
The Competitive Intelligence Podcast is produced to further the professional practice of competitive intelligence and serve as a vehicle for the sharing of best practices within the community. Each episode consists of a mix of news, overview of recent and upcoming events of interest and discussions of specific research methods or other such topics of interest.
| Publishes | Infrequently | Episodes | 46 | Founded | 20 years ago |
|---|---|---|---|---|---|
| Category | Business | ||||

Rick Marcet describes the innovative Win/Loss practices at Microsoft.
Luis Madureira joins us again to explain Marketing 3.0 aka Sensory Marketing. How can sensory details can enforce a firm's strategy and create a complete branded experience for B2C and B2B customers.
Merrill Brenner describes the Decision-Focused Intelligence framework for prioritizing and executing on intelligence projects that are going to drive important decisions. This episode is particularly useful for CI managers.
Jan Herring describes the trends shaping the future of competitive intelligence, the future of the profession and what we can do to prepare for it.
Sean Campbell and Scott Swigart of Cascade Insights discuss their e-book "Go Beyond Google" which is a manual of Internet research techniques. We also discuss the dynamics of disruptive innovation in technology.
In this episode I interview Ted Galpin, a fellow CI practitioner who blogs at strategicscience.org. We talk about Ted's recent blog entry "The Problem with Competitive Intelligence."
Ted explains the gulf that exists between the typical CI p... more
Arik Johnson of Aurora WDC discusses his new role at Aurora WDC working with organizations and academics to explore and address wicked problems in business. We also get an update on CI 2020 and discuss the Intelligence Collaborative. This interview t... more
Luis Madureira is a CI practioner based in Portugal. In this interview, he explains how he applied the World Class CI Framework to his company's practice and valuable lessons learned.
Great variety of interviews and excellent discussions on SCIP, intelligence and strategy.









Listeners, social reach, demographics and more for this podcast.
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Competitive Intelligence Podcast launched 20 years ago and published 46 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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