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Artwork for Creating The Perfect Experience

Creating The Perfect Experience

Mark Testa
Experiential Marketing
Brand Experience
High Profile Lifestyle
Freelancers Unplugged
Curiosity
Grammys
Event Marketing
Oscar Gift Bag
Yahoo
Ambassador's Alliance
Cirque Du Soleil
Artificial Intelligence
Public Relations
Celebrity Gifting
Brand Marketing
XP Land
Mark Stephen Experiential
Content Capture
Live Events
Gents Journey

Creating the Perfect Experience explores how meaningful, culture-driven brand experiences are actually built. More than an event marketing podcast, it’s a conversation about creativity, strategy, and what makes experiential marketing truly connect.

Hosted by Mark Testa, Founder and Creative Director of Mark Stephen Experiential Agency, this experiential marketing podcast features candid conversat... more

PublishesMonthlyEpisodes63Founded5 years ago
Number of ListenersCategories
EducationSelf-ImprovementBusinessCareers

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Artwork for Creating The Perfect Experience

Latest Episodes

What I Learned at Cannes Lions 2026

 [00:00:00] Welcome back to Creating the Perfect Experience. I'm your host, Mark Testa, founder and creative director of Mark Steven Agency, and today there's no guest, just me. I wanna talk about Cannes, Cannes L... more

Alicia Richardson is the co-founder and managing partner of Crowd Access, the first independent measurement company creating a standard for experiential marketing. With 18 years of experience across advertising, media, sales, and measurement, Alicia ... more

YouTube

In this episode, Mark Testa explores why the renewed excitement around live events is both an opportunity and a challenge for brands. Budgets are coming back, audiences are gathering again, and the energy around experiential marketing is real—but pop... more

Erica Boeke is the founder and creator of XP Land, a platform dedicated to connecting, elevating, and defining the experiential industry. With a background spanning journalism and brand strategy at Condé Nast and Fast Company, Erica has built some of... more

YouTube

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Recent Guests

Alicia Richardson
Co-founder and managing partner of Crowd Access
Crowd Access
Episode: How to Measure Event Success
Erica Boeke
Founder of Liberty & Co; creator of XP Land
Liberty & Co; XP Land
Episode: The Truth About Experiential Marketing
Lash Fary
Founder of Distinctive Assets, gifting and product placement pioneer
Distinctive Assets
Episode: Inside Celebrity Gifting at the Grammys
Adrianne Mellen
Owner and founder, Propeller
Propeller
Episode: Experiential Exchange Series: How Saying "No" Drives Success
Yvonne McNair
Founder of Captivate Production, entertainment marketing professional with two Emmy nominations
Captivate Production
Episode: Hard Falls, Getting Back Up & Recognizing Red Flags With Yvonne McNair
Allie Galloway
Senior Director of Global Events and Experiential Marketing, Yahoo
Yahoo
Episode: The Power Behind Experiences: Grit and Perseverance with Allie Galloway
Stephen Seidel
Founder of the Seidel Agency, PR and media specialist, coach
Seidel Agency
Episode: How to Build Dreams and Reclaim Purpose with Stephen Seidel
Carlos Benjamin
Guest, founder of High Profile Lifestyle, leader in experiential talent management
High Profile Lifestyle / Freelancers Unplugged / Ambassador's Alliance
Episode: Carlos Benjamin: How Investing in People Shapes Experiences
Staci Hallmon
Leader in events industry with roles at Time, Inc., BET, IMG Endeavor, SHB Enterprises
SHB Enterprises
Episode: Give Me Feedback or Give Me Nothing: A Guide to Active Listening

Host

Mark Testa
Host of Creating The Perfect Experience; Founder and Creative Director of Mark Stephen Experiential Agency

Reviews

4.9 out of 5 stars from 15 ratings
  • Very insightful

    This is a very true and insightful podcast that shows the glitz and glam from the every day of the experiential world! Worth a listen

    Apple Podcasts
    4
    Harold Butters
    United States3 years ago
  • Great Gems of Information!

    There are so many gems in these episodes. They’re like masterclasses for the event industry. Listen and learn!

    Apple Podcasts
    5
    Event Veteran
    United States3 years ago
  • Five Stars

    I really enjoy the diversity of event professionals that are featured. I would love more of the special episodes on industry tips. Very snackable and relevant content!

    Apple Podcasts
    5
    Lu Monroe
    United States4 years ago
  • Hi Mark!

    So much fun to hear two powerhouses of the event industry kick back and chat shop.

    Apple Podcasts
    5
    Rene55Rene
    United States4 years ago
  • Love it!

    So informative and provides great insight into the industry!

    Apple Podcasts
    5
    Ava GT
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback highlights high-quality discussions on ROI, measurement, and real-world challenges in experiential marketing.
Episodes are filled with diverse guest expertise and actionable insights for brand experiences.
Listeners praise the practical, masterclass-like takeaways for event professionals.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#249
Denmark/Business/Careers

Talking Points

Recent interactions between the hosts and their guests.

How to Build Dreams and Reclaim Purpose with Stephen Seidel
Q: So I want to see here all the story and how you got to this point.
The guest traces a winding path from engineering to entertainment to PR, emphasizing the role of connection, storytelling, and taking bold pivots in career to build a brand and a coaching practice.
Hard Falls, Getting Back Up & Recognizing Red Flags With Yvonne McNair
Q: What led to the big misstep with Essence Festival and what did you learn?
She partnered with individuals who weren't aligned with live-event work, which led to accounting issues and unfulfilled expectations; the experience underscored the need for due diligence, balanced teams, legal guidance, and careful financial arrangements.
Hard Falls, Getting Back Up & Recognizing Red Flags With Yvonne McNair
Q: What are some early influences on your career?
Her mother exposed her to wrestling and the Superdome in New Orleans, which sparked an interest in production and live experiences, and mentors like Esther Gordy provided guidance and inspiration from Motown's ecosystem.
Hard Falls, Getting Back Up & Recognizing Red Flags With Yvonne McNair
Q: How did you get started in this field?
She started in PR for hip hop artists in the 90s, found it wasn't a good fit due to reliability issues, and pivoted to producing concerts, starting as a PA and gradually taking on larger production roles, with music remaining her first love.
The Truth About Experiential Marketing
Q: What was Erica Boeke's experiential awakening and how did it shape her path?
Erica explains she recognized her gatherer instinct at a family gathering and then found a career path in events and experiences, realizing early on that shaping how people feel in collective moments could become a lifelong focus. This realization led her from journalism into brand strategy and eventually to building XP Land as a community platform for the industry.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Creating The Perfect Experience

What is Creating The Perfect Experience about and what kind of topics does it cover?

This show centers on culture-driven brand experiences, exploring how experiential marketing is planned, measured, and scaled. Episodes typically feature CMOs, brand leaders, creatives, and producers who share real-world stories about strategy, event design, and producing experiences at scale. A consistent thread across episodes is a focus on measurable impact, transparency, and practical frameworks for turning live moments into lasting business value. Noteworthy is the emphasis on collaboration across agencies, brands, and talent ecosystems, plus hands-on guidance for governance, budgeting, and risk management in experiential campaigns. Potential listeners can expect thoughtful, field-tested insights and actionable takeaways for improving b... more

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Which podcasts are similar to Creating The Perfect Experience?

These podcasts share a similar audience with Creating The Perfect Experience:

1. Between Us

How many episodes of Creating The Perfect Experience are there?

Creating The Perfect Experience launched 5 years ago and published 63 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Creating The Perfect Experience?

Recent guests on Creating The Perfect Experience include:

1. Alicia Richardson
2. Erica Boeke
3. Lash Fary
4. Adrianne Mellen
5. Yvonne McNair
6. Allie Galloway
7. Stephen Seidel
8. Carlos Benjamin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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