O mundo real sobre Experiência do Cliente (CX = Customer Experience) com estratégias, bate papo com profissionais de primeira do mercado que irão compartilhar a verdade nua e crua sobre os desafios em transformar a cultura organizacional para uma cultura Customer Centric.
Publishes | Weekly | Episodes | 19 | Founded | 4 years ago |
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Language | Portuguese | Number of Listeners | Categories | ManagementBusiness |
Nesse episódio, Muriel e Daniel Prianti conversaram sobre os desafios de ser uma empresa intermediária e ter que balancear a experiência de dois atores diferentes, além de adequar toda a orquestração de uma jornada de acordo com o modelo de negócio. ... more
Nesse episódio, Muriel, Ellen e Michelly conversaram sobre a realidade do Rei do Pitaco, e como o time de CX pode engajar pessoas para realizar mudanças na jornada quando algum problema ou oportunidade é identificado através dos feedbacks dos cliente... more
Nesse episódio, Muriel e Daniel conversaram sobre a realidade da Kellanova e como a logística coloca o cliente no centro da sua operação. Como é a realidade de uma logística que tem o foco total em buscar resultados para o negócio através da parceria... more
Nesse episódio, Muriel e Ellen conversaram sobre o uso de personas no dia a dia de CX e as principais críticas realizadas ao uso da ferramenta. Personas é algo que realmente se mantém e agrega às decisões da empresa e as estratégias de CX? Ainda deve... more
S02E07 – Gestão do tempo e Produtividade. more
Nesse episódio recebemos Bruno Stuchi, fundador e CEO da Coaktion, em uma conversa exclusiva com Fernando Rocha. A Coaktion é um ecossistema que reúne empresas, serviços especializados, ferramentas digitais próprias e parceiras para colocar em prátic... more
Nesse episódio, Fernando, Muriel e o nosso convidado Leandro Lira conversaram sobre a perspectiva de CX ser considerado apenas uma área de custo e muitas vezes uma das primeiras e ser cortada quando a empresa quer conter despesas. more
Nesse epiesódio nossos hosts Ellen, Fernando e Muriel conversaram sobre a relação entre a Experiência do Cliente (CX) e Marketing dentro da empresa, focando em quais os principais impactos positivos que CX pode fazer para ajudar as ações de Marketing... more
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Apple Podcasts | #129 | Brazil/Business/Management |
Listeners, engagement and demographics and more for this podcast.
Listeners per Episode | Gender Skew | Engagement Score | |||
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Primary Location | Social Media Reach |
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CXnaReal launched 4 years ago and published 19 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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