Confessions of an SEO®
Carolyn HolzmanWhen I started marketing my own media publishing company, I discovered my true passion - SEO. SEO stands for "search engine optimization" and it's how websites and other digital properties are set up and presented to search engines like Google, Bing, Yahoo, Youtube and more - so that customers who do not KNOW a business or service by name, and when looking for a solution to the problem seemingly "... more
| Publishes | Weekly | Episodes | 259 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||
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Latest Episodes
OK - We're going to get down on the discussion about the LLMs.txt files and WHY I do not use them or recommend to use them.
I've got 4 technical reasons why.
Plus I spend a little time on the AI Visibility Mastery 12-month course. We are committed ... more
You're not sure what AI wants - you optimize - do all the right SEO things and you can't get anywhere.
There's a reason and its not what you think.
Michael King's article on Agentic rag is an excellent write up on what happens when AI models need t... more
The excitement is building for the outcome from this Core Update that started on May 21, 2026. And the data of the site performance in logs tells me everything I need to know.
This week a little more about the newest VizzEx tool - Symmetry Gate™ Che... more
Get ready because you're going to hear about things AND hear things that you probably never suspected or expected.
Before you can know what temporary AI citations you come up for - you need to know if your content is eligible.
Basic idea and now we... more
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- Fanstaic SEO podcast with real data and fun helpful stories
This is one of the few podcasts that shares real information about what google is doing backed up by facts and data. Also lots of lovely stories mixed in makes this a must listent to podcast every week.
Thank you Carolyn for all of your effort to make this podcast and all of the data you share with us also.
Apple Podcasts5The WP Guy
Australia3 years ago - Short, fun, relevant SEO stories
Love the content. Love Crawl or no crawl. I sponsored to help keep it going!
Apple Podcasts5TedKub
United States4 years ago In this wonderfully humorous and intelligent podcast, Carolyn exposes the ups and downs of running a business and allow us all a peek inside the mind of an expert SEO consultant. You don't need to know or understand SEO to get a lot from this podcast, but it's a bonus if you are into Search Engine Optimization. Her insights into how business, and the world, works (or sometimes doesn't work), will have you laughing, nodding knowingly and shaking your head all in the same episode. Give it a listen... more
Podchaser55 years agoTerry Power
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Frequently Asked Questions About Confessions of an SEO®
What is Confessions of an SEO® about and what kind of topics does it cover?
The show centers on practical, data-driven SEO and search marketing, with frequent dives into Google indexing, crawling, and how evolving AI and tooling affect visibility. Episodes spotlight real-world challenges—such as managing URL parameters, crawl budget, and rendering for JavaScript-heavy sites—and pair deep technical analysis with case studies and testing insights. Recurring themes include the limitations of AI-only approaches, the rise of tools like Vizzex for content strategy, and nuanced takes on content structure, topical authority, and interface between humans and search engines. A standout aspect is the mix of rigorous experimentation, actionable guidance, and relatable anecdotes, making complex SEO dynamics accessible to profes... more
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1. Authority Hacker Podcast – AI & Automation for Small biz & Marketers
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Confessions of an SEO® launched 5 years ago and published 259 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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