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CXnaReal

CXnaReal

O mundo real sobre Experiência do Cliente (CX = Customer Experience) com estratégias, bate papo com profissionais de primeira do mercado que irão compartilhar a verdade nua e crua sobre os desafios em transformar a cultura organizacional para uma cultura Customer Centric.

PublishesInfrequentlyEpisodes22Founded6 years ago
Language
Portuguese
Categories
BusinessManagement

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Latest Episodes

Muito se fala sobre a importância de CX, porém ainda é muito desafiador “convencer” as demais áreas de que as ações voltadas para isso são necessárias para ter resultado.

Com isso, convidamos Eduardo Lemos, COO da Cielo, para compartilhar a sua visã... more

Neste episódio do CXnaReal, exploramos como o design, particularmente através de sistemas de design e da inteligência artificial, pode transformar a experiência do cliente (CX) e impulsionar resultados de negócios. Thiago Hassu, CEO e fundador da Mei... more

Nesse episódio, Muriel e Fabiano conversaram sobre o uso de dados e CX buscando aprofundar sobre:

* Porque ter dados?

* O que fazer com os dados?

* Por onde começar?

* Como é utilizar dados na prática?

* O que é uma visão BXT?

Fabia... more

Nesse episódio, Muriel e Daniel Prianti conversaram sobre os desafios de ser uma empresa intermediária e ter que balancear a experiência de dois atores diferentes, além de adequar toda a orquestração de uma jornada de acordo com o modelo de negócio. ... more

Nesse episódio, Muriel, Ellen e Michelly conversaram sobre a realidade do Rei do Pitaco, e como o time de CX pode engajar pessoas para realizar mudanças na jornada quando algum problema ou oportunidade é identificado através dos feedbacks dos cliente... more

Nesse episódio, Muriel e Daniel conversaram sobre a realidade da Kellanova e como a logística coloca o cliente no centro da sua operação. Como é a realidade de uma logística que tem o foco total em buscar resultados para o negócio através da parceria... more

Nesse episódio, Muriel e Ellen conversaram sobre o uso de personas no dia a dia de CX e as principais críticas realizadas ao uso da ferramenta. Personas é algo que realmente se mantém e agrega às decisões da empresa e as estratégias de CX? Ainda deve... more

S02E07 – Gestão do tempo e Produtividade.

Nesse episódio recebemos Rubens Pimentel CEO da Trajeto Desenvolvimento Empresarial, ele que é Especialista em Produtividade e Liderança pode compartilhar com a Ellen Frota e Fernando Rocha aprendizados pre... more

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Which podcasts are similar to CXnaReal?

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1. DIGCAST

How many episodes of CXnaReal are there?

CXnaReal launched 6 years ago and published 22 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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