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Artwork for Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon)
Content Marketing
Marketing
Audience Engagement
Email Marketing
Sales Funnel
Marketing Strategies
Client Retention
Quizzes
Lead Generation
Conversion Rate
Social Media Planning
Business Goals
Hiring a Copywriter
Copywriting
Calls To Action
Promotional Emails
Plain Language
Publicity
Return On Ad Spend (ROAS)
Lead Acquisition Cost

Can't get traction with your marketing? Not sure how to turn your content into sales? Tune in for practical, education and advice on how you can attract, convert and keep your ideal clients using smart content marketing. Your hosts are Suzi Dafnis, HerBusiness.com and Michelle Falzon, We Are Content. Shownotes at: www.contentsellspodcast.com Instagram: @herbusiness Facebook: www.herbusinessgroup.c... more

PublishesTwice monthlyEpisodes281Founded10 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

Latest Episodes

First… a personal note from Suzi and Michelle:

Yes, this really is the last Content Sells episode after 10 incredible years. We will get on with our regular "Show Notes" in just a moment, but first, we wanted to say to you, our dear listener… THANK... more

YouTube

If you've ever felt that awful "stomach drop" when someone says "I'd love to… but," this episode is going to change how you feel about objections forever.

Instead of seeing them as deal-killers, Suzi and Michelle show you how to turn your customers... more

YouTube

In this episode, your hosts Suzi Dafnis and Michelle Falzon unpack a simple, repeatable system so that the client wins already happening in your world become visible marketing assets — not forgotten moments.

Listen now to see how you can turn casua... more

YouTube

Ad rules on platforms like Facebook and Instagram shift fast. This latest episode of Content Sells is your radar update.

Your hosts Suzi Dafnis and Michelle Falzon bring back ads expert Stacey Anne Hughes to unpack what's actually working (and what... more

YouTube

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HerBusiness
HerBusinessHerBusiness (Host: Suzi Dafnis)

Recent Guests

Nicole Johnsey Burke
Founder of Gardenary Inc., an educational platform focusing on gardening.
Gardenary Inc.
Episode: 257 - How to Get FREE Leads & Buyers on Instagram with Nicole Burke
Dr. Claire Zammit
Transformative coach, creator of Feminine Power, and founder of the Institute for Women-Centered Coaching, Training and Leadership.
Women-Centered Coaching Institute
Episode: 256 - How to Charge More (and Stop Underpricing & Overdelivering) with Dr Claire Zammit
Gillian Erskine
Founder of a membership for piano teachers, providing resources and community support.
Piano Teaching Success
Episode: 255 - Marketing Case Study - Creating a High-Converting Offer
Melinda Cohan
Coaching and business expert, author, and host of the podcast Just Between Coaches.
The Coaches Console
Episode: 244 - Attracting High Paying Clients & Growing a Successful Coaching Business with Melinda Cohan
Amanda Farmer
Lawyer and expert in strata law
Your Strata Property
Episode: 243 - How to Be Famous - Using Free Publicity to Grow Your Business with Amanda Farmer
Erin Weed
Founder of Girls Fight Back and coach for TEDx speakers
Girls Fight Back
Episode: 242 – How to Find Your Core Message & Purpose with Erin Weed
Susan Bell
Owner of Susan Bell Research with a focus on communication research and content testing services for businesses and governments
Susan Bell Research
Episode: 241 – The Power of "Plain Language" With Susan Bell
Kathy Farah
Email marketing expert passionate about enhancing email engagement and revenue.
Episode: 239 – Why Your Promotional Emails Aren't Working and What to Do About It – with Kathy Farah

Hosts

Suzi Dafnis
Co-host of Content Sells Podcast, providing valuable insights into content marketing strategies for business success. Dedicated to empowering women entrepreneurs through marketing education.
Michelle Falzon
Co-host of Content Sells Podcast, sharing expertise in content marketing and strategies designed to enhance client engagement and conversion.

Reviews

5.0 out of 5 stars from 154 ratings
  • Generous and knowledgeable

    This podcast is given from such a place of generosity. The content these ladies provide us with is so helpful and I’m so grateful for all the work they put into this podcast and for sharing it with us all. Thank you!

    Apple Podcasts
    5
    Sarah Brabbin
    United Kingdom2 months ago
  • Holiday Listening

    I’m super excited about my upcoming holiday to WA. Swimming with whale sharks is on my bucket list!

    However, I’ve been warned there will be many hours of driving to get there so I need to be prepared. When selecting which podcasts to download in preparation, Content Sells kept coming up.

    So much goodness in every episode. My biggest issue was limiting the ones I downloaded!

    Apple Podcasts
    5
    T Ravell
    Australia9 months ago
  • Always great content

    Suzi and Michelle unpack marketing principles in such a relatable way. So much gold and conveyed with honesty and a passion for sharing genuine information that truly helps. I really loved the latest episode on how to use bonuses to overcome objections and make more sales. Can’t wait to try it out in my own business, thank you 😘

    Apple Podcasts
    5
    DC Indigo
    Australia9 months ago
  • Suzi and Michelle just make content creation make sense. I always come away with so many thought bubbles and ideas. I can't recommend this podcast enough if you're confused with all the information that's out there. This podcast streamlines everything and cuts out the fluffy.

    Podcast Addict
    5
    AmandaP
    9 months ago
  • 💎💎💎

    I love that this podcast focuses on conversion!! Whereas so many content creation gurus might focus on virality, this is what really matters in the industry especially if you’re a service provider. There’s such a great range of topics that no matter what industry or stage of business you’re in, you’ll find strategies and tips that suit your needs. I can’t even recommend a single episode, just scroll through and you’ll def find one and think “yep I need that right now”

    @empowerwithem

    Apple Podcasts
    5
    _doremi101
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the informative and actionable advice provided by the hosts, often highlighting the impact of practical insights on their marketing strategies.
There is a strong emphasis on how the hosts create a supportive environment, empowering listeners to implement what they learn in real business scenarios.
Feedback often commends the engagement and relatability of the hosts, which enhances the listening experience and boosts listener loyalty.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#180
Australia/Business/Marketing
Apple Podcasts
#105
Finland/Business/Marketing
Apple Podcasts
#198
Argentina/Business/Marketing
Apple Podcasts
#200
Spain/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

243 - How to Be Famous - Using Free Publicity to Grow Your Business with Amanda Farmer
Q: What tips would you give someone starting to use media?
Consume the media that you want to be in, get to know the journalists, and be intentional about your approaches.
243 - How to Be Famous - Using Free Publicity to Grow Your Business with Amanda Farmer
Q: What are some of the challenges you've faced securing media coverage?
I found that some journalists didn't understand what strata law was, so I had to share relatable stories to capture their interest.
243 - How to Be Famous - Using Free Publicity to Grow Your Business with Amanda Farmer
Q: What inspired you to use media and publicity as a method to grow your profile?
To reach more people and get more clients while being able to choose my ideal clients.
244 - Attracting High Paying Clients & Growing a Successful Coaching Business with Melinda Cohan
Q: How can having a roadmap help prevent coaches from being overwhelmed?
A roadmap provides clarity on business phases, allowing entrepreneurs to locate themselves and create an efficient path forward.
244 - Attracting High Paying Clients & Growing a Successful Coaching Business with Melinda Cohan
Q: Could you tell us a little bit about that?
Cohan explains a counterintuitive system based on identifying one's unique value proposition to attract high-paying clients.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Aimed at marketing professionals and small business owners, this show focuses on providing actionable insights to effectively attract and retain ideal clients through strategic content marketing. Key topics include leveraging bonuses to overcome buyer objections, assessing readiness for premium offerings, and transforming leads into paying clients. The hosts frequently discuss methodologies such as the 'Problem Solution Dance' to enhance client engagement, as well as practical examples and success stories to illustrate marketing strategies. Notably, the show emphasizes a supportive approach tailored particularly for women entrepreneurs, distinguishing it from more conventional marketing advice by blending personal anecdotes with expert guid... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. HerBusiness
2. The Amy Porterfield Show
3. The StoryBrand Podcast
4. The Mel Robbins Podcast
5. Chill & Prosper with Denise Duffield-Thomas

How many episodes of this podcast are there?

this podcast launched 10 years ago and published 281 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Nicole Johnsey Burke
2. Dr. Claire Zammit
3. Gillian Erskine
4. Melinda Cohan
5. Amanda Farmer
6. Erin Weed
7. Susan Bell
8. Kathy Farah

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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