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Artwork for Constructing Brands

Constructing Brands

Eric Lanel

The Constructing Brands Podcast, hosted by industry marketing expert Eric Lanel, features insightful conversations with leaders and innovators in the built environment. Eric explores the strategies, challenges, and success stories behind iconic brands through captivating interviews. Each episode provides listeners with an understanding of the difficult decisions made by these leaders, how they app... more

PublishesTwice monthlyEpisodes55Founded6 years ago
Categories
BusinessMarketing

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Artwork for Constructing Brands

Latest Episodes

What You Will Learn: • How to transition from a creative passion to a successful business

• The importance of brand building in attracting potential buyers

• Strategies for balancing creative work and business operations

The podcast “Construct... more

The podcast "Constructing Brands" is hosted by Eric Lanel and focuses on the business of building materials manufacturing. It aims to assist companies in this sector by discussing strategies for launching new products, rebuilding brands, and implemen... more

What are 3 things you will learn

• Evolution of Romo Inc.: The podcast discusses the historical journey of Romo Inc., which began in 1902 as a furniture manufacturing business and later transitioned to textiles. This evolution highlights the compa... more

In this captivating podcast episode, Maya and Price share the inspiring journey of creating Alkemis, the world’s first wellness paint. Born from a shared passion for art and a commitment to health, they reveal how their experiences during the pandemi... more

WHAT YOU WILL LEARN: • The origins and early days of Rocky Mountain Hardware, founded by Christian Nickum’s parents

• How Christian transitioned from the family's window and door business to focus on decorative hardware

• Strategies for creating u... more

What you will learn from this podcast:

• Mikael Akerberg's entrepreneurial background and journey to Nobilia

• Nobilia's decision to enter the fragmented U.S. kitchen market and create a new product category

• Strategies for researching and unde... more

Renowned interior designer Jennifer Bertrand joins host Eric Lanel to discuss her human-centered approach to design. She explains how psychology and deep conversations help her understand clients and create soulful, personalized spaces. Jennifer shar... more

Summary:

In this episode of Constructing Brands, the hosts introduce their new partners and discuss their agenda of celebrating heroes in the building materials industry. They express their passion for design and construction and the importance of ... more

Key Facts

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Podcast Host

Reviews

5.0 out of 5 stars from 12 ratings
  • Very knowledgeable!

    Great information.

    Apple Podcasts
    5
    FJBL24
    United States6 years ago
  • Great for contractors

    This is great for anyone in the building materials industry looking to stay on top of new trends!

    Apple Podcasts
    5
    Laurathesull
    United States6 years ago
  • Industry Love

    This podcast looks at the construction and building category through a whole new lens. Hearing about new trends and insights—it’s definitely worth a listen!

    Apple Podcasts
    5
    ssdghill
    United States6 years ago
  • Insightful content

    Great to hear from the contractors perspective on how end users are dictating the way the industry functions. Looking forward to more!

    Apple Podcasts
    5
    anaqvi138
    United States6 years ago
  • Great podcast

    This is exactly what the industry is looking for and needs to hear

    Apple Podcasts
    5
    thfddgj124
    United States6 years ago

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Audience Metrics

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How many subscribers and views does Constructing Brands have?

To see how many followers or subscribers Constructing Brands has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of Constructing Brands are there?

Constructing Brands launched 6 years ago and published 55 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Constructing Brands?

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