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Artwork for Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon)
Content Marketing
Marketing
Email Marketing
Audience Engagement
Sales Funnel
Marketing Strategies
Client Retention
Quizzes
Lead Generation
Conversion Rate
Social Media Planning
Business Goals
Hiring a Copywriter
Proposals
Copywriting
Promotional Emails
Calls To Action
Plain Language
Publicity
Churn Rate

Can’t get traction with your marketing? Not sure how to turn your content into sales? Tune in for practical, education and advice on how you can attract, convert and keep your ideal clients using smart content marketing. Your hosts are Suzi Dafnis, HerBusiness.com and Michelle Falzon, We Are Content. Shownotes at: www.contentsellspodcast.com Instagram: @herbusiness Facebook: www.herbusinessgroup.c... more

PublishesTwice monthlyEpisodes275Founded10 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

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Artwork for Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

Latest Episodes

If you’ve ever worried that “selling” means selling your soul—or your stories fall flat when it’s time to make an offer—this one will get you back in alignment.

In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with ghostwriter and c... more

YouTube

Systemising your sales isn’t about getting fancy — it’s about getting consistent. If you’re doing sales in fits and starts, making things up as you go, or relying on last-minute hustle, you’re leaving money (and sanity) on the table.

In this episod... more

YouTube

Ever felt like your marketing strategy should be working — but the results just aren’t showing up?

Before you ditch your funnel, abandon your podcast, or pivot to the next shiny tactic… this episode is your permission to pause — and take a closer l... more

YouTube

When the world around your ideal client shifts — whether it’s a new law, a tech breakthrough, a social movement, or an economic shake-up — their needs, questions, and priorities change, too.

And that creates one of the most powerful (and underused)... more

YouTube

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Recent Guests

Nicole Johnsey Burke
Founder of Gardenary Inc., an educational platform focusing on gardening.
Gardenary Inc.
Episode: 257 - How to Get FREE Leads & Buyers on Instagram with Nicole Burke
Dr. Claire Zammit
Transformative coach, creator of Feminine Power, and founder of the Institute for Women-Centered Coaching, Training and Leadership.
Women-Centered Coaching Institute
Episode: 256 - How to Charge More (and Stop Underpricing & Overdelivering) with Dr Claire Zammit
Gillian Erskine
Founder of a membership for piano teachers, providing resources and community support.
Piano Teaching Success
Episode: 255 - Marketing Case Study - Creating a High-Converting Offer
Melinda Cohan
Coaching and business expert, author, and host of the podcast Just Between Coaches.
The Coaches Console
Episode: 244 - Attracting High Paying Clients & Growing a Successful Coaching Business with Melinda Cohan
Amanda Farmer
Lawyer and expert in strata law
Your Strata Property
Episode: 243 - How to Be Famous - Using Free Publicity to Grow Your Business with Amanda Farmer
Erin Weed
Founder of Girls Fight Back and coach for TEDx speakers
Girls Fight Back
Episode: 242 – How to Find Your Core Message & Purpose with Erin Weed
Susan Bell
Owner of Susan Bell Research with a focus on communication research and content testing services for businesses and governments
Susan Bell Research
Episode: 241 – The Power of “Plain Language” With Susan Bell
Kathy Farah
Email marketing expert passionate about enhancing email engagement and revenue.
Episode: 239 – Why Your Promotional Emails Aren’t Working and What to Do About It – with Kathy Farah

Hosts

Suzi Dafnis
Host and co-host of multiple episodes, Suzi is known for her expertise in content marketing and her passion for empowering women in business.
Michelle Falzon
Co-host with extensive experience in marketing and content strategy, focusing on creating engaging content that converts.

Reviews

5.0 out of 5 stars from 152 ratings
  • Holiday Listening

    I’m super excited about my upcoming holiday to WA. Swimming with whale sharks is on my bucket list!

    However, I’ve been warned there will be many hours of driving to get there so I need to be prepared. When selecting which podcasts to download in preparation, Content Sells kept coming up.

    So much goodness in every episode. My biggest issue was limiting the ones I downloaded!

    Apple Podcasts
    5
    T Ravell
    Australia6 months ago
  • Always great content

    Suzi and Michelle unpack marketing principles in such a relatable way. So much gold and conveyed with honesty and a passion for sharing genuine information that truly helps. I really loved the latest episode on how to use bonuses to overcome objections and make more sales. Can’t wait to try it out in my own business, thank you 😘

    Apple Podcasts
    5
    DC Indigo
    Australia6 months ago
  • Suzi and Michelle just make content creation make sense. I always come away with so many thought bubbles and ideas. I can't recommend this podcast enough if you're confused with all the information that's out there. This podcast streamlines everything and cuts out the fluffy.

    Podcast Addict
    5
    AmandaP
    6 months ago
  • 💎💎💎

    I love that this podcast focuses on conversion!! Whereas so many content creation gurus might focus on virality, this is what really matters in the industry especially if you’re a service provider. There’s such a great range of topics that no matter what industry or stage of business you’re in, you’ll find strategies and tips that suit your needs. I can’t even recommend a single episode, just scroll through and you’ll def find one and think “yep I need that right now”

    @empowerwithem

    Apple Podcasts
    5
    _doremi101
    United States7 months ago
  • Relevant and informative

    Just listening to the proposal episode, such great (and easy to implement) ideas to lift my proposals!

    Apple Podcasts
    5
    FriedaMaher
    Australia9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast is seen as particularly valuable for women entrepreneurs, often regarded as a supportive community presence.
Listeners appreciate the actionable insights and practical tips offered in each episode, often implementing what they learn into their own businesses.
Many highlight the engaging and relatable style of the hosts, with positive feedback on their clarity and the friendly tone during discussions.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#163
Australia/Business/Marketing
Apple Podcasts
#135
Finland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

243 - How to Be Famous - Using Free Publicity to Grow Your Business with Amanda Farmer
Q: What tips would you give someone starting to use media?
Consume the media that you want to be in, get to know the journalists, and be intentional about your approaches.
243 - How to Be Famous - Using Free Publicity to Grow Your Business with Amanda Farmer
Q: What are some of the challenges you've faced securing media coverage?
I found that some journalists didn't understand what strata law was, so I had to share relatable stories to capture their interest.
243 - How to Be Famous - Using Free Publicity to Grow Your Business with Amanda Farmer
Q: What inspired you to use media and publicity as a method to grow your profile?
To reach more people and get more clients while being able to choose my ideal clients.
244 - Attracting High Paying Clients & Growing a Successful Coaching Business with Melinda Cohan
Q: How can having a roadmap help prevent coaches from being overwhelmed?
A roadmap provides clarity on business phases, allowing entrepreneurs to locate themselves and create an efficient path forward.
244 - Attracting High Paying Clients & Growing a Successful Coaching Business with Melinda Cohan
Q: Could you tell us a little bit about that?
Cohan explains a counterintuitive system based on identifying one's unique value proposition to attract high-paying clients.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focused on empowering entrepreneurs and business owners, content centers around practical strategies for attracting, converting, and retaining clients through effective content marketing. The hosts frequently discuss various aspects of marketing, including the creation of high-converting offers, utilizing social media effectively, and applying personal experiences to provide actionable insights. Unique features include guest appearances from industry experts and a consistent emphasis on supporting women entrepreneurs, making it a valuable resource for those looking to enhance their marketing skills while navigating the challenges of small business management.

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How many episodes of this podcast are there?

this podcast launched 10 years ago and published 275 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Nicole Johnsey Burke
2. Dr. Claire Zammit
3. Gillian Erskine
4. Melinda Cohan
5. Amanda Farmer
6. Erin Weed
7. Susan Bell
8. Kathy Farah

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