Audit
Q: From a creative perspective, what are the key tactics brands are missing that hold back growth?
Sam explains that brands often neglect forecasting and asset planning, leading to gaps in volume and spend alignment; a strong creative forecast connects spend targets to a concrete asset plan, avoiding last-minute scrambles and ensuring enough ads to hit spend targets.
How to Hire (or Create) Elite Creative Strategists for DTC Brands | Meta Ads & Creative Strategy
Q: What are those fundamental baseline skills to look for in a creative strategist?
The fundamental skills largely come down to soft skills, with curiosity being key, as individuals who are curious tend to absorb information and grow quickly.
How IM8 Hit $120M in 11 Months | Danny Yeung on Scaling the World’s Fastest Growing Supplement Brand
Q: What were the main pillars of your growth strategy?
Yeung emphasized that a combination of focused marketing on Meta and Google, along with a strong scientific foundation and community engagement, propelled their rapid success.
How IM8 Hit $120M in 11 Months | Danny Yeung on Scaling the World’s Fastest Growing Supplement Brand
Q: How have you approached the expansion of expertise within your brand?
Danny Yeung explained that assembling a world-class scientific advisory board was crucial from day one to bring credibility to the product beyond just leveraging David Beckham's name.
Dan Murray on the £25M Brain Health Brand Celebrities Swear By
Q: Talk about your reasoning as to why you didn't raise at a higher valuation.
There's a point where valuations become gaslighting for entrepreneurs and it's crucial to focus on keeping control of the company.

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Frequently Asked Questions About D2C Diaries

What is D2C Diaries about and what kind of topics does it cover?

Focusing on the D2C (Direct-to-Consumer) and e-commerce sectors, this podcast presents insights from experienced hosts who share their knowledge on managing advertising strategies and brand growth. Episodes cover a wide range of topics, including effective marketing strategies on platforms like Meta and TikTok, the evolving landscape of AI in advertising, and innovative approaches to improving consumer engagement. Listeners can expect discussions on practical tools and strategies for scaling brands, effective creative marketing, and the importance of data-driven decision-making. The hosts' expertise in managing substantial ad spends underscores the actionable advice provided, while their engaging conversational style makes complex concepts ... more

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How many listeners does D2C Diaries get?

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Which podcasts are similar to D2C Diaries?

These podcasts share a similar audience with D2C Diaries:

1. OPERATORS
2. The Game with Alex Hormozi
3. My First Million
4. Modern Wisdom
5. The Startup Ideas Podcast

How many episodes of D2C Diaries are there?

D2C Diaries launched a year ago and published 72 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact D2C Diaries?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on D2C Diaries?

Recent guests on D2C Diaries include:

1. Paul Hanley
2. Dan Murray
3. Holly Beadle
4. Martyn Cook
5. Alex Cooper
6. Ellie Carlile
7. Sarah Levinger
8. Mark Rushmore

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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