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Artwork for Colours of Social Media

Colours of Social Media

Enoch "RobotBoy" Appiah Jr.
Digital Marketing
Cybersecurity
Copywriting
Product Descriptions
Ghana
Content Marketing
Artificial Intelligence
SEO
Learning
Social Media
Entrepreneurship
FAB Framework
Adtones
Tiktok
Africa
AT Ghana
Business Mistakes
Digital Leadership
Technology
Online Courses

Hosted by Enoch "RobotBoy" Appiah Jr., this vibrant podcast explores the dynamic world of digital marketing. Discover trends, strategies, and tools to help individuals and businesses connect, engage, and thrive. Each episode features expert interviews, practical tips, and insights to help you stand out and make an impact. Whether you're a marketer, entrepreneur, or creative, Colours of Social Medi... more

PublishesTwice monthlyEpisodes124Founded7 years ago
Categories
MarketingBusiness

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Artwork for Colours of Social Media

Latest Episodes

Support the ShowBuy a cup of Coffee for Enoch and his Guests: buymeacoffee.com/iamrobotboy

Support the ShowBuy a cup of Coffee for Enoch and his Guests: buymeacoffee.com/iamrobotboy

Is your digital marketing business truly safe online? 🔐In this episode of Colours of Social Media, Enoch "RobotBoy" Appiah Jr. sits down with Eric K. Mensah — a Cybersecurity and Financial Crimes Specialist — to talk about the cybersecurity threats ... more

Are agencies overlooking the power of uniting creative and distribution? In this thoughtful conversation, @DannyGreeff of RebelRebel reveals how Social Display Advertising is quietly transforming digital strategies—especially in Africa’s dynamic me... more

In a digital world obsessed with virality, loud content, and overnight growth, many small businesses are visible—but not intentional. In this episode of Colours of Social Media, host Enoch Robotboy Appiah Jr. ( @iamrobotboy69 ) sits down with Prisci... more

Akosua Adoma emphasises the importance of consuming content that inspires and empowers, particularly for women in underserved communities. She highlights how seeing other women achieve great things motivated her and can inspire others to pursue their... more

In this episode, host Enoch "Robot Boy" Appiah Jr. is joined by Akosua Adoma of ⁨@AkwaabaApp⁩ , a digital marketer dedicated to community-driven growth and placing purpose at the heart of marketing.

Akosua shares how she crafts campaigns that mov... more

Want to venture into Digital Marketing? Just do it!

Key Facts

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Recent Guests

Eric Kweku Mensah
Cybersecurity and financial crime specialist; co-founder of Mentor Ask Africa
Mentor Ask Africa
Episode: Cybersecurity Tips Every Digital Marketer Needs with Eric K. Mensah | Ghana
Danny Greeff
Founder of RebelRebel, spaceback partnerships
RebelRebel / Spaceback (Spaceback partnership)
Episode: Danny Greeff on Why Agencies Are Missing the Performance Advantage
Priscilla Osei-Wusu
Comms Girlie, communications and digital strategy professional
Comms Girlie / Enochub
Episode: Priscilla Osei-Wusu Builds Awareness without the Noise
Akosua Adoma
Digital marketer focused on community-driven growth and women empowerment
Bell Minds / Aquaba App / Mojito Pay for Me
Episode: Akosua Adoma on Fueling Economic Inclusion and Building Brands that Drive Social Change
Michael Bedzra
Growth marketer with a background in organizing MobX 2019 and Workspace projects
Workspace Global / Digits
Episode: Michael Bedzra Told us How he Failed His First Interview
Naomi Yeke
Product Marketer and PR and Com Specialist, podcast debut
Episode: Become a Digital Leader and Sell with great Product Descriptions
Yaw Antwi Owusu
Product ops leader leading Adtones rollout in Ghana; involved in media, technology and growth
Adtones / MTN Ghana
Episode: Yaw Antwi Owusu wants to Reward you for your Attention
Alex Lartey
Award-winning digital innovations and marketing communications professional
AT Ghana (Digital Marketing and New Product Development)
Episode: Alex Offei Lartey on the Problem-Solving Core of Digital Leadership
Emmanuel S. Avotri Jr.
AI and marketing professional discussed as guest expert
Episode: Emmanuel S. Avotri on Why AI Won't Replace Humans in Marketing

Host

Enoch Appiah Jr.
Host of Colours of Social Media; frequent contributor and interviewer on digital marketing, tech, and African ad ecosystems.

Talking Points

Recent interactions between the hosts and their guests.

Alex Offei Lartey on the Problem-Solving Core of Digital Leadership
Q: Alex, what leadership traits did you carry from banking, tech, and telecom that help you run AT Ghana's digital department?
The core traits are starting with a clear objective, solving problems proactively, and focusing on efficiency so that you achieve more with less; leadership is about guiding an activity to a successful outcome, regardless of the title, and ensuring that efforts translate into measurable results.
Yaw Antwi Owusu wants to Reward you for your Attention
Q: How does Adtones ensure ad relevance for consumers?
Through advanced targeting and personalized, timely audio ads, with the delivery complemented by follow-up messages (SMS) to improve conversion.
Yaw Antwi Owusu wants to Reward you for your Attention
Q: What is rewarded attention in terms of marketing?
Listeners are part of the advertising value chain and are compensated for hearing ads; advertisers benefit from highly attentive audiences, while listeners gain tangible rewards.
Emmanuel S. Avotri on Why AI Won't Replace Humans in Marketing
Q: From your perspective, how has the rise of AI changed the way brands approach digital marketing over the last few years?
AI is a tool that allows brands to automate writing, generate large volumes of social content, and tailor outputs with prompts; the shift is toward leveraging free AI versions initially and gradually scaling as businesses see returns.
Akosua Adoma on Fueling Economic Inclusion and Building Brands that Drive Social Change
Q: How did storytelling influence the success of the AQUABA app and Mojito Pay for Me campaigns?
Storytelling was used to address the audience's pain points, highlight real-life use cases, and showcase authentic experiences from the diaspora and local business owners, which in turn increased trust, engagement, and adoption of the platforms.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Colours of Social Media

What is Colours of Social Media about and what kind of topics does it cover?

The show tends to center on practical, action-oriented insights at the intersection of digital marketing, technology, and African markets. Episodes frequently cover cybersecurity for marketers, programmatic and social-display strategies, brand storytelling, and practical how-tos for growing visibility and impact with limited resources. A standout aspect is the emphasis on real-world cases, hands-on tactics, and context-specific guidance for entrepreneurship and agency work in Africa, often featuring guests who are practitioners, founders, or senior marketers. The format regularly blends tactical tips (tools, platforms, workflows) with broader strategic thinking, making it useful for listeners seeking implementable advice and market-specific... more

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Which podcasts are similar to Colours of Social Media?

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1. Sincerely Accra
2. Joel Osteen Podcast
3. ShxtsNGigs

How many episodes of Colours of Social Media are there?

Colours of Social Media launched 7 years ago and published 124 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Colours of Social Media?

Recent guests on Colours of Social Media include:

1. Eric Kweku Mensah
2. Danny Greeff
3. Priscilla Osei-Wusu
4. Akosua Adoma
5. Michael Bedzra
6. Naomi Yeke
7. Yaw Antwi Owusu
8. Alex Lartey

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